Reviews and expert opinion Tailor Brands

Ezequiel Bruni
Ezequiel Bruni
Graphic Designer

Tailor Brands used to be a very solid choice, but has had some less-than-stellar updates recently. You’ll get more flexibility and lower prices from other online logo makers.

You might want to give Wix Logo Maker a try, or even consider hiring a logo designer for $5 on Fiverr.


Tailor Brands

Logos and Branding for All

Tailor Brands has been featured in the news for raising millions of dollars to invest in its AI-based logo generator. But have those millions translated into a product that outperforms the competition? Well… see for yourself.

The service is available in English, Spanish, German, and French. The languages and alphabets you can use in the actual logos are limited to the Roman alphabet. Special characters, emojis, and Mandarin (I tested it) don’t work.

Aside from logo generation, Tailor Brands also provides AI-driven website design, social media marketing tools, and some print work to put your logo on things like business cards and shirts.

The pricing is odd, considering it’s a subscription-based service, and I’m honestly not a fan of the way Tailor Brands implemented that… but more on that later. Depending on what you need, Tailor Brands might be the right solution for you, but then it might not. Let’s take a closer look.

I tested over a dozen logo design services to find out who could deliver the best new logo for Website Planet. Click here to read all about my quest to find the perfect logo and find out who won.


Tailor Brands

It Has All the Basics, and a Few Interesting Features

Tailor Brands’ logo generator is fairly flexible, and it delivers decent results all around… kind of like a sandwich. It’s simple, dependable, and if you get creative, you can do some quite interesting things, I think.

It has the usual step-by-step AI-powered “wizard” that you’d expect from this type of service. As you can see in the screenshot above, you can choose to generate a logo that’s purely based on type, a logo that includes an icon, or one that uses your company’s initials as sort of an icon. Each option will take you down a slightly varied version of the logo generation process.

You get quite a few logo options at the end of the process, and you can keep generating more if you need them. As you keep generating more, however, the designs will look less and less like the styles you picked during the process. The first several logo designs seem to always be the “most relevant,” and in my experience, they usually look quite close to what I intended. It’s a lot like working with an actual designer that way, only not quite as good.

There’s a pretty large library of icons. Of course, the more “general” or statistically common your search terms are, the more icons you’ll have to choose from. The typeface library is decent, but it’s nothing to write home about. According to the help center, Tailor Brands won’t even tell you the name of the font unless you specifically ask for it after you’ve bought your logo.

You should know, though, that the font options you’re given in the logo editing screen are quite limited, and will be based on the choices you made earlier in the design process. In fact, be prepared to have the algorithm make lots of choices for you. It’s an easier way to do things, but people who like to be in control of their design (read: me) will not be pleased.

Oh, and you can’t upload your own images unless you’re on the Standard plan or higher.

There are character limits: 28 for your company name, and 32 for your tagline (if you want one). Very disappointing, because now I can’t start a firm called “Ezequiel Bruni & Kitties & Sons & Possibly Grandchildren Who Knows, Anything Could Happen Get Off My Back Mom.”

Your completed logo comes in a ZIP file, including both JPG and PNG formats. EPS files that can be edited manually in software like Adobe Illustrator or Inkscape are available only from the Standard plan on up. You do get a couple of options with transparent backgrounds, though, so that’s useful.

You can customize just about every aspect of your logo: icon, text, typeface, colors, and so on. Unfortunately, you can no longer drag and drop things wherever you want them to go. It used to be that you could, but now you just… can’t. It’s a disappointing change.

One serious limitation is that you can’t pick the exact colors you want; you have to use the provided color palettes.

Oh yeah, another limitation is that you can’t add an icon to a logo that doesn’t have one in the first place. So, if you don’t click on the “Icon Based” option at the very beginning, and you then decide you want an icon, you have to start all over again. Seems a bit silly, but that’s how it is.

Now, the big question, of course, is whether or not you can get a properly “unique” logo from the service. Well, yes and no. Tailor Brands’ customers who run similar businesses may well end up with logos that look awfully similar to one another, but it’s unlikely that the logos will ever look exactly the same.

Let’s take a closer look at a few of Tailor Brand’s standout features.

Abstract Shapes

If you really want to make sure your logo doesn’t look like anyone else’s, you can choose (at the beginning of the logo-generation process) to create an abstract shape to use as your logo icon.

These abstract shapes probably won’t look like any sort of recognizable object or symbol, but that might be exactly what you want. In any case, your logo should look fairly different from most others. Note that the shape generator seems to generate one shape at a time, and focus on that, mostly.


Business Cards and Merchandise

If you want your logo printed on business cards, t-shirts, or just about anything else, that’s possible. Tailor Brands has a partnership with Zazzle, a service that specializes in printing whatever you want on pretty much anything. You can order your merchandise without having to visit another site.

