Wix Pricing Plans – Hidden Costs to Be Aware Of [2019 RESEARCH]

Wix Pricing Plans – Hidden Costs to Be Aware Of [2019 RESEARCH]

Dale Cudmore
Dale Cudmore

Yes, you want to get the most out of Wix — there’s a lot to consider!

Which plan gives you the most value?

Which hidden costs do you need to factor into your budgeting?

Are there coupons or clever ways to lower your costs?

I’ve spent hours researching the ins and outs of Wix to help you choose the plan that will give you the best value for your money. I’ve also looked for ways to save you some cash!

Don’t get caught off guard — read on to find out how much Wix will really cost you.

Which Pricing Plan Is Right for You?

Wix has a little something for everyone, which is one of the reasons why it gets such great user reviews. There are many plans for you to choose from, but if you pick the wrong one, you might end up paying more than you really need to.

Depending on where you live, there can be up to nine plans to choose from (and I even discovered a country with only one!). Wix offers seven or eight plans in most regions.

These are divided into “Website” plans (for general websites), and “Business & eCommerce” plans (for online stores).

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The more you pay for a plan, the more features and resources (storage and bandwidth) you get.

All the “Business” plans allow you to list and accept payments for products on your site(s).

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Note that while different plans are offered in different countries, Wix is consistent with the plan names and features offered on each of those plans.

Free Plan – For Small Personal Websites

You won’t find too much information about free plans on Wix, but all accounts start out on the free plan until you upgrade.

You can create as many sites as you’d like, but there are some big limitations:

  • No custom domain (you’ll get a URL like “username.wixsite.com/siteaddress”)
  • Wix ads on all pages of your site
  • Limited bandwidth and storage (500 MB of each)
  • No online payments or Google Analytics

If you’re just learning how to build websites, this plan is perfectly fine, but a Wix subdomain doesn’t look great if you’re trying to get others to visit your site.

When it’s time to upgrade, you’ll have to look at Wix premium plans.

Connect Domain – For More Professional Personal Websites

The Connect Domain plan is the cheapest paid plan that Wix offers. It’s similar to the free plan, but with a few big differences:

  • You get more bandwidth (up to 1 GB per month)
  • You can connect a domain

Note that only some countries offer the Connect Domain plan.

On this plan, your site still displays ads, but being able to connect your own domain (e.g., “siteaddress.com”) is a big upgrade if you want to look more professional.

Combo – For Personal Websites That Need More Resources

The Combo plan comes with a few big upgrades:

  • No Wix ads on your sites (the cheapest plan to offer this)
  • 2 GB bandwidth
  • 3 GB storage

Additionally, the Combo plan and higher plans offer you a one-year voucher for a free domain if you buy an annual plan. We’ll look at this in more detail later.

Wix offers the Combo plan in almost every country.

In addition, non-profits outside the U.S. can get a free year on the Combo plan (with an option to extend it for two more years). You will need a registered charity number or tax exemption certificate to apply for the free year.

To get a free year if your non-profit is in the U.S., you’ll need to show Wix at least two of the following:

  • Your IRS tax-exemption certificate
  • A reference to your organization’s listing in the IRS’s most recent list of tax-exempt organizations
  • A statement from a state official certifying that your organization has non-profit status
  • Your organization’s certificate of incorporation, or a similar document that establishes non-profit status

Unlimited – For New Small Businesses

The Unlimited plan is a small step up from Combo. Wix ads are removed from your website, and you get:

  • Unlimited bandwidth
  • 10 GB storage
  • $200 in ad vouchers
  • Site Booster App (a paid SEO app)
  • Form Builder App (for building advanced forms)

All these features make this a great plan for new businesses. The ad vouchers themselves, provided you use them, will cover the cost of hosting for several months.

Pro – For Professional Websites with No Online Store

The Pro plan is suitable for most businesses, as long as you don’t need to accept payments through your site. It’s not offered in all countries, though.

It has everything that Unlimited has, plus these extras that are geared toward businesses:

  • More storage (20 GB)
  • Events Calender app
  • Professional logo
  • Social media logo files

If you already have a logo, it likely makes sense to stick with the Unlimited plan if it’s available to you. With the Pro plan, you get access to Wix Logo Maker and it doesn’t cost you much extra.

