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Tailor Brands is a solid choice if you want the full package (think domain name, social media marketing, business cards, and branded merchandise). Its logo generator is easy to use and it gets the job done. If all you really want is a logo, it is on the more expensive side – but stay with me, and I’ll explain why it’s still worth trying out.
Tailor Brands has featured in the news for raising millions of dollars to invest in its AI-based logo generator. But can it help you create a unique logo for your brand or website?
Tailor Brands’ logo generator might not offer the most advanced customization options, but it sure is easy to use. The pricing is odd, considering it’s a subscription-based service, and, honestly, I’m not a fan of the way Tailor Brands implemented that.
But if you’re looking to do more than just create a logo and don’t mind the price tag, Tailor Brands might be the right solution for you.
If you’re looking for help registering a business – or help with permits, trademarks, tax filing, or business documents – have a look at our review of Tailor Brands’ LLC formation services.
The service is available in English, Spanish, German, French, Italian, Portuguese, and Dutch. The languages and alphabets you can use in the actual logos are limited to the Roman alphabet. Special characters, emojis, and Mandarin (I tested it) don’t work.
Tailor Brands’ logo generator is fairly flexible, and it delivers decent results all around… kind of like a sandwich. It’s simple, dependable, and if you get creative, you can do some quite interesting things.
It has the usual step-by-step AI-powered “wizard” that you’d expect from this type of service. As you can see in the screenshot above, you can choose to generate a logo that’s purely based on type, a logo that includes an icon, or one that uses your company’s initials. Each option will take you down a slightly different version of the logo generation process.
You get quite a few logo options at the end of the process, and you can keep generating more if you need them. As you keep generating more, however, the designs will look less and less like the styles you picked during the process. The first several logo designs seem to always be the “most relevant,” and in my experience, they usually look quite close to what I intended.
There’s also a large library of icons. Of course, the more “general” or statistically common your search terms are, the more icons you’ll have to choose from. The typeface library is decent, but it’s nothing to write home about. And according to the help center, Tailor Brands won’t even tell you the name of the font unless you specifically ask for it after you’ve bought your logo.
You should know, though, that the font options you’re given in the logo editing screen are quite limited, and will be based on the choices you made earlier in the design process. In fact, be prepared to have the algorithm make lots of choices for you. It’s an easier way to do things, but people who like to be in control of their design (read: me) will not be pleased.
Oh, and you can’t upload your own images unless you’re on the Standard plan or higher.
There are character limits, too: 28 for your company name, and 32 for your tagline (if you want one).
Your completed logo comes in a ZIP file, including both JPG and PNG formats. EPS files that can be edited manually in software like Adobe Illustrator or Inkscape are available only from the Standard plan on up. You do get a couple of options with transparent backgrounds, though, so that’s useful.
You can customize every aspect of your logo: icon, text, typeface, colors, and so on. Unfortunately, you can no longer drag and drop things wherever you want them to go. It used to be that you could, but now you just… can’t. It’s a disappointing change.
One limitation is that you can’t pick the exact colors you want; you have to use the provided color palettes and you can’t add an icon to a logo that doesn’t have one in the first place. So, if you don’t click on the “Icon Based” option at the very beginning, and you then decide you want an icon, you have to start all over again.
Now, the big question, of course, is whether or not you can get a properly “unique” logo from the service. Well, yes and no. Tailor Brands’ customers who run similar businesses may well end up with logos that look suspiciously similar, but it’s unlikely that the logos will ever look exactly the same.
Let’s take a closer look at a few of Tailor Brands’ standout features.
Create an Abstract Shape for Your Logo
If you really want to make sure your logo doesn’t look like anyone else’s, you can choose (at the beginning of the logo-generation process) to create an abstract shape to use as your logo icon.
These abstract shapes probably won’t look like any sort of recognizable object or symbol, but that might be exactly what you want. There are about 20 shapes in total, and you can pick up to 5 to generate ideas from. Note that the tool doesn’t really blend the shapes you’ve selected – it just shows more results.
In any case, if you choose an abstract shape, your logo should look fairly different from most others.
