We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links. Advertising Disclosure
  1. Website Planet
  2. >
  3. Blog
  4. >
  5. 4 Best Email Marketing Plugins for WordPress in 2023

4 Best Email Marketing Plugins for WordPress in 2023

Bethenny Carl Bethenny CarlEmail Marketing Expert August 21, 2023
August 21, 2023
Currently, there are 75 million websites that use WordPress — 27.5% of all the websites that exist. But while e-commerce and small and medium-sized business (SMB) merchants all around the world use WordPress’ templates for their versatile designs, the real reason for the platform’s phenomenal success is its huge selection of plugins.

Email marketing is one of the most powerful and necessary functions offered by WordPress plugins. Email has been proven time and time again to be a very effective marketing tactic. And even if your website is great at converting visitors, effective email marketing will get you additional conversions.

But not all plugins offer the same functionality, and you should take that into account when choosing the best email service provider for you.

Short on Time? These Are the Best Email Marketing Plugins for WordPress in 2023:

Sendinblue – Includes a User-Friendly Form Builder

The main functionality offered by the Sendinblue plugin for WordPress is the ability to create subscription forms. Website visitors can be prompted to submit their email address. When they do, the data they input will be automatically transferred over to Sendinblue so you can build your subscriber lists.

Subscription forms are fully customizable. You can choose to activate a number of options, including:
  • Confirmation emails
  • Double opt-ins
  • URL redirects
  • Confirmation messages
  • Captcha security
Sendinblue WordPress plugin
The Sendinblue form builder includes a helpful preview pane
The plugin can also be used to manage contact lists and campaigns, and view statistics within WordPress. Additionally, you can have all WordPress emails to your contacts sent through Sendinblue’s servers, which can help increase deliverability. Check out our Sendinblue expert review to learn more about the techniques you can use to maximize the number of subscribers who receive your emails in their inboxes.

Installing the plugin requires that you log into your WordPress admin account, search the extensions, and download it. You’ll need your Sendinblue API keys to finish the connection.

Form builder: Yes
E-commerce functionality: No
Best for: SMBs with small teams
Ease of use:  10/10

Constant Contact – Best for Adding Subscribers to Multiple Lists

The Constant Contact plugin for WordPress requires PHP 5.5 or higher. It stands out as an option with an above-average amount of functionality. In addition to full signup form data transfer integration, the plugin allows you to manage event registration by sending invitations, tracking responses, and helping you with social media promotion.

Check out our Constant Contact expert review to learn more about the full range of features available in the platform.

You can also use the plugin to design your conversion forms within WordPress itself, so you don’t have to go back and forth between your website and your Constant Contact account.

In addition, it offers a number of other functions, including:
  • Adding signup checkboxes and list selection to your registration page and update-profile page
  • Google Analytics tools
  • Ability to automatically subscribe users to multiple contact lists
  • Registration page signup customizations
  • Subscriber list editing from within WordPress
  • Ability to place signup widgets anywhere on your website
Constant Contact WordPress plugin
The Constant Contact plugin makes it easy to customize form design and calls to action
After installing the plugin, you’ll have to navigate to the settings webpage and enter your username and password in order to see your contacts and lists. If you want to use the form designer functionality, you’ll need to activate the Constant Contact API.

Form builder: Yes
E-commerce functionality: No
Best for: SMBs with multiple lists
Ease of use: 9/10

Campaign Monitor – Ideal for Coordinating Signup Form and Website Design

Campaign Monitor’s WordPress plugin allows you to create, monitor, and manage your static and popup signup forms. It can also connect the data fields directly to your account so that your lists build without your having to transfer between platforms. Fields can include the standard name and email address, or be customized with unique characteristics or even questions you come up with.

The main focus is on the design of your conversion forms. You can configure them to automatically match the theme and styling of your website in order to maintain a consistent look despite using two different platforms. In addition, there are five different options for signup-form placement on your website:
  • Slide out – a floating tab which can be placed anywhere on your website and be expanded at any time to reveal the signup form
  • Lightbox – a signup form that appears in the foreground while the webpage dims
  • Bar – a signup form with a single field that’s fixed to the top or bottom of your webpages
  • Button – a traditional CTA that brings up a signup form when clicked
  • Embedded – a form that’s built natively into the design of the webpage
Campaign Monitor WordPress plugin
The Campaign Monitor plugin lets you choose from five form styles
Installing the WordPress plugin for Campaign Monitor is as easy as downloading and following the instructions for how to fill out your account information. Alternatively, you can use the manual installation option by downloading the plugin ZIP file and then installing it to your website.