VIP – For Professional Websites Plus Extra Support

The VIP plan is the top-tier general website plan.

It’s almost the same as the Pro plan, with two differences:

  • Priority response (for ticket support)
  • VIP support (for phone support)

In most cases, I don’t think the extra support is really worth upgrading from Pro to VIP, but if you expect to need lots of help, then it could justify the extra cost.

Business Basic – For Testing a Business Idea

If you want to sell products online, Business Basic is the cheapest plan you should consider.

It comes with:

  • The ability to accept online payments
  • Unlimited bandwidth
  • 20 GB Storage
  • Site Booster App
  • Form Builder App
  • $200 in ad vouchers

It’s essentially the Unlimited plan with more storage, except that now you can also accept payments.

While it varies based on where you live, this plan is generally about twice as expensive as the cheapest plans on Site123 and Weebly that allow you to accept payments.

However, Weebly’s plan (called “Pro”) is missing a lot of e-commerce features, such as inventory management, coupon codes, and more. In terms of features, Weebly’s “Business” plan is most comparable to Wix’s Business Basic plan, and the cost is similar.

Business Unlimited – For Rapidly Growing Online Stores

This plan is very similar to the Pro plan, with the addition of more storage and the ability to accept online payments.

It has everything in Business Basic, plus a few extras:

  • 35 GB
  • Professional logo with Wix Logo Maker
  • Social media logo files

The extra storage is nice, but the main reason to buy this plan is if you’d like to use Wix Logo Maker to design a logo.

Business VIP – The Best Option for Profitable Stores

As the name suggests, this plan is similar to the VIP plan for websites, but it also allows you to sell online.

On top of what you get on the Business Unlimited plan, you get:

  • Priority response (for ticket support)
  • VIP support (for phone support)

I think this plan can be worth the extra cost in cases where site downtime could mean a loss of profit. The priority support can help you fix any emergencies quickly.

Enterprise – Only for Huge Stores

The Enterprise plan is offered only in the United States for now, and it costs significantly more than even the Business VIP plan.

I won’t go into much detail, but it comes with:

  • More resources
  • Better website performance
  • Security audits
  • Professional services
  • Dedicated support

If you make several thousand dollars in sales every month, it might be worth contacting support to get more specifics about whether it’s a good idea for you to upgrade to this plan.

Now that was a lot of information! To sum everything up, here’s a handy table:

Wix Premium Plans

Wix Hidden Costs – 6 Things You Need to Know

The cost of a plan is the main recurring cost you’ll need to pay, but there are also a few other costs that may not be so obvious.

Factor these into your estimate when considering how much Wix will cost you.

#1: Wix Plan Prices Are for Annual Plans

This is the only part of Wix pricing that could be considered deceptive.

When you go to the pricing page, you see a certain price, but then you see a higher one when you try to check out.

The prices on Wix’s pricing page are typically for annual plans (sometimes biennial), which cost less per month than monthly plans.

There are three billing periods you can choose from: monthly, yearly, and every two years. The longer the term you purchase, the more of a discount you get.

For example, here’s what the difference looks like for the VIP plan in the U.S.:

Payment TermEffective Cost Per MonthEffective Cost Per YearDiscount
2 Years$26$31226%

This doesn’t factor in the free domain, just the plan price itself.

If you’re okay with committing to a two-year term and don’t mind paying the full amount up front, it’s a good deal. Otherwise, don’t be shocked if the prices jump up if you choose a monthly plan.

#2: Domains Aren’t Free

When you’re building a website, it’s always a good idea to use your own custom domain, instead of just a Wix subdomain.

You can either buy a domain to use through Wix, or through a third-party registrar (e.g. GoDaddy), to connect with your Wix site.

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Either way, it will cost you anywhere from $1 to $30 per year in most cases, depending on the extension you buy (e.g., .com, .org, etc.).

But wait, doesn’t Wix give you a free domain?

If you buy an annual plan, meaning you pay for 12 months in advance, you get a voucher for a free domain (for all paid plans except the Connect Domain plan). However, this covers only the first year of registration.

