Small Business Tips: 5 Ways Successful Entrepreneurs Think Outside the Box

A small business needs something special to truly succeed. It needs guidance from a special kind of mind, one that doesn’t just give the customers something that already exists. It needs someone whose mind works a little differently. The good news is you don’t have to be born that way, you can adjust your way of thinking.

This week’s article shows you just how you can adjust your way of thinking, by providing 5 really easy and manageable steps that you can take right now, to help you become a successful entrepreneur, who thinks outside the box.

Continue reading “Small Business Tips: 5 Ways Successful Entrepreneurs Think Outside the Box”

Squarespace vs. WordPress – Find Out Which One You Should Use

They both target a different level of user, they both have some fantastic features for building a website, and they both offer a certain level of flexibility. However, which ones of these platforms will be best suited to your skill base and your end goals? That’s what we are about to find out here.

Squarespace and WordPress are a well-known name for those looking to build a site or add a blog to their existing website. So let’s see what makes them different, as we begin to unravel the platforms and take a deeper look inside two of the heavy weights in the website building category.

Usability, Flexibility, and Maintenance

The main feature that propels Squarespace into the limelight is the drag-and-drop option. This key feature allows for even the basic of user to be able to construct a website, by simply dragging in images, text and video into their website template. This flexibility helps build a site, by placing key elements anywhere a user wants on that page.

Perfect for someone has no idea about HTML or CSS.

Squarespace

Keeping on the flexibility path, Squarespace also offer a host of themes that you can use for your site design. These themes and templates have been created by professional designers, so you can rest assured that they are all user-friendly and look the business.

Squarespace vs. Wordpress – Find Out Which One You Should Use

Add to that the fact you get hosting, a connected domain, and the opportunity to connect Squarespace ecommerce to your site, and there you have the complete website solution for a small business on the move. You can have everything taken care of, and sell products from your site, whether they are digital or physical goods.

In addition, the benefit of Squarespace over WordPress is that all maintenance is taken care and you don’t need to lift a finger. As Squarespace is all closed off (not open-source) everything from the themes, right through to the plugins are all maintained by Squarespace, so they will check that everything works before pushing live to your site so you can just get on with doing what you do best.

WordPress

Moving onto WordPress and we already know that WordPress has been a big success for people wanting to add a content management system in the form of a blog to their existing site. However, nowadays more and more people are using WordPress as the basis of their site.

Firstly, you have a platform that offers complete flexibility, in being able edit the raw code, This allows you to modify any PHP, HTML and CSS files in WordPress or as part of your theme files so you can fully  customize your site.

Secondly, WordPress offers some 32,000 plugins  that you will find in the WordPress store (mostly free to use). These plugins can be downloaded onto your desktop and uploaded via FTP or uploaded and installed hassle free from inside the admin dashboard in your browser.

With so many plugins, you can find answers to many questions or problems, from social integration to a plugin that can secure your site and databases. You do unfortunately have to update these plugins manually, and sometimes new versions of one plugin can conflict with other plugins. Therefore when updating WordPress itself or plugins, make sure you backup before making any live changes.

Summary

These are two clever website building solutions, and it really depends on what kind of a user you are to which one will better suit you.

It does not necessarily come down to how skilled you are, sometimes it can be just a matter of how much time you have to put towards building a site. Squarespace certainly take out a lot of hassle in creating and maintaining a site, to let you get on with other business tasks.

However, if you want complete control and have the time, then a skilled user would do well in taking on WordPress.

Logo Design Services Report

A lot has been happening in the world of logo design services in the past few months and this is the place to come for a quick digest of all the latest developments.

We’ve been in touch with our contacts at the top 10 logo design companies to get all the insider information and news that is most relevant to you. To find out the highlights from the last few months read on:

99designs News:

European Expansion into the Netherlands

Our top ranked logo design service, 99designs, has announced they are increasing the number of countries they will have a presence in, by launching a Dutch version of the site. In order to cater to the Netherlands specifically, the service will be using the local currency and language.

