Sendinblue is an email marketing services (EMS) provider dedicated to helping businesses grow by empowering them to engage more customers. They set themselves apart from other EMS providers by offering SMS marketing campaigns. Sendinblue’s payment plans are also unique, and they make the service affordable and accessible to any business, no matter its size or marketing experience.
Sendinblue Gives You Advanced Email Marketing, Designed for Simplicity
Created in 2012, Sendinblue is the new kid on the block.
Its main goal was to bring “advanced” email marketing features to small- and medium-sized businesses. Such features had previously been reserved for huge companies.
With a generous free plan and unique features like SMS marketing, Sendinblue has quickly become a popular email marketing platform.
But that doesn’t mean that it’s right for everyone. If you’d like to find out if Sendinblue email marketing has everything you need, read the rest of this review.
What Features Does Sendinblue Offer That Its Competitors Don’t?
It’s really obvious that Sendinblue doesn’t just copy other email marketing tools. It has its own take on certain features, and tries to innovate.
Sendinblue offers basic split testing, a visual editor, multi-user support, and so much more. I can’t go over everything, but I’ll give you a detailed look at the most important features that make Sendinblue stand out.
Note that some of these features are available only on certain plans, so you may need to upgrade to access them.
Beautiful Email Templates (or Save Your Own)
Sendinblue has 70+ email templates — not the largest collection I’ve come across. Butthey’re gorgeous.
All templates in the gallery look professionally designed, and they’re all mobile-responsive, of course.
While there aren’t too many to look through right now, you can sort them by category to save time (e.g., newsletter, follow-up, holiday).
In addition to the template gallery, you can create your own templates using the email editor and save them at the press of a button.
As an example, you could create a template for blog updates once, and then use it for all blog updates.
Simple Email Automation Workflows
Sendinblue offers some of the most advanced — yet easiest to use — email automation features.
When you create a new workflow, youcan choose from nine workflow templates, or start from scratch.
These include the most common workflows, such as automatic abandoned cart emails, welcome messages (i.e., an autoresponder), and product purchase follow-ups.
The workflow editor couldn’t be easier to use. All you need to do is click the “+” icons to add a new condition or action.
There’s a good number of actions to pick from, including:
Sending SMS messages
Adding or removing contacts from lists
Adding contacts to a retargeting audience
As for conditions, there are three main ones to pick from:
If/else conditional block
That covers all the basics, and then some.
Email Send Time Optimization
This feature is available only on the “Premium” plan or above. Considering how much easier it can make your life, it might just be worth it for you.
When you schedule a campaign, you’ll see a box to “Send it at the best time.”
If you choose this, Sendinblue will automatically send the email at the best time for each individual email recipient, based on past data.
This will maximize your open rates, ultimately resulting in more conversions. With a big enough list, the increase in conversions will more than justify the cost of a Premium plan.
Live Chat App for Your Website
Ever thought about adding live chat to your site so that visitors could chat with you? Many potential customers have questions and concerns, and live chat is the easiest way to address them quickly.
You can enable live chat with the toggle of a button in your Sendinblue account, and then you just need to paste in some code on your website.
Afterward, you’ll see a new “chat” menu option in your account, where you can manage all your chats.
Other email marketing tools integrate with live chat tools,but very few have it built in this seamlessly.
Over 50 Integrations with Popular Tools
Integrations are called “plugins” in Sendinblue. There are currently just over 50, which is far from the hundreds that other tools have.
However, considering that Sendinblue has a lot of features already included (e.g., live chat) that require integrations on other platforms, it makes sense that it doesn’t have quite as many.
Although the number of plugins may not be huge, all the most important ones are there.
For e-commerce sites, there are integrations with:
Getting started in Sendinblue is one of the smoothest onboarding processes out there.
The only annoying thing is that your account needs to be manually reviewed so it can be validated (and so you can start sending emails). It took only a few minutes for me, but it could take up to a day.
The user-interface is clear and intuitive. There was never a point where I had trouble finding what I was looking for.
It’s clear that a lot of work went into making Sendinblue easy to use, but there are three aspects that stand out to me.
A Smooth Email Editor with Time-Saving Blocks
These days, every email marketing tool has a visual drag-and-drop editor.
However, not many are as smooth as Sendinblue’s editor.
On top of being able to drag in elements like text, images, and buttons, you can also pick from “content elements” that have pre-formatted combinations of images and text. No more wasting time fiddling around with the layout!
Sendinblue’s Sign-Up Form Builder May Be the Best You Ever Use
Iabsolutely hate the form builders that most email marketing platforms offer. They’re clunky, have limited formatting options, and are just a pain to use. Then you end up having to waste time messing around with CSS to get it to look the way you want.
I’ve tried dozens of email marketing tools over the years, and bar none, I think Sendinblue offers the best form builder.
It’s simple to use and smooth, much like the email editor.
More importantly, it gives you full control over the form’s design. You can pick the color, spacing, alignment, and more for each element of the form.
It even has fields to let you add a GDPR checkmark or CAPTCHA confirmation.
Finally, in the form options, you can choose from single or double opt-in.
Control Over the Apps in Your Account
One of the biggest reasons Sendinblue is easy to use is because you see only the features you need.
While it offers many features, many are in the form of “apps” that you can enable or disable.
Once you enable them, onlythen willyou see a new menu option.
Sendinblue offers five different plans, suitable for businesses of all sizes. You can get a custom “Enterprise” plan if your list ever gets huge. Note that SMS credits are not included on any email plans; you have to buy them separately.
Overall, Sendinblue’s pricing is quite affordable — cheaper than most competitors. The free plan is quite generous, as it comes with most features (including automation). The main limits are that you can send only 300 emails per day, and that your emails will contain the Sendinblue logo.
You can pay for your plan using either PayPal or any major credit card (MasterCard, Visa, Diners Club, American Express, JCB, UnionPay). If you live in Europe, you can also pay by direct debit.
In terms of plan length, you have three options:
Pay yearly (and get a discount)
Buy credits (pay as you go)
If you send emails only once in a while, buying credits as you need them can save you a lot. You’ll get access to all the features on the “Essential” plan.
The best email marketing service I have used so far
Sendinblue service is amazing and provides everything we need
for creating responsive email campaigns. The reporting and analytical tools are awesome and this will help us to provide a better service to our clients and gain more business for our company.
I did a lot of research before moving my email list. I send one email a month- that's 12 emails in a year, so low cost is my priority. Sendinblue did a great job reaching out at set up to make sure I got going, but imagine my surprise when I found out I can send only 300 emails in a day! That means it will take me a whole week (300 each day) to send out a monthly email to my list of 1600. What a hassle!
Sendinblue is a beautiful email marketing platform. Although it’s easy to use, it has advanced automation capabilities, and even unique features like SMS marketing. The only real area that could be improved is Sendinblue’s customer support.
Dale is a freelance writer, developer, and semi-professional soccer player rolled into one. He's written for some of the leading marketing blogs, including Crazy Egg and Ahrefs.