Most of the paid alternatives to this app far outdo what the Squarespace Logo Maker can offer; but then, they cost money. If you literally have no budget to speak of and are okay with having a decent but unoriginal logo, this is exactly the logo maker you need.
We all know Squarespace, right? Well, if you haven’t seen its ads on every other sponsored YouTube video, you’re probably a healthier person than I am. Basically, it is one of the world’s most popular drag-and-drop website builders (read more about it here), which now also offers the Squarespace Logo Maker.
You used to have to pay for it, but now Squarespace Logo Maker is free. As in completely free. The app itself is available in English, but you can make your logo in a whole lot of languages. I tested Latin characters, Simplified Chinese, and Cyrillic (Russian) characters, and they all worked.
The logo maker itself is extremely simple, and just makes logos. It is, of course, also tied into Squarespace’s website builder, and you can use any logo you make on Squarespace websites.
But the question for you, of course, is whether these logos are good enough for your business. The question for me is whether Squarespace Logo Maker can deliver the best new logo for Website Planet. I have been testing all the major logo design services to find a winner, and you can read all about my experiences here.
I can tell you right now that if you want a higher-quality design and more customization options, you’d probably be better off with Wix Logo Maker or Tailor Brands. These DIY logo makers are very affordable. Fiverr is also a great option – you can get a decent custom-made logo there for as little as $5.
If you still want to find out more about Squarespace Logo Maker, read on. Let’s find out just how good – or bad – these logos are.
The Squarespace Logo Maker is like when your friend buys a bunch of pizza and beer: even if it’s not your favorite, it’s free pizza and beer.
This is an icon-library-based logo maker. Specifically, it’s an icon set called The Noun Project, and it’s huge, with over two million icons for just about every purpose. They’re really simple icons, though, and other logo makers like Wix Logo Maker and Looka use them, too.
You just type in your company’s name, and maybe the tagline, and you’re sent straight to the editing screen in the screenshot above. In the editor, you can edit the logo, the company name, and the tagline. You can drag and drop them around the page, and resize them, but that’s about it. There’s no way to rotate them, and you can’t pick your font size numerically. You have to eyeball it.
Thankfully, there is a grid, and you can snap objects (e.g., the text and icon) to it. Objects on the canvas will also snap into place relative to other objects, so actually organizing your layout is easy enough.
There are some limitations to the customization capabilities. For example, you only get solid colors; no color palettes, and no gradients, but at least you can pick any color you want. Also, icons are single objects, as opposed to being made up of parts. You get one color for the icon, and that’s it. You can also only place one icon on the canvas at a time.
There is no technical character limit on company names or taglines, but yeah… it’s time for my favorite kind of screenshot:
You’re smart. I’m sure you see the problem.
While the total number of icons might be in the millions, the number of icons you get for any given search term is going to be in the dozens, at most. The font selection is also pretty small. In the end, you’re definitely not going to create the world’s best or most unique logo with this logo maker. It’s going to be average… but for a free logo? That’s okay.
As long as you have a Squarespace account (even if you aren’t paying for a website plan), you can download your logo for free in the PNG format. You can download three variations: color, black, and white, and they all have transparent backgrounds. You can download the files in sizes up to 5,000 pixels high, wide, or both. That’s enough for most printing jobs that aren’t like… billboards.
Here are some sample logos made with Squarespace Logo Maker. I can’t say I’m in love.
Another thing I noticed is that when downloading the logos, the placement of the icons had changed, so they weren’t exactly where I put them. It took some tweaking to get them back to the right place.
Squarespace Logo Maker Pros and Cons
The editor is very easy to learn
It’s completely free to download your logos
Integration with Squarespace sites
You can make a logo in just about any language
No scalable vector formats like SVG or EPS
Some other logo makers use the same icons, so it’s hard to make unique logos
The placement of the icon may change when you download your file
The Squarespace Logo Maker is like a ping pong paddle. It has limited potential uses, ranging from (lightly) hitting ping pong balls to (lightly) hitting your friends, and it takes some practice to use it well. But because of its simplicity, it’s not hard to figure out what you do with it: lift your hand and hit the ball. Or the friend.
Even if you’ve never made a logo before, clicking around at random will give you something that looks like a functional logo. My main complaint is that, as mentioned previously, you have to size and resize everything by sight; you can’t pick specific pixel sizes for things like the text.
Oh, and you can only sort of save your projects. I mean, you can save them, but there’s no interface to go back and browse through logos you’ve already made. When you save and download a logo, you will receive an email with a link to the logo you made. It goes to the email you use for your Squarespace account, and if you lose that email or the link… that’s a problem.
So there isn’t any dedicated support for the logo maker itself. You can contact the main support team for Squarespace if you have trouble, though. If you want to know how we rate Squarespace’s support overall, check out our expert review.
Other than that, you have a list of keyboard shortcuts shown in the Ease of Use section, and a help page with all of the basic information you’re going to need about the logo maker. I would recommend giving it a look. My only real complaint here is that the help page for the logo maker is entirely inaccessible from the logo maker itself. I found it via Google.
You literally can’t beat “free.” It would be nice if it included infinitely scalable formats like SVG or EPS when you download your logo, but…
Squarespace doesn’t really bother itself about the rights to these completely free logos. Your rights are going to be dictated by the licensing of individual icons in the aforementioned Noun Project. To find out what license the logo has, and what you can do with it, you’ll literally have to go to The Noun Project’s website, find the same icon, and check the license.
Most of the paid alternatives to this app far outdo what Squarespace Logo Maker can offer; but then, they cost money. If you literally have no budget to speak of and are okay with having a decent but unoriginal logo, this is exactly the logo maker you need.
Ezequiel Bruni is biologically Canadian, legally Mexican, and self identifies as a total nerd. He's been a web and experience designer off and on since he was a teenager, and loves sharing the kind of beginner's advice he really wishes he'd had when he first started. He also loves video games, tacos, open source software, video games, sci-fi and fantasy in all their forms, and video games. He does not love writing in the third person.