7 Best Drag and Drop Website Builders in 2023 (5 ARE FREE)

There are dozens of site builders out there to choose from, but they’re not all right for you and your future website. You’re looking for an easy solution that makes sites that are pretty to look at. And isn’t expensive. And doesn’t waste your time.

You’re looking for that fast, cheap, and good trifecta. But can you really get all three?

Well, thanks to my extensive testing, I’ve uncovered the best of the best site builders. I’m an on-again off-again web designer myself, and even I can’t help but be impressed by a lot of what these apps and companies have achieved.

I think you’ll be impressed, too, and likely find one that works for you.

What We Look For in the Best Drag-and-Drop Website Builders

With so many site builders out there, here’s a short list of the criteria I used to narrow down my options:

• General ease of use – Every site builder on this list is, if not immediately easy to use, at least easy to learn. The whole point is not to make web design your next career move.
• Good-looking templates and themes – Do I need to explain this? No I don’t, because you’re smart, good looking, and have a fantastic personality.
• Customization – No matter how good a template looks, if it doesn’t reflect your branding, that’s going to cause problems down the road. Every site builder here lets you (at the very least) swap out the colors, imagery, and typography of your site so you can maintain a consistent visual presence online.
• Add-ons and apps, e-commerce and blogging – A site builder that lets you just put some pages up is good enough…for a middle-school project. A site builder that lets you run a whole business online by extending your site’s basic functionality is better.

#1. Wix – Is Currently (and for the Foreseeable Future) the Best of the Best

Wix is first on the list, and frankly has been first on pretty much all of our site builder lists for a long time. That’s because Wix is very hard to compete with in terms of features, functionality, and sheer bang for your buck (or other currency of choice.)

It’s affordable, it has an absolute smorgasbord of templates and features, and it’s got a community of enthusiastic users to match. Plus  there are lots of extra apps, like the Wix Logo Maker, a whole lot of marketing tools, and more.

Notable Features

• Extremely flexible site builder – This is one of the only site builders that has “true” drag-and-drop design functionality. That is, you can drag your text and buttons to any position on the page you want. Literally. You can build the exact design you want.
• Over 900 templates – That’s right, over 900 templates designed for every conceivable purpose, and industry. And if you really want to, you can even choose a blank template to design your site from scratch.
• Exceptional app store, e-commerce, and blogging – With over 300 apps to choose from, you’re pretty much guaranteed to be able to add the exact features you want, whether that’s pricing tables, maps, fancy image galleries, or even bookings.The blog system is somewhat simple, but still perfectly serviceable for a good old company blog.
• Robust e-commerce app – Wix Stores is technically… well… an app. But that doesn’t mean it’s not powerful, and fully featured with inventory management, tax and shipping calculation, and pretty much everything else you’d need for a small-to-medium sized online store.
• Wix SEO Wiz – One of Wix’s side services is an SEO tool that literally uses machine learning to do most of your SEO work for you. It’s free, too. Hard to argue with that.

Want more info? Check out our expert review on Wix.

#2. Squarespace – The Professional Site Builder for Beginners (And Semi-pros)

Now here’s where I offer my personal opinion: I like Squarespace best. If I wasn’t obsessed with managing my own server and building my own sites from scratch to feel like a Real NerdTM, Squarespace is where I’d go.

But Squarespace is more expensive than just about every other site builder on this list. So if budget is your top priority, that’s something to keep in mind.

Notable Features

• A great-looking online store – Squarespace’s commitment to beautiful design extends to its full suite of online store features. As long as you have even a few decent photos of your product, whatever you sell is going to look high-end.Plus you get inventory management, tax and shipping fee calculation, selling via social media, and PayPal/Stripe/Square integrations. The practical stuff is all there.
• Solid blogging features – The blog system has all the features you’d expect, with categories, tags, multiple authors, post scheduling, and more. What I really like is that you edit your blog posts the same way you edit the rest of your site: in the site builder. As you write, you’re actually seeing exactly how your post will look when you publish it.
• Third-party integrations – Squarespace doesn’t have an “app store” as such, but it is integrated with a whole bunch of third party platforms by default. You can easily add Google Maps, an OpenTable restaurant booking form, Google AMP, Google Ads, Google Analytics, Dropbox image sync, and even Flickr. (Remember Flickr?)
• Marketing, SEO, and scheduling tools – Squarespace has a built-in email marketing platform, SEO features, social sharing buttons, and even an analytics tool of its own. Everything’s right there in the same dashboard as the site builder, so you can market your content with minimal effort.

Check out our expert Squarespace review for more info.

#3. SITE123 – Probably the Simplest Site Builder

SITE123’s philosophy is built right into its name. The entire goal is to get you up and running with a reasonably complete site in minutes. If you have your text and images ready to go, that goal is entirely possible.

If you don’t want to fuss with the design too much and just need to build a quick and easy site for your business, this is the builder for you. And if you want to add a simple blog or store, SITE123 can get that done.