While it was previously possible for Dutch users to visit the main 99designs site, this new localised version should allow the company to begin “helping even more entrepreneurs there source great graphic design work”, according to company CEO Patrick Llewellyn.

Logo Design Services Report

To find out more about this ever-popular logo design company read our 99designs review.

Hire the World News:

Free Book Cover Contest

Hire the World got the first quarter of the year off to a great start for their customers by giving away two free book cover contests with a total value of over $1,000. All authors need to do is share a brief outline of their story to enter, and then socially share the URL to their submission in order to stand a chance to win this great prize.  One winner will be chosen at random, while the other will be the one who can refer the most visitors.

For the full story on this company visit our Hire the World review page.

Design Crowd News:

Design Crowd Launces Philippine Logo Awards

With many outsourcers being based in the Philippines, it was a great idea for popular log design firm Design Crowd to reach out to their Filipino freelancers with an awards contest.

The Philippine Logo Design Awards 2013 is open to student designers in the Philippines who want to be named logo designer of the year and stand a chance of winning cash prizes. If you meet the criteria, the submission deadline is July 31 2013.

For more information on this logo design company read out Design Crowd review.

Logo Arena News:

Customer Service and User Experience Improvements

It’s been a busy few months at Logo Arena and the design company has some good news to announce to their customers. The firm has increased their number of customer service agents, and in turn reduced the response time from six hours to less than one hour. The client’s control panel has also been improved, making it more user friendly and intuitive.

In order to keep quality levels high and competitive with other firms, Logo Arena has also tightened up their designer selection process, and now only accepts 4% of applications. The community forums have also been improved to help encourage use and add value to the service.  All in all a lot of improvements have been made at Logo Arena so if you haven’t checked them out recently, then perhaps it’s time you did.

To read all about the services they offer, visit our in-depth Logo Arena review.

MashinMedia News:

Free Logos All Round

Mashin Media are pleased to announce the results from their free logo giveaway. Any webmaster or blogger was welcome to apply for a free logo from this professional design company, providing their website met the selection criteria.

They were also required to provide a link back to the MashinMedia site and help promote them on the social networks. However, it was a generous giveaway and many people took them up on this offer with some excellent logos being produced. If you missed this one, make sure you stay tuned to our news stream so you catch the next one.

For more information about MashinMedia, read out detailed MashinMedia review.

Report Recap:

  1. 99designs launched a Dutch version of their popular service in the Netherlands
  2. Hire the World announced a free contest for authors looking for book covers
  3. Design Crowd revealed the launch of their Philippine Logo Design Awards 2013 to find the best student designer in the Philippines
  4. Logo Arena unveiled a raft of customer service improvements to make it even easier to use their services
  5. MashinMedia revealed the results from their free logo giveaway with some stunning new designs

Squarespace Pricing: Is it a Good Value for Money?

Looking for a new website builder/hosting provider? Chances are that you’ve heard the name Squarespace before. The platform was launched in the U.S. by the one-man-team of Anthony Casalena in 2003 and has come a long way since then.

Squarespace started out as a platform focused on personal websites or blogging, but now it also offers extensive e-commerce features for those who want an online store. Some of the things Squarespace is known for are their beautifully designed, minimalist templates that have been strictly curated, as well as their superb customer support.

Whether Squarespace presents a good value for money to host your next website or online store, however, depends on your needs.

Squarespace Pricing: Is it a Good Value for Money?

What Does Squarespace Pricing Look Like?

In total, there are four Squarespace pricing plans that are divided according to whether they’re more suited to websites or to online stores. The “Websites” plans offer minimal e-commerce capabilities, while the “Online Store” plans automatically include all the features of the Business plan, plus e-commerce-specific features.

Unfortunately, there is no free plan to host your website on Squarespace. Instead, you can sign up for free and create websites with limited access to features. These websites will be available for 14 days, after which you will need to subscribe to access them again, or if you decide to launch them.