Form builder: Yes
E-commerce functionality: No
Best for: Websites with strong branding
Ease of use: 9/10

Mailchimp – Best for Customizing Signup Forms

Mailchimp is the only major email marketing service provider that has a WordPress widget. Unlike a plugin, widgets can be used for lower-tier WordPress plans, making Mailchimp an ideal choice for individuals and small businesses that don’t want to pay for pricer plans in order to get email marketing functionality.

Nonetheless, the widget’s capability is confined to a singular popup form with an exceedingly basic design. It won’t meet the requirements of individuals seeking the advanced functionality provided in the popups of other service providers.

The Mailchimp WordPress plugin allows you to create sign-up forms with customized fields, and have the data fed directly into your Mailchimp account. In addition, it offers e-commerce functionality through integrations with WooCommerce and easy Digital Downloads.

MailChimp WordPress plugin
The MailChimp form builder lets you add any or all of your mailing list’s fields
Check out our Mailchimp expert review  to learn more about what kinds of e-commerce functionality exist, and how you can use it to increase sales.

After you download the plugin, you’ll just need to install it using the regular WordPress procedure and then input your API key.

Form builder: Yes
E-commerce functionality: Yes
Best for: E-commerce stores
Ease of use: 8/10

Use WordPress Email Marketing Plugins to Build a Website that Converts

Email marketing plugins from the top email marketing service providers make up one reason why WordPress is the most popular website-building platform in the world. Here’s a quick cheat sheet with everything they offer you:

  Form Builder E-commerce Options Best For Standout Feature Ease of Use
Sendinblue Yes No SMBs with small teams User-friendly form builder 10/10
Constant Contact Yes No SMBs with multiple lists Ability to add subscribers to multiple lists at once 9/10
Campaign Monitor Yes No Websites with strong branding Ease of matching website and signup form branding 9/10
MailChimp Yes Yes E-commerce stores E-commerce integrations with WooCommerce 8/10
Something to remember as you choose a platform and extension is that following a proper content strategy will increase the ROI of using them even more. For example, knowing the best practices for writing email headlines that convert is a must-have strategy. Email service provider extensions allow you to easily test different versions of copy and find the one that works best for you.

At the end of the day, the true value of the best email marketing extensions is their ability to combine an optimized emailing strategy with seamless execution.


Does WordPress have email marketing?

WordPress doesn’t provide email marketing. However, it does offer integrations with many email marketing services. Once you set up an email marketing account, you can link it to your WordPress site with a plugin. Make sure you check out our list of the top email marketing services in 2023 if that’s what you’re after.

What is the best MailChimp plugin for WordPress?

MailChimp for WordPress has a form builder and integration with popular plugins like WooCommerce and WPForms. MailChimp for WooCommerce lets you set up marketing automations and sync purchase data with subscribers. However, there are many better email marketing platforms that you can integrate with WordPress, such as Sendinblue, which you can even try out for free.

What is the best email marketing platform?

The best email marketing platform depends on your unique needs. Sendinblue tends to be best for small businesses looking for a free email option. GetResponse and ActiveCampaign are ideal for larger businesses looking to automate sales and marketing efforts. Check out our list of the best email marketing services to find the best option for your business.

What are the best plugins for WordPress?

The best plugins for WordPress give your site more functionality and help you reach your marketing goals without compromising security. Some of the top plugins include:
  • WooCommerce: Ideal for setting up an e-commerce store and selling products or services online
  • WPForms: Great for creating simple contact forms for your website
  • Yoast SEO: Best for ensuring each page of your website is optimized for search
  • Updraft Plus: Essential for backing up your website and storing your data in the cloud



Rate this Article
4.5 Voted by 2 users
You already voted! Undo
This field is required Maximal length of comment is equal 80000 chars Minimal length of comment is equal 10 chars
Any comments?
View %s replies
View %s reply
Related posts
Show more related posts
We check all user comments within 48 hours to make sure they are from real people like you. We're glad you found this article useful - we would appreciate it if you let more people know about it.
Popup final window
Share this blog post with friends and co-workers right now:

We check all comments within 48 hours to make sure they're from real users like you. In the meantime, you can share your comment with others to let more people know what you think.

Once a month you will receive interesting, insightful tips, tricks, and advice to improve your website performance and reach your digital marketing goals!

So happy you liked it!

Share it with your friends!

Best Deliverabilityimage

Turn Your Leads Into Sales

Choose from hundreds of email templates and create effective campaigns