Short on Time? These Are the Best E-commerce Website Builders in 2023
- Wix – Over 800 customizable e-commerce templates with built-in online store tools.
- Squarespace – Gorgeous designs and integrated marketing tools.
- Shopify – Simple and intuitive interface with loads of features for rapid scaling.
What We Look For in the Best E-commerce Website Builders
Like your business, your e-commerce website needs to be able to grow and evolve, so your website builder needs to allow for that flexibility. Here’s what I focused on when compiling my list:- Good-looking and customizable e-commerce templates. All builders on this list have attractive online store designs that you can easily customize to match your style. You’ll be able to create an authentic website that reflects your brand relatively quickly.
- Intuitive product management system. These builders guide you through the process of adding products, creating variants, tracking inventory, and more. Each one comes with plenty of product management options, and all your inventory and sales are in one place.
- Shipping and fulfillment tools. The website builders on this list offer your customers a variety of shipping options and help you track orders and packages.
- Marketing and SEO tools. To get those sales, you’ll need to market your products. I looked for website builders that let you sell across multiple channels, integrate email marketing tools, and provide strong SEO features.
- Fair prices (and good value). Some website builders promise you a perfect online store so they can charge a premium – but then the e-commerce features fall short of expectations. The builders on this list give you more than your money’s worth.

Features
- Wix SEO Wiz. This extensive SEO guide walks you through the process of optimizing your site step-by-step so that potential customers can find you easily.
- Multi-channel selling. On the Business Unlimited plan and higher, you’ll be able to sell products on Facebook, Instagram, Amazon, and other marketplaces.
- Deferred payment options. With apps like Afterpay, Clearpay, and Laybuy, you can let your customers buy now and pay later.
- Wix ADI. If you’re in a hurry, the Wix ADI tool can generate a unique e-commerce website for you within minutes – just select “online store” as one of your necessary features.
E-commerce templates | 500+ |
Automatic tax calculation | ✔ |
Transaction fees | Varies by country and payment method |
Starting price for e-commerce plan | $16.00 |



Save up to 30 % on your Squarespace plan today!
Plus get a free domain for one year!
Features
- Attractive gallery layouts. Thanks to its eye-catching gallery layouts and the use of full-screen images, Squarespace is great for displaying and selling creative work.
- Blogging platform. You can use Squarespace’s beginner-friendly blog editor to post product-related news and tips, which your customers can easily share on social media.
- Free logo maker. Squarespace’s completely free logo making tool can help increase your brand’s familiarity.
- Scheduling tool. If you sell services, you can use Squarespace’s scheduling tool to take appointments, manage your bookings, send automatic reminders to clients, and more.
E-commerce templates | 20+ |
Automatic tax calculation | ✔ |
Transaction fees | 3% on the Business plan, 0% on higher-tiered plans |
Starting price for e-commerce plan | $23.00 |



Save up to 25 % on your Shopify plan!
Limited-time offer - Don't miss it!
Features
- 3D asset displays. In addition to standard images, Shopify lets you add 3D photos of your products to give your customers a more interactive experience.
- Shopify Payments. Apart from allowing you to integrate with over 100 payment processors, Shopify has its own payment solution, Shopify Payments. For an additional monthly fee, this supports multi-currency selling and eliminates transaction fees.
- One-click multi-channel marketing. You can launch one-click multichannel marketing campaigns to showcase products on Facebook, Instagram, TikTok, eBay, Walmart Marketplace, and more.
- Email automations. Shopify lets you create email automations to send messages at key points, such as welcoming new subscribers or sending discount codes to loyal customers.
E-commerce templates | 90+ |
Automatic tax calculation | ✔ |
Transaction fees |
|
Starting price for e-commerce plan | $29.00 |



