Reviews and expert opinion 99designs

Ranked 1st from 18 Logo Design Services
Ease of Use
Bronze $299
Silver $499
Gold $799
Sarah Turner
Sarah Turner
Logo Design Expert
99designs is a freelancer platform specializing in design. As a client, you can work directly with the designer of your choice or launch a competition where multiple designers participate and you select the winner - a great option if you’re in the market for a new logo. The company supports you in crowdsourcing designs for all elements of your branding, offering both value for money and a wide range of choices you won’t find elsewhere. 99designs is great for logo design, website branding, social media graphics, and much more.



Simply The Number 1 Place For Logo Design.

99designs is a Melbourne-based freelancer platform that allows you to crowdsource artwork from its database of over a million graphic designers. The platform is a good choice for small- and medium-sized businesses that want to hone their brand identity but may not necessarily have the funds to invest in a pricey design firm.

99designs is best known for its logo design contests, but it also offers a wide range of other products to build your branding arsenal. If contests aren’t your thing, you can also work one-on-one with designers. You can view their portfolios through the platform, invite them to a job, or simply ask for a price quote.

Why choose 99designs?

  • Easy-to-use interface and smooth user experience
  • Numerous design options to choose from when you host a contest
  • Intuitive and innovative collaboration process
  • Helpful, convenient customer support

As popular as 99designs may be, there are important considerations you have to be mindful of. For example, while it’s nice that you’re offered a money-back guarantee, would it necessarily be in your best interest to opt for one? And while some of the products are great value for money, can you find them for cheaper elsewhere?

Ultimately, determining whether 99designs is right for you depends on your budget and what you’re looking for in your logo design process.



Design a Complete Brand Identity

99designs offers all the basic components that make a design contest platform. It asks intricate questions to hone in on your needs, grants access to a wide database of designers, and uses a handy interface to manage the competition. However, depending on your price plan, the platform also includes features for a wider range of branding tools.

Hosted Website and Brand Identity Pack

Alongside the standard logo design package, 99designs has price plans to develop branding. You can opt to create a full brand identity, social media presence, or a hosted website. These extras can be very useful, as logo design is only a small part of your company’s visual branding.

If you choose to work on your identity, you get a logo, business card letterhead, envelope, and Facebook cover, as well as step-by-step support to guide you through the whole process. If you’re just beginning in business, this option is a great starting point.

If you’re building an entire website, 99designs offers numerous options to develop your brand’s online presence. The hosting is provided by Jimdo, which is a reputable company.

If you’re hosting an online store, however, you only get a year’s subscription to Jimdo’s “Pro” plan. This plan offers no credit card gateway, and the only option is to use PayPal for payments. But if you just want a straightforward promotional website, then Jimdo’s simple design-templates are a great starting point for designers to expand on.

However, if you already have a web development team, you can receive the website design in internet-friendly files (such as Photoshop) and manually upload them to your domain. And if you’re a small-business owner or blogger, you can opt for a customized WordPress theme, which is easy to edit and make live once you’ve chosen the winning design.

I think the variety of choices is impressive, as it shows that the people behind 99designs understand the many forms a website can take and know to provide options for users of all kinds.

Handy Opinion Polls Make Feedback Easy

Sometimes, too many options can be a bad thing. Once my contest reached over 400 designs, I started struggling to choose the best from the entrants. That’s why I loved the fact that I could create opinion polls and send them to friends and co-workers.

Creating polls was easy, but each poll restricted the number of designs to just eight – a frustrating limitation. It is possible to create more than one poll if you want to add more options from other designers, but unlimited options and combinations still would have been ideal. Splitting them up into seperate polls felt like a hassle.


Still, I loved this feature because I’m notoriously indecisive. But another way it can be beneficial is if you’re working with a team. Often, it’s not just the decision of one person; you may need to speak to members of the board, colleagues, or even managers. Creating a poll is an easy way to share results and collaborate with other company members before making a final decision.

Private Contests for Your Confidentiality

Before launching a contest, you have the option to make it private. This setting prevents anyone else from viewing your competition, and will also keep the final results out of Google searches.

While this privacy feature might seem minor, I was happy to have it. I knew that flooding search engines with my development process was not the best idea.

Hiding your logo design competition helps reduce copyright risks. Many novice designers will search for logos online to inspire their own work. Often, this results in very similar designs popping up across the board.

So, to minimize the threat of copycat designs, opting for a private contest is a great contingency. However, I was a bit disappointed to find you have to pay extra for this feature.


Ease of use


Create a Professional Logo with Ease

99designs is straightforward to use. The process covers all the factors you need to finalize the perfect design. From the initial brief, which determines your design and style preferences, to the back-and-forth with your chosen designer, each step is well-planned.

I was particularly impressed with the user interface for reviewing the designs. With so many entries, it could become easy to lose track, but the revisions platform lets you scroll through and reorganize the list for your convenience.

