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What We Look For in the Best Free Email Marketing Software1. Brevo: Advanced Automations and 9,000 Free Monthly Sends2. AWeber: Free Plan Includes Hundreds of High-Quality Email Templates3. Omnisend: Free Email Marketing Tools for E-Commerce Businesses4. MailChimp: Excellent EMS for Beginners5. GetResponse: Introduction to An Excellent Platform6. Benchmark: 1,500+ Integrations on the Free PlanWhich Free Email Marketing Solution Should You Choose?FAQs
Short on Time? These Are the Best Free Email Marketing Services in 2023:
1. Brevo – 9,000 free monthly emails and advanced automations 2. AWeber – Dynamic content and landing pages on the free plan 3. Omnisend – Free email marketing tools and support for small online storesWhat We Look For in the Best Free Email Marketing Software
When I try out free email marketing plans, one of my biggest priorities is making sure they don’t have frustrating limitations. If I’m going to use a free platform, it should have features that I’d consider paying for – not restrictions that slow down workflows. In this round-up, all of the options that made the cut include these basic features:- Subscriber capacity: Free email marketing plans can restrict your number of subscribers and the pacing of your email sends. Any free plan I choose has to allow at least 500 contacts.
- Deliverability: Because I want to make sure the emails I send land in subscribers’ inboxes, I look for free plans from platforms that have deliverability rates as close as possible to 100%.
- Responsive email templates: Designing emails from scratch takes time and skills that you might not have. I look for well-designed templates with mobile-responsive layouts to make everyone’s job easier.
- Contact list segmentation: As your list grows, you don’t always want to send every email to every subscriber – but some free plans make it hard not to do so. I seek out email marketing platforms that allow tagging and segmentation.
- Reliable customer support: Some free plans offer limited support options or no support at all. I look for an email marketing service to have reliable support at convenient times.



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What You Get With the Free Plan
With a free Brevo plan, you can access most of the platform’s features. You can set up advanced segmentation and customizable signup forms. The free plan also includes an automated workflow editor, so you can put lead generation campaigns on autopilot. The free version does have some limitations, of course. Unless you have a paid plan, you can’t access phone support or advanced statistics.What Do You Get If You Pay?
If you upgrade to a Premium plan, you get access to all Brevo marketing tools, including a landing page builder, Facebook ads, and retargeting ads. You’ll also get A/B testing and send-time optimization, which can improve the results of your email campaigns.When Should You Upgrade?
Consider upgrading to a paid Brevo plan if you need team access or more support options. Paid plans include email and phone support and remove the daily send limit.Number of Contacts | Unlimited |
Monthly Email Sends | 9,000 |
Email Templates | 40+ |
Automated Emails | Yes |
Starting Price | $25.00 |



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What You Get With the Free Plan
With a free AWeber account, you can create newsletters, automated emails, and one landing page using templates and the drag-and-drop editor. AWeber provides 24/7 email and chat support for free accounts, which is always good to see. Sales tracking and purchase tagging are also available to all users. Even better, AWeber scored highly for the quality of its support in our AWeber review.What Do You Get If You Pay?
If you upgrade to one of AWeber’s paid plans, you get extra features like split-testing, behavior-based emails, and advanced reporting. With a paid account, you’ll also pay less in transaction fees (from 1% to 0.6%).When Should You Upgrade?
Consider upgrading to a paid account if you want to split-test your emails or set up behavioral automations. With the Plus (or Unlimited) plan, you can tackle both of these tasks and build landing pages without the AWeber logo.Number of Contacts | 500 |
Monthly Email Sends | 3,000 |
Email Templates | 700+ |
Automated Emails | Yes |
Starting price | $12.50 |
3. Omnisend: Free Email Marketing Tools for E-Commerce Businesses



Omnisend now has a free FOREVER plan!
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What You Get With the Free Plan
Omnisend’s free plan is pretty standard stuff, as it lets you send 500 monthly emails to a maximum of 250 contacts. You’ll also get 60 SMS and 500 web push notifications. I know these numbers don’t sound too impressive, but Omnisend’s great free plan unlocks almost all of the platform’s features, including advanced segmentation, A/B testing, and 24/7 email and live chat support.What Do You Get If You Pay?
I like how Omnisend doesn’t limit free users in terms of features. Once you get a good taste of what the platform can do, you can easily increase your subscriber number with the Standard plan. If you need help setting things up, you can even get your own success manager for an extra cost.When Should You Upgrade?
There’s no rush – upgrading to the Standard plan doesn’t unlock any new features. The Pro plan throws advanced reporting and priority support into the mix. Take advantage of Omnisend’s generous free plan to test everything and upgrade once your list grows.Number of Contacts | 250 |
Monthly Email Sends | 500 |
Email Templates | 140+ |
Automated Emails | Yes |
Starting Price | $18.00 |
4. MailChimp: Excellent EMS for Beginners