The catch? Well, it’s a little light on features, and most of the really good stuff is reserved for the more expensive plans. Note: the free plan is not usable in the medium-to-long term.

Notable Features

• Extremely simple site building – This site builder, like many others, allows you to add pre-made blocks of content to your page, and focuses on quick and easy edits. It’s not very flexible and you don’t get total control over your design, but it’s fast.
• E-commerce and marketing features – You can build a simple store and process your payments through Stripe, PayPal, Square, Amazon Pay, and other services.
  You can also send up to 10,000 marketing emails per month. You’ll need the Professional or Gold plan to do this, but it’s worth it if you plan to do a lot of business online.

• Simple but useful apps – The app market contains third-party tools for things like building forms, inserting pricing tables, enabling bookings, etc. But a lot of the most popular apps are for services like Google Analytics, Hotjar, Zendesk and Facebook Chat, and other third-party business tools.
• Multilingual sites – This is a feature you don’t see in every site builder. If you’re operating in multiple countries, or even just shipping products internationally, a multi-language site is a must.

For more info on SITE123, check out our expert review.

#4 1&1 IONOS – The Fastest Builder for Modern & Responsive Designs

MyWebsite Now by IONOS is an amazing builder for creating trendy, modern websites in minutes. The editor is intuitive, fast, and the result is a fully responsive, fast-charging website.

IONOS’ editor works similarly to Squarespace’s. There’s a catalogue of pre-built sections, each customizable enough to fit a wide variety of content. You can add new sections to any part of the page. If you want to change the site’s design (colors, fonts, etc..) there’s a special menu that lets you apply global changes, or you can edit each section individually – if that’s more your style.

The MyWebsite Now builder isn’t the most customizable one on this list, but that’s by design. If you need extra editing features, you can upgrade to MyWebsite Creator or MyWebsite Creator+, both of which increase the creative freedom exponentially.

IONOS’ website builders are still relatively new, so it’s natural that there are still a couple of kinks with the software. The template selection isn’t huge, either. But if you want a simple builder that can still give you stunning results, IONOS deserves a closer look.

Notable Features

• Custom-made sections for easy editing – The pre-made sections help you add new content to your website in just a few clicks.
• Online stores available at any moment – Unlike other builders, IONOS doesn’t have a separate plan for online stores. Instead, you can add e-commerce functionalities at any moment for a little extra.
• Incredibly fast websites – Not only does the IONOS builder let you create websites fast, it also lets you create fast websites. Websites made with IONOS load almost immediately.
• Immediately mobile responsive – Any changes you make to the desktop version of your site are automatically reflected in the mobile version. 

Read our 1&1 IONOS expert review for more info.

#5. Zyro – The Quickest Way to Launch Your Site

If you’re in a hurry to get your site up and running, Zyro is your go-to choice. It’s a solid, affordable builder with an intriguing set of AI tools to make your job a lot easier.

Zyro doesn’t have a lot of apps – instead, it focuses on a simple but useful set of features that will help you quickly build a good-looking and functional website. You get access to SEO, blogging, and AI tools on all plans, and online store tools are available with the eCommerce subscription.

Notable Features 

• Flexible grid-based editor. Chances are you won’t have trouble using Zyro’s editor even if you’re a newbie – you can drag and drop any element almost anywhere on the page. It will snap into a predetermined grid, ensuring your content looks good. You can change the overall color palette, add slideshows and global buttons, customize contact forms, and (as Zyro announced) soon be able to upload custom fonts, which I really like.
• Helpful AI. Zyro has an effective set of AI tools. The AI Writer will generate SEO-optimized content for your site based on your industry. You also get AI Business name and slogan generators, an AI Image Upscaler (for hi-res photos), and an AI Heatmap, which predicts how visitors navigate your site and gives you layout suggestions to increase conversions. Pretty cool.
• Built-in online store tools. Zyro provides all the essential e-commerce features – inventory and order management, multichannel selling, and even a customer relationship management (CRM) tool to help you keep track of all your customers. Plus, you can sell your stuff via mobile.
• Website importer tool. If you’re switching between websites, moving content can be a real drag, and Zyro’s got you covered – you can import all your content from another site and arrange it on your own.

Want more info? Read our full Zyro review.

#6. Elementor – The Best Drag-and-drop Builder for WordPress

Elementor is a different beast from everything else on this list for one simple reason: it’s not a standalone site builder. By that, I mean that it’s a WordPress plugin, and it needs a WordPress site to run on, either on a server you pay for, or on WordPress.com (more on that below).

Elementor allows you to use WordPress (a content management system primarily designed for blogging and publishing) like a full drag-and-drop site builder. It includes page templates, content blocks, and widgets. It’s got responsive design and incredible customization. It’s a big deal.

