Founded in 2014, SocialPilot has more than 85,000 businesses using its services. It’s big, but it’s not one of the giants of the industry, like Hootsuite. Not even close.
That’s not to say SocialPilot’s provision is limited. Far from it.
The plans support up to 200 social media profiles, 20 team members, and like all self-respecting SaaS companies, there’s a 14-day free trial.
Aimed at agencies and social media professionals, SocialPilot is one of the more affordable options on the market.
This review is designed to dig into the data, features, pricing, and support, to find out if SocialPilot is the right tool for you and your business.
Or should you stick to one of the big players? Let’s find out.
Simple user experience which gets the job done
SocialPilot provides agencies and businesses with an easy-to-use interface to manage all their social media accounts. Unless you need a really complex social media listening and audience management tool, this does a great job.
SocialPilot will help you manage your content promotion across a wide variety of social platforms. Plus, with a Google Chrome extension and RSS feed automation, SocialPilot will be a valuable time saver for your business.
Social Inbox and Engagement
Until recently, SocialPilot was purely for content publishing and scheduling. However, it’s recently introduced a Social Inbox for responding to messages, comments and posts in real-time.
The interface is user-friendly, but there’s a catch: it is only for Facebook pages. A nice value add is the inclusion of gifs and pictures, which is (remarkably) often an added cost in some social media tools.
As SocialPilot is primarily concerned with publishing and scheduling, when it comes to social listening, it is limited in its capability. Granted, you can monitor Facebook messages, comments, and posts, but that’s about it.
Publishing and Scheduling Posts
SocialPilot has plenty of features when it comes to publishing and scheduling posts. For instance, you can schedule posts to all of the major social works (Facebook, Twitter, Linkedin, Google My Business, Instagram, Pinterest), as well as some less common platforms, such as Tumbler, VK, and Xing.
It’s great to see repeat posts and bulk uploads are allowed, although the latter can be a little finicky. Plus, SocialPilot does not support direct to Instagram posting, if that’s a concern for you.
If you are a small business, agency, or enterprise, SocialPilot has got you covered. Its features are highly targeted on business customers and as such, the collaboration tools are solid. You can easily add new team members, assign them specific accounts to manage, and give them different roles and responsibilities.
There’s also an approval workflow, so you know that nothing is published without the correct consent. The best part is how easy it is for new team members to get started, after a small learning curve.
The content discovery feature is also helpful for agencies to find popular content on a regular basis. Type in a keyword, domain name, or hashtag and SocialPilot will present a list of content related to that search, along with the number of influencers who shared it.
Whilst it’s not a particularly unique value add, it will save you time. As you can expect from SocialPilot, the interface is user-friendly. Plus, you’ll no longer need to rely on third-party tools such as Quuu, Buzzfeed or Epiction.
Unlike some social media tools, SocialPilot allows you to see a daily, weekly, and monthly view of the content calendar. It’s got some useful features. For instance, you can filter the view by account or group. Another nice one is the drag-and-drop editor.
However, while it’s one of my favourite SocialPilot features, I have noticed that sometimes it can be a bit buggy and you need to refresh the website to get the correct times.
Ease of use
Easy, straightforward, with a minimal learning curve
While SocialPilot is aimed at generally tech-savvy businesses, the account creation process is so simple it could be done by a beginner. As soon as you’ve created an account, you are prompted to connect your social media accounts, which only takes a couple of minutes.
You can upload bulk posts via CSV or a notepad file (up to 50 Posts for Basic members and 200 Posts if you are a Business member). The process is designed to be three steps: upload, preview, and select account.
Once uploaded, you can also edit all of the content uploaded via the bulk uploader. It’s a huge timesaver for agencies, but one small downside is the fact that if you use commas in your tweets, they get truncated (this can take time to resolve).
RSS Feed Automation
The RSS feed automation tool allows you to automatically publish posts from your favorite websites to your social media channels by adding the RSS URLs. You can either select an automatic schedule or override this for manual timings. You can also add hashtags to the posts automatically.
