Cheap, Decent Logos… If You Put the Time In
It was a dark and stormy night in March 2018 when the Wix Logo Maker came into this world. Well, statistically, it had to be dark and stormy somewhere on the planet. That’s the beauty of this big, round ball we live on.
The Wix Logo Maker was created by, well… Wix. You know, the people who also make it easy to design your own website, with their drag-and-drop website builder that’s kind of massive. The logo maker is available in every language that the rest of Wix is available in, including:
In theory, the actual logo maker should support all of these languages. I tried out some Traditional Chinese characters to give it a go, and it seemed to work. Once you’ve got a logo in the language of your choice, you can download the files, get business cards printed, or go with Wix’s main product, and get a DIY website to go with that new logo.
Pricing is package-based. Pay once, get your logo files. If you want to make changes after that, you’ll need to pay again. The question is, of course, if you’ll want to pay up the first time. Can Wix Logo Maker deliver the logo you need? Let’s find out.
A Pretty Comprehensive Feature Set
I have rewritten the first paragraph of this section five times, trying to make an allusion to fantasy literature, and how very different stories can be equally good because they’re directed at different audiences. I decided that the risk of accidentally offending the Neverending Story fans in my life was too great. Let’s just assume that I was very clever. Please?
All that’s to say… Wix Logo Maker’s feature set lacks a couple of things I’d really like to see in these logo makers. But then again, if it had them, it would be more like a pro-level graphics app, and then what’s the point of having these simpler logo makers?
It’s got a step-by-step Wizard that carefully explains everything for you (another thing logo makers and fantasy stories have in common) and uses AI to generate logo designs based on questions you answer at the beginning of the process. This Wizard allows you to make logos that can be as simple as your company name with fancy lettering, or as complex as a logo with an icon, a tagline, a background shape, etc.
Once the AI is generating logos, you can just keep telling it to go on generating logos until you’re happy. Of course, the logos generated will get less and less relevant to the answers you provided earlier, as these algorithms tend to show the best and “most relevant” options first.
The generated logos, in my opinion, are a little hit and miss. In some cases, I genuinely wondered what the logos I was seeing had to do with the answers I gave. And then there were logos that looked absolutely right.
Fortunately, you don’t have to leave everything to the algorithm. You can choose, for example, exactly which icon you want from its library of icons, and all logos generated will be updated to reflect your choice. Once you’ve got a logo that looks almost right, you can further customize the details. Frankly, it’s the logo editing/customization features that really make Wix Logo Maker worth using (more on that later).
There is no practical limit on the website name or tagline. As usual, this is both a blessing and potentially a problem, if you’re silly like me.
I will never get tired of screenshots like this.
Between the randomness of the algorithm, and the detail of the customization features, you can absolutely use this to create a fairly unique logo.
When that fairly unique logo is ready, the Standard plan will allow you to download it as a PNG, with a couple of extra variants including grayscale, and transparent backgrounds. The Advanced plan offers all of the same logo files in PNG, the same variants in SVG (an infinitely scalable image format), and quite a few extras, like images sized for use on social media networks.
You Can Get a Free Sample
It’s a small feature—and a very small image when you download it—but most other logo generators I’ve reviewed don’t have one at all. Some of the other options have social media sharing features for logos you haven’t bought yet, but sometimes you’d rather not show your work-in-progress to the entire world. In this case, a small logo file that you can send around via email works better.
Besides, it’s just big enough that it looks okay as a YouTube logo.
It Has Strong Customization Options
So that logo editor and the customization features I mentioned before? I’ll say it again: they’re great. You can change your icon any time before you actually buy the logo (another logo generator I’ve reviewed actually makes you start a new logo project to change icons), and there’s a wide variety of typefaces to choose from. Every element can be dragged, dropped, resized, rotated, and otherwise altered in simple ways.
You can choose your colors individually, or use the color palettes provided and let Wix handle colors for you. I would actually recommend using color palettes as more of a starting point, though, as some of them don’t have enough contrast, making the icon hard to see against the background color.
Depending on how the user’s screen is calibrated, and/or how old it is, the icon might completely disappear.
There’s Strong Integration with Other Wix Services
Wix is primarily a drag-and-drop website builder, so its logo design service can, of course, be packaged with its website products. It should be noted that it’s also got SEO and marketing services, so if you really like Wix, it can be your one-stop-shop for web, design, and marketing services.
You Can Have a Professional Designer Work on Your Logo
Incidentally, you can also hire professional designers to do everything for you, including logo design. You can hire a professional to just refine a logo that you made yourself, or if you go to the main Wix website, you can hire someone to design you a logo from scratch.
If you’ve got a basic concept that you love, but you’re not sure about the execution, the “touch up” could be a good option. Compared to many other services, it’s still faster and cheaper than having a logo designed from scratch.
My Experience with Wix Logo Maker
Here’s what you need to know: one of the logos from the services I review will (probably) become the new logo for Website Planet. Will it be this one? Considering we’ve also got logos made by professional designers from design contest services, probably not.
Still, I gave it a try. My personal experience is mostly, well… you can see in the video above. But overall, I was not disappointed: I followed the instructions, and then I used the logo editor until I was more or less happy. And then, the server running the logo maker app went and threw itself a little tantrum.
I haven’t taken away any points from this part of the review over the server tantrum for two reasons:
- I’ve been using computers long enough to know that bad things happen, usually when you’re trying to show off what your technology can do. Computers are stubborn, frustrating, and often contrary creatures. Like my cats.
- I’ve previously used Wix Logo Maker with no real problems, so I can’t claim that server outages are an ongoing issue. As far as I know, this is a one-time thing. Your mileage may vary.
