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Reviews and expert opinion Looka

Ezequiel Bruni Ezequiel Bruni Graphic Designer

Looka is a reliable way to make good-looking logos. What it lacks in flexibility and fine customization options, it makes up for with beautiful designs. If you’re on a budget and want to create a decent-looking logo as quickly as possible, this might be the right logo generator for you.


💎Service TypeDIY logo maker
🚀Free to TryNo
💲Starting Price$20.00
📁File FormatsJPG, SVG, EPS & PDF Files
🔄Free RevisionsNo
Shared Reseller Dedicated Cloud WordPress

Looka: The Artist Formerly Known as Logojoy

Looka Logo Maker homepage
It all starts with your company name

Looka. Is that pronounced like “look-a” or “luke-a”? It’s one of the great mysteries of the last five minutes or so. Other mysteries include:

  • Will Looka give me the logo I want?
  • Is the price really worth it?
  • Should I have another coffee already? It’s so early in the day.

Well, it’s always the right time for coffee. As for the logos…

Logojoy established itself as a player in the logo generator landscape in only a few years. It was recently rebranded and reborn with a new name and a new destiny.

The real difference is that Looka added a bunch of add-on services (more on that later) to the logo generator.

Looka and its add-ons are available in English, English, and also in English. The logo maker seems to only support Latin characters, but it includes things like accent marks, so at least you’re not limited to a simple English-language company name.

It promises to give you a great-looking logo in minutes, which is a bold claim to make.

I’m testing all the big logo design platforms on my quest to find the best new logo for Website Planet. Keep reading to find out if Looka lives up to that promise.



Looka’s Features Are Somewhat Limited (On Purpose)

Looka Logo Maker Dashboard - screenshot
Looka will come up with several designs in just a few seconds

The entire point of Looka, as stated by its marketing, is to get you going with a logo in minutes. Now, if you’re picky like me, it can take a bit longer.

But mostly, Looka can and will live up to that claim. The step-by-step wizard is fast, and it’s simple to change your layout, your icon, background shapes, and the overall style. Once you’ve answered the most basic questions about what kind of logo you want, the artificial intelligence will do its thing. You can just keep clicking Generate until you find a logo that you like.

You’re going to find options that fit the requirements you provided, and you’re also going to see logos that make you wonder why they showed up at all.

Once you’ve chosen a base logo to edit, you can customize everything: the typefaces, the icon, the colors. There are gradients as well, but while you can pick custom colors, the gradient options are limited.

Looka’s limitations come into play with size and positioning. You can choose your base layout and you can change the font and icon size to a degree, but those degrees are limited, and you can’t drag and drop things wherever you want. Size and positioning are managed by sliders, and everything is positioned in relation to your chosen layout and the other part of your logo.

With the Basic plan, your good-looking logo comes with one lonely PNG file. The Premium plan comes with SVG, EPS, and PDF formats, so you can have scalable versions of your logo, as well as files ready for printing.

Looka Has Great-Looking Logos by Default

The layouts are fairly standard and a lot of the icons seem familiar.

But somehow, the logos on Looka just look good, even elegant compared to those of other logo generators.

Why is that? In part, it’s their font and color selection. Another big factor, though, is spacing and proportions. You see, good design and layout can happen in two ways:

  1. You can just mess around, and keep going until you have something that looks amazing. This usually takes a while.
  2. You can do the math. Unfortunately, this takes a lot longer for me, because math is not my friend.

The designers at Looka have done the math, and that math is applied to every logo it generates. They’re not all perfect, but they follow a (literal) formula that makes most of them look darned good.

This is also why it has constraints on the layout and positioning of elements; it’s trying very hard to make sure you have at least a decent-looking logo, no matter what you do in the editor. Basically, it’s trying to make it impossible for non-designers to mess up.

That might sound patronizing, but designers and developers (try to) do this all the time. Now they’re just using software to do it for them. When your goal is to generate appealing logos as fast as possible, sacrificing the logo editor’s flexibility for quality is a smart move.

Looka Has Some Great Add-ons

Well, it wouldn’t be a logo design generator if it didn’t try to upsell you a little bit. Looka has a website builder, business card designs, and an optional social media kit that comes with your logo in all the image sizes needed for different social media networks.

Standard stuff, but useful all the same.

You Get Semi-Unlimited Revisions

This is something I particularly liked: for 72 hours after you buy your logo, you can get unlimited edits. Would it be nice to be able to do this forever? Well yes, but 72 hours of free revisions is 72 hours more than I’ve seen from any other logo generator.


