Much like it does with hosting, Hostinger places an emphasis on ease of use and user experience when it comes to its website builder. It may not be as jam-packed with features as some other builders, but it’s well-rounded, clean-looking, and affordable. This makes it one of the best builders for an uncomplicated experience that still offers plenty of creative freedom.
Conceived from Hostinger’s previous foray into website building (Zyro), Hostinger Website Builder aims to provide users with the tools to create nearly any type of website with ease. Does it succeed?
After days of in-depth testing, I’m pleased to report that it does… mostly. The beginner-friendly user interface (UI), drag-and-drop editor, and interesting selection of AI tools make this website builder an outstanding choice for easy and fast website building. Add a generous dollop of creative freedom and a dash of very affordable pricing, and it quickly emerges as one of the best options among entry-level builders.
On the other hand, Hostinger’s back-to-basics approach means that, while it might be a viable choice for just about any kind of website, it won’t be the ideal choice for everyone. Experienced web designers and those with very specific visions for their website will probably be better off with a more versatile builder.
Hostinger is available in Arabic, Chinese, English, French, Indonesian, Lithuanian, Portuguese, Russian, Spanish, Turkish, and Ukrainian.
Does this website builder offer enough features for your site, or should you consider a more advanced option? Read on to find out.
A Wide Variety of Modern, Good-looking Designs
One of the greatest things Hostinger Website Builder offers is template variety. There are over 140 responsive templates divided into 17 niche-specific categories, such as Home & Beauty, Photography, Entertainment, and more.
It’s not uncommon for a website builder to have professionally designed templates in one or two well-publicized categories, only for users to discover that the templates in less trendy niches look outdated and out of place. Fortunately, Hostinger isn’t one of them. Every category is filled with modern-looking templates that carry the right tone for their purpose.
Besides the sizable number of professionally designed templates, you’ll have access to an infinite number of uniquely generated templatesthanks to Hostinger’s AI tools. All you have to do is type your niche into the search bar, and Hostinger will generate custom templates based on your prompt. Granted, these aren’t as high quality as the ones designed by humans (yet!), but they can provide a great starting point for your creative vision.
In addition to the pre-designed templates and AI options, there’s also a whole category dedicated to blank templates with various functions. That’s not impressive on its own – Hostinger is hardly the only builder that lets you start from scratch. What is remarkable, though, is that – unlike with the vast majority of builders – building your site from a blank template is actually a viable option with Hostinger, even if you’re a beginner.
That’s because it’s remarkably quick and easy to customize a Hostinger template. If you want to go for a completely different look or feel, all you have to do is click on the “Website Styles” tab on the left hand menu (conveniently displayed as a paint palette). From there, you’ll be able to change the overall colors, fonts, and button styles of your site.
If you want to change any particular element, just click on it and select the gear symbol in its lower right corner. If there’s anything missing from the page, just click on “Add section” under an element and you’ll access a wide selection of premade sections, each made for a distinct purpose.
A Limited but Well-curated Toolbox
Hostinger’s set of features isn’t huge, but it covers a lot of ground. While it has fewer features than a lot of other website builders in the business, it offers basic building blocks that you can mix and match to create a good-looking and functional website.
It may be lacking advanced customization tools (like hover effects, animations, and interactive elements), an app market, and a comprehensive integration library, but what features remain are still an impressive offering nonetheless.
Take Control Over Your Site’s Look With the Drag-and-Drop Editor
Much like an onion (and a Shrek), Hostinger Website Builder has layers. You can create a quality site just by editing the sections already built into a template. If you want to get a little more in-depth, you can easily add sections yourself. If none of the premade sections are to your liking, however, you can place individual elements (such as text, buttons, and images) anywhere on your site with the drag-and-drop editor.
This means your customization options are pretty much limitless, as you can arrange your layout in an infinite number of ways. I should warn you that the editor is not fully drag and drop – rather, you drop elements that are automatically re-arranged on a grid. To be honest, this isn’t necessarily a bad thing, as you can still get creative without worrying about screwing up your site’s visual consistency.
Most website builders charge extra (sometimes an exorbitant amount of extra) for e-commerce functionalities, and just as often, setting up your actual e-commerce store is enough to give you a headache. Not only does Hostinger let you create a store right from the start, but the process is extremely simple.
All you have to do is click on “Online Store” in the editor, choose the name of your store, the country you’ll be operating out of, your national currency, and that’s it. Hostinger will then redirect you to your store’s dashboard, complete with its own step-by-step setup guide.
It’s not a limited dashboard, either. From there, you can easily add products, manage orders, create categories for your products, enable bookings, and set up custom discount codes. If you want to promote your store, you also get access to a full suite of marketing tools to help you make yourself known on social media and grow your following. And if you have an international customer base or want to expand, Hostinger accepts over 20 different payment methods worldwide.
Separate Sections for Your Mobile and Desktop Sites
Not only are Hostinger’s templates responsive, but you can also edit your mobile site without affecting your desktop site’s appearance.
The visibility tool is a great way to enable or disable certain sections for mobile views. You can hide certain sections that would be more troublesome on mobile (such as large galleries or non-collapsible sections) and ensure your visitors have the best experience at any resolution.
Ease of use
A Website Builder That Anyone Can Use
Hostinger Website Builder was clearly designed with ease of use front of mind. Everything from the UI to the feature selection, and even its approach to pricing is, above all, simple.
And it’s not only the front end that’s easy to edit. The global site settings menu lets you access key features like your site’s favicon, integrations, and even usage analytics to gauge your site’s performance.
