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Wix Logo Maker Review – Is It Really Worth the Cost? [2024]

Ezequiel Bruni Ezequiel Bruni Graphic Designer

Wix Logo Maker is free to try, easy to use, and inexpensive. The AI won’t do all of the work for you, but the editor offers advanced customization options.

I tested Wix Logo Maker’s most affordable plan to see exactly what you get, and I highly recommend it to anyone willing to invest some time in the design process.


💎Service TypeDIY logo maker
🚀Free to TryYes
💲Starting Price$20.00
📁File FormatsHigh-Res PNG files (5000 x 5000 px)
🔄Free RevisionsNo
Shared Reseller Dedicated Cloud WordPress

wix logo alt

Get your first Wix Logo Maker logo for just $20.00!

Customize & download the perfect logo at a discount.

1531 users used this coupon!

Wix Will Give You Decent Logos If… You Put the Time In

Wix Logo Maker homepage
Click on the Get My Logo button to get started

Wix Logo Maker is developed by Wix, the same company known for its user-friendly, drag-and-drop website builder. The logo maker supports all the languages available on the Wix platform including:

  • Czech
  • Danish
  • German
  • English
  • French
  • Hindi
  • Italian
  • Japanese
  • Korean
  • Dutch
  • Norwegian
  • Polish
  • Portuguese
  • Russian
  • Swedish
  • Thai
  • Turkish
  • Traditional Chinese

In theory, the actual logo maker should support all of these languages. I tried out some Traditional Chinese characters to give it a go, and it seemed to work. Once you’ve got a logo in the language of your choice, you can download the files, get business cards printed, or go with Wix’s main product, and get a DIY website to go with that new logo.

Pricing is package-based. Pay once, get your logo files. If you want to make changes after that, you’ll need to pay again. The question is, of course, if you’ll want to pay up the first time. Can Wix Logo Maker deliver the logo you need? Let’s find out.

As part of my quest to find the best new logo for Website Planet, I tested over a dozen logo design services. Can Wix Logo Maker deliver the logo you need? Let’s find out.



Wix Logo Designer Offers a Strong Set of Features

Wix Logo Maker logo generating page
There’s no limit to how many logos you can generate

Wix Logo Maker gets the job done, even though its feature set lacks some things I’d really like to see in these DIY logo tools. But then again, if it had them, it would be more like a pro-level graphics app, and then what’s the point of having these simpler logo makers?

It’s got a step-by-step Wizard that carefully explains everything for you and uses AI to generate logo designs based on questions you answer at the beginning of the process. This Wizard allows you to make logos that can be as simple as your company name with fancy lettering, or as complex as a logo with an icon, a tagline, a background shape, etc.

The AI can keep generating logos until you’re happy. Of course, the logos generated will get less and less relevant to the answers you provided earlier, as these algorithms tend to show the best and “most relevant” options first.

The generated logos looked great for the most part. Although some weren’t too relevant to my answers, a few were spot on

Fortunately, you don’t have to leave everything to the algorithm. You can choose, for example, exactly which icon you want from its library of icons, and all logos generated will be updated to reflect your choice. Once you’ve got a logo that looks good, you can customize it further. Frankly, it’s the logo editing/customization features that make Wix Logo Maker worth using(more on that later).

There is no practical limit on the website name or tagline. As usual, this is both a blessing and potentially a problem, if you’re silly like me.

Wix Logo Maker dashboard screenshot with very long company name

I will never get tired of screenshots like this.

Between the randomness of the algorithm, and the detail of the customization features, you can absolutely use this to create a unique logo.

When that fairly unique logo is ready, the Standard plan will allow you to download it as a PNG, with a couple of extra variants including grayscale, and transparent backgrounds. The Advanced plan offers all of the same logo files in PNG, the same variants in SVG (an infinitely scalable image format), and quite a few extras, like images sized for use on social media networks.

You Can Get a Free Sample

It’s a small feature – and a very small image when you download it – but most other logo generators I’ve reviewed don’t have one at all. Some of the other options have social media sharing features for logos you haven’t bought yet, but sometimes you’d rather not show your work-in-progress to the entire world. In this case, a small logo file that you can send around via email works better.

Besides, it’s just big enough that it looks okay as a YouTube logo, and it would also look fine as your profile picture on most social media platforms.

Wix Has Strong Customization Options

You can change your icon any time before you actually buy the logo, and there’s a wide variety of typefaces to choose from. Every element can be dragged, dropped, resized, rotated, and otherwise altered in simple ways.

Wix Logo Maker color palettes - screenshot

Depending on how the user’s screen is calibrated, and/or how old it is, the icon might completely disappear.

You can choose your colors individually, or use the color palettes provided and let Wix handle colors for you. I would actually recommend using color palettes as more of a starting point, though, as some of them don’t have enough contrast, making the icon hard to see against the background color.

