Logos and Branding for All
Tailor Brands has been featured in the news for raising millions of dollars to invest in its AI-based logo generator. But have those millions translated into a product that outperforms the competition? Well… see for yourself.
The service is available in English, Spanish, German, and French. The languages and alphabets you can use in the actual logos are limited to the Roman alphabet. Special characters, emojis, and Mandarin (I tested it) don’t work.
Aside from logo generation, Tailor Brands also provides AI-driven website design, social media marketing tools, and some print work to put your logo on things like business cards and shirts.
The pricing is odd, considering it’s a subscription-based service, and I’m honestly not a fan of the way Tailor Brands implemented that… but more on that later. Depending on what you need, Tailor Brands might be the right solution for you, but then it might not. Let’s take a closer look.
I tested over a dozen logo design services to find out who could deliver the best new logo for Website Planet. Click here to read all about my quest to find the perfect logo and find out who won.
It Has All the Basics, and a Few Interesting Features
Tailor Brands’ logo generator is fairly flexible, and it delivers decent results all around… kind of like a sandwich. It’s simple, dependable, and if you get creative, you can do some quite interesting things, I think.
It has the usual step-by-step AI-powered “wizard” that you’d expect from this type of service. As you can see in the screenshot above, you can choose to generate a logo that’s purely based on type, a logo that includes an icon, or one that uses your company’s initials as sort of an icon. Each option will take you down a slightly varied version of the logo generation process.
You get quite a few logo options at the end of the process, and you can keep generating more if you need them. As you keep generating more, however, the designs will look less and less like the styles you picked during the process. The first several logo designs seem to always be the “most relevant,” and in my experience, they usually look quite close to what I intended. It’s a lot like working with an actual designer that way, only not quite as good.
There’s a pretty large library of icons. Of course, the more “general” or statistically common your search terms are, the more icons you’ll have to choose from. The typeface library is decent, but it’s nothing to write home about. According to the help center, Tailor Brands won’t even tell you the name of the font unless you specifically ask for it after you’ve bought your logo.
Oh, and you can’t upload your own images unless you’re on the Standard plan or higher.
There are character limits: 28 for your company name, and 32 for your tagline (if you want one). Very disappointing, because now I can’t start a firm called “Ezequiel Bruni & Kitties & Sons & Possibly Grandchildren Who Knows, Anything Could Happen Get Off My Back Mom.”
Your completed logo comes in a ZIP file, including both JPG and PNG formats. EPS files that can be edited manually in software like Adobe Illustrator or Inkscape are available only from the Standard plan on up. You do get a couple of options with transparent backgrounds, though, so that’s useful.
You can customize just about every aspect of your logo: icon, text, typeface, colors, and so on. You can drag and drop things to where you want them to be, and resize elements as you desire.
One serious limitation is that you can’t pick the exact colors you want; you have to use the provided color palettes.
Oh yeah, another limitation is that you can’t add an icon to a logo that doesn’t have one in the first place. So, if you don’t click on the “Icon Based” option at the very beginning, and you then decide you want an icon, you have to start all over again. Seems a bit silly, but that’s how it is.
Now, the big question, of course, is whether or not you can get a properly “unique” logo from the service. Well, yes and no. Tailor Brands’ customers who run similar businesses may well end up with logos that look awfully similar to one another, but it’s unlikely that the logos will ever look exactly the same.
Let’s take a closer look at a few of Tailor Brand’s standout features.
If you really want to make sure your logo doesn’t look like anyone else’s, you can choose (at the beginning of the logo-generation process) to create an abstract shape to use as your logo icon.
These abstract shapes probably won’t look like any sort of recognizable object or symbol, but that might be exactly what you want. In any case, your logo should look fairly different from most others. Note that the shape generator seems to generate one shape at a time, and focus on that, mostly.
Business Cards and Merchandise
If you want your logo printed on business cards, t-shirts, or just about anything else, that’s possible. Tailor Brands has a partnership with Zazzle, a service that specializes in printing whatever you want on pretty much anything. You can order your merchandise without having to visit another site.
Integration with Social Media Tools
Tailor Brands has some social marketing tools in its list of products, and you can go from designing your logo to spreading it all over social media in a matter of minutes.
It also has an automatic resizing tool that will quickly resize your logo to fit the ideal image size for various social networks. Even if you don’t have a social media strategy yet, these features could help you get started.
Seasonal Logo Generator
This one might seem a bit odd at first, but hear me out: You know how companies sometimes have a different version of their logo for different seasons or popular holidays? They might throw on a Santa hat, or add some turkey feathers.