Ease of use

Using Looka Is Mostly Self-Explanatory

Looka screenshot - type of business
Looka’s super-intuitive interface means anyone can use it to create a decent-looking logo

One of the good things you can say about software that has a specific focus, and some constraints is that it will never be too complex. You type in your logo name, and Looka gives you logos. You’d have a harder time ordering coffee at a coffee shop that has decided to use Italian names for everything.

The point is that Looka is easy to use, even if you’ve never used one of these services before. The Wizard asks good questions, but not too many of them. The editor is mostly easy to use, though certain functions, like the advanced color picker, aren’t as clearly labeled as they should be. You don’t even have to sign up to try the whole thing out.

My Experience with Looka

Well, you can see most of it in the video above. Follow the wizard, find the right icon, and make the base logo. I spent quite a bit of time experimenting to get the exact logo I wanted, but I didn’t have complete freedom over what elements I could change (which is not always a bad thing).

Honestly, I want just one logo maker to let me put one word above another without using the “tagline” option. Also, I had to tether my phone to my PC to get the logo editor to, well… load half the time. It’s not slow-connection-friendly, which can be a major problem. I’m in the greater metropolitan area of Mexico City, and it’s a problem for me.

Otherwise, it’s a pretty good service. Here’s the final logo I purchased:

Website Planet logo - created by Looka
Although not groundbreaking by any means, this logo is still serviceable

You Can Save Your Projects Before You Pay

I feel very, very strongly about this, which is why I take the time to write about this feature in every review. This feature is essential, and Looka has it. In fact, it makes it very easy to save variations of your logo as you work on/refine it, so if you’re picky like me, it’s a useful feature.

It Provides Plenty of Design Inspiration

If you’re stuck figuring out what you want, the editor has a panel full of design inspiration and example logos to browse. The editor is designed to encourage you to experiment, and if you don’t like what you’ve made so far, you can click a different logo design to change… pretty much everything about your existing logo.

You Can Search the Knowledge Base on Any Page

So yeah, there’s a knowledge base, and you can search it from the little “Help” window in the bottom-right corner of every page and screen. There’s a Help Center (more on that later) but you can find answers to your most common questions and issues without even leaving the editor.



Looka’s Live Chat Could Be Better

If you miss the good old days of IRC, ICQ, AIM, MSN, or Yahoo messenger (depending on how old/nerdy you are), then you’re in luck. There doesn’t appear to be any way to phone the Looka team, but you can email them or enter a chat conversation.

As I said, there is a Help Center/knowledge base which you can browse, or use that aforementioned little help window that also houses the chat. If you ask a question, and customer service doesn’t get back to you immediately, there’s a chatbot that will automatically search its knowledge base for the most relevant articles.

The live chat is not 24/7. According to Looka, the service runs from “9 AM – 9 PM GMT -5 (that’s EST if you live in North America) with the fastest response times between 10 AM – 5 PM.” That’s a respectable 12-hour window. Here’s how it went for me:

First, I asked whether there was a way to view my invoice on the site itself. Yes, there is.

Looka Chat Support - screenshot
I got a canned response to my first questions

Then, I asked what intellectual and ownership rights you get for the Basic plan. All of them, as it turns out:

Looka Chat Support - screenshot
When I asked my second question, they told me I had to wait till the next day and sent me links to articles. It took a while to get a real response from a human.

Next, I inquired about an email address I could use to reach them. Unfortunately, I asked this after the support team had finished for the day. I later discovered the necessary information in the knowledge base – my mistake. I anticipate they’ll respond kindly when they get back to me.

Update: They never got back to me, which is fair in this case.

Every question I asked during their schedule was answered in less than five minutes.



Is Looka an Affordable Logo Designer?

Overall, the pricing is quite affordable. The Basic plan, as mentioned, gets you that one PNG. The Premium plan gives you a bunch of other file formats, lifetime technical support, and a miniature brand guide with information on your fonts and colors. The Brand Kit subscription comes with all of that but it also includes templates for social posts, business cards, and email signatures.

If you choose Looka, I’d strongly suggest getting at least the Premium plan for the extra file formats, particularly scalable formats. And no, scalable logos aren’t just for printing billboards: they’re also for 4K video and the newer iPhone models with their darned Retina screens.

(For the less-technical, Retina screens basically need images that are twice as big to look good, because Apple wants us to waste all of our bandwidth.)

Anyway, Looka is not expensive. If you decide to go with it, you can pay its low prices with:

  • American Express
  • MasterCard
  • Visa
  • PayPal

There are no free logo samples and no refunds.

