Growing businesses will be happy to know that GetResponse is now evolving into more of an all-in-one marketing solution rather than solely an e-mail marketing platform, which means it offers added perks like CRM and webinar functionality. They’ve got a sizable offering of over 500 e-mail templates and 1000 free stock photos to choose from, plus a fun and intuitive drag-and-drop editor for you to customize the templates however you’d like. It also shines in the split testing and list segmentation department – a feature particularly important for advanced marketers.
GetResponse Is An All-in-One Email Marketing Tool – But Is It Overkill?
GetResponse started out over 15 years ago as your basic email marketing tool. It grew and grew, and now has hundreds of thousands of customers in 183 countries. And it’s no surprise, thanks to its all-in-one solutions and 30-day free trial, so you can try it out without many limitations.
GetResponse has become a platform designed for experienced email marketers and larger teams. It has a complete suite of tools for marketers, and some of the most advanced email automation features I’ve come across.
However, if you’re running a small business or a blog, it might be more than you really need.
Before you try it out, let me save you some time. I’ll show you the biggest strengths and weaknesses of GetResponse in this review.
If I made a list of potential features an email marketing tool could have, GetResponse would probably have them all.
For this review, I’d like to focus on GetResponse’s standout features, so I won’t go over the more common ones, like the ability to create sign-up forms and surveys, and the 99% email deliverability.
Simple, But Advanced Email Marketing Automation Workflows
You can create standard autoresponders with GetResponse, but the advanced automation features are probably more interesting to you.
Of all the workflow creators I’ve tried, GetResponse’s workflow creator is arguably the most flexible and powerful.
The editor itself is very smooth, allowing you to drag around any element listed on the right side of the screen. You can also connect any element to as many other elements as you like.
While that flexibility can lead to some messy-looking workflows, itgives you more control than most other workflow builders do.
In terms of elements, you can choose from conditions, actions, and filters.
The conditions are quick checks about whether a subscriber meets certain criteria. For example:
Is on a specific list
Clicks a link
Opens an email
Visited a landing page
Has a tag assigned to them
Abandoned a cart
Actions are… well, actions you can take when a condition is or is not met. These include:
Sending an email
Adding or removing them to or from a list
Waiting (a time delay before another action)
Sending subscribers to the start of another workflow
Adding subscribers to a stage in a CRM pipeline
Finally, filters are what you use to choose a sub-group of people who have made it to a certain point of a workflow, based on some sort of personal information (e.g., if they spent a certain amount, or have reached a certain CRM stage).
Very few other email marketing tools offer a landing page builder, let alone a good one.
While GetResponse’s landing page builder isn’t the best I’ve used, it’s quite good for an email marketing provider.
You can choose from over 180 templates, all sorted by category (e.g., downloads, sales, webinars):
The page editor itself is fairly smooth for the most part, but it can be clunky sometimes. It lets you drag and drop elements just about anywhere, but the other elements around it won’t automatically adjust.
As long as you pick a template close to what you want, it’s a pretty good experience.
The designs themselves look great, and they’re all mobile-responsive. Finally, it’s also easy to create multiple versions of a landing page within the editor at the same time and split-test them.
Another unique feature that comes with most paid plans is the ability to create and host webinars from inside your account.
There’s no technical setup needed, only a single page of basic settings:
You can create a new webinar in under a minute.
Perhaps the nicest part of this feature is that you can email lists of contacts with the webinar information.
The webinar software is high-quality, with features like:
Chat and poll tools
Afterwards, you’ll have access to attendee statistics.
While there’s a lot I like about GetResponse’s user interface, there are three features that stand out to me.
Time-Saving Email Editor Features
Creating emails in the drag-and-drop editor is as easy as it gets.
It’s very smooth; when you drag in a new element, the other elements around it adapt automatically. There arepre-formatted blocks combining image and text blocks to save you time fiddling around with the layout.
In addition, the mobile preview is always shown on the right, without taking up too much space.
Email Send Time Optimization
Before you send or schedule an email, you have the option to enable the “Perfect Timing” feature.
On most other email marketing platforms, you’re stuck running split-tests (if you can even do that) to figure out the best time to send emails.
But GetResponse will do that optimization for you, for each individual contact. This will not only save a ton of time, but also get you better results than trying to find a blanket “best” time for your entire list.
A Customizable Dashboard
Most account dashboards show you a few recent email performance stats, but often not exactly what you want to see.
