Reviews and expert opinion Active Campaign

Barbara Harris
Barbara Harris
Email Marketing Expert
Ideal for professional marketers, entrepreneurs, and small to medium-sized businesses, ActiveCampaign is a feature-packed e-mail marketing platform that gives you a bang for your buck. From SMS marketing to invoice creation and even a CRM, the ActiveCampaign team has added loads of bonus features useful for expanding businesses looking to stay in touch with their customer base. All in all, adopting ActiveCampaign as your marketing automation service affords your company a lot more flexibility and room for growth, though it does require a heavier time investment to learn at the beginning.



Active Campaign Email Marketing Service – Perfect For Any Business Owner

Active Campaign is ideal for individuals and businesses, seeking to expand and reach out, via impressive and professional emails. With a large variety of templates, the choice is yours! Import your contacts now to get started and check-out how Active Campaign can help you get the job done!

Take a closer look at what Active Campaign has to offer:

  • Amazing Templates
  • Tons of Add-ons
  • Easy (Even Fun) To Use

Ease of use


Simple Editing with Limited Feature Options

Editing the templates was very easy and intuitive. However, the lack of options embedded in the template editor was somewhat annoying.

The HTML editor can be found in the template editor, allowing savvy users unlimited possibilities to edit any template in HTML mode.

We were overall pleased with navigation within the website, where everything is easy to find.


active-campaign-supportActive Campaign’s customer service representatives are very helpful and always available.  The resource center is rich with information to help you learn, not only about Active Campaign in particular, but also about email marketing in general.

Active Campaign’s customer service is there to support the success of your campaign!


All of Active Campaigns’ plans are fully featured.

Enjoy a 30 day free trial! Although it is limited to 250 contacts and a sending capacity of 1,250 emails per month, it is fully featured and allows you to get a sneak peak into the world of email marketing.

After the trial ends, there are four pricing options:

Lite – Enjoy unlimited sending email and newsletter capacity!

Plus – Expand your campaign with many added features, such as, CRM w/ Sales Automation and Contact & Lead Scoring, to name a few!

Professional Includes all the benefits of the Lite and Plus Plans, in addition to Site Messaging and Attribution, among others!

Enterprise – Includes all benefits of the Professional Plan, plus a custom mail server domain, account rep,  free design services, free social data, phone support and uptime SLA, among many other features!

User reviews

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How does Active Campaign match up to the competition?

Constant Contact Compare 4.9 Compare
Benchmark Compare 4.7 Compare
Active Campaign Compare 4.7 Compare
StreamSend Compare 3.9 Compare

Bottom line on Active Campaign


  • Excellent customer service & support
  • Professional quality templates
  • Loaded with features


  • No polls or surveys
  • Basic template editor

Active Campaign is rich in amazing templates and features. Their professional quality email marketing service is easy to use and affordable. Active Campaign is a great platform for launching a successful email campaign, both for individuals, as well as for businesses.

We highly recommend you explore Active Campaign, via their 30 day free trial on offer to get a hands-on experience in the world of email marketing.

Barbara Harris
Barbara Harris
Barbara is an expert in Performance Marketing. She leads WebsitePlanet PPC and SEO teams, and she mentors SMBs on the use of Search Advertising as well as Social Marketing.

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