The only downside is that you have to pay for the really fancy features – on top of whatever you’re paying to host/run a WordPress site. Oh, and you’ll need to choose a WordPress theme that’s Elementor-compatible. (There are lots of these, and most are third party.)

Notable Features

• A smooth design experience – Basically, you just drag and drop pre-made widgets onto your page. These widgets can be simple blocks of text or images, but they can also be portfolios, galleries, menus, listings, maps, Facebook comments – you name it.
  These widgets can all be customized to varying degrees to make sure they fit in your site’s layout and match your branding.

• WooCommerce integration – Elementor’s builder is designed to be compatible with WooCommerce (just about the biggest WordPress online store plugin), so you can have fancy site design and a working shop.
• Change the design of essential pages – Elementor allows you to customize the look of your blog archives, search results, and even the page people see if they accidentally run into a bad link (i.e. the 404 page).
• Hundreds of page templates – Elementor comes with 12 free templates, or “kits”, and 200 Pro templates. Yes, that’ll cost you a penny. On the upside, you can always create your own designs from scratch with the free version.

For more info on Elementor, check out our expert review.

#7. WordPress – The Internet’s Biggest Publishing Engine

WordPress is the massive blogging engine that could, and did, take over a third of the Internet. Literally. While you can install WordPress on your own servers, it’s a lot easier to just head on over to WordPress.com (not WordPress.org) and start up a blog, online magazine, or small business site in about five minutes.

WordPress is specifically designed to manage and publish large amounts of content over multiple years. But it can be made to do a lot more.

What’s the catch? Well, because it’s so powerful and oriented toward big content, you don’t get a simple drag-and-drop builder as such. You get something kind of like it, called the “block editor,” but WordPress doesn’t allow complete drag-and-drop design by default. That’s where plugins like Elementor come in handy.

Notable Features

• Potentially thousands of themes – While WordPress.com only has around 250 built-in themes you can use, their quality is pretty good, and most are fairly customizable.The real deal, though, is in the world of third-party themes. You have to be on the Business plan or higher to install them, but there are literally thousands of themes to choose from.
• The biggest add-on store ever – Again, you’ll need to be on the Business plan or higher to install plugins, but WordPress has the largest plugin ecosystem out there. You can use them to turn your blog into a listings site, a community forum, or even a social network.Then again, you might use a simpler plugin that just lets you build complex forms or optimize your images. Or, you know, install Elementor. It’s up to you.
• Built-in SEO and marketing tools – WordPress.com comes with plenty of tools to help you optimize your content for search engines and make your website otherwise findable online. There are social media tools, a free MailChimp integration for newsletters, and more.
• Store builder and easy monetization tools – While there are plenty of great e-commerce plugins for WordPress, WordPress.com actually includes a simple store builder of its own with the Business plan and higher. And even the free plan includes a button for accepting donations.

Read our expert WordPress review for more info.

Summary

Did you process all of that information? Skip some of it? No worries, here’s a simple table to help you make your decision:

Conclusion

Frankly, the site builder market has never been better. There are loads of options out there, and these days it’s easy (comparatively speaking) to start a blog, online business, web magazine, or just about anything else you can think of. It’s also never been cheaper.

If you feel comfortable with your design skills, and you have the time to go all-out with it, the option is clear; Wix offers the most customization freedom out of any builder on this list.

If you’d rather get a little extra help, and you want an elegant and visually striking site, Squarespace is the way to go.

Finally, if you are new to this whole website-building business, SITE123 offers the best features for beginners, and it doesn’t compromise on quality.

As an off-and-on web designer myself, I hate to say it, but it’s true: cutting out the middleman takes a lot of the stress, time, and expense out of getting your business, hobby, or random idea online. But then again, once you start to make some money off your site you can always pass the job onto a pro.

FAQ

What is a drag-and-drop website builder?

In short, it’s a site builder that lets you design a web page or website by dragging and dropping pre-made elements, widgets, or blocks of content around. All of the top website builders for 2023 have this option.

Some site builders have designated areas where you’re “allowed” to put this content, and others (like Wix) let you do almost anything you want with the layout. The point is that drag-and-drop site builders are designed to let you build a website in a way that makes sense without having to have years of experience under your belt.

What is the best drag-and-drop website builder?

As with so many things in life, that depends on what you need. If you want near-complete design freedom, Wix is the closest you’re going to get. If you want something simpler but highly professional-looking, Squarespace has you covered. Want to make the blog of the century? WordPress is probably your best bet.

Whichever platform you choose, you’re probably looking for the best deal you can get. You can try most of the site builders on this list for free. However, we also have a coupon page loaded with deals that you should check out.

How do I create a drag-and-drop website?

Well, it’s mostly in the name. You drag…and you drop. Once you’ve chosen a website builder and a site template you want to work with, you just start moving around content fields on the page.

Just clear out the placeholder content, put in your own, and drag things around as you like. Push the limits of the site builder, and hit the undo button if things go wrong. Enjoy the journey.