Features and Ease of Use
ConvertKit is built for ease of use. It is easy to find your way around, the design and on-screen layout is nice and clear and the tools are simple and straightforward to use. The platform offers all the standard features you would expect from an email marketing service, including:
- An email designer/editor
- Contact list management
- Automated workflows
- Sign-up forms
- Landing pages
You don’t need any technical know-how to get up and running designing newsletters and launching campaigns in ConvertKit. However, some of the tools are pretty basic. The email designer, for example, is a text-based editor that doesn’t offer much more than a standard email platform. With just three pre-formatted templates available, ConvertKit is set up for creating simple text-based content, not rich image-based designs.
ConvertKit’s visual automation builder strikes a better balance between simplicity and features. With the graphic workflow editor, you can automate entire journeys for your subscribers, linking events and conditions to actions to trigger targeted communications at just the right time.
ConvertKit has increased the number of third-party integrations with other software it offers. It now boasts close to 100 native integrations, plus more through the Zapier service. Another area it has improved on is support for e-commerce. Integrations with the likes of Shopify, WooCommerce, and Stripe now mean you can automatically add anyone who buys from your web store to your mailing list, as well as add purchasing options to your emails and newsletters.
See full list of features