Reviews and expert opinion Squarespace

Personal $16
Business $26
Online Store $30
Dale Cudmore
Dale Cudmore
Website Development Expert
Squarespace is an incredibly polished, yet easy to use website builder with functions and features appealing to a very broad audience. However, the best value is offered to those looking to build e-commerce functionality into their website - an area where Squarespace is a market leader.



A Global Brand Helping to Create Online Stores

Squarespace was founded way back in 2003. Since then, it’s grown so much that it’s now responsible for millions of websites made by users all around the world.

The fact that Squarespace has bought Superbowl commercials should tell you that it’s been quite successful.

While you can create “normal” websites with Squarespace, most of its features cater toward selling online. There’s a great 14-day free trial that doesn’t require a credit card if you’d like to give it a try.

All of this sounds amazing on the surface, but that doesn’t mean the product itself is perfect. If you’d like to dig deeper and learn about the biggest pros and cons of Squarespace to see if it’s the best choice for your next website, read on.



Flexible Templates You Can Change Anytime

There are just over 100 templates to choose from.

That’s quite a large selection compared with many other site builders.

I think that the biggest benefit to templates on Squarespace is that they’re fully customizable. You can add or remove any section or site element you’d like.

To add to the flexibility, you can also change your template at any time.

Obviously, this can affect your site’s content a bit, so try to avoid it. Still, it’s a nice option to have.


All templates are also mobile-responsive, and they really look like they were designed by professional web designers.

The only potential drawback is that certain templates have different functionality. They all have the basic functions to let you add pages, sell products, and more, but not all of them have certain types of features you might need (e.g., navigation type, product page design, etc.).

But even if that becomes an issue, you can always switch to a template that does have the one or more features you need.

A Large Variety of High Quality Templates

The 100+ templates are organized by category and use case.

There are 15 categories, each housing between five and ten themes.


I think the selection is great; it’s wide, but not so much that you’ll feel overwhelmed by too many options.

You can also search by your site goal. For example, “write a blog,” or “sell products.”


It’s a flexible search function that can return results for a wide variety of inputs.

When you see a template you might like, you can preview how it looks on multiple device sizes without having to leave the page.

A final important aspect of the templates to note is that they all look fairly unique. The navigation menus for most templates look similar, but other than that, every template has a distinct design.

On other website builders, there might be a lot of templates, but many look very similar, only with minor variations.



Advanced Features Seamlessly Integrated

There’s no form of app store on Squarespace to add additional features, which does limit you a bit. But to compensate, there are many easy-to-use integrations that are already built in.

Squarespace has a great point-and-click page editor, as well as basic e-commerce features. But I think it’s important that you know the advanced and more unique features that separate Squarespace from other website builders.

Huge and Easy-to-Access Image Gallery

To add an image or image gallery to a page on your website, you can upload your own picture, or find a stock photo right in Squarespace.


You can filter between free and premium pictures.

The free ones come from Unsplash, a huge repository of hundreds of thousands of free stock photos. On a different site builder, you might have to go to the Unsplash website itself and do a search, then download a photo, and then upload it to your site.

The paid tab of images are from Getty Images. The images are $10 (plus tax) each, which is reasonable.

Large Selection of Basic and Advanced Page “Blocks”

As I mentioned, Squarespace provides lots of advanced functionality without your having to install extra apps or extensions.

On top of the basic blocks like text and images that you’d expect, there are several more that aren’t common on other platforms.


Among others, these include:

  • Social media icons and links
  • Appointment scheduling (powered by Acuity)
  • Restaurant reservations (powered by OpenTable)
  • Menu blocks
  • Product blocks

There are other integrations throughout Squarespace as well, like TaxJar to automatically calculate sales tax, and Mailchimp to power email marketing features.

Advanced E-Commerce Features to Increase Sales

Squarespace offers many e-commerce features that other website builders don’t.

These include:

  • Inventory management
  • Orders management
  • Tax calculations
  • Coupons
  • Label printing (powered by ShipStation)

But a few standout features deserve extra attention.

