9 Best Clothing Logos and How to Make Your Own for Free 2024

5. Sign in to view your generated logos.

After you’ve voted on fonts, the AI will generate several logos for you in less than a minute. In order to move forward from here, you’ll need to create a free account and sign in.

6. Review your logos and customize.

After signing in, you can scroll through the generated logos on the left and choose the one you like best. Then click Love it! to immediately use the design as is or Customize to make your own design changes.

By clicking “Customize,” you’ll be presented with a variety of editing options, including font, letter spacing, color palette, and alignment. You can even search for a new icon altogether.

7. Download and go!

Once you’re happy with your new logo, click “Finish” to finalize the process and download a vector file. Note that before receiving your logo, you’ll have to choose and purchase a subscription plan.

And that’s it! That’s all it takes to use Tailor Brands to create a clothing logo of your own. Now you’re ready to download your new logo and use it on business cards, website branding, clothing tags, and more.

Curious just how different Tailor Brands’ logos can look? After no more than 15 minutes in the customization editor, we generated several very different looks for our kids’ clothing line:

Tailor Brands Alternatives

If Tailor Brands doesn’t seem like the best choice for you, try one of these logo design alternatives instead:

• With Wix Logo Maker, you can create and customize your logo for free and then choose how to pay: through an ongoing subscription or a one-time fee—both of which are quite affordable.
• Looka offers a number of attractive one-time payment options based on the type of logo files you need. You can choose a basic PNG, multiple editable files, or even a fully branded social media kit.
• Canva’s logo design tool offers the added benefit of online collaboration. You can get a link to share your design for feedback or even direct editing from collaborators.

Get Inspired by Famous Clothing and Fashion Logos

These 10 brands have mastered their logo design and earned a spot in the hearts (and closets!) of wearers around the world.

1. Nike

Why not start with the obvious? Nike has become the textbook example of how to create a clothing logo. Nike’s iconic swoosh embodies many of the most desirable traits in a logo: simplicity, versatility, and consistency. The logo works in any size and color, and it’s simple enough that even kids can draw it from memory!

2. Michael Kors

As the Michael Kors logo demonstrates, you don’t have to invent a brand-new shape to be memorable! Taking a “less is more” approach, this logo joins an M and a K to create a letter-based form that’s both new and immediately understandable. From a functionality standpoint, this simple logo also translates well to purses, shoes, jewelry, and clothing.

3. Dot Dot Smile

There’s a lot going on in this fun logo, but it definitely works for a children’s clothing brand! The logo exudes playfulness by incorporating bright colors and geometric shapes that recall kids’ first play blocks. Its use of two blue dots next to the D further reinforces the company name.

4. Madewell

Although it has no imagery or color, Madewell’s logo still manages to evoke plenty of feeling in its viewers. With handwritten lettering of uneven widths, this text-based logo gives off an old-timey, all-American vibe that reflects this brand’s focus on classic staples like denim and layered tees.

5. Patagonia

With its vibrant colors and strong lines, the Patagonia logo is highly recognizable and does a great job of reflecting the brand’s outdoor focus. The logo’s shape and style are evocative of traditional hikers’ patches, and its retro-ish typography subtly harkens back to the adventurous spirit of the “good old days.”

6. Yatay

This shoe brand’s logo shows how type and shape can be cleverly combined to create an appealing design—all while reflecting the company’s core values. Yatay’s focus on 100% sustainable sourcing is visually represented through the T-shaped palm tree, smartly placed right in the middle of the mark. The clean symmetry also gives off a very modern vibe.

7. Under Armour

The Under Armour logo may not be quite as iconic as the Nike swoosh, but it’s a real study in how to create a fashion logo that’s simple yet smart. Its two symmetrical curves interact to create the U and the A, while the font below is squarish enough to feel solid and strong yet rounded enough to suggest fluidity and movement—characteristics that every athlete can appreciate!

8. Curvy Beach

Curvy Beach’s pink-blue gradient immediately recalls the height of 80s and 90s beach glamour, with a pop of Barbie and Lisa Frank vibes. In just a glance, this logo perfectly captures the unapologetically confident, bold women who would wear this brand’s fashion-forward, body-positive swimsuits.

9. Rent the Runway

Rent the Runway’s logo relies on well-placed geometric lines to draw the eye down from R to T to R. What’s extra fascinating about this logo is that in digital applications, it actually moves! The lines rearrange themselves several times before landing on this static logo, mirroring how a woman’s closet is constantly changing through their clothing rental service.

10. Levi’s

No list of clothing logos would be complete without Levi’s! Although the logo has evolved over the decades, it retains its powerful dark red color and iconic shape, which recalls the tag’s original use as a sewn-in label for jeans. The logo is simple yet striking, with an unexpectedly playful addition of the lowercase e.

*Website Planet is not affiliated with any of the clothing brands above.

The Bottom Line: How to Create a Clothing Brand Logo That Sticks

Your clothing line logo resembles the clothes you sell in several aspects. Similar to clothes, you should consider your brand’s logo as an expression of yourself, your identity, and your unique qualities that set you apart.

Whether you primarily rely on color, shape, or typography, the fact is that there’s really no “ultimate lifehack” to create a fashion logo. All that matters is that your clothing logo tells your unique story to your target audience.

For a custom logo that really stands out, Fiverr is an excellent choice.

So take a page from some of the top fashion brands above, check out the best design platforms out there, and get out there to create a clothing logo that sticks!