Start Off on the Right Foot With a Full “Getting Started” Tour
The process for getting started with Hostinger takes – timer in hand – less than ten minutes. All you have to do is go to Hostinger’s site and select theWebsite Builder & Web Hosting plan. You’ll then be redirected to a page where you’ll have to fill in your payment information and account details.
With that sorted out, Hostinger takes you for a full “Getting Started” tour. From picking a template to editing your site styles and navigation, this quick tour shows you everything you need to know to start building a fully functioning site.
A Full Suite of AI Tools To Help You Through the Editing Process
Hostinger’s powerful AI tools are among its most standout features. If you’re having trouble populating your site with content or you want to speed up the design process as much as possible, these AI tools can help you create a custom template and logo or get useful suggestions for altering your site’s overall look.
If you need to fill an “About Us” or “Contact” page and you’re at a loss for the right words, Hostinger also gives you an AI content writer. Just choose a topic, a category, and a language, and Hostinger will take care of the rest. I’ll be honest, the text will still need a little refinement before sharing it with the public, but it gives you a fantastic foundation for you to edit into your voice.
Full Access to Hostinger’s Dashboard
As a part of Hostinger’s larger ecosystem, creating an account to use the website builder will also give you access to Hostinger’s full dashboard. From the website editor, all you have to do is click on the arrow in the upper left corner and click on “All Websites.” From there, you can manage your domain names, email accounts, SSL permissions, and your hosting plan settings.
If you’re the self-learning type, you’ll definitely appreciate Hostinger’s collection of learning materials. Not only is the knowledge base filled withwell-written, comprehensive articles and video tutorials, it’s also expertly categorized. It rarely takes more than a couple of clicks to find the right material for any topic.
This is great news because Hostinger’s approach to actual talk-to-another-human support is… limited, to say the least. Hostinger offers 24/7 live chat as its only source of customer support. Admittedly, live chat is probably going to be the preferred option for most users most of the time, but for a builder this big to offer just one line of support is a little disappointing.
To test the quality of the support on offer, I contacted live chat with a couple of questions about the website builder. Specifically, I asked about embedding RSS or livestream feeds into my website (something the builder doesn’t have a dedicated feature for), editing my site’s HTML code directly, and connecting a third-party credit card processor to my e-commerce store.
Even though I submitted my questions to the live chat on a Sunday, I only waited in the queue for approximately twenty minutes, which is a pretty reasonable response time in my experience. The response itself was perfectly adequate. The representative broadly answered my questions and linked me to the relevant articles for more in-depth answers.
I’ve had far, far worse experiences with customer support, and it didn’t hurt that my representative was at all points friendly and seemed genuinely interested in helping address my questions. That said, I’d like to have seen more support options available, such as phone support for more complex and urgent issues.
Hostinger Offers a Fantastic Value, All-in-One Pricing Plan
There isn’t a lot to say about this builder’s pricing. Not because it’s bad, mind you, but because Hostinger clearly took to heart its commitment to simplicity by offering a single, all-in-one plan for its website builder.
This Website Builder & Web Hosting plan includes full access to Hostinger Website Builder, a free business email account (from Titan), up to 100 hosted websites, unlimited SSL certificates, and a free domain for one year for just $2.79 a month (if you purchase the annual plan).
The price does go up after the initial renewal period, but even after that, it’s one of the best value plans I’ve seen (especially considering that you get full access to all of Hostinger’s e-commerce features).
Unfortunately, there is no free trial available, but that doesn’t mean you can’t take Hostinger for a spin before you make a commitment. The builder comes with a30-day money-back guarantee, which is more than enough time to try it out for yourself.
If you decide to commit to the long term, I recommend signing up for the longest period possible (24 months). That way, you’ll get the best monthly price, and more time before the renewal period kicks in.
Hostinger Website Builder isn’t the most advanced builder out there, and I wouldn’t recommend it if you’re aiming for a larger website that includes a lot of moving parts. On the other hand, Hostinger offers an impressive amount of design freedom and an outstanding catalog of features for its price.
If you’re looking to create a relatively simple, good-looking site, you’d be hard-pressed to find a better option than this. Its variety of AI features and simple editor make it great for beginners looking to create a site fast, and its budget-friendly all-in-one Website Builder & Web Hosting plan gives you access to e-commerce tools that most builders charge a premium for.
No. Hostinger Website Builder does not offer a free plan or a free trial. That doesn’t mean that you can’t try it out, though. Every Hostinger plan comes with a 30-day money-back guarantee. So, if you do sign up and decide that Hostinger is not for you, you won’t lose your money.
Can I Build an Online Store with Hostinger Website Builder?
Of course! Hostinger Website Builder offers a full suite of e-commerce tools to help you create an online store. Hostinger lets you add up to 500 physical and digital products, set up product categories, and even create custom discount codes.
Should I use WordPress or Hostinger Website Builder?
That depends on your needs and your level of prior experience. When you sign up for a Hostinger plan, you get the option to create a site using Hostinger Website Builder or WordPress.org. If you want to create a large-scale site with full control over its features, WordPress is the better choice. But if you’re new to website building or don’t want to spend too much time designing your site, Hostinger offers a simple and extremely intuitive experience.
Andrés Gánem is a Colorado-born, Mexico-City-raised freelance writer and content creator. He’s been doing that for a while. When he’s not writing, he should be, but you can find him reading adventure novels, playing video games, or drinking frankly unhealthy amounts of coffee. If you see him, tell him to put down that coffee. He’s shaky enough as it is.