In my opinion, the company excels in establishing what you’re looking for in your logo. As most business owners aren’t designers, creating a successful brief is a potential pitfall.

Fortunately, 99designs asks all the right questions and gives you several ways to communicate your vision. While the brief section does take some time, I think the amount of detail required is appropriate to ensure a successful competition.

Monitoring the contest is fairly simple. While I initially found it difficult to process the hundreds of different options, 99designs automatically asks you to cut down the number of entrants as you move through the different stages. Opting for my favorite was as simple as clicking the “+” button in the top right of the design preview.

It’s also easy to communicate back and forth with artists while the contest is running by commenting on their design. I like that you can ask for changes at any point during the process, as that allows you to develop the logos and add your vision to them.

Where things get tricky is toward the end of the competition. Once I decided on a winner, if I wanted additional edits, I was required to pay extra for a one-on-one project on the platform. This can potentially add hundreds of dollars to the overall cost, so be sure you’re happy with the design before you officially select a winner.



Helpful and Extensive Customer Service, Worldwide

99designs provides extensive customer support. If you’re stuck, the first place to check is the FAQ section, which covers most problems you’re likely to face.

There’s also a whole section dedicated to providing resources that you might need for design inspiration. The amount of documentation available is considerably more than other contest platforms, such as HiretheWorld and Logo Arena, which provide only FAQs.

99designs also operates a call center for users all across the globe. The numbers are available on the website, and there are lines for numerous countries, including France, Germany, Hong Kong, Argentina, Japan and many more.

After I registered as a customer, I received an option for live chat support. This can be accessed via the “Help” bubble in the bottom left-hand corner of the screen. For non-customers, there’s also a ticketed messaging service you can access using your email address.

Using the email system was very straightforward. A member of the team, Neil, replied directly, within just over two hours. He resolved my query and even linked me to further information in case I was still unsure. While his reply was fast for any customer service team, it did delay the setup of my competition.


If you need instant support, then I recommend that you try the phone option.

Overall, 99designs customer service is about as good as it gets. Their multiple channels of support and fast response times mean you can get answers quickly and efficiently. The only downside is that the live chat option is reserved until after you’ve launched your competition.



Great Value Per Designer

99designs offers a wide range of price plans. The baseline cost for a logo design contest is around $200. Considering the number of designers this grants access to, the price is good value for money. However, it’s worth noting that things can add up, if you want to use more than the basic package.

You can opt for just a logo, or add on branding identity, website design, and social media. Each contest works in the same way, so your decision affects only what you recieve with the final product. While the more extensive packages are useful, you can get similar services for a better price elsewhere. For example, Tailor Brands offers extensive branding tools for social media and business stationary, but it’s nearly ten times cheaper than 99designs. However, it doesn’t give you access to multiple designers.


Once you’ve decided the type of contest you want to run, you then choose which package is best — either Bronze, Silver, Gold or Platinum.

The main difference between the packages is the number of designers expected to enter. You also get exclusive access to top-level designers if you opt for a more costly package. The most premium option also includes a project manager and prioritized support, which is great if you’re too busy to monitor the competition yourself.

Compared with other similar services, 99designs is about average in terms of price. In general, basic logo design competitions range from $299 for the bronze package to $1,299 for the platinum package.


All plans come with a money-back guarantee. If you don’t like the submitted designs, then you can opt to cancel the contest without making a payment. But remember, the exception to this rule is if you run a “Guaranteed Contest.”

One major benefit of 99designs is that it doesn’t amass a lot of additional costs. There’s no hidden sign-up charge or listing fee — unlike HiretheWorld, which charges at least $40 extra for listing. However, you do have to pay more for several of the optional features, including private contests, shorter durations, and social media shares.


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Bottom line on 99designs

99designs Offers Fast Results For a Great Price

99designs is one of the most popular logo contest platforms, and for good reason. With over a decade of experience, the company has fine-tuned the logo contest process, and there are numerous options for your logo design and business branding needs. Plus, the platform has developed a vast database of designers, allowing you to work with professionals for a fraction of the usual cost.

However, there’s a considerable element of risk in crowdsourcing, as you have to guarantee payment for the best designs. Additionally, some of the more extensive price packages are not necessarily worth their cost.

But if you’re just launching your company and need help developing your branding, 99designs is a cost-effective way to brainstorm and finalize your business’s visual elements.


  • Straightforward process of crowdsourcing designs and choosing the best
  • No art or design experience necessary
  • Convenient time frame works around your schedule
  • Private contest option guarantees exclusive results
  • It’s possible to create polls to get second opinions on proposed logos


  • To attract the best designers, you must forgo the money-back guarantee
  • Live chat is available only once you’re a customer
  • Project manager is available only with Platinum price plan
Sarah Turner
Sarah Turner
Sarah is an experienced content writer and digital marketer. She is a well-versed online strategist and produces quality content to help others improve their website. Her expertise covers site development, social media promotion, SEO and content creation.

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