Integration with Social Media Tools

Tailor Brands has some social marketing tools in its list of products, and you can go from designing your logo to spreading it all over social media in a matter of minutes.

It also has an automatic resizing tool that will quickly resize your logo to fit the ideal image size for various social networks. Even if you don’t have a social media strategy yet, these features could help you get started.

Seasonal Logo Generator

This one might seem a bit odd at first, but hear me out: You know how companies sometimes have a different version of their logo for different seasons or popular holidays? They might throw on a Santa hat, or add some turkey feathers.

Well, this tool basically does… that. It helps your logo embrace the spirit of the holidays. The logos are automatically added to your brand profile as various holidays approach. I checked out the ones we got for the 4th of July, and “Video Game Day,” and they uh… both could have been better. At least they could have used the same typeface as the original logo. But still, the feature is there, and has some use.



My Experience with Tailor Brands

The now-standard: I’m on a quest to try out all the most popular logo design services. The best logo will be our new official logo for Website Planet. It probably won’t be the one I made for this review, though.

As mentioned in the video below, I’ve used Tailor Brands before, as research for other articles I’ve written here on Website Planet. It’s always been the same: follow the wizard (boy, does that sound more exciting than it really is), make my style choices, pick a logo, and see what the editor can do. Watch the video above to see the process in full.

I’ve said previously on the Website Planet blog that Tailor Brands has my personal favorite logo generation process, when specifically compared to Looka and Wix Logo Maker. Despite my disappointment that you can’t make your own color palettes, I stand by that statement. Tailor Brands makes a good logo, and I’ve personally been impressed by the variety of options on offer.

Website Planet logo made with Tailor Brands

This time, we bought one of the logos on the cheapest monthly subscription plan. I am happy to report that you can make some changes after purchase. Specifically, you can edit the layout, color palette, and your tagline. It’s not a perfect system, but it’s better than before when you couldn’t make any changes at all.

Tailor Brands is a solid product that, thanks largely to their pricing model, left me with mixed feelings.See full list of features

Ease of use


Designing your logo on Tailor Brands is easy enough. It truly is. There are instructions for everything, and tooltips everywhere. What this software lacks in more advanced graphic design features, it makes up for by being very straightforward to use.

Plus, it has a couple of features that make things even easier:

You Can Save All Your Logo Designs

In another review, I said that I’d include a section for this feature for every product that has it, and I meant it. Every logo you design, even if you haven’t paid for it yet, gets saved so you can come back to it later. This is not only good — it’s essential.

You Can Access Your “Seen Brands”

“Seen Brands” are just that: brands you’ve seen at some point in the logo design process. It means that as you generate logo options, and edit your logo before payment, all of your major design iterations get saved, and you can easily go find them again. So, if you decide that you actually like that logo design you made five versions ago, hooray, it’s still there. Go buy it.

There’s a Handy Mobile App

Want to design your logo on the go? It’s not how I’d do it (I adore my mouse and keyboard combo, because that’s what I grew up with). Anyway, Tailor Brands has a mobile app available for Android devices. Nothing for iOS, though.

The logo generator and customizer are both fairly intuitive. The generator has very specific instructions, after all. You’ll have to answer around ten questions, and they’re all multiple choice (except for when you type some basic info about your business, and when you manually search for icons in the database).

The logo editor is simple, mostly self-explanatory, and easy to use if you click around for a bit. There are a couple of small details, such as “plus” and “minus” icons, that you should be able to click on but can’t.

But otherwise, I can’t complain.See if Tailor Brands is Right for You



Support Options Are Limited

Email support, live chat, a blog, and a knowledge base/help center — those are your options. The knowledge base is very beginner-oriented, which is good, but it could probably use a few more visual aids. Also, I couldn’t find any information there about image formats. I had to buy a logo before I could find out exactly what came with the logo plan.

The blog, cutely named “The Branding Blog,” is pretty extensive, offering over 200 articles about logo design, business, and marketing. Sadly, there are no categories, and no search feature. If you have time, feel free to browse through the 25+ pages, one by one.

And that live chat function I mentioned… well, it’s barely there. You know how a chat box sometimes appears down in the lower-right corner these days, and you just can’t get rid of it, like a cat when you’re sweeping the floor? Well, I got that window to show up only once, and I haven’t been able to replicate the functionality. Darn it, I wish I had taken a screenshot. I didn’t know that seeing this chat window would be like getting a glimpse of the Loch Ness Monster — a once-in-a-lifetime event.

When it did load for me, sadly, no one was online to actually chat with me. The little chat window offered me the option to send an email instead, or to browse popular help articles.

Look, with the exception of live chat, Tailor Brands’ customer service is mostly functional, but it’s certainly not outstanding.


I was restricted to email for support, so that’s what I used, and that’s what I can comment on. The promised timeframe for a reply is a tentative 24 hours, and mostly, they’ve done better than that. The first two replies came within 1-3 hours. The third took around 9 hours. Please note that when referencing the availability of staff for live chat, the support agent doesn’t say when staff is available.





