Reviews and expert opinion 1&1 IONOS Website Builder

A Hosting Company (With a Site Builder)

IONOS by 1&1 (or IONOS for short) has a suite of web solutions that include shared and VPS hosting, domains, dedicated servers, and so much more. It also has a site builder.

Well, it actually has two site builders: MyWebsite Now and MyWebsite Creator.

I’ll be focusing on MyWebsite Now, since it’s the most beginner-friendly option. If you want to get a website up and running in minutes and without breaking the bank, MyWebsite Now is probably the version you need.

If you want more advanced design features (or just more templates), I encourage you to look into MyWebsite Creator.

So, does MyWebsite Now hold up against the likes of Wix and SITE123, two of my favorite super-simple site builders? Is it suitable for your work or your business? Will it make you coffee in the morning?

I jumped in headfirst to find out.

The Options Are Limited But Good

The good news is that the templates look attractive and work well. They’re clean, modern, mobile-friendly, and won’t embarrass you in front of your friends at the Christmas party. On the other hand, you don’t have many to choose from.

IONOS has a library of hundreds of website templates, but unfortunately, only 18 designs are available on the MyWebsite Now plan (one per industry: ie. Photography, Restaurant, or Fashion). It’s certainly a quality over quantity approach. I’d personally like more options, but this is enough if you want to get a site up and running fast.

The site editor lets you fit text and photos into a decent layout as quickly as possible. And when I say “quickly,” I mean it. If you have your content written and images prepared, putting a site together could be as fast as a few minutes.

The only downside to speed in execution is that you’re limited in the style changes you can make. But again, this is not a dealbreaker if your needs are basic.

MyWebsite Now makes it easy to assemble pages from pre-designed blocks of content. But be aware that you can’t drag and drop anything wherever you’d like.

The content blocks you can use include an about section, article blocks, galleries, a contact form, and various headers.

These blocks are reasonably customizable, providing several predefined and sometimes overlapping “zones”, where you can drop your text and images. This feature gives you partial control over your content layout, so not every MyWebsite Now site has to look exactly the same.

You can quickly alter the look of your whole site with options to change the default colors, typefaces, and spacing of elements. Unfortunately, the typeface/font selection is extremely limited. See the options below? Yeah, that’s it.

Other notes: You will lose any content you’ve added to the site if you change templates after the initial setup. The site builder also doesn’t support multi-language sites or right-to-left (RTL) languages like Hebrew or Arabic.

My verdict: While it would be nice to have more templates, RTL language support, and other quality features – IONOS’s MyWebsite Now is easy to use and does what you need it to. And if you want more templates, you can always go for MyWebsite Creator instead.

IONOS Has a Ton Of Features… On Top of the Site Builder

So here’s the trouble with this review: IONOS, as a web hosting company, has features galore, but many aren’t relevant to the site builder. Even so, I went hunting and found three interesting features to showcase.

First up, you should know that all plans come with a free domain for one year, and that’s awesome. Sites built with IONOS are also GDPR compliant, and you get basic security features like SSL.

Seriously, don’t hang around any service that doesn’t provide SSL. That’s just dumb nowadays.

Now, on to the interesting stuff.

There’s an Online Store

Okay, so you have to pay a little extra for the Online Store Starter plan, but it’s one of the cheapest e-commerce-enabled site builder plans I have ever seen. Seriously, the price is that good.

It’s no Shopify, but the online store comes with light inventory management, sizing options, tax and shipping settings, and ways to show related products on your product pages. You also get functions for discounts, coupons, and abandoned cart emails.

Whether you’re selling digital or physical goods, this shop can handle it.

You can also sell your products via Facebook, Instagram, Google Shopping, eBay, and Amazon. Plus, if you’re selling items face to face, it integrates with Square’s point-of-sale system.

You can run the store via a mobile app for iOS and Android and accept payments via PayPal, Square, Stripe, or other local options.

Lastly, you have some control over how your store pages look, and the user interface (UI) integrates nicely with the templates available.

Email

Every site comes with free email. That’s “[email protected],” and it works with any domain you purchase from IONOS or connect from elsewhere. Yes, you can use domains bought from a third party.

‘Nuff said.

RankingCoach Integration

RankingCoach is an app designed to help you set up your site’s SEO, rank higher, and learn a bit about SEO in the process. So no, you don’t get an actual coach, but RankingCoach appears to have support for IONOS’ services built into it.

It’s usually advised to get an actual SEO expert to help you out, but these automated tools are becoming better and better. Plus, SEO experts who know what they’re doing are a lot more expensive than this (paid) add-on.