Granted, most major social media tools offer a browser extension, so it’s not a feature exclusive to SocialPilot. That said, it is a nice value-added extra. If you find content you’d like to share while you’re browsing the web, you can either publish it right away or add it to your queue to publish at a later date.
Analytics & Reporting
Simple, but effective
SocialPilot offers a simple, easy-to-understand selection of analytics and reports. While the reports are not the most in-depth, it’s refreshing to see a vendor that includes analytics in all of its plans, saving only white label reports for the higher-tier packages.
The analytics dashboard is clean and easy to understand. The simplicity is largely due to the fact that it only provides separate analytics for Facebook, Twitter, Pinterest, and Linkedin. While this means it’s beginner-friendly, it may be lacking in capability for more complex situations when a business needs a cross-channel overview.
While the reports aren’t customizable, if you upgrade, you can add your branding easily to create a white label report. It’s literally one click to download a pre-made, attractive, user-friendly report, which is ready to be presented to your clients.
It would be nice to see some form of automatic report schedule. Other tools allow you to automatically send a report to clients each week or month. But overall, the report’s strengths are its ease of use and simplicity.
Apps and Integrations
SocialPilot only offers analytics on Facebook, Twitter, Pinterest, and Linkedin (not Instagram, if that’s an issue for you). The data focuses on six core elements:
- The best time and day to post
- Customer engagement
- Audience demographics
- Comprehensive analytics
- Content engagement and popularity
- Top influencers driving engagement
Read more about my experience with SocialPilot reports and analytics.
Helpful operators who respond in less than an hour
If you’re the kind of person who likes to research solutions on your own, SocialPilot has a series of Getting Started guides and video tutorials. The basic topics are covered, but for such a large company, the offering is a bit underwhelming.
If you prefer help from a member of the team, you can contact them on Facebook, live chat, email, or an online contact form. The support is available 24/5 and you can expect a response within 2 hours.
I sent the team a message at around 9:30 AM U.K. time on a Monday morning. Not only was the response instantaneous, but it was also friendly and polite. I asked them whether it was possible to connect a Facebook Ads account (it’s not, if that’s important to you). I followed up shortly afterwards with a question about business hours, and again, I received a response right away.
Online Contact Form
On SocialPilot’s contact page you can find a generic online form. Although I was told on Facebook to expect a 2-hour response time, this page says it could take up to 24 hours.
I sent an email around 9:30 AM on a Monday morning, asking if it was possible to post multiple images to Instagram. I was pleased to receive a polite and helpful reply within one hour.
There’s a live chat pop-up on the website and within the admin panel. Every time I tried to initiate a chat, I was only offered the option to send an email. Since support is supposed to be available 24 hours a day, I’m not sure what’s going on there.
Nevertheless, I received a reply within 40 minutes, answering my question in full.
I’d asked: How can I schedule a message to several social accounts at once? Could I schedule the different time for different social accounts to post the same message?
SocialPilot is far more affordable than other solutions, such as Hootsuite or Sprout Social. This is largely due to the fact that you do not need to pay an extra fee for each additional user with SocialPilot.
There are three core plans: Professional, Small Team, and Agency, which allow between 5 and 20 team members and 50 and 200 social media accounts respectively. All in all, the resource quotas are comprehensive.
You can pay with any major credit card or PayPal. There is a 14-day free trial, which gives you full access to all of the features and the client dashboard.
Cancellations & Refunds
To test the cancellation process, I created an account with SocialPilot and paid for the first invoice. Although SocialPilot’s has a no-refund policy, I contacted the team to request my money back. A couple of emails later, the team had returned the payment to me in full. Click here to read more about my experience.
- Number of Social Profiles: 50
- Number of Users: 5
- Post scheduling: 2500
- Number of Social Profiles: 100
- Number of Users: 10
- Post scheduling: 5000
- Number of Social Profiles: 200
- Number of Users: 20
- Post scheduling: 10,000