Impress.ly is a website builder with a mobile-first approach. This means that instead of designing a site for desktops and then converting it into a mobile site, Impress.ly focuses on setting up a site streamlined for mobile devices and then churns out a decent-looking desktop version on the side. With over half of all Internet traffic coming from smartphones and tablets (more for F&B companies!), this ensures that your viewers won’t be put off by a lousy user experience.
Impress.ly does most of the actual work of site creation for you. By connecting to your business’s Facebook page or your existing website, the app pulls all the relevant branding information and content and then suggests a design that you can customize. You can even set up the website from your own smartphone or tablet, thanks to the Impress.ly app.
Setting up an e-store is just as easy. The app pulls data on your company’s overall look, then gives you a few templates you can pick from and customize. You can change the color scheme, set up discount codes, and even give your users the option of free shipping. Invoicing is fully taken care of by Impress.ly, as are the shipping and tracking information. There are loads of payment options for your users (even Bitcoin!). Plus, unlike many other site builders, there’s no cap on the number of products you can sell.
Impress.ly is free to use – you can build the site and make sure it’s exactly how you want it. No credit card details are required upfront, and no time limit is imposed. Then, if you like it, you can pay for it and the site will be live on the World Wide Web. There are two plans available: the basic plan gives you a free one-year domain registration plus the phone, tablet, and desktop version of your website. E-commerce functionality is only available in the higher-tier plan, but the pricing is still in the ballpark of mid-range shared hosting plans, so it’s pretty affordable. You’ll also get blogging functionality, a Content Delivery Network (CDN), a reservation plugin, and support for music files.
Before you make a decision, read my colleague’s comparison of the best website builders to make sure you’re not missing out on better alternatives.