One Caveat: Customers from Mexico Take Note

This is less of a feature and more of a potential inconvenience. IONOS doesn’t simply let you change your language on its site and use whatever language you want for all of its services. Instead, it has several sites with different products and teams, and all of the sites are locked by region.

I’m in Mexico, but I wanted to get my screenshots for this article in English, right? So I couldn’t use the Mexican site, which is only available in Spanish; I had to use one of the English-language sites – say, the US version. To sign up, I was asked to provide a US-based address, which… I don’t have.

A colleague of mine had to create the account, which I then used for testing and screenshots. So if you’re an American living and doing business in Mexico, you may not be able to use the site builder in English.

I Have No Complaints, But It Won’t WOW You

Okay, the actual MyWebsite Now site builder is very easy to learn. If you’ve ever used a site builder before, the learning curve is downright trivial. I have no problems there.

However, I feel like the IONOS website could be better organized. I had to ask for help to find several things. It’s by no means terrible, but there’s no clear path “forward” for any particular task. And clicking around to find what you want involves even more trial and error than I’m accustomed to.

Still, IONOS provides a few handy quality-of-life features that make managing your site easier.

There’s a Variety of Extra Tools

These tools are all outside the site builder and can be used to help you spruce up your website:

• Website checker – For performance, optimization, and basic security testing.
• SEO analysis – It’s not the full RankingCoach app, but it can help you get started with SEO.
• WHOIS domains lookup – Find out who owns any given domain name… unless they have WHOIS protection.
• Logo generator – Create and edit simple logos for free. Helpful if you don’t have a logo design budget, though I’d recommend going for a cheap logo on Fiverr if you can.

Of course, the goal of these free tools is to get people to sign up for the service, but they can help you identify problems with your site or take care of some quick and easy tasks.

A Hefty Knowledgebase With Tutorials, Tips, and Tricks

If you like to do your own research before asking for help, look no further than the IONOS knowledgebase, which contains most of the basics you’ll need to know.

Like I said before, I still had to ask about some things, and not everything in the knowledge base is up to date. For example, I found more than one reference to analytics features that I could never find. It turns out they’re not available at the moment.

Legal Page Outlines

Dear God, get a lawyer to do your legal stuff. Okay? Okay.

That being said, every MyWebsite Now website comes with some legal policy pages pre-generated. The actual policies are not written for you, but each page has a general outline of what should be included. If you’ve never written a data or privacy policy, for example, this will help you understand what is expected.

You Might Want to Use the Phone

So, I had an okay time with support for the most part. Responses were prompt (I managed to reach a person in under 5 minutes every time), service is available 24/7, and the support agents certainly did their best to be helpful. The score for this section is only as high as it is because the agents clearly put in the effort. 

But the agents just didn’t always know what they needed to know. You know?

I genuinely don’t blame the support agents in this case. I just believe that IONOS failed to provide them with all the information they needed. It’s an IONOS problem, not an individual problem.

Live Chat

First up, I asked if there was a way I could use the Mexican IONOS site in English. The American support agent didn’t even know there was a Mexican website until I told them!

The short answer to my question is no, of course. You may recall, I went over that little mess back up in the Features section.

Then I asked about accessing the analytics feature mentioned in the marketing materials. I found out that the feature is currently unavailable to me. The agent shared a link to the SEO checker as a substitute, but it didn’t meet my needs. Nevertheless, it is the closest alternative provided for the desired service.

Like I said: they tried to help.

My last complaint: the text in the live chat windows is TINY. Seriously, view the screenshots above at full size. Last I checked, I had 20/20 vision, and I still got a headache trying to read some of this stuff.

Phone

My experience on the phone was far better. You can call the team directly or request a callback, so you can go and do other things. Since I don’t live in the US, I couldn’t test the callback feature myself.

I asked if MyWebsite Now could handle RTL language and multilingual sites. It cannot.

The support agent had to ask a supervisor for the information I needed. Again, I’m not blaming the agent – she was great and got me an answer. I just think IONOS needs to provide the support agents more information. The info they might need to know.

MyWebsite Now has two plans: Starter and Online Store Starter. Both start at $1.00 USD per month for the first year, then go on to reasonable renewal prices that should be perfectly accessible for most people, especially if your site is making money.

Of course, I could always wish for a better features-to-price ratio. But while the limitations of this platform make it a tough sell (especially the region-locking thing), the prices are more than fair for what is on offer.

Cancellations & Refunds

There’s a 30-day money-back guarantee across the board. You can cancel your product from the dashboard or reach out to support, and that’s it. I can’t complain about this at all.