How to Create Your Own YouTube Logo: Step-by-Step Guide [2019]

How to Create Your Own YouTube Logo: Step-by-Step Guide [2019]

Ezequiel Bruni
Ezequiel Bruni
July 01, 2019

So, you want to be a YouTube star, or at least use YouTube as a part of your video strategy. You’ve got lights, a camera, and you were born for action! But perhaps you’re stuck on one of the smaller details, such as how to create a YouTube logo.

Don’t worry. This is simple enough, especially with the help of a logo generator. These are fairly cheap, easy-to-use services that, you guessed it – generate logos pretty fast, usually with the help of an algorithm. We’ve been reviewing these services for a while now, and they’re a great way to get started if you don’t have the budget or time for a professional logo designer.

Sit back, relax, and get ready to learn how to create a logo for YouTube in (potentially) minutes.

What You Need to Know to Get Started

Image size matters. There’s a joke there. We all know what it is. I’m not going to say it.

In this case, it’s ideal if you can get an 800px by 800px image to work with. YouTube never displays channel logos at that size, but having a larger image to start with means that your logo will look better when it’s smaller, and will display better on certain newer kinds of screens.

Next point. While the image itself will be square, all channel logos are displayed in a circle, so be sure you don’t put anything important in the corners. Basically, put the logo in the middle, and you should be fine.

As for the image format, JPG or PNG should both work fine, but for logos, I highly recommend PNG. If you’re not sure what that means, see our article on image formats. It has a donkey, and what I think is a pretty decent explanation of the difference.

Next, you should know a couple of basic things about logo design. I’m not going to get into too much detail, because professional logo design is a huge subject. But knowing a few basic tips will help you create your own YouTube logo without too much hassle:

  • If you use more than one color, make sure there is strong contrast between them, and always make sure the logo contrasts strongly with its background.
  • Use simple shapes. Complicated logos are hard to see at small sizes, so avoid too much complexity. Here’s an article that discusses general logo styles, in case you want some ideas. Remember to keep it simple.
  • It’s okay to use an acronym as your logo, without any illustrations or shapes, but do try to make it stand out.
  • Experiment with different styles. The variety of YouTube logo designs is massive, even among channels that focus on the same industry. So, when designing your logo, you don’t need to limit yourself to some arbitrary style guide. Just be sure your logo fits your personality.

I’ve compiled a few examples of good YouTube logos together into one image for inspiration.

How to Create Your Own YouTube Logo: Step-by-Step Guide [[CurrentYear]]

You can use a variety of tools to create a logo for YouTube, but today, we’ll use a logo generator to make things quick and easy. There are a variety of good ones out there.

For example, Tailor Brands has what is (so far) my favorite logo generation process. It allows for a bit more customization than other logo generators. Looka’s generated logos, on the other hand, are some of the best-looking logos I’ve seen from an algorithm.

For this article, though, I’ll walk you through the Wix Logo Maker, which allows you to download a free sample of your logo. Keep in mind that the logo sample you’ll get is very, very small, and somewhat low-quality. I’d try the tool to see how the logo looks when in use. Then, if you like what you see, pay for a higher-quality version.

Okay, ready to start? Let’s go.

First, go to the Wix homepage, scroll down to the very bottom, and click the Logo Maker link in the footer.

Making the Logo

Step #1: Click the button. I think you know which one.

Create Your Own YouTube Logo 2

Step #2: Type in the name of your channel or business. If you don’t want any text to show up in your logo, just type in an acronym, as I have. (You’ll see what I mean much further down below.)

Create Your Own YouTube Logo 3

Step #3: Define your logo’s purpose in life. In theory, this info will help Wix generate better logos, but try not to start thinking existential thoughts. This will only slow you down.

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Step #4: Choose some keywords that define your intended graphical style. Again, this is supposed to help Wix create logos you’ll like.

Create Your Own YouTube Logo 5

Step #5: Play a game of “Do I like any of these options?” Once more, you’re giving the algorithm information to work with.

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Step #6: Indicate where you want to use your logo. This seems to have little to do with the AI, and everything to do with telling Wix what packages to sell you later. I just picked “Other.”

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Step #7: Choose the auto-generated logo you like best. Remember, pick something you think would look good in the middle of a circle, at small sizes.

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Step #8: Edit your logo. Keep the contrast in mind. If you don’t want text showing up in your logo image on YouTube, just move the text down to the bottom, and don’t worry about it. It can be cropped out when you upload it to YouTube.

When you’re done editing, just click that Next button at the upper right.

Create Your Own YouTube Logo 9

Step #9: Ignore the upselling on the left. Just get that darn logo.

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Step #10: Scroll down the page past all of the payment plans to download your sample.

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Uploading the Logo

Now, for the truly easy bit: uploading your logo.

Step #11: Navigate to your YouTube channel, and click on the spot where your logo should be, right next to the channel’s name.

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Step #12: Click Edit. You’ll be redirected to another page.

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Step #13: Click on the “Upload photo” button. (I know, it doesn’t look like a button, but it’s a button.)

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Step #14: Once you’ve found your logo file, use the provided cropping tool to select only the bits you want to show. See? I told you so. You won’t have to worry about the text.

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Step #15: Go back to your channel, and admire your work.

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Moving Onward

As you’ve seen, learning how to create your own YouTube logo is easy. Of course, you’ll get much better image quality if you pay for the high-resolution images, but if you’re just starting out, a quick sample logo works fine as a temporary measure.

Just don’t let that temporary measure stick around too long. If YouTube is part of your business strategy, definitely invest in high-quality images. You need to give the best impression you can.

Last, if you don’t feel like the Wix Logo Maker is for you, check out Looka, Tailor Brands, or any of these other popular tools that can help you create a YouTube logo. And show us what you make!

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