Save up to 85 % on your Hostinger Website Builder plan today!
Limited-time offer - Don't miss it!
Features
- Customer Service Management. Hostinger includes a customer relationship management (CRM) tool for keeping track of all your customers.
- Hostinger Website Builder Booking. If you sell services, this tool will enable your clients to see your availability and book their own appointments or classes.
- Facebook Messenger and WhatsApp integrations. These live chat apps enable you to communicate with customers in real time.
- Website Importer. If you have an existing online store, this tool will import all your content to your Hostinger website, which you can then arrange to your liking.
E-commerce templates | 29 |
Automatic tax calculation | ✔ |
Transaction fees | 1% |
Starting price for e-commerce plan | $2.49 |
5. WordPress.com: Advanced E-commerce Functionality via Plugins



Save up to 55 % on your WordPress plan!
Limited-time offer - Don't miss it!
Features
- Flexible content editor. In WordPress, the Gutenberg editor empowers you to implement section-specific modifications to your content. You can customize text sizes, incorporate multiple columns, and insert background images. These functionalities provide you with the means to craft exceptionally distinctive pages, rendering it a perfect choice for presenting diverse collections and products.
- Easy Digital Downloads. This WordPress plugin lets you manage and sell digital products. It has its own themes, a user-friendly interface, and advanced features like file access control, activity tracking, and discounts.
- Automated backup and one-click rewind. On the Business plan and higher, you can download a backup of your site or restore it to its exact state at a specific moment in time.
- Jetpack essentials. Thanks to the Jetpack plugin, you’ll get faster-loading pages, protection from spam, and optimized SEO to rank higher in search engine results.
E-commerce templates | ~25, plus hundreds of third-party options |
Automatic tax calculation | ✔ |
Transaction fees | 2.9% + $0.30 |
Starting price for e-commerce plan | $25.00 |
6. BigCommerce: Best for Large (and International) Retailers



Save up to 10 % on your BigCommerce plan!
Limited-time offer - Don't miss it!
Features
- Robust app store. BigCommerce has over 800 free and paid apps covering everything from shipping options and order management to social media, email, and CMS tools.
- Persistent cart. You can improve your customers’ experience by saving their shopping cart to their account. If they switch devices, the items in their cart are still there.
- Customer segmentation. This feature allows you to sort customers into groups (i.e. for pricing, promotions, or product access) to create differentiated experiences on your site.
- Multi-currency selling. With BigCommerce, you can integrate payment gateways such as Apple Pay and Google Pay, enabling you to accept payments in over 100 currencies.
E-commerce templates | 300+ |
Automatic tax calculation | ✔ |
Transaction fees | None |
Starting price for e-commerce plan | $29.00 |
Choose the Best E-commerce Website Builder to Increase Your Sales
Every builder on this list will assist you in crafting a beautiful and easy-to-use online store, alongside offering strong product management tools to boost your sales. However, based on your business requirements, you may discover that one especially suits your business. If you want maximum creative freedom and a diverse choice of online store templates, Wix is my top recommendation. Its suite of built-in e-commerce tools has everything you need to get your store up and running, and you can add even more features with Wix’s extensive app market. On the other hand, if you don’t want to spend too much time customizing your site, Squarespace’s stunning templates with full-screen images and gorgeous gallery layouts will ensure that your store immediately stands out. Its integrated marketing tools will also help you attract a steady flow of customers to your store. Or, if you want a dedicated e-commerce platform that provides advanced store management tools but is still easy to use, Shopify is a great option. With loads of built-in and third-party apps, and features like multi-channel selling available on all plans, Shopify will help you scale quickly.Free Plan | Best Feature | Best For | Starting Price | ||
Wix | ✔ | Easy to use and highly customizable | Beginners who want the freedom to create exactly the store they have in mind. | $16.00 | |
Squarespace | ✘ | Gorgeous templates and strong built-in marketing tools | Creatives and small/medium-sized stores that prioritize web design and email marketing | $23.00 | |
Shopify | ✘ | Simple interface and advanced built-in and third-party apps | Stores of all sizes looking for an all-in-one solution | $29.00 | |
Hostinger Website Builder | ✘ | AI business tools | Medium-sized stores that need help with content and branding | $2.49 | |
WordPress | ✔ | Extensive third-party functionality | Flexibility to let your business grow thanks to a robust plugin library | $25.00 | |
BigCommerce | ✘ | Advanced product management tools with focus on multi-channel selling | Retailers that sell a large range of products | $29.00 |