I’m not saying that Tailor Brands wants all of your money, but… it wants all of your money. Tailor Brands has adopted a subscription model for selling its software, which isn’t such a bad idea in theory. After all, the more expensive plans give you ongoing access to things like social media tools, basic print design tools for business cards and stationery, and the ability to upload your own images.

The downside is that, as far as I can tell, you need a separate subscription for every logo you pay for. Oh, and the per-month price goes up by a lot if you pay only for one month at a time.

If you do want to pay, though, you’ve got options: Visa, American Express, MasterCard, Diners Club, JCB (Japan Credit Bureau), Discover, and PayPal.

You can get a free logo sample, but it’s low-quality — nothing usable, really. That’s probably why it’s a little tricky to find where you can download your free sample.


On the upside, even the cheapest plans allow for commercial use. And if you pay for the whole year, and if you actually use Tailor Brands’ ongoing services… it is pretty cheap.

Now, if you want to use Tailor Brands to run your whole online presence and marketing, it might very well be worth it. That sort of integration between marketing tools and design tools could make your life a lot easier, especially if you’re new to web design and online marketing. Just be very, very sure that you like your logo — there are no refunds.

Lastly, Tailor Brands will try to upsell you at every opportunity. Even if all you want is a logo, when you try to pay for it, you may still have to say that no, you don’t want a domain name, a professional template for your site, or the ability to post on social media about your new logo — all at once.

I can’t blame companies for trying to upsell, but Tailor Brands should at least try to space it out a bit.

Usage Rights

You get all the usage rights, with no restrictions, even on the Basic plan. Even if you cancel your membership, you retain the rights to all logos you’ve designed. However, you’ll be unable to download them again, so make sure you keep local copies on hand, if you’re going to cancel that plan.

User reviews

Based on 29 reviews in 8 languages
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June 02, 2020
Easy to use but poor assistance

Very easy to use, you can or they can create a website Within minutes but oh boy if you have a problem with your subscription and need their assistance to fix it good luck with that, it takes forever for them to reply you and fix it meanwhile you can’t use the features you’ve already paid for because they haven’t read your email to fix it - frustrating

May 15, 2020
Account cancellation

Been attempting to cancel my account for several months, and they're still billing me. Can't believe it! I've contacted them numerous times, and still, they invoice my account. Still invoicing, still invoicing, still invoicing, still invoicing, still invoicing.

Marc Casado
May 14, 2020
We need to improve the quality

By my standards, the price of their services is quite high. At the same time, the quality of work leaves much to be desired. I ran an advertising campaign, I didn't feel sorry for the money, the budget was normal, but what I got was clearly not worth the money.

T G Bitature
May 12, 2020
Predatory Account Auto Upgrade

Lure you in with cheap prices and automatically upgrade you without your consent, siphoning large sums of money out of your account! with no notice or option on the matter, I advise others to not expose their accounts to them because what they're doing is very deceitful

Mark Hubbard
April 04, 2020
Misleading recurring charges - do not buy

My wife signed up for a one time purchase of a logo for her small business and I just discovered they've been charging us $9.99 for the last 16 months. Beware of this website. I feel extremely deceived because we didn't receive monthly statements, promotional emails, or ANYTHING from the site noting that we still had access to their service. I expect that the recurring subscription was somehow built into the fine print that most people don't read.'s possibly on us for not reading the fine print, but my assumption is that Tailor Brands doesn't send a monthly billing statement on purpose so that they can continue to charge trusting customers. Who really is updating/editing their logo month after month?

Chris Harding
April 02, 2020
Not worth the cost

The quality of the art is average at best while the cost is pretty high. I will never use this company on any ad campaigns again. I also had a problem with canceling a year long subscription. After my 1st year was up, I canceled the service on my cancellation date but Tailor Brands had already charged me for a recurring annual charge, within 6 hrs of me canceling and refused to cancel the charge for a service I won’t be using.

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Bottom line on Tailor Brands

Tailor Brands has a logo maker, yes, but it wants to be your everything (at least online). While the abstract icon generator and certain other features are pretty good, the company actually does have pretty stiff competition.

If you’re in the market for very simple marketing and website services, as well as a logo, Tailor Brands may well be worth it. If not, there are cheaper logo makers of comparable quality out there. Shop around a bit before you decide.

Ezequiel Bruni
Ezequiel Bruni
Ezequiel Bruni is biologically Canadian, legally Mexican, and self identifies as a total nerd. He's been a web and experience designer off and on since he was a teenager, and loves sharing the kind of beginner's advice he really wishes he'd had when he first started. He also loves video games, tacos, open source software, video games, sci-fi and fantasy in all their forms, and video games. He does not love writing in the third person.

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