Business Cards and Merchandise
Good news – if you want your logo printed on business cards, t-shirts, or just about anything else, Tailor Brands has a partnership with Zazzle, a service that specializes in printing whatever you want on pretty much anything. You can order your merchandise without even having to visit another site.
It also has an automatic resizing tool that will quickly resize your logo to fit the ideal image size for various social networks. Even if you don’t have a social media strategy yet, these features could help you get started.
Seasonal Logo Generator
This one might seem a bit odd at first, but hear me out: You know how companies sometimes have a different version of their logo for different seasons or popular holidays? They might throw on a Santa hat, or add some turkey feathers.
Well, this tool basically does… that. It helps your logo embrace the spirit of the holidays. The logos are automatically added to your brand profile as various holidays approach. I checked out the ones we got for the 4th of July, and “Video Game Day,” and they uh… Well, let’s just say both could have been better. At the very least they could have used the same typeface as the original logo. But still, the feature is there and has some use.
My Experience with Tailor Brands
I’m on a quest to try out all the most popular logo design services. The best logo will be our new official logo for Website Planet. It probably won’t be the one I made for this review, though.
As mentioned in the video above, I’ve used Tailor Brands before as research for other articles I’ve written here on Website Planet. It’s always been the same: follow the wizard (boy, does that sound more exciting than it really is), make my style choices, pick a logo, and see what the editor can do. Watch the video above to see the process in full.
I’ve said previously on the Website Planet blog that Tailor Brands has my personal favorite logo generation process, when specifically compared to Looka and Wix Logo Maker. Despite my disappointment that you can’t make your own color palettes, I stand by that statement. Tailor Brands makes a good logo, and I’ve personally been impressed by the variety of options on offer.
This time, we bought one of the logos on the cheapest monthly subscription plan. I am happy to report that you can make some changes after purchase. Specifically, you can edit the layout, color palette, and your tagline. It’s not a perfect system, but it’s better than when you couldn’t make any changes at all.
Tailor Brands is a solid product that, thanks largely to their pricing model, left me with mixed feelings.
Designing Your Logo with Tailor Brands Is Easy Enough
It truly is. There are instructions for everything, and tooltips everywhere. What this software lacks in more advanced graphic design features, it makes up for by being very straightforward to use.
Plus, it has a couple of features that make things even easier:
You Can Save All Your Logo Designs
With Tailor Brands, every logo you design gets saved so you can come back later, even if you haven’t paid for it yet. In another review, I said that I’d include a section for this feature for every product that has it, and I meant it – being able to save all your designs isn’t just good, it’s essential.
You Can Access Your “Seen Brands”
“Seen Brands” are just that: brands you’ve seen at some point in the logo design process. It means that as you generate logo options, and edit your logo before payment, all of your major design iterations get saved, and you can easily go find them again. So, if you decide that you actually like that logo design you made five versions ago, hooray, it’s still there. Go buy it.
There’s a Handy Tailor Brands Mobile App
Want to design your logo on the go? It’s not how I’d do it (I adore my mouse and keyboard combo, because that’s what I grew up with). Anyway, Tailor Brands has a mobile app available for Android devices. A similar – though not exactly the same – app named Logo Maker Studio is also available on iOS.
The logo generator and customizer are both fairly intuitive. The generator has very specific instructions, after all. You’ll have to answer around ten questions, and they’re all multiple choice (except for when you type some basic info about your business, and when you manually search for icons in the database).
The logo editor is simple, mostly self-explanatory, and easy to use if you click around for a bit.The iOS app works in a similar fashion. There are a couple of small details, such as “plus” and “minus” icons, that you should be able to click on but can’t.
Tailor Brands’ customer service is mostly functional, but it’s certainly not outstanding.
Email support, live chat, a blog, and a knowledge base/help center — those are your options. The knowledge base is very beginner-oriented, which is good, but it could probably use a few more visual aids.
The blog is pretty extensive, offering over 250 articles under the categories of logo design, business, and branding. There are also a couple of articles dedicated to the basics of logo design, but sadly, there’s no search feature.