There’s Strong Integration with Other Wix Services

Wix is primarily a drag-and-drop website builder, so its logo design service can, of course, be packaged with its website products. It should be noted that it’s also got SEO and marketing services, so if you really like Wix, it can be your one-stop-shop for web, design, and marketing services.

You Can Have a Professional Designer Work on Your Logo

Incidentally, you can also hire professional designers to do everything for you, including logo design. You can hire a professional to just refine a logo that you made yourself, or if you go to the main Wix website, you can hire someone to design a logo from scratch.


Ease of use

Using Wix Logo Maker Couldn’t Be Easier

Wix has been in the “make design easy for people who don’t know anything about design” business for a long time now and it has a pretty good system. The design is simple, clean, intuitive, and has good instructions.

Wix Logo Maker editor
The logo editor is easy to use with many helpful features

And most importantly, it has an Undo button for just about everything except actually buying your logo. Most DIY logo tools don’t offer refunds, so that’s fair.

My Experience With Wix Logo Maker

Overall, I was not disappointed. I followed the instructions and used the logo editor until I was more or less happy. And then, the server running the logo maker app threw a little tantrum.

I haven’t taken away any points from this part of the review over the server tantrum for two reasons:

  1. I’ve been using computers long enough to know that bad things happen, usually when you’re trying to show off what your technology can do. Computers are stubborn, frustrating, and often contrary creatures. Like my cats.
  2. I’ve previously used Wix Logo Maker with no real problems, so I can’t claim that server outages are an ongoing issue. As far as I know, this is a one-time thing. Your mileage may vary.

This section of the review will drop a point because I was disappointed in many of the pre-made color palettes, and many of the generated logos were decidedly lackluster. If you don’t already know what you want from your logo, you may spend a lot of time in the editor figuring that out. Again, the editor is the best part of the whole product, so it’s not that bad.

Ultimately, I got a logo I was pretty happy with:

Website Planet logo sample - sci-fi style
This icon-font combination looks pretty fresh and modern

You Can Save Your Projects Before You Buy

And here I address what I think is the single most important feature for these services, as I do in every review. Websites that let you think about your purchase, and come back to it later are good. Websites that try to get you to “just buy it already” are to be treated with suspicion.

You Can Duplicate Logos You’ve Made

This is a small, but useful feature. Do you have a work-in-progress logo that you like, but want to try something different with it? Just make a quick copy, and experiment in a new browser tab. This sort of small quality of life feature makes me happy every time.

Logo Files Come with Useful Information

Speaking of small quality-of-life features, here’s one you may have already seen in the video, but I wanted to address it again, here: the miniature brand guide that comes with your logo files. It’s simple stuff, just hex values for your chosen colors, and the name of the typefaces you chose – but it’s helps to have that information all in one place.

Wix Logo Maker Logo Brand Guide
Mini logo brand guides like this one are included with both logo packages

All in all, designing your logo should be simple, even if you’ve never done it before. Well, if you’ve never done it before, there will be a learning curve, but that’s always the case. It’s like I said above: just read all the instructions you see, keep clicking, and you’ll be fine.

The wizard, and indeed the whole process, is just that simple. Well, I do wish that maybe the wizard asked more questions because as previously mentioned, the results can be a bit lackluster at the beginning. But once you’ve chosen a base logo to work with, the editor is just great.

You do have to sign up for a Wix account to try it all out, but just trying out the editor and designing your logo is free, so there’s nothing to lose but some of your time.



Wix’s Customer Support Is Pretty Good

Most of Wix’s help is to be found in its Help Center (you might have guessed), including information on how to contact them. The knowledge base covers all of the basics of the logo maker and every other service it has. It has a ticket system which runs on email, and a phone support system.

Overall, my requests were handled fairly promptly, and my questions were answered.

There’s also a blog full of design-related stuff. It won’t help you technically, but if you’re looking for design inspiration, this is the place to go.

Wix Logo Design Ticket Support

Now my first experience with the ticket system was a little slow, but that’s probably because of the server problems I mentioned above. I specifically asked about the 500 Error, and when I might expect to be able to download my logo files.

I wasn’t too happy with the answer. Let me explain: before I submitted my ticket, I was asked to provide a screenshot if I could (I did), and the URL of the page the error happened on. Since the error seemed to be affecting the entire Logo Maker app (but not the Logo Maker promotional site), I told them as much. Well, perhaps I didn’t make it as clear as I could have.

Here’s what they said:

Wix Logo Maker ticket support
I was misunderstood, but the issue resolved itself

Now I understand they want more information, but they asked me a few questions that were (I thought) plainly answered in my first email. It was late, I was tired. I went to sleep and the problem was mostly resolved by the morning.

I am happy to report that my next ticket, wherein I asked them if it was possible to hire a designer to customize your logo, was answered properly. (I hadn’t yet seen the bit in the Logo Maker app where that service is offered.)

Wix Logo Maker email support
Jessica got back to me quickly and gave a good answer

Wix Logo Design Phone Support

Interestingly, you don’t call them, they call you. Basically, you just leave them your phone number (be sure to pick the right country/region, and put in your area code). I did this and received a call in less than a minute.