First, you can send an abandoned cart email to logged-in users who left products in their carts without checking out. You can enable this feature with the click of a button.

Second, you can get real-time calculated shipping rates for USPS, UPS, and FedEx. This is for U.S. stores only, though.

To get the shipping rates, all you need to do is provide some basic information on your container sizes:


On top of that, you can even get a preview of how multiple products you sell would fit in a package and affect shipping rates.


Built-In Email Marketing Features

You can create and send emails right from your Squarespace account if you’d like. This makes it really easy to collect visitor information on your website without your needing to connect them with a third-party email marketing provider.

Note that email marketing costs extra, and it’s separate from the abandoned cart autorecovery (which is included in certain plans at no extra cost).

You can send either basic broadcast emails (i.e., one-time messages) to subscribers, or create an automation series (e.g., a series of welcome messages for new subscribers).


There are a handful of pre-made automation templates to help you set up an autoresponder sequence and save you time.

The only downside is that you have to use Mailchimp for email marketing. Mailchimp is a good email marketing tool, but maybe you’d like the option of using another one instead (e.g., GetResponse or MailerLite). Unfortunately, that’s not possible.

Free Logo Maker

Another great feature Squarespace offers is its free logo maker. It’s an icon-library best logo maker with relatively few customization options, but nonetheless a solid options if you wish to create your own personalized logo for completely free.

You can read more about Squarespace Logo Maker’s features in our in-depth expert review.

Ease of use


When it comes to launching and maintaining a website, specifically online stores, Squarespace is one of the easiest platforms to use in my experience — it’s right up there with Shopify.

Even if you’ve never used a website builder, you should find that creating one in Squarespace is still simple. You literally just click the “Create a Site” button in your account, pick a template, and your basic website will be made.

Once you’re in the editor, all the main sections of the editor are clearly labeled on the navigation panel on the left side of the screen.


Want to add a new page? Go to Pages.

From there, you can navigate between pages that already exist, and add new ones with a few clicks. Some, like your “Shop” and “Blog” come premade with most templates.


The editor itself is also intuitive to use. Want to edit a section? Hover over it and click Edit.

You can add new content to a section in the form of blocks — again, just by taking a few clicks.


There’s one big thing I don’t like, though. Any edits you make will immediately be visible to visitors. So if you’re making several changes, they will appear one at a time to any visitors you have during that work, which isn’t ideal.

Finally, let’s talk about custom domains, which is something else that might be confusing.

You have three options for a custom domain:

  • Register a domain through Squarespace
  • Transfer a domain to Squarespace (from a third-party registrar)
  • Connect a domain to Squarespace (from a third-party registrar)

Squarespace really pushes you toward the first two options.


The only problem is that there are some restrictions on transferring domains. The big one is that you can’t transfer a domain purchased in the last 60 days.

In that case, your only option is to point (or “connect”) it to Squarespace, and Squarespace doesn’t make it obvious how to do that. You’ll have to contact support or search around in the help documentation for specifics.

Aside from that one issue, which you might not even run into, Squarespace is one of the simplest website builders I’ve used.

Many features of Squarespace are designed to make your life easier, but let me focus on three that stand out to me.

Easily Add or Reorder Sections

On most website builders, reordering sections can be a pain. On some, you can’t even do it.

You can hover over any page on your Squarespace website in the editor and click Manage Sections to add or reorder them.

The screen zooms out a bit, and you can either click a “+” button between sections to add a new one, or drag a section around until it’s where you want it.

It’s incredibly smooth, and doesn’t get any easier than this.

Create a Simple Logo Quickly for Free

I’ve commissioned my fair share of logos — good ones are not cheap!

But when you’re just starting a business, all you need is a cheap, reasonably attractive logo.

Squarespace offers a free logo maker you can use to make a simple logo in seconds.


Instead of trying to track down a cheap freelancer, you can easily make a logo just by typing in your business name, choosing a free icon, and changing the font if you’d like.


You can also see previews of what your logo will look like on your site or on products.