Well, this tool basically does… that. It helps your logo embrace the spirit of the holidays. The logos are automatically added to your brand profile as various holidays approach. I checked out the ones we got for the 4th of July, and “Video Game Day,” and they uh… both could have been better. At least they could have used the same typeface as the original logo. But still, the feature is there, and has some use.
My Experience with Tailor Brands
The now-standard: I’m on a quest to try out all the most popular logo design services. The best logo will be our new official logo for Website Planet. It probably won’t be the one I made for this review, though.
As mentioned in the video below, I’ve used Tailor Brands before, as research for other articles I’ve written here on Website Planet. It’s always been the same: follow the wizard (boy, does that sound more exciting than it really is), make my style choices, pick a logo, and see what the editor can do. Watch the video above to see the process in full.
I’ve said previously on the Website Planet blog that Tailor Brands has my personal favorite logo generation process, when specifically compared to Looka and Wix Logo Maker. Despite my disappointment that you can’t make your own color palettes, I stand by that statement. Tailor Brands makes a good logo, and I’ve personally been impressed by the variety of options on offer.
This time, we bought one of the logos on the cheapest monthly subscription plan. I have to say that I’m not really happy with the fact that you can’t go back and edit the logo after you purchase it. If you’re going to pay for it on a monthly basis (you keep the rights even if you stop paying, more on that below), you should be able to make some changes. Even a limited number of revisions per month would be… something.
Tailor Brands is a solid product that, thanks largely to their pricing model, left me with mixed feelings.
Ease of use
I’d Have to Nitpick to Find Many Flaws
Designing your logo on Tailor Brands is easy enough. It truly is. There are instructions for everything, and tooltips everywhere. What this software lacks in more advanced graphic design features, it makes up for by being very straightforward to use.
Plus, it has a couple of features that make things even easier:
You Can Save All Your Logo Designs
In another review, I said that I’d include a section for this feature for every product that has it, and I meant it. Every logo you design, even if you haven’t paid for it yet, gets saved so you can come back to it later. This is not only good — it’s essential.
You Can Access Your “Seen Brands”
“Seen Brands” are just that: brands you’ve seen at some point in the logo design process. It means that as you generate logo options, and edit your logo before payment, all of your major design iterations get saved, and you can easily go find them again. So, if you decide that you actually like that logo design you made five versions ago, hooray, it’s still there. Go buy it.
There’s a Handy Mobile App
Want to design your logo on the go? It’s not how I’d do it (I adore my mouse and keyboard combo, because that’s what I grew up with). Anyway, Tailor Brands has a mobile app available for Android devices. Nothing for iOS, though.
The logo generator and customizer are both fairly intuitive. The generator has very specific instructions, after all. You’ll have to answer around ten questions, and they’re all multiple choice (except for when you type some basic info about your business, and when you manually search for icons in the database).
The logo editor is simple, mostly self-explanatory, and easy to use if you click around for a bit. There are a couple of small details, such as “plus” and “minus” icons, that you should be able to click on but can’t.
But otherwise, I can’t complain.
Support Options Are Limited
Email support, live chat, a blog, and a knowledge base/help center — those are your options. The knowledge base is very beginner-oriented, which is good, but it could probably use a few more visual aids. Also, I couldn’t find any information there about image formats. I had to buy a logo before I could find out exactly what came with the logo plan.
The blog, cutely named “The Branding Blog,” is pretty extensive, offering over 200 articles about logo design, business, and marketing. Sadly, there are no categories, and no search feature. If you have time, feel free to browse through the 25+ pages, one by one.
And that live chat function I mentioned… well, it’s barely there. You know how a chat box sometimes appears down in the lower-right corner these days, and you just can’t get rid of it, like a cat when you’re sweeping the floor? Well, I got that window to show up only once, and I haven’t been able to replicate the functionality. Darn it, I wish I had taken a screenshot. I didn’t know that seeing this chat window would be like getting a glimpse of the Loch Ness Monster — a once-in-a-lifetime event.
When it did load for me, sadly, no one was online to actually chat with me. The little chat window offered me the option to send an email instead, or to browse popular help articles.
Look, with the exception of live chat, Tailor Brands’ customer service is mostly functional, but it’s certainly not outstanding.
I was restricted to email for support, so that’s what I used, and that’s what I can comment on. The promised timeframe for a reply is a tentative 24 hours, and mostly, they’ve done better than that. The first two replies came within 1-3 hours. The third took around 9 hours. Please note that when referencing the availability of staff for live chat, the support agent doesn’t say when staff is available.
I’m not saying that Tailor Brands wants all of your money, but… it wants all of your money. Tailor Brands has adopted a subscription model for selling its software, which isn’t such a bad idea in theory. After all, the more expensive plans give you ongoing access to things like social media tools, basic print design tools for business cards and stationery, and the ability to upload your own images.