I asked them if I could upload my own icons to the logo maker. As I suspected, the answer was “no.”

By the way, I received an email with a link to a “call satisfaction survey” even before the phone call concluded. I can’t determine whether that’s efficient or presumptuous.



Wix’s Pricing Plans Are Simple Enough and Very Affordable

As I mentioned earlier, with the Standard plan, you receive medium-sized PNG files of your logo. The Advanced plan includes the scalable image format, the mini brand guide, and images sized for social media platforms. The website may try to persuade you to buy additional Wix services, but the logos themselves are quite affordable.

Accepted payment methods include Visa, Mastercard, Discover, and American Express.

As previously mentioned, there is a free sample logo, but you’re not supposed to use it commercially. There is no cheaper plan for non-commercial use. There are no refunds, so make sure you actually have the logo you want. If you want revisions after you’ve bought your logo, you’ll basically have to pay for a new one.

Both payment plans give you complete commercial rights. I didn’t receive a clear answer about the copyright when I was on the phone, but the information source states you can apply for a trademark. I’m not a lawyer, but if you’re able to apply for a trademark, it likely indicates you already possess your logo.


Wix Logo Maker is free to try, easy-to-use, and inexpensive. Just be prepared to dive into the logo editor, as the startup wizard does not provide stellar results. It really won’t do all of the work for you.

That said, it’s a good product if you’re willing to put a little time in. If you’ve got a small budget, or if you’re already using one or more of Wix’s other services, I can absolutely recommend Wix Logo Maker.


Is Wix Logo Maker any good?

Wix Logo Maker is a beginner-friendly, drag-and-drop logo maker that’s free to try and has affordable paid plans. The editor has plenty of customization options – you can choose your colors individually, change your icon at any time before buying, and resize, rotate, and otherwise modify any element in just a few clicks.

Can I use Wix Logo Maker for free?

You can download your logo for free as a PNG file if you don’t plan to use it for commercial purposes. You can use the free sample for your blog, social media profiles, and YouTube channel. For commercial use, you’ll have to subscribe to one of the inexpensive paid plans.

Is Wix Logo Maker easy to use?

Wix Logo Maker is very easy to use, as you can drag and drop any element anywhere you like. It has a step-by-step wizard that explains everything for you, and it uses AI to generate logo designs based on the questions you answer at the beginning of the process. The editing process is simple and intuitive, and you’ll have no trouble getting the hang of it even if you don’t have any previous technical experience.

How do I create a logo with Wix?

At the beginning of the process, you’ll need to answer a few questions about the type of logo you want and your style and preferences. Based on these answers, the AI will create logo designs suited for you. Essentially, the AI can generate unlimited logos until you get what you want.
Ezequiel Bruni Ezequiel Bruni
Ezequiel Bruni is biologically Canadian, legally Mexican, and self identifies as a total nerd. He’s been a web and experience designer off and on since he was a teenager, and loves sharing the kind of beginner’s advice he really wishes he’d had when he first started. He also loves video games, tacos, open source software, video games, sci-fi and fantasy in all their forms, and video games. He does not love writing in the third person.
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Logo received, cool

Not a bad service, I used it for a freshly baked site, I needed a logo. I came across it quite accidentally, made it in the stipulated time, efficiently, advised friends who keep business online, I hope you will not let me down as an adviser! thank you!

Alonzo, Russia
July 03, 2020
great functionality

Smart and easy and very fun tool to improve your business by boosting your web site appearance on the internet. The whole flow is very friendly and clear to understand. The editor had plenty of features to use. I'm really satisfied with my logo.

anonymus, Israel
October 03, 2019

I created my logo through wix and ordered my business cards through the site as well. I love how they turned out! And the money was well worth it for the amount received in the zip file. I will definitely come back and use their services again. Thank you!!!

anonymus, USA
September 23, 2019
Never Received My Logo, Lost $50

I created an amazing logo & purchased for $50. The files I received to download did not contain my design. Contacted support & days later i received new files--but they were empty. Contacted support & was asked to forward the empty files to a provided email. I did, & got an auto email back that I needed to submit another ticket. Contacted again, explaining at this point I just wanted my money back since I bought my logo 11 days ago & still don't have it. They said they don't do refunds and put me on hold for a manager. Was on hold for 1.5 hours & then they disconnected the call. It has been 11 days since I purchased & still no logo. Wix has taken $50 from me and hours and hours of my time & I have not gotten what I purchased.

Katie Billings, USA
August 23, 2019

Oh my god! The same thing happened to me yesterday! I purchased the Logo, but the download didn't work. Just an error page. Customer support impossible to reach.

Svea Zeyen , Germany
February 11, 2020
Wix is the best

Wix is one of the best, if not THE best website, logo makers currently on the market. It is easy to use and easy to understand (for beginners/first time users). It is my preferred choice and I recommend it to anyone in need of a website or logo...

Graor, Serbia
August 10, 2019
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