You can find the “help” chat button on the bottom right corner of the screen. When you click it, you’re greeted by a friendly bot that “answers” your questions by redirecting you back to the knowledge base. The “Get in touch” button doesn’t really connect you with a real human – it’s just another way to contact the support team via email.
When it did load for me, sadly, no one was online to actually chat with me. The little chat window offered me the option to send an email instead, or to browse popular help articles.
Tailor Brands Email Support
I relied solely on email for support, and that was the channel I utilized to interact with their customer service. The expected response time was approximately 24 hours, but they often exceeded that expectation. The initial two responses were received within 1-3 hours, while the third response took approximately 9 hours. It’s important to note that the support agent was unable to provide information about staff availability.
I’m not saying that Tailor Brands wants all of your money, but… it wants all of your money. Tailor Brands has adopted a subscription model for selling its software, which isn’t such a bad idea in theory. After all, the more expensive plans give you ongoing access to things like social media tools, basic print design tools for business cards and stationery, and the ability to upload your own images.
The downside is that, as far as I can tell, you need a separate subscription for every logo you pay for. Oh, and the per-month price goes up by a lot if you pay only for one month at a time.
If you do want to pay, though, you’ve got options: Visa, American Express, MasterCard, Diners Club, JCB (Japan Credit Bureau), Discover, and PayPal.
You can get a free sample logo (or preview how it’ll look on devices, merchandise, etc) by clicking on the “Sample” button, but it’s low-quality — nothing usable, really.
On the upside, even the cheapest plans allow for commercial use. And if you pay for the whole year, and if you actually use Tailor Brands’ ongoing services… it is pretty cheap.
Now, if you want to use Tailor Brands to run your whole online presence and marketing, it might very well be worth it. That sort of integration between marketing tools and design tools could make your life a lot easier, especially if you’re new to web design and online marketing. Just be very, very sure that you like your logo — there are no refunds.
Lastly, just be aware that Tailor Brands will try to upsell you at every opportunity. Even if all you want is a logo, when you try to pay for it, you may still have to say that no, you don’t want a domain name, a professional template for your site, or the ability to post on social media about your new logo.
I can’t blame companies for trying to upsell, but Tailor Brands should at least try to space it out a bit.
You get all the usage rights to your logo, with no restrictions, even on the Basic plan. Even if you cancel your membership, you retain the rights to all logos you’ve designed. However, you’ll be unable to download them again, so make sure you keep local copies on hand, if you’re going to cancel that plan.
Tailor Brands has a logo maker, yes, and one that’s very easy to use, but it wants to be your everything (at least online). With professional printing services, social media marketing, an abstract icon generator, and a pretty handy mobile app, Tailor Brands delivers in many areas.
If you’re in the market for very simple marketing and website services, as well as a logo, Tailor Brands may well be worth it. It’s not the cheapest option out there, and its customer support has some flaws, but if you want a little more than the competition, take a look at the Basic plan.
Is Tailor Brands any good?
Tailor Brands is an easy-to-use logo maker with some great features, such as a large library of icons, the ability to save all your designs (even if you haven’t paid for them yet), and social media tools. You also get a handy mobile app for iOS and Android devices.
However, its customization options are somewhat limited. You can’t create your own color palette, there’s only a limited selection of fonts available, and you can no longer drag-and-drop elements anywhere you want to build your logo.
How does Tailor Brands work?
Tailor Brands has a step-by-step, AI-powered logo generator that lets you create different types of logos, including name-based logos, icon logos, or logos where your company’s initials take the center stage. And thanks to Tailor Brands’ partnership with Zazzle, you can have your logo printed on business cards, T-shirts, and other merchandise.
How much is a logo from Tailor Brands?
Tailor Brands offers three subscription plans: Basic, Standard, and Premium. The Basic plan starts at $9.99 per month, which gets you features like full ownership of your logo, a graphic design tool, and a watermark tool. As you go up, you get access to more features, such as printing, the ability to build an online store, and integration with Facebook and Google Ads.