Here are the Squarespace pricing plans with their most important features. Keep in mind that all plans include the features of the previous plan:

WebsitesOnline Stores
PersonalBusinessBasicAdvanced
Unlimited pages, storage, bandwidth, etc.Professional Google emailNo Transaction FeesAbandoned Cart Autorecovery
SSL SecurityFully Integrated Online StorePowerful Commerce MetricsReal-Time Carrier Shipping
24/7 Customer Support3% Transaction FeeInventory, Orders, Tax, CouponsFlexible Discounts and Gift Cards
100+ Mobile Responsive and Beautifully Designed TemplatesCustom CSS and JavaScriptLabel Printing via ShipstationOrders API
Sell Unlimited ProductsIntegrated Xero Accounting
Customer Accounts

 

Pros and Cons of Squarespace Pricing

To help you out, here are some highlights of the top pricing features compared with similar website building/hosting services.

Pros:

  • 24/7 Customer Support With All Plans. Squarespace does offer some of the most available and helpful support services. Many other hosts offer only the same level of support with their higher-up pricing plans.
  • Unlimited Resources. Many other hosts limit the amount of storage, sales, and bandwidth you can use according to your plan.
  • $100 Google Ads Credit. This is a really unique offer that will help you get to test out Google Ads and help advertise your business or website.
  • SSL Certificate Included. This is often an extra charge on other hosts that can cost over a hundred dollars.
  • E-commerce Features. Features like shipping labels, tax/accounting/inventory management, and third-party shipping quotes are usually reserved for much pricier e-commerce hosts.

Cons:

  • Domain With Annual Billing Only. Depending on how you look at this, it might not actually be a con since many other hosts charge extra for a domain anyway. However, it does feel like a ploy to force you into a yearly contract.
  • No Free Plan. With some other platforms like WordPress or Wix, you can actually launch a website for free, even if it’s under a subdomain with sponsored ads.

Squarespace Pricing: FAQ

Is Squarespace hosting really “Unlimited”?

The simple answer is yes, as most other hosts will outright block you from going over certain storage, bandwidth, product sales, or other limits. However, all hosts that offer “unlimited hosting” have an Acceptable Use Policy in place to limit people taking advantage of the offer.

Do You Need Any Other Hosting Services?

No. One of the most convenient things about Squarespace is that you can get a domain, SSL certificate, and your actual website hosting from one service. The exception is if you only want to subscribe on a month-to-month basis, in which case you will need to purchase a domain separately which you can also do through Squarespace.

How Long Do I Have to Commit to a Plan?

All Squarespace plans come in either monthly or yearly billing options. So, at the very least you have to commit for only a month before changing your mind. However, yearly billing does come with a discount as well as a free domain for the first year.

Can I Sign Up From Any Country?

Yes, you can sign up to Squarespace from anywhere in the world. They also provide pretty decent currency support with all major currencies (USD, GBP, EUR) and many others (CAD, AUD, SGD, RUB, etc.). PayPal and Stripe have their own country restrictions for processing payments.

Can I Cancel or Switch Plans at Any Time?

You can cancel or switch your plan at any time. However, you won’t receive your money back for the current billing period if you cancel. If you want to change your plan, they will simply refund you if you opt for a cheaper plan or get a pro-rata charge if you switch to a more expensive one.

Which Squarespace Plan Is the Best Value for Money?

The answer is not that straightforward. There is no such thing as a “best” plan on Squarespace. The way their plans are divided means that individual plans will be better or more suited to individual needs. For example, if you require no e-commerce at all and personally run your website, the Personal plan still comes with everything else you need to host a website or blog and should be the best option.

If you just want to sell casually on your website, the 3% transaction fee might be more economical than opting for the more expensive Online Store plans. Unlimited collaborators and professional Google email also make it much easier to run something like a business website where multiple people need access. However, I almost feel like you might as well upgrade to an Online Store plan.

In my opinion, the Basic Online Store plan represents the best overall value for money. You already get access to some very advanced e-commerce features like shipping integration, inventory management, and 0% transaction fees. The Advanced option should only really be necessary for those who are very serious about their online store experience and want “nice to have” features like delivery tracking, abandon cart recovery, and mass order creations.

These features are not essential but separate the top online stores from the rest.