What You Get With the Free Plan
With Mailchimp’s free plan, you can send up to 3,000 emails a month, including standard email broadcasts, behavioral targeting, and single-step automations. The free plan includes a marketing CRM with tagging and basic segmentation to help you organize your subscribers. You’ll also have the opportunity to build a website and create Facebook and Instagram ads.What Do You Get If You Pay?
If you opt for a paid Mailchimp plan, you get more sends, additional features, and 24/7 support. The Essentials plan allows monthly sends 10x the number of your subscribers. The Standard plan offers retargeting ads and more complex conversion funnels, which would be ideal for sales campaigns.When Should You Upgrade?
Consider upgrading to a paid Mailchimp plan if you want more support or optimization tools. You get round-the-clock support with the Essentials plan and behavior-based automated emails with the Standard plan.Number of Contacts | 500 |
Monthly Email Sends | 1,000 |
Email Templates | 90+ |
Automated Emails | Yes |
Starting price | $13.00 |
5. GetResponse: Introduction to An Excellent Platform

What You Get With the Free Plan
GetResponse’s free plan will let you send 2,500 emails to a maximum of 500 contacts. You’ll gain access to all of GetResponse’s beautiful templates, and you’ll get the chance to design your own newsletters using one of the best email editors out there. You can also use this free plan to set up sign-up forms and popups, a landing page, and even create and host one website. That said, you’ll have to manage without support, segmentation, autoresponders, and automation. GetResponse’s free plan acts more as an introduction to the platform than a fully-fledged email marketing experience. I see it as an opportunity to learn the ropes and test out some of its core features before upgrading to a premium plan.What Do You Get If You Pay?
You can’t really unlock GetResponse’s full potential until you upgrade to one of its premium plans. With a paid plan, you’ll be able to import more contacts, as well as unlock a number of advanced features that will help you take your email marketing strategy to the next level. The Email Marketing plan enables users to utilize A/B testing, create an unrestricted count of landing pages and conversion funnels (excluding webinar funnels), and access 24/7 support, integrations, segmentation, autoresponders, and fundamental automation templates.When Should You Upgrade?
You should think of GetResponse’s free plan as a convenient way to get a taste of what the platform has to offer. If you’re serious about your email marketing goals, you should upgrade to a premium plan as soon as possible. Read our expert GetResponse review for more details.Number of Contacts | 500 |
Monthly Email Sends | 2,500 |
Email Templates | 200+ |
Automated Emails | No |
Starting Price | $15.58 |
6. Benchmark: 1,500+ Integrations on the Free Plan

What You Get With the Free Plan
When you sign up for a free Benchmark account, you get access to basic versions of almost all of the platform’s features. This includes basic segmentation, simple automations, and signup forms. However, the free version doesn’t include behavioral emails, advanced segmentation, or pre-built customer journeys. It doesn’t offer landing pages either (which you get for free with AWeber, for instance).What Do You Get If You Pay?
If you sign up for a paid plan, you can design landing pages for lead generation, send targeted behavior-based emails, and create an image library with unlimited storage (the free plan only has 1 GB). Benchmark’s Pro plan also includes list verification, which could help improve deliverability.When Should You Upgrade?
Consider upgrading to a paid Benchmark account if you need more contacts. Although the free plan lets you send 3,500 emails a month, it has a limit of 500 contacts.Number of Contacts | 500 |
Monthly Email Sends | 3,500 |
Email Templates | 60+ |
Automated Emails | Yes |
Starting Price | $8.00 |
Which Free Email Marketing Solution Should You Choose?
If you’re looking to begin email marketing without any cost, there are now various reliable choices to think about. Besides fundamental email marketing, each platform provides a special benefit. Here are my best suggestions:- If you’re looking for a free automation tool, go with Brevo. You can send 9,000 monthly emails and build custom automated workflows without having to pay for an account. Advancned segmentation, push notifications, and SMS marketing are also available on the free plan.
- If you’re looking to design beautiful templates as painlessly as possible, I recommend you choose AWeber. You can access many responsive templates for free, and the email builder is easy to use. You’ll also get decent live chat and email support if you need it.
- If you’re looking to set up email marketing for your online store, Omnisend’s excellent free plan is the best option. Although you’ll be limited to 250 contacts and 500 monthly emails, you’ll access most of the platform’s features, including various e-commerce integrations, sales and performance reports, pre-built automations, and email A/B testing.
When you’re ready to build an even bigger subscriber list or add more automation to your marketing campaigns, all of these platforms offer reasonable upgrade options. Browse our list of the best email marketing services in 2023 for more in-depth insights to help you transition to the next stage of growing your business.
Number of Contacts | Monthly Email Sends | Email Templates | Automated Emails | ||
Brevo | Unlimited | 9,000 | 40+ | Yes | |
AWeber | 500 | 3,000 | 700+ | Yes | |
Omnisend | 250 | 500 | 140+ | Yes | |
Mailchimp | 500 | 1,000 | 90+ | Yes | |
GetResponse | 500 | 2,500 | 150+ | Yes | |
Benchmark | 500 | 3,500 | 60+ | Yes |