Usage Rights

Okay, the marketing on this site is a little tricky: the Premium plan advertises “full ownership.” But as mentioned by the support team, all plans (even the Basic plan) provide full ownership for you to use the logo however you like, including commercial applications. This little bit of trickery is the one reason I can’t score Looka’s pricing higher.


How does Looka match up to the competition

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While it may lack the fine customization options that other services provide, Looka makes up for it with its ability to generate elegant and professional-looking logos quickly. The platform’s constraints are intentional though, ensuring all users can easily create visually-appealing designs without getting it wrong.


Is Looka a good logo maker?

Looka has some of the most beautiful default designs out there. It also has a few amazing add-ons, such as a website builder, business card designs, and an optional social media kit. Although its customization options are somewhat limited, the editor is easy to use and the pricing is quite affordable.

How much does Looka cost?

Looka has four paid plans: Basic, Premium, and Brand Kit and Brand Kit Web. With a Basic plan, you get one logo in a PNG format for around $20. The Premium plan gives you access to other file formats, technical support, and a brand guide with information on your fonts and colors.

How does Looka work?

Looka works like any step-by-step wizard – you answer some basic questions about the kind of logo you want, and the AI generates a logo based on your answers. After that, you can customize your icon, background, shapes, colors, and more.

How do I create a professional logo?

When creating a logo for your company, it’s important to have a clear idea of what you want to achieve. Once you have your vision, you can check out our list of the best logo makers for 2023 and find a service that’ll help you execute it.
Ezequiel Bruni Ezequiel Bruni
Ezequiel Bruni is biologically Canadian, legally Mexican, and self identifies as a total nerd. He’s been a web and experience designer off and on since he was a teenager, and loves sharing the kind of beginner’s advice he really wishes he’d had when he first started. He also loves video games, tacos, open source software, video games, sci-fi and fantasy in all their forms, and video games. He does not love writing in the third person.
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Not Free, Waste of Time

Bruh LOL they advertise as a free AI generator but they aren't free, 1/5 would give 0/5 if i could. All of the logos that they generatred for me were completely fine, but they just legitimately wasted 5 minutes of my time because of their SEO that says you don't have to pay anything. Load of BS

Not free, USA
December 15, 2022

NEVER MORE! I created a logo, I spent 83 dollars, I made my changes but it is not possible to change the name of the project. Bad service !!!The assistance is bad. They replied in a supercial tone. From arrest! STOPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Valerio, Italy
September 02, 2021
My friend is happy with they work

A friend asked me to find a company that will make a logo. As a result, I had to go to this service. We quickly agreed on the price and the essence of the work. Made in principle in time, there was my jamb, so the guys are not to blame. The friend is happy with the work

Stephen Moss, USA
November 30, 2020
Scam Be Aware

I have been conned by this company and got charged the full amount annually when they advertise the options monthly. I am in the UK and You cannot rip people of in a such way. They would not refund me when I asked for cancellation. They are rude, unprofessional and dishonest. PLus They say that you see what you pay but actually you dont. Payment page says 80 something annually but because you were given an impression that you ll pay monthly you disregard that. Small note also states that you can not have a monthly plan if you pay by paypal. All have been recorded and will make sure these people cant con more people

Al De Vito, Great Britain
September 25, 2020
Poor quality

Just stay away from this company full of fine words, but actually just rubbish! The logo making is just a waste of time, the result useless, so its just a total waste of time. ¨The support is horrible, and they really dont want to help you, just the usual standard bs answers.

Stein Ivan Hansen, Norway
October 31, 2019
Terrible support and overcharging in the UK

System corrupted the original logos been unable to get them replaced and they still have my money. Talking of money they charge £65gbp in the UK but $65 in US/Canada which is 30% less..... very poor form aside from not having my logos I paid for nearly a week later.

Edge, Great Britain
September 26, 2019
Miseleading and rude support staff

Their advert on Google clearly states "100% Free Online Logo Creator". This is a complete lie and you in fact spend a lot of time designing your "free" logo to then have to pay for ANY logo you wish to use. There is NO free logo. Staff were also unhelpful and rude.

Tom, Great Britain
September 03, 2019
Best of the online logo makers

I've used most other online logo makers, and Looka works best for me. Their support is great and their design engine is very intuitive. I've been a customer since they were Logojoy and will continue to use them. I know a good product when I see one, and Looka is awesome.

anonymus, Canada
August 14, 2019
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