This voucher is included when you purchase a premium plan for the first time, or when you change your subscription from monthly to yearly. It’s not included when you renew a plan or upgrade an existing plan.

In addition, the voucher can only be used for certain extensions: .com, .net, .org, .info, .biz, .rocks, .pictures, .club, .space, .shop, .store, .online, .co.uk, .xyz, and .de (Germany only).

Already have a domain? Read how to connect your domain to your Wix website in 7 steps.

#3: Email Is Extra

Wix doesn’t offer any internal email service.

If you want email addresses for your domain (e.g., yourname@yourdomain.com), you’ll need to pay extra.

Wix is integrated with Google’s G Suite for users who want a mailbox.

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The amount it will cost you depends on where you live, but it’s generally around $6 per month per basic mailbox.

You’ll have to estimate this cost, since you can’t see the exact cost for your specific account until you pay for a paid plan and connect a domain.

#4: Many Wix Apps Cost Extra

Wix’s App Market is great when you need to install some extra functionality to your website.

Many apps, including popular ones like Wix Forum and Wix Pro Gallery, are completely free, while other apps that you may need might not be.

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While some apps offer a free plan, it’s usually pretty limited and you’ll end up paying the extra monthly fee for the premium version. This varies between apps, but it’s usually around $5 per month.

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Note that some paid apps are included for free on certain paid plans. Most notably, the Site Booster and Form Builder apps are included on almost all paid plans.

#5: Storage Isn’t Unlimited

The paid plans provide enough storage space for most websites.

However, you can quickly run out of storage if your website has lots of media (i.e., images, videos), especially on the cheaper plans.

For example, the Combo plan comes with only 3 GB of space. If I uploaded all the photos of my cats on my phone right now into an image gallery, that would easily exceed the limit.

If you plan to create large image or video galleries, or include media in a lot of blog posts, you may have to upgrade to get more storage.

#6: Experts Are Available, But Aren’t Cheap

One nice thing about using Wix is that it has a community full of professional creatives you can hire if you need help.

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Obviously, this costs extra if you need it.

I bring this up only so that you’ll know to consider whether you’ll need to budget for a creative (e.g., site designer, logo creator, photographer, etc.).

Wix Plans Cost Differently Based on Location

The cost of Wix plans isn’t fixed.

First, there can be changes over time. Second, as I mentioned above, there are different Wix pricing tables in different regions.

Some of these regions are cheaper than others.

Why does this matter?

Well, if you use a VPN when you purchase your Wix plan (NordVPN offers a 30-day money-back guarantee – click here to get it), you can mask your IP address to appear as if you’re in a different country. This way, you can buy a plan from a different region, and potentially save some money.

For example, if you buy a VIP plan in the U.S., it will cost you $29 per month (on an annual plan). A VIP plan in Mexico is about 329 pesos (roughly $17 USD currently) per month.

If currency rates stay similar, using a cheap VPN could save you $12 per month, or $144 per year. It makes sense to compare the prices in different regions before buying.

Let’s compare the base price of the VIP plan for different regions since it’s offered almost everywhere.

RegionVIP Plan CostApproximate VIP Plan Cost (USD)
United States$29.00 USD$29.00
Canada$29.00 USD$29.00
United Kingdom£18.00$23.49
Asia and Middle East$24.50 USD$24.50
Australia$27.00 USD$27.00
South AmericaR$57.29$14.50

Before we look at pricing in each country, remember that the prices Wix displays are for an annual plan. If you want to pay monthly, it will cost a bit more.

Wix Pricing in the United States

There are eight plans offered in addition to the free plan in the U.S.

Four of them are for standard websites: Combo, Unlimited, Pro, and VIP. There’s no Connect Domain plan if you’re in the U.S.

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In addition, all four business plans that Wix offers are available: Business Basic, Business Unlimited, Business VIP, and Enterprise.

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Wix Pricing in Canada

For some reason, Canada’s pricing is also in U.S. dollars, but the plans offered are different.

While there are still four website plans to choose from, the Pro plan isn’t offered, while the basic Connect Domain plan is.

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All three of Wix’s core business plans are offered as well:

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The numeric figures of all the plans are nearly identical in Canada as the U.S.

