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The Importance of a Good Logo

Emily Wang

Think of your logo as the face of your company. It acts as the primary graphic emblem of your website.  As such, it should capture the essence of your business and help distinguish you from your competition. A good logo will make you identifiable anywhere by your customers.

For those reasons, investing time and thought in your logo’s design is fundamental to positioning your brand. After all, a poor logo can reflect badly on your business.

A good logo will include the following design elements:

  1. Use clean and crisp lines

  2. Limited color palette

  3. Clever visual tricks, if possible, such as letters that also represent a distinguishable visual image

  4. Images that are relevant to your business and industry

  5. Memorable elements

  6. Cannot be confused with other companies logos

Bad elements of logo design include:

  1. Overly decorative

  2. Use culturally sensitive imagery

  3. Making use of a recognizable persons face

  4. Colors blend into one another

  5. Use photography

The price of a good logo design can vary a lot depending on your particular business needs. If you have a design background, some time to spare, and you’re feeling particularly creative, you could always try designing your own business logo to save money.

A reasonable price for a logo design can range anywhere from $15 to $300, depending on your specific needs. If you’re looking for a full branding package, $300 to $500 would be entirely reasonable for a low to modest branding budget.

Although using a professional logo design service might be costly for some, since the logo is the face of your company, there are three good reasons to invest in a professional logo design:

  1. Project Stability. A high quality professional logo reflects the stability of your business. Investing money in your business projects a feeling that you’re planning on being around for a while.

  2. Establishes Your Brand. A well designed logo will help position your brand in the business landscape. The Internet can be a crowded place with many businesses vying for consumer attention, and a good logo can really help you stand out.

  3. Establishes Your Mission. With a good logo you will gain instant recognition of your company’s goals. Your logo can reflect on what type of company you own as well as your company’s culture.

Many times, your logo is the first impression people see. It really is the face of your business. That’s why we definitely recommend having a logo. But you want it to be effective.

One good way to find a strong logo is to test one. Run it by some people, individually or in a test group, and see what the reactions are. If you already have a logo, and you find many people complimenting your logo or somehow mentioning it in a positive way, you probably have a good logo.

If people respond with confusion, revulsion, or the dreaded shoulder shrug and “meh”…consider redoing your logo.

If you are in the market for a new logo, check out our Logo Design Services reviews.

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