Overall, Squarespace does present good value for money, particularly if you consider the “unlimited” aspects of its hosting as well as the fact that an SSL certificate and domain are included. The features, especially the e-commerce ones, are also sufficiently advanced to warrant Squarespace being in the mid-to-upper-end web hosting price range.

3 Ways to Be Successful on Twitter

You may not need a degree in marketing for your business to successfully reach people on twitter, but there are a few things you should know if you want to make the most out of your social media energies.

Below we’ll look at the three most important elements of a truly successful Twitter channel, and how you can incorporate them yourself in only a few minutes.

Use  Evergreen Posting

Less than half of all Twitter users login every single day, so many of the things you post are probably entirely missed by a large portion of your followers. With the shelf life of a tweet being only a few hours, it’s incredibly important to learn how to work smarter rather than harder. One of the best things you can do to increase the efficiency of your channel is to know what you should be posting, when you should be doing it, and to never post anything only one time.

A good way to start solving this problem is to routinely check your Twitter metrics on Tweroid, which is a free tool you can use to gain detailed insight into your specific audience and their Twitter using habits. This data combined with the innate analytics provided by Twitter, it’s easy to figure out the ideal time to post to increase clicks, retweets, and the like. After you know when your engagement is piqued, use that information to create a regular content schedule. If you’re looking to go the extra mile, you can use a service like Edgar to automatically save and schedule updates, allowing you to use Twitter in a more hands-off way.

Make Use of Influential People

Although it sounds counter-intuitive, in many cases, having one very influential follower is more valuable than having 100 average followers. The influential people in your niche aren’t merely experts; they’re also the gatekeepers to some of the largest captive audiences on Twitter. One of the quickest ways to increase your visibility on this platform is to get on their radar, engage with them in conversations, and ultimately use them as a resource to build your own channel.

And it’s easy to get started. The first step is to create a list of the most influential Twitter accounts relevant to your niche. Before you go carrying out a small research project to create your very own list, you should make sure that one doesn’t exist already. To look for existing lists, had to Twitter and perform a search for a keyword relevant to your niche. Once you have your search results, look in the timeline on the left-most sidebar, and Twitter poll present you with every publicly existing list for that particular phrase.

After you have that list, you can use it to remain connected to these users, and even use them as a resource to help you discover new content that you can share with your own followers. If you’re only tracking two or three influential accounts, you probably don’t need any help in terms of automation, but if the list of people your keeping tabs on is more substantial, you’ll probably want to consider using social media software like HootSuite to help make the process that much easier.

Appeal to Psychology

Psychologists believe that curiosity is a cognitive means for us to identify a gap in our knowledge. People tend to try and close this gap by learning more and satisfying their curiosity, something that people are hardwired to do. We’re particularly curious about things that we think we should know. If you want to drive engagement on your Twitter channel, you really need to mobilize curiosity in your favor. This is particularly true for anyone outside of the entertainment industry, especially those who struggle to make their content interesting for audiences.

The next time you’re going to post to Twitter, take a moment to think about how you can appeal to someone’s curiosity. How can what you have to say be connected with our innate desire for self-improvement? For example, if you were in the aquarium niche, “13 Awful Aquarium Tips You Should Ignore” might get your readers asking what kind of bad advice they’ve received, and their curiosity would drive them to click.

Primary Benefits of Local TV Advertising for Small Businesses

The relatively high costs of TV advertising deter many small companies from using it. However, local production studios and media providers sometimes have rates that you can justify given advantages of TV ads. Primary benefits include creative opportunities, multi-sensory appeal, wide reach and cost-effectiveness.

In today’s article we want to look at how local Tv advertising could project your business to another level. So sit back, relax and give us 10 minutes of your time as we pull back the best parts of this form of advertising.

Excellent Creative Opportunities

Television allows for the highest degree of creativity among conventional advertising media. You can incorporate visual imagery, compelling characters, interesting dialogue and jingles. You can also choose from an array of formats, such as humor, drama and emotional appeal. Highly creative advertising is important to capturing attention, establishing brand awareness and developing a compelling company image. TV is the only traditional medium which allows for the full presentation of a story with both sights and sounds.

