Facebook has achieved over 1 billion active users. If it were a country, it would be the third largest in the world. So social media has never been more important for your business.
However, many businesses are often worried about the low number of likes on their Facebook page. If you follow this guide you should see your social media presence grow enormously.
1. Promote Offline
Many businesses believe that only online marketing works to improve their Facebook presence. This simply isn’t true. If you are a mostly offline business, you’ll want to spend most of your time marketing social media offline. For example, display signs in your business, promoting your page or mention your facebook page to your customers. This may seem awkward, so try to offer an incentive – talk about great deals that you post on your facebook page for instance. Some other offline ideas include: business cards, in marketing material, at business events etc.
2. Hold a Contest
As part of marketing your page offline, you might want to try a contest. Contest apps can be set up on your facebook page, allowing customers a chance to like your page to enter the contest. This can be a great incentive for customers to like your page.
3. Get Active
There’s no use spending lots of effort promoting your business only to never actually post anything. Try to update your social media several times a week, at the very least. In addition, don’t just post at customers, try to engage with them as well. Try to reply to users questions and comments. If you host live events, encourage users to tag themselves in your photos.
4. Share Content
Now that you’re gaining facebook likes and getting active on social media, try to share relevant content. Customers respond much better to pages that don’t just advertise themselves, but also share relevant news and quality content. This will get people liking and sharing your posts, driving more people to your facebook page. Research has shown this works best when sharing content about causes, encourages action or changes people’s opinions. Just try not to overdo it – nobody likes being spammed with too much content.
5. Make Connections
Try to reach out to other facebook page owners that you can make a connection with. For example, if you own a restaurant, you could promote a special deal with a cinema. In turn, they would promote you. This can be very effective, but try to only make connections with relevant businesses.
6. Facebook Targeting
Facebook offers a very interesting advertising model, where you can select your target customer and marketing directly to them. You can also add any emails of customers to include in the marketing campaign. This is a paid service, but many businesses can get great results on a tight budget. Another service facebook offers is sponsored stories, which allows to you promote your businesses page to friends of people who’ve already liked your page. This works better with the more fans you have, and can be very effective.