The price goes up by quite a lot if you pay only for one month at a time, so paying for the whole year might be a cheaper option, especially if you plan on using Tailor Brands’ website design and social media tools as well.
How do you create a brand logo?
A good logo should be unique, memorable, and reflect your brand identity. So before you can create a good logo, you need to define your company’s values, principles, and target audience.
Afterwards, you can look around for visual inspiration, check out competitors’ logos, and choose your design style. It’s always a good idea to keep it simple and not succumb to recent trends – your logo should reflect your personality and be built to last. If you need more ideas to help you get started, check out our list of the best logo design services for 2023.
Ezequiel Bruni is biologically Canadian, legally Mexican, and self identifies as a total nerd. He’s been a web and experience designer off and on since he was a teenager, and loves sharing the kind of beginner’s advice he really wishes he’d had when he first started. He also loves video games, tacos, open source software, video games, sci-fi and fantasy in all their forms, and video games. He does not love writing in the third person.
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Cannot comprehend the good review – my experience with Tailor Brands is rather poor
Well, Logos look quite good, but options to customize them are poor. In my case I needed a third text line in the Logo - not possible. The overall package they offer is comprehensive and looks like good value. So if you find a Logo that fits well, might be worth it. However, other here poorly rated websites offer much better customization than Tailor Brands.
A client needed a quick, cheap logo and business cards. Two days after the order was placed I got an email from them saying the cards were in transit. A week later I tracked it in FedEx and turns out FedEx was still awaiting the packg to be dropped off. It took me 3 days of back n forth emails to find out that no one knows what happened to the cards and now they're being reprinted. I am so livid and so is my client....bad communication, no followthru to ensure shipment was sent, slow customer svc turnaround. I would not recommend them.
Thieves plain and simple. Do not use. Trying to cancel brings you in an infinite loop that brings you exactly where you started.
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They stole my money, I chose a basic plan and they charged me for the premium one, which was 35 euros almost 5 times the basic plan. Beware don't use the service. They are now not replying to me anymore, I can't get my money back also. I am not sure what to do now
Absolute WORST- in every regard. Wish I coould give 0 stars.
As you can tell by other reviews- they love being sneaky and taking your money for doing absolutely nothing for you in return. Not a fan of their disclosures. Charged me again even though I selected a ONE month program. Secondly, you can only have your website up for as long as you're subscribed. There are much better website builders out there. Do NOT go with Tailor Brands.
I've expressly stated what I want on my website before hiring these guys. Website, in the end, looked good but that does not outweigh the time I had to wait for the website to be made (which was expressly stated in my conditions that it needs to be ASAP before hiring them), moreover, some things that I expressly wanted implementing and they agreed to do were simply ignored in the end and they told me they can't be implemented due to technical difficulties.
Feels like they take your money, give you some random template without too much work and that's it. Sad
I'm giving it 2/5 stars since they've still made a nice website, although it's half-made products and it's for from what's been agreed and promised. After they give you their first prewritten draft, they don't really pay much attention to you. Not the best guys to do business with anyway, far from professional behavior
Edit: I have to change to a 1-star review since I can't officially use the website as its too broken, no cookie banner as its been agreed, not all subpages have the same buttons (results of careless work), basically everything is s-h-i-t
I'm super disappointed, and I've waited 2 months for this garbage
Absolute thieves. I bought only one logo for $4.95 and they keep charging me a monthly fee of $9.99. Meanwhile, there is no single way to "cancel" something that I have never signed up for. Lots of people have the same issue and authorities need to question this company on their business practices.
On top of that, customer support is non-existent. Sending emails results in auto-replies.
Whoever reads this review, BEWARE OF THIS COMPANY, THEY WILL STEAL YOUR MONEY EITHER WAY.
Even though Tailorbrands claims to use AI technology, their logos are nothing more than a standard font & an existing (publicly available) icon from an iconpack meshed together that multiple people will use... In practice this means that you get only usage rights, but not full copyright on your logo... If you're not planning to build your company into a brand- that's no problem, but if you want to build up any reputation you need copyright & probably a trademark at some point down the line. Just a shame that this is not so transparent....