Multi-Sensory Appeal

Television also offers the great opportunity for multi-sensory appeal. Print media uses visual imagery and radio has auditory appeal, but television offers the best of both worlds. Plus, you can create movement, which is not possible in a standard print ad. Multi-sensory appeal increases your ability to capture attention and create recall in the target market. When people engage more than one sense at a time, message retention often increases. Therefore, you may not have to touch people with a TV ad nearly as often as you do with a print or radio ad to see benefits.

Wide Local Reach

No medium offers greater access to a wide market than television. An ad delivered during primetime in a local market has the potential to reach a substantial portion of the city or metro population.

Primary Benefits of Local TV Advertising for Small Businesses

Running your ads at rotating times allows you to reach more people and create more frequent exposures, which is important to brand recall. If your goal is to build a customer base or increase brand awareness, television is the right option.

Cost-Effectiveness

While television ads normally have the highest absolute cost among traditional media, they are also the most cost-effective, according to a July 2011 article by The Benton Group. The number of people you reach, along with an impacting message that stirs emotion, can trigger strong growth in local brand value. Image-building ads may not drive an immediate spike in sales, but businesses that use television in ongoing advertising often experience more customers and higher revenue over time.

How To Install WordPress on Bluehost

WordPress is a well established content management system that is more widely used as a complete website solution nowadays, not just a blog extension. Add WordPress to a powerful hosting company such as Bluehost and you have a match made in heaven.

Why do you have to do this? Well, WordPress doesn’t act the same as platforms such as Weebly and Wix. The latter two platforms come with hosting solutions, with WordPress you will need to do a bit of research and find a hosting provider that ticks off your checkpoints. If Bluehost is your choice then you are in luck as today we will show you how to get started with WordPress on Blue host.

Why Choose WordPress?

Some of you are probably wondering why we are recommended WordPress when other website builders seem so much easier to use, and come with everything you need under one roof.

The truth is, WordPress does require a lot more time investment, financial investment (to an extent), and a steeper learning curve. However, if you can tick off these 3 points the end result is a fully functional business website that is flexible, efficient, with a fantastic management system.

How To Install Wordpress on Bluehost

You can purchase additional themes and customize them using the code editor, install plugins that can help improve the user experience, and much more.

Why Choose Bluehost?

The biggest point I wanted to address here is that Bluehost and WordPress already have a solid working relationship. You can go back to 2005 and see that Bluehost has been a recommended host by WordPress themselves, and currently boast almost a million sites under their name that have WordPress running.

They are a massive company, so they have all the resources at hand to give you, the user, the best experience possible. Whether it’s a fast and fluid server setup, or a 24/7 customer support contact, you can’t go wrong. Bluehost also own several other website hosting companies you may have heard of, such as HostGator and iPage.

Ok, How Do I Install WordPress?

Unlike most website builders, WordPress requires a little hands-on approach as you will need to get yourself setup before using your site.

The firs thing you will need to do is login to your Bluehost CPanel, and then look for the WordPress icon, under the Website Builders sub-heading. Just click the WordPress logo, hit the install button, and then select the domain that you would like to install WordPress on.

The process is then a few clicks away, once you have setup WordPress you will get an email that will give you instructions on where to login, along with your username and password.

You will then be able to login to your WordPress dashboard for the first time, and here you can change the layout and look of your site, install plugins, themes and create new posts and pages.

For the ultimate experience it’s good to have some coding knowledge (you don’t necessarily need to be a developer) so you can edit and tweak certain parts of the site.

We have already posted an article on the top 5 plugins that your WordPress installation needs, so go ahead and check them out as a starting point to getting your site off the ground. Visit Bluehost

Defending Your Site from Negative SEO

In the recent past, SEO was all about creating as many inbound links to your site as possible, often by actually purchasing links from other webmasters. With the release of Google’s Penguin search algorithm, all of that changed. These days, spammy links may actually damage your position in a SERP, as Penguin tries to help distinguish quality from quantity by issuing penalties against those who cheat their way to prominence in a SERP.