Send Automatic Emails to Customers

There are many e-commerce features on Squarespace designed to save you time and effort.

We already saw that you can send out automatic abandoned cart recovery emails, but there are other emails that Squarespace will send out for you as well:


Whenever a customer creates an account or makes an order, they’ll get an email notification of it.

Additionally, when you mark that you’ve fulfilled or refunded an order, they’ll also get an email — you won’t have to spend minutes writing one each time.



High-Quality Support, But Not the Most Accessible

Squarespace offers multiple support options:

  • Email (24/7)
  • Live chat (4am-8pm U.S. Eastern Time)
  • Twitter (24/7)

Twitter isn’t the most common support channel, but it works well for quick questions.

On top of those options, there’s a very good knowledge base with hundreds of help articles.

There are also regular webinars for new users, and community forums where you can post any problems you’re having.

To make things even better, Squarespace trains all of its own in-house support staff; customer support isn’t not just outsourced to the lowest bidder.

Sounds perfect, right? But there’s one annoying thing… When you go to the help section of your account, it’s not always easy to get the support option you want.

Instead of just clicking “live chat” or “send an email,” you need to select a few drop-down answers about what help you’re looking for.


Only then will any support options show up on the page.

It took me five minutes of looking around for a live chat button before I figured this out.

The most annoying part of it is that even if you answer the questions, you still might not get access to the support you want. Depending on your answers, it might just show email, live chat, or neither.

It seems that Squarespace really doesn’t want you to contact the support team, which is frustrating.

However, I still wanted to check whether the quality of support is as good as it seemed, so I used all three of the main support options to put Squarespace’s support to the test.

On Twitter, I asked a basic question and got a perfect answer within a minute, which even had a link for more detail if I needed it.


That’s a good start.

Next, I took to live chat and asked a tougher question that some support reps might struggle with if they don’t have a technical background.


Again, I got a perfect answer, although it took seven minutes (which is still pretty good).

Finally, I sent an email with a question about refunds. Six minutes later, I received a clear answer.


All the answers I received from support were fast, clear, and polite. They lived up to my expectations, even if it’s a bit tough to get in touch with them.


Before you look at any specific prices, there are a few things you should know.

First, all accounts start off with a 14-day free trial — no credit card needed.

But unlike other website builders, you can create multiple websites in your account, and each one gets its own 14-day free trial.

When it comes to payment, Squarespace doesn’t accept PayPal, but it does accept all major credit and debit cards:

  • Visa
  • MasterCard
  • JCB
  • Diner’s Club
  • American Express
  • Discover

And if you happen to be a student, you can get a 50% discount for the first year if you sign up with your academic email address.

Cancellations & Refunds

Squarespace isn’t the most refund-friendly tool.

If you cancel an annual subscription within the first 14 days, you can get a refund. It can take three-to-ten business days to process.

Other than that, there are no refunds. Accidently renew a plan? Tough luck.

It’s easy to cancel subscriptions and delete sites entirely if you ever need to. But there’s no way to cancel your entire account without contacting support.

User reviews

Based on 6 reviews in 3 languages
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The worst experience I have ever encountered

Bad Bad Bad No response website does't work even after you sign up and pay major rip off.Tried to get in contact no way to do it over and over again when we fist tried it worked then it never worked.We emailed we tried to ask for help no response . Bad bad bad left out to dry.

SquareSpace Review

I quote from your review "Squarespace is the best most intuitive, cleanest website builder. I use it for every client" and yet within the site you built with it you recommend WIX as best website builder...???

SquareSpace Review

Squarespace is the best most intuitive, cleanest website builder. I use it for every client.

Bottom line on Squarespace

Squarespace is one of the easiest ways to build an online store, and it offers a full set of e-commerce features. Its support team is great, but could be more accessible.

Dale Cudmore
Dale Cudmore
Dale is a freelance writer, developer, and semi-professional soccer player rolled into one. He's written for some of the leading marketing blogs, including Crazy Egg and Ahrefs.

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