GetResponse gives you more control over your account dashboard so that you can see the exact data you want when you log in, which saves you time.
Youcan add or remove widgets from your dashboard, and there are 11 to choose from.
In addition to the default widgets, you can add widgets for:
Form, newsletter, webinar, survey, or landing page stats
A summary of your lists, workflows, or autoresponders
What Level of Reporting and Analytics Can I Expect From GetResponse?
Looking at the report options above, it really seems like a whole bunch of report options are thrown together almost at random.
It’s not the most intuitive reporting interface I’ve used.
However, it’s nice that all the reports are in one section, and they do offer the analytics that an email marketer needs if you know where to look.
What the Analytics Dashboard Offers
The main report you’ll probably use is the “newsletter” report, which lets you see a detailed breakdown of any individual email’s performance.
This includes all the basics like open, click, unsubscribe, bounce, and complaint rate. You can also set up goal-tracking to track conversions, and you can see which emails led to a conversion in this report.
Unique Exporting Options
GetResponse is unique in its exporting functions in both a good way and a bad way.
The bad is that there’s no way to directly export a report in your account to a spreadsheet or PDF.
The good is that you can set up automatic email reports that will give you a summary of the recent performance of any list you choose.
Limited Send Time Optimization Data
While you have most of the basic performance data that you’ll need to figure out whether emails are performing well, there’s not much to help you optimize your campaigns.
Specifically, most other tools offer an hourly breakdown of when emails were opened, which helps you optimize when you send your emails, but GetResponse doesn’t.
However, if you use the “Perfect Timing” feature discussed above, perhaps you won’t need the detailed data.
What is GetResponse’s Cancellations and Refunds Policy?
The cost of GetResponse depends on both the plan you choose and the size of your subscriber list.
The features offered with each plan vary quite a bit, although all plans are scalable and can support large lists of contacts.
The basic “Email” plan is relatively cheap compared with most other email marketing providers, but it lacks features like the CRM and certain advanced options for landing pages and automation.
If you want the full features that GetResponse offers, you’ll need to upgrade. Since so much is included, GetResponse plans get fairly expensive quickly. If you use most of the features, that price is justified, and thankfully, if you sign up to GetResponse, you can save money now – just check out our GetResponse coupons.
GetResponse accepts debit and major credit cards (Visa, MasterCard, Discover, Maestro, JCB, and American Express).
In addition, PayPal is accepted for a lot of countries, but not in any major Western countries (e.g., U.S., Canada, France, England).
While there’s no free plan, there’s a 30-day free trial— no credit card required. It gives you access to almost all the features GetResponse has, with minor limitations (e.g., you can have only up to 1,000 contacts).
If you happen to run a non-profit, you can apply for a 50% lifetime discount.
Otherwise, you can still bring prices down if you’re willing to pay more upfront; GetResponse offers discounts if you choose a 12- or 24-month term.
You can cancel your account at any time without having to contact support. It takes a while to go through all the pages to confirm that you want to cancel your account, but it doesn’t take too long.
If you want to completely delete a free account that hasn’t been upgraded, you’ll need to contact customer support.
While GetResponse is generous with free trials, it isn’t with refunds. GetResponse has a no-refund policy. Whether you pay for a month or for a year, you can’t get a refund if you cancel in the middle of the period.
And because your account is completely deleted when you cancel, you don’t even have access to the platform until the end of the period you paid for.
A colleague recommended GetResponse for our email marketing needs, and it was one of the best decisions I made last year. What I like most about this software is that it didn't require extensive training. My office admins were able to pick up the software quickly, and they haven't needed a lot of hand-holding like you do with some products. The functionality I would rate as mid-range, so unless you are managing a large company, this product should do everything you need.
This is an excellent tool for any small business looking for reliable email market software. I really appreciated the drag and drop functionality as it didn't require a ton of tech expertise. You can create promos emails, newsletters and more with just a few clicks. Better still, you can assign multiple admins, allowing you to split up the workload. One of us does newsletters while the other does general promotional emails. The templates are great as well and make our job so much easier.
GetResponse is the most feature-packed email marketing platform for marketers that I’ve used. It’s great if you’re an experienced email marketer, especially if you work in a team that needs access to advanced email automation features.
It offers a great 30-day free trial, and it has a highly responsive and helpful support team that’s available 24/7.
Dale is a freelance writer, developer, and semi-professional soccer player rolled into one. He's written for some of the leading marketing blogs, including Crazy Egg and Ahrefs.