Unfortunately, that penalty has made it possible for malicious webmasters to try and intentionally damage the SEO of other sites by trying to incur Google’s wrath against them. And if you’re not proactive about defending yourself from these attacks, your SEO may be the next victim of a negative SEO campaign.

What is Negative SEO?

Where standard SEO is all about driving up your own organic rankings, negative SEO is about trying to reduce the rankings of your competitors. Negative SEO campaigns can be carried out in several different ways. The most heinous methods involve someone hacking your site to plant spyware, or spreading invisible HTML links in your content that you might not notice, but Google will penalize.

Simpler methods involve creating duplicate copies of your content and spreading it across the Internet, or creating low-value links to your site in order to pollute your backlink profile. In short, basically any method that can be used to intentionally reduce another website’s rankings is considered negative SEO.

Defending Your Site from Negative SEO

Defending Yourself

It’s not terribly difficult to determine if you’ve been the target of a negative SEO campaign. The first thing to do is to take a look at the list of links on the Internet that direct to your site, also known as your backlink profile. It’s a good idea to review your profile at least once a month. You might consider browsing it as often as once a week if you’re in a particularly ruthless and competitive industry.

The easiest way to look at your backlink profile is through Google Webmaster Tools. The list that Google provides is by no means comprehensive, but is usually more than sufficient to determine if you’ve been the target of a negative SEO campaign. If you’re looking for a more comprehensive alternative, Opensite Explorer and Majestic SEO are two excellent options that are usually able to dig up links which aren’t listed in Google’s report.

As you review your links, there are a few things you should be looking for. Take note of large quantities of links that seem uncharacteristic of their host site, links that use exact anchor text containing precise lists of your more competitive keywords, links directed to your site from low quality domains, or anything else that looks suspicious. If you discover any links like these, you’ll want to have them removed in order to defend yourself from SEO penalties.

Resolving Negative SEO

The first step to solving an issue with a link is to talk to the owner of the site, and ask that they remove the links directed to your content. It’s often the case that webmasters are unresponsive to this type of correspondence, especially if they’re intentionally trying to harm your rankings, so you should keep records of all your attempts to request that a link is removed.

If you can’t get a link removed by request, you can have it stricken from the SEO record with the Google and Bing Disavow Tool. These tools request that their associated search engines don’t consider these links when ranking your site. A step by step guide for using the disavow tool are available on the official Google and Bing sites:

More Negative SEO

If these links continue to be created after you’ve requested their removal or disavowed them, there are a few final steps you can take. Before resorting to any drastic measures, you should try and discover how these links are being created by talking with the webmaster of the domain hosting the links. If you can’t resolve the problem with communication, one possibility is to order a cease and desist letter against the perpetrator. Alternatively, you can report their actions directly to Google and Bing by reporting web spam. The official Google and Bing web spam tools are available at:

Defeating Negative SEO

Dealing with negative SEO can be a time consuming, frustrating, and tedious process. But if you’re going to spend the time to build your positive SEO, you need to be willing to defend your efforts from the malicious negative SEO.  Remember that disavowing links should be used as a last resort when communication has failed, and only when you’re certain that the links you’re blocking are having negative ramifications for your standing.

How Can I Use Internet Marketing to Grow My Business

Internet marketing refers to using the Internet to project sales and promotions of products and services to consumers. This typically combines business, the Internet, and marketing into a format that can be delivered electronically.

This is achieved through various marketing techniques, which include websites, email, search engines, and common social media platforms. In the past decade, internet marketing has grown rapidly to become the primary reason that most businesses have embraced it as a promising venture.

A business can engage in online marketing by providing content enriched with products and services. This content is then formatted such that it can be transmitted electronically. The publisher, who may also be part of the business, is usually the party responsible for generating the content. That content can then be integrated into various mediums, such as videos, pictures, text, and animations.

Let’s Look at SEO

How Can I Use Internet Marketing to Grow My Business

Web marketing involves using a wide range of tools to make it effective as a main form of advertising. Creating informative websites with limitless promotion opportunities can actually maintain the presence of a business regardless of the competitive environment. Search engines can help a business push to be on the cutting edge performance-wise. Search engine optimization (SEO) can increase marketing exposure by directing potential clients through keywords or products related to the business.

