Reviews
Sprout Social
Sprout Social is packed full of great features for businesses and large enterprises. It makes it easy to manage multiple social media accounts in a single intuitive interface. However, per user pricing means using the app with a large team can be very costly.
eClincher
eClincher isn’t the best-looking social media management tool on the market, so if UI is important to you, I’d recommend a different tool. Regardless, eClincher has excellent customer service (although it’s limited to live chat and video tutorials) and a robust feature set. Unless you’re a solopreneur, you will need to upgrade to a top-tier plan and purchase additional...
SocialPilot
SocialPilot is an excellent social media management tool for teams and agencies. It's easy to set up, quick to schedule content, and has multiple options for keeping your social media streams populated. It's also an affordable alternative to some of the pricey team plans offered by other social media tools.
Sendible
Sendible is one of the best social media management tools for agencies and teams. It's feature-rich and has excellent, customizable reports, though you'll have to pay if you want in-depth insights. The only downside is the slow customer service.
Hootsuite
Hootsuite has recently updated and streamlined its interface. It's now easier on the eye, and retains the functionality that has made it a social media powerhouse for more than ten years. At a starting price of free, it's definitely worth a try.
Buffer
Buffer Publish is one of the best social media scheduling tools around. It integrates with a ton of other marketing tools and makes social media sharing a breeze. If you're just starting out with social media marketing, then you can't beat the free plan.
Uklic
I was surprised to discover so many similarities between Uklic, a new freelance platform, and Fiverr, which has been around for ages. The range of services on Uklic is decent, but as the platform's so new, there's no way to tell at the moment how good individual sellers are. I did some research to check if Uklic actually has anything new and exciting to offer, or if it...
SkillDosti
SkillDosti is very focused on its local market, so it suits people looking to hire freelancers and employees in India. The platform needs some improvement to be truly easy to use, but the dual-purpose approach makes it worth considering for recruiters based in India. If you live in a different country, read on to discover my recommendations.
Blog Posts
Hiring in Tech Today: The Role of Gender and Racial Bias in 2024
If you're a Caucasian male, you've won the lottery when it comes to getting hired in tech, or so it seems. According to tech diversity reports, in the biggest tech companies, men represent between 77% and 88% of the workforce, and Caucasians between 40% and 51%. Those figures seem to reveal a stark truth: if you're a woman or a person of color, it's much harder to get a...
Identifying Fake News in the Time of the Presidential Election – Ultimate Guide to Avoid Panic and Indifference
In the last three years, there's been a rampant increase in reports of the use of digital marketing tools like social media to spread false information, commonly referred to as "fake news." From the supposed deaths of many celebrities (like the Cher story below) to election tampering, it seems that this trend is – unfortunately – here to stay. This is a particularly...
6 Best Online Social Media Marketing Courses in 2024
Social media platforms and features seem to change every other week, so whether you're just getting started with social media marketing or want to up your game, you'll definitely need some help. Even if you use one of the best social media tools, it's still important to choose a course that not only got great reviews last year, but is still relevant right now. There's only...
Coursera Review – Popular, but Is It Any Good in 2024?
If you're thinking about taking an online course, you’ve probably read tons of glowing reviews about Coursera, followed by opportunities to sign up for your first class. But does this online education site really deserve its good reputation, or is it all just hype? Before you invest in a Coursera course – or any online class, for that matter – it's essential to know...
Sprout Social vs. Hootsuite: Bigger Isn’t Always Better [2024]
When it comes to the two biggest names in social media management – Sprout Social and Hootsuite – it can be hard to make up your mind. But even though both tools help you manage your social content, there are still some questions to answer. At first glance, Sprout Social may seem similar to Hootsuite, but which tool will really help you manage your social media marketing...
Most Prefer Udemy to Udacity in 2024. Find Out Why!
Udemy vs. Udacity? When you're ready to level up your business skills, you often have to choose between these two options. Udemy's been around for a while and it's the first site most people think of when it comes to online learning. Udacity, on the other hand, is one of the newer Udemy competitors, but it’s managed to gain a pretty good reputation of its own. But which...
10 Essential Free Tools for Nonprofits (2024 Guides Included)
As a nonprofit, it's essential to maintain a strong online presence if you're going to keep attracting donors, supporters, and volunteers. But keeping yourself visible online can be costly—both in terms of time and money—and that's a problem. After all, the less you spend on administration, the more you have to support your cause. But there’s good news. A lot of tools out...
Hootsuite vs Buffer – Which is Better for Business 2024
If you're a blogger, digital marketer, or social media manager looking to up your game, at some point you'll want to think about saving time and effort by scheduling your social media content in advance. You’ll also want insights and analytics that can help you improve your reach. The only trouble is, there are a bunch of tools out there, and it's hard to know which one has...
How to Read SocialPilot’s Analytics & Improve Your Social Media Strategy
SocialPilot launched in 2014 and is considered one of the most affordable social media management tools for teams and agencies. SocialPilot reviews rate the tool highly because it's easy to use and has a lot of built-in functionality without having to pay extra. The social media management tool is mainly focused on publishing and scheduling, rather than engagement, and it...
Fiverr For Freelancers – Review & Guide to Success in 2024
Fiverr's a great place for a side-hustle or even to earn a full-time income. It is even better than Upwork, Freelancer.com, or many of the other freelance aggregator websites as there are no subscription fees and it is free to post your gigs. You can build multiple gigs to show off exactly what you have to offer and make them attractive to potential clients. There is also no...
5 FREE Tools to Spy on Your Competition (2024 List)
As a digital marketer, it's important to know what your competition is up to online. It's how you stay competitive, and make sure your own marketing is just as good, if not better. With the right tools, you can learn about your competitors’ keyword strategy, improve on their content, and find the best linking opportunities. There's just one problem. A lot of these tools...