This section of the review will drop a point because I was disappointed in many of the pre-made color palettes, and a lot of the generated logos were decidedly lackluster. If you don’t already know what you want out of a logo, you may end up spending a lot of time in the editor figuring that out, Again, the editor is the best part of the whole product, so it’s not that bad.
In the end, I got a logo I was fairly happy with:
Ease of use
Just Start Clicking, You’ll Be Fine
Wix has been in the “make design easy for people who don’t know anything about design” business for a long time now and it has a pretty good system. The design is simple, clean, intuitive, and generally has pretty good instructions.
And most importantly, it has an Undo button for just about everything except actually buying your logo. God, I love Undo buttons. Excuse me a moment, I’ll be fantasizing for a few minutes about how useful an Undo button would be in real-life conversations.
What? I’m a decent writer, sure, but you’ve seen me on video. I’m not going to start giving motivational speeches for a living any time soon.
You Can Save Your Projects Before You Buy
And here I address what I think is the single most important feature for these services, as I do in every review. Websites that let you think about your purchase, and come back to it later are good. Websites that try to get you to “just buy it already” are to be treated with suspicion.
You Can Duplicate Logos You’ve Made
This is a small, but useful feature. Do you have a work-in-progress logo that you like, but want to try something different with it? Just make a quick copy, and experiment in a new browser tab. This sort of small quality of life feature makes me happy every time.
Logo Files Come with Useful Information
Speaking of small quality of life features, here’s one you may have already seen in the video, but I wanted to address it again, here: the miniature brand guide that comes with your logo files. It’s simple stuff, just hex values for your chosen colors, and the name of the typefaces you chose, but it’s useful to have that information all in one place.
All in all, designing your logo should be simple, even if you’ve never done it before. Well, if you’ve never done it before, there will be a learning curve, but that’s always the case. It’s like I said above: just read all the instructions you see, keep clicking, and you’ll be fine.
The wizard, and indeed the whole process, is just that simple. Well, I do wish that maybe the wizard asked more questions because as previously mentioned, the results can be a bit lackluster at the beginning. But once you’ve chosen a base logo to work with, the editor is just great.
You do have to sign up for a Wix account to try it all out, but just trying out the editor and designing your logo is free, so there’s nothing to lose but some of your time.
There Was Only One Small Hiccup
Most of Wix’s help is to be found in its Help Center (you might have guessed), including information on how to contact them. The knowledge base covers all of the basics of the logo maker and every other service it has. It has a ticket system which runs on email, and a phone support system.
Overall, my requests were handled fairly promptly, and my questions were answered.
There’s also a blog full of design-related stuff. It won’t help you technically, but if you’re looking for design inspiration, that’s the place to go.
Now my first experience with the ticket system was a little slow, but that’s probably because of the server problems I mentioned above. I specifically asked about the 500 Error, and when I might expect to be able to download my logo files.
I wasn’t too happy with the answer. Let me explain: before I submitted my ticket, I was asked to provide a screenshot if I could (I did), and the URL of the page the error happened on. Since the error seemed to be affecting the entire Logo Maker app (but not the Logo Maker promotional site), I told them as much. Well, perhaps I didn’t make it as clear as I could have.
Here’s what they said:
Now I understand that they want more information, but they asked me a few questions that were (I thought) plainly answered in my first email. It was late, I was tired. I went to sleep and the problem was mostly resolved by the morning in any case.
I am happy to report that my next ticket, wherein I asked them if it was possible to hire a designer to customize your logo, was answered properly. (I hadn’t yet seen the bit in the Logo Maker app where that service is offered.)
Interestingly, you don’t call them, they call you. Basically, you just leave them your phone number (be sure to pick the right country/region, and put in your area code). I did this and received a call in less than a minute.
I asked them if I could upload my own icons to the logo maker. As I suspected, the answer was “no.”
Incidentally, I received a link to a “call satisfaction survey” via email before the phone call was even over. I can’t decide if that’s efficient or presumptuous.
The pricing plans are simple enough and very affordable. Like I mentioned before, the Standard plan gives you medium-sized PNG files of your logo. The Advanced plan gives you the scalable image format too, the mini brand guide, and the images sized for social media sites. The website will try to upsell you on Wix’s other services, of course, but the logos themselves are pretty cheap.
Accepted payment methods include Visa, Mastercard, Discover, and American Express.
As previously mentioned, there is a free sample logo, but you’re not supposed to use it commercially. There is no cheaper plan for non-commercial use. There are no refunds, so make sure you actually have the logo you want. If you want revisions after you’ve bought your logo, you’ll basically have to pay for a new one.
You get full commercial rights with both payment plans. While I was on the phone, I didn’t get a satisfactorily specific answer about the copyright, but the knowledge base says that you can file for a trademark. I am no lawyer, but if you can file for a trademark, you probably have the copyright?
That’s a guess.
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Never Received My Logo, Lost $50
I created an amazing logo & purchased for $50. The files I received to download did not contain my design. Contacted support & days later i received new files--but they were empty. Contacted support & was asked to forward the empty files to a provided email. I did, & got an auto email back that I needed to submit another ticket. Contacted again, explaining at this point I just wanted my money back since I bought my logo 11 days ago & still don't have it. They said they don't do refunds and put me on hold for a manager. Was on hold for 1.5 hours & then they disconnected the call. It has been 11 days since I purchased & still no logo. Wix has taken $50 from me and hours and hours of my time & I have not gotten what I purchased.
Wix is the best
Wix is one of the best, if not THE best website, logo makers currently on the market. It is easy to use and easy to understand (for beginners/first time users). It is my preferred choice and I recommend it to anyone in need of a website or logo...