The downside is that, as far as I can tell, you need a separate subscription for every logo you pay for. Oh, and the per-month price goes up by a lot if you pay only for one month at a time.
If you do want to pay, though, you’ve got options: Visa, American Express, MasterCard, Diners Club, JCB (Japan Credit Bureau), Discover, and PayPal.
You can get a free logo sample, but it’s low-quality — nothing usable, really. That’s probably why it’s a little tricky to find where you can download your free sample.
On the upside, even the cheapest plans allow for commercial use. And if you pay for the whole year, and if you actually use Tailor Brands’ ongoing services… it is pretty cheap.
Now, if you want to use Tailor Brands to run your whole online presence and marketing, it might very well be worth it. That sort of integration between marketing tools and design tools could make your life a lot easier, especially if you’re new to web design and online marketing. Just be very, very sure that you like your logo — there are no refunds.
Lastly, Tailor Brands will try to upsell you at every opportunity. Even if all you want is a logo, when you try to pay for it, you may still have to say that no, you don’t want a domain name, a professional template for your site, or the ability to post on social media about your new logo — all at once.
I can’t blame companies for trying to upsell, but Tailor Brands should at least try to space it out a bit.
You get all the usage rights, with no restrictions, even on the Basic plan. Even if you cancel your membership, you retain the rights to all logos you’ve designed. However, you’ll be unable to download them again, so make sure you keep local copies on hand, if you’re going to cancel that plan.
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Their work all looks like clip art. To be fair, they did try to work with me on getting what I wanted out of it- but after a few revisions it was clear they would not be able to deliver what I wanted. Please know, their 100% money back guarantee only applies to the VERY FIRST concepts they send you. After that, your money is gone. Their website will tell you, you can request a refund "at any time, by any means". This is misleading. YOU CAN ONLY CLAIM A REFUND UP UNTIL YOU RECEIVE YOU INITIAL CONCEPTS. AFTER THAT YOUR MONEY IS GONE.
Refuses refund and awful customer service and ethics
Refused to refund auto renewal fee day it was charged, after charged when unable to cancel my account on their site. Support was worthless and instead offered upgrade. Company is money hungry and lacks customer support and ethics to do right thing. Avoid this company at all cost. If you're looking for a logo maker online or a a tailor brands review, look at this one and decide because this isn't the best logo creator online.
DON'T DO BUSINESS WITH TAILOR BRANDS
They do not care about their customers. They only care about money. Save money and aggravation. Go elsewhere. I wanted a logo and only a logo, but in order to get a complete logo package, I had to get the most expensive ANNUAL package even though I was not going to use it. I paid it all upfront. Then, WITHOUT ANY NOTIFICATION, a year later, they billed again saying it said they would do that in their fine print. I asked if I could just pay for one more month, as I would not be using their service (don't need it) and they said no. They renewed it on 8/6, and I notified them on 8/7. Dirty pool. Seriously, the logo wasn't all that great and their service is below awful.
Worst support and their charging scheme is not clear until you become a victim
Worst support ever , they charge you without notifying you and be aware of their policies you may regret after they charge you for no reason and tell you that everybody pays for this and you are no special. They charge you $2 extra and you get to know it after you get charged and their support is same as asking help from terrorist organisation ...negotiation and you will get to know you can't be helped you already been looted.
Tailor Brands is Awesome!
Tailor Brands is awesome! It's a quick, affordable, easy tool for branding! I love my logo and it was cool creating it. I had a small issue and customer service was quick and helpful and I consider them a 100% trusted brand that I will refer to all my friends, family and people in my industry. Thank you Tailor Brands! -Heather Cisco
Please take on board the bad reviews…it's all true
Please take on board the bad reviews…it's all true Please take on board the bad reviews (52 which is 19% overall!!! Not a good sign).Notice the fact that Tailor Brands always responds with the same dumb response but hasn't actually resolved or reformed their customer service policies.They will charge your card without **ANY** notice or notification that they intend to do so which no reputable business will do, and then hide behind a wall of excuses...they don't actually plan to do repeat business with anyone....it's how this company makes money.It's definitely not worth the services paid. And if you contact them, you'll probably get some crappy response like the one I got below:"We apologise if there was a misunderstanding here. Please allow me to explain...Please understand that Tailor Brands is a subscription-based service and we don’t offer one-time payments. This is displayed on our pricing page, checkout page and throughout our Terms of Service and FAQ’s. As with many other subscription services online, each billing cycle the plan will auto-renew unless previously cancelled.If you saw something differently, could you please direct me to what you saw, so I can pass it along to our Finance and Tech team to take a closer look? ....from Daniel.This company has positively no interest in keeping a relationship with you, just taking your money which is why they are not really contactable, and respond the way they do.