Reviews and expert opinion ActiveCampaign

Barbara Harris
Barbara Harris
Email Marketing Expert

Ideal for professional marketers, entrepreneurs, and small to medium-sized businesses, ActiveCampaign is a feature-packed e-mail marketing platform that gives you bang for your buck – and a free trial to start you off. From SMS marketing to invoice creation and even a CRM, the ActiveCampaign team has added loads of bonus features useful for expanding businesses looking to stay in touch with their customer base. All in all, adopting ActiveCampaign as your marketing automation service affords your company a lot more flexibility and room for growth, though it does require a heavier time investment to learn at the beginning.


Overview

ActiveCampaign

ActiveCampaign Email Marketing Service – Perfect For Any Business Owner

ActiveCampaign is ideal for individuals and businesses, seeking to expand and reach out, via impressive and professional emails. With a large variety of templates, the choice is yours! Import your contacts now to get started and check-out how ActiveCampaign can help you get the job done!

Take a closer look at what ActiveCampaign has to offer:

  • Amazing Templates
  • Tons of Add-ons
  • Easy (Even Fun) To Use

Ease of use

4.0
active-campaign-ease-of-use-2

Simple Editing with Limited Feature Options

Editing the templates was very easy and intuitive. However, the lack of options embedded in the template editor was somewhat annoying.

The HTML editor can be found in the template editor, allowing savvy users unlimited possibilities to edit any template in HTML mode.

We were overall pleased with navigation within the website, where everything is easy to find.See if ActiveCampaign is Right for You

Support

5.0
active-campaign-support

ActiveCampaign’s customer service representatives are very helpful and always available.  The resource center is rich with information to help you learn, not only about ActiveCampaign in particular, but also about email marketing in general.

ActiveCampaign’s customer service is there to support the success of your campaign!

Pricing

4.5
All of ActiveCampaigns’ plans are fully featured.

Enjoy a 30 day free trial! Although it is limited to 250 contacts and a sending capacity of 1,250 emails per month, it is fully featured and allows you to get a sneak peak into the world of email marketing.

After the trial ends, there are four pricing options:

Lite, from $15.00 per month – Enjoy unlimited sending email and newsletter capacity!

Plus, from $70.00 per month – Expand your campaign with many added features, such as, CRM w/ Sales Automation and Contact & Lead Scoring, to name a few!

Professional, from $159.00 per month – Includes all the benefits of the Lite and Plus Plans, in addition to Site Messaging and Attribution, among others!

Enterprise – Includes all benefits of the Professional Plan, plus a custom mail server domain, account rep,  free design services, free social data, phone support and uptime SLA, among many other features!

User reviews

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Comparison

How does ActiveCampaign match up to the competition?

SendinblueCompare 4.9 Compare
GetResponseCompare 4.8 Compare
ActiveCampaignCompare 4.7 Compare
StreamSendCompare 3.9 Compare

Bottom line on ActiveCampaign

PROS

  • Excellent customer service & support
  • Professional quality templates
  • Loaded with features

CONS

  • No polls or surveys
  • Basic template editor

ActiveCampaign is rich in amazing templates and features. Their professional quality email marketing service is easy to use and affordable. ActiveCampaign is a great platform for launching a successful email campaign, both for individuals, as well as for businesses.

We highly recommend you explore ActiveCampaign, via their 30 day free trial on offer to get a hands-on experience in the world of email marketing.

Barbara Harris
Barbara Harris
Barbara is an expert in Performance Marketing. She leads WebsitePlanet PPC and SEO teams, and she mentors SMBs on the use of Search Advertising as well as Social Marketing.

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