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How to Create Your Own YouTube Logo: Step-by-Step Guide [2019]

Ezequiel Bruni
Ezequiel Bruni
September 17, 2019

Your YouTube logo is a big deal, but that doesn’t mean it has to cost a fortune.

Creating your own YouTube logo is easy, especially with the help of a logo generator. These are fairly cheap, easy-to-use services that, you guessed it – generate logos pretty fast, usually with the help of an algorithm. We’ve been reviewing these services for a while now, and they’re a great way to get started if you don’t have the budget or time for a professional logo designer.

Sit back, relax, and get ready to learn how to create a logo for YouTube in (potentially) minutes.

What You Need to Know to Get Started

Image size matters. There’s a joke there. We all know what it is. I’m not going to say it.

In this case, it’s ideal if you can get an 800px by 800px image to work with. YouTube never displays channel logos at that size, but having a larger image to start with means that your logo will look better when it’s smaller, and will display better on certain newer kinds of screens.

Next point. While the image itself will be square, all channel logos are displayed in a circle, so be sure you don’t put anything important in the corners. Basically, put the logo in the middle, and you should be fine.

Do You Need a PNG Logo for YouTube?

As for the image format, JPG or PNG should both work fine, but for logos, I highly recommend PNG. If you’re not sure what that means, see our article on image formats.

Next, you should know a couple of basic things about logo design. I’m not going to get into too much detail, because professional logo design is a huge subject. But knowing a few basic tips will help you create your own YouTube logo without too much hassle:

  • If you use more than one color, make sure there is strong contrast between them, and always make sure the logo contrasts strongly with its background.
  • Use simple shapes. Complicated logos are hard to see at small sizes, so avoid too much complexity. Here’s an article about general logo styles, in case you want some ideas. Remember to keep it simple.
  • It’s okay to use an acronym as your logo, without any illustrations or shapes, but do try to make it stand out.
  • Experiment with different styles. The variety of YouTube logo designs is massive, even among channels that focus on the same industry. So, when designing your logo, you don’t need to limit yourself to some arbitrary style guide. Just be sure your logo fits your personality.

I’ve compiled a few examples of good YouTube logos together into one image for inspiration.

How to Create Your Own YouTube Logo: Step-by-Step Guide [2019]

You can use a variety of tools to create a logo for YouTube. You can even create one on your phone, but it’s usually better to do on your computer screen, where it’s easy to see all the detail. To make things even easier, I recommend emailing yourself a link to this article so you can have both tabs open at once.

Today, we’re going to use a logo generator. There are a variety of good ones out there.

For example, Tailor Brands has what is (so far) my favorite logo generation process. It allows for a bit more customization than other logo generators. Looka’s generated logos, on the other hand, are some of the best-looking logos I’ve seen from an algorithm.

For this article, though, I’ll walk you through Wix Logo Maker, which allows you to download a free sample of your logo. Keep in mind that the logo sample you’ll get is very, very small, and somewhat low-quality. I’d try the tool to see how the logo looks when in use. Then, if you like what you see, pay for a higher-quality version.

Okay, ready to start? Let’s go.

Making the Logo

Step #1: Go to Wix Logo Maker and click the Get It Now button.

Wix Logo Maker Homepage - screenshot

Step #2: Type in the name of your channel or business. If you don’t want any text to show up in your logo, just type in an acronym, as I have. (You’ll see what I mean much further down below.)

Start designing your logo - screenshot

Step #3: Define your logo’s purpose in life. In theory, this info will help Wix generate better logos, but try not to start thinking existential thoughts. This will only slow you down.

What's your logo for - screenshot

Step #4: Choose some keywords that define your intended graphical style. Again, this is supposed to help Wix create logos you’ll like.

How should your logo look and feel - screenshot

Step #5: Play a game of “Do I like any of these options?” Once more, you’re giving the algorithm information to work with.

Do you like these logo designs - screenshot

Step #6: Indicate where you want to use your logo. This seems to have little to do with the AI, and everything to do with telling Wix what packages to sell you later. I just picked “Other.”

Where do you want to use your logo - screenshot

Step #7: Choose the auto-generated logo you like best. Remember, pick something you think would look good in the middle of a circle, at small sizes.

Choose a logo to customize - screenshot

Step #8: Edit your logo. Keep the contrast in mind. If you don’t want text showing up in your logo image on YouTube, just move the text down to the bottom, and don’t worry about it. It can be cropped out when you upload it to YouTube.

When you’re done editing, just click that Next button at the upper right.

Wix logo maker interface - screenshot

Step #9: Ignore the upselling on the left. Just get that darn logo.

Wix logo maker - screenshot

Step #10: Scroll down the page past all of the payment plans to download your sample.

Download the free version - screenshot

Uploading the Logo

Now, for the truly easy bit: uploading your logo.

Step #11: Navigate to your YouTube channel, and click on the spot where your logo should be, right next to the channel’s name.

YouTube channel dashboard - screenshot

Step #12: Click Edit. You’ll be redirected to another page.

Edit profile picture - screenshot

Step #13: Click on the “Upload photo” button. (I know, it doesn’t look like a button, but it’s a button.)

Upload photo - screenshot

Step #14: Once you’ve found your logo file, use the provided cropping tool to select only the bits you want to show. See? I told you so. You won’t have to worry about the text.

Cropping tool - screenshot

Step #15: Go back to your channel, and admire your work.

YouTube channel - screenshot

Should You Use a YouTube Logo Template?

If you do some poking around, you can find YouTube logo templates available for download. This usually isn’t the best choice, though. Your YouTube channel is a place to express yourself, and you don’t want your channel logo to look exactly the same as hundreds of other channels.

If you’d rather have someone else create your logo for you, Fiverr is one of the best options. You can get a professional custom logo for as little as $5, and rest assured that no one else is going to have it. Here are some great examples:

YouTube logo - VC

Logo by altasonix
(hire altasonix for $5)

YouTube logo - Chef Taliani

Logo by againsoftware
(hire againsoftware for $5)

YouTube logo - Newtnoot Games

Logo by asif_99
(hire asif_99 for $10)

YouTube logo - 3-minute Parenting

Logo by mahmud_hm
(hire Mahmud for $5)

So, What Now?

As you’ve seen, learning how to create your own YouTube logo is easy. Of course, you’ll get much better image quality if you pay for the high-resolution images, but if you’re just starting out, a quick sample logo works fine as a temporary measure.

Just don’t let that temporary measure stick around too long. If YouTube is part of your business strategy, definitely invest in high-quality images. You need to give the best impression you can.

Last, if you don’t feel like Wix Logo Maker is for you, check out Looka, Tailor Brands, or any of these other popular tools that can help you create a YouTube logo. And show us what you make!

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