Let’s Look at Email

Email marketing as an advertising tool involves periodically sending products and promotional messages to the business’s current and prospective customers. A company operating on a tight budget can stick to this method because the platform is available at next to no cost. All that a business needs to start is a list of its customers’ emails. This provides the customers ample time to analyze the products and services, give their reviews, and make purchases.

Let’s Look at Social Media

Another set of broad internet marketing tools is the multitude of modern social networks. This includes sites such as Facebook, Twitter, YouTube, Digg, and Pinterest. Users on those sites are connected to a chain of friends. This means the sites can be implemented into a socio-business interaction. Businesses can create electronic content and post it to the sites. As an example, the business can create a Facebook profile and gain exposure by inviting people to like the page. Those who like the page will be able to view and share the business’s content, thus boosting exposure when they show their friends and subsequently raising sales.

Summary

With all these online marketing tools available, it is important to understand the market and the niche in which the business operates. A business can only succeed if it defines its market well. The aim of online marketing should be to increase awareness by providing attractive content, which will generate increased revenue.

Since online marketing entails dealing with tough competition from similar businesses worldwide, a business must maintain its branding so that its customers can consistently stick to its services.

The favorable marketing costs, ability to measure the total reach of the audience, wide coverage off the entire market, and high connectivity speeds allow internet marketing to remain an overwhelmingly impressive sales and promotion method in the current business era.

Squarespace Competitors – Who’s Out There?

The website builder space is a lucrative space to say the least. Over the past 5 years or so, companies have seen the opportunity to cash in on helping the most basic of computer user create a professional looking website, that they can sell their services and products on.

With this opportunity, the door has swung wide open for companies to take market share, and that’s why we wanted to look at what kind of competition the likes of Squarespace have in this sector. So without further ado let’s take a look at 3 of the best.

Wix

You can’t make a list of Squarespace competitors without first mentioning Wix. Wix are perhaps the biggest name when it comes to do-it-yourself website building, and that comes down to a number of factors from the ease-of-use, through to the range of templates they offer a customer. Are they a strong competitor to Squarespace? You bet they are, and here a few more points to take into account:

Pros

– Easy to use system, with drag and drop features

–  A range of free templates

– HTML 5 support

– An app store full of useful add-ons

– Great prices for basic and full packages

Cons

– Pay extra for email

– Support is mainly forum based

Weebly

It seems a lot of builders start with ‘W’ so in at second is Weebly, another strong contender in the website builder space. Weebly may not be as well-known as Wix, but they certainly offer a service that is great value for money.

Pros

– Drag and drop feature to add maps, images, video and text

– Free hosting and domain

– Stylish and professional looking themes

–  Great value for money

Cons

– 50% of Adsense Revenue goes to Weebly

– Basic ecommerce features

– Ads placed on the site unless you are paying for a higher package

GoDaddy

Finally, we look at a name everyone has heard of, GoDaddy. Whether it’s something controversial, or whether you have used their service to purchase a domain, GoDaddy is a household name.

Not only can they provide you with a domain name, but they have now entered the website builder space, and they are doing a fairly good job of it so far but there is room for improvement and growth if we are honest with you.

As GoDaddy are a big company, you can earn from your site, and cash in on some great deals and discounts. However, the features for building a site are still quite primitive in respect to other builders like Weebly and Wix.

Pros

– Easy to use

– Community and forum support

– Make money with your website

– Daily deals and discounts

Cons

– Limited features

– Not very user friendly

– Ads placed on the site

– Browser and operating system compatibility

Summary

With such a competitive market place, the big guns really need to pull out all the stops when it comes to being the number one place for a customer to go when looking for a website. Squarespace offers some ideal solutions, but it’s also worth looking at what the competition offers.

Each of the 3 we have listed above all offer a slightly different take on website building as they all focus their attention to different areas. Wix offer some of the best-designed themes out there, whilst Weebly provide great value for money, and GoDaddy provide excellent support services.

Choosing a builder really comes down to what you want and expect from a website builder, so choose wisely. Visit Squarespace