Wix Pricing in the United Kingdom

The U.K. has the same four general website plans that Canada is offered, but the costs are different, both in amounts and currency.

When you convert the U.K.’s VIP plan to USD, that works out to about $24 USD, which is $5 per month cheaper (or just over 20% cheaper) than in the U.S.

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In addition, all standard Wix Business plans are also offered (Business Basic, Business Unlimited, Business VIP).

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Wix Pricing in India

India’s Wix pricing is starkly different.

There’s only a single plan called Premium, which I haven’t seen offered anywhere else.

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It costs 70 rupees per month, which is about just $1 USD per month.

This plan actually offers a ton of value, with a good storage limit, unlimited bandwidth, and online store functionality.

Wix Pricing in Asia and the Middle East

Wix prices its plans in USD in most Asian and Middle Eastern countries.

I checked a few areas (Israel, South Korea, Egypt) , and pricing appeared to be consistent.

Again, there are four plans to choose from if you don’t need to accept payments: Connect Domain, Combo, Unlimited, and VIP.

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The prices work out to be around 17% cheaper than in the U.S. depending on the exact conversion rate.

Additionally, the three standard Business plans are also offered:

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Wix Pricing in Australia

Plans in Australia are also priced in USD. The Pro plan is offered instead of the Connect Domain plan, just like in the U.S.

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Strangely enough, while the standard VIP plan is cheaper in terms of USD than in the U.S., the Business VIP and Unlimited plans are actually more expensive by a few dollars per month.

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Wix Pricing in South America

To be more specific, I found pricing information in Brazil, but the pricing will be similar in surrounding countries.

There are only five plans offered in South America: Connect Domain, Combo, Unlimited, eCommerce, and VIP.

This is an old plan format that Wix used to offer in more regions, but it seems like over time they’re migrating to the standard seven plans you can see above for different regions.

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Note that the VIP plan here is most equivalent to the Business VIP plan in other regions, and eCommerce is most similar to the Business Basic plan.

When you convert the prices to USD, they are about 50% lower.

If you were going to purchase a South American plan through a VPN, you would have to take into account any currency conversion fees, but it would still be much cheaper.

Wix Pricing in Mexico

Just like South America, there are also the same five plans to choose from in Mexico, but in the local currency.

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Again, keep in mind that the VIP plan is similar to the Business VIP plan in other regions, and eCommerce is similar to the Business Basic plan.

When converted to USD, it’s just over 40% cheaper per month.

Wix Pricing in the Europe Union

Finally, Wix offers consistent pricing across all EU countries, priced in Euros.

You can choose from four plans for websites, with Connect Domain being offered instead of Pro here.

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When you convert the prices to USD, they are almost the same as what you’d pay in the U.S.

In addition, you can also choose from the three Business plans, but Wix e-commerce pricing in the EU is a bit more expensive than in the U.S. for some reason.

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How Much Will Wix Cost You?

Overall, you typically need to consider:

  • Plan cost (both the plan you need and payment term)
  • Domain cost
  • Email cost (if needed)
  • App cost (if needed)

Wix isn’t exactly cheap, but even if you pick one of the pricier plans, you get good value for your money thanks to all the apps and resources included.

Finally, all Wix plans come with a 14-day money-back guarantee, so if you do change your mind within the first couple of weeks, it won’t actually cost you anything.

There’s one final cost we haven’t discussed: discounts and being locked into Wix. Once you create a site using Wix, there’s no way to transfer it anywhere else. You’ll have to keep renewing your plan for as long as you’d like to keep your site online.

Occasionally, Wix runs some great promos with steep discounts. But these apply only to the initial period, and you’ll have to renew at full price.

To learn more about Wix, check out our Wix expert review.

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Thx for the good read. Was wondering if you knew about upgrading a plan to a business one as I feel I've been misled by Wix and was told a premium plan was best for businesses and now I've found out that I need to upgrade to a business plan in order to accept payments via my online shop which is upsetting because to upgrade I have to spend double the amount I just paid for the years website or maybe even more. You'd think if its just an upgrade to an existing plan it would be at a smaller cost. Really disappointed
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Wix: for online service can I use formbuilder+ or form123 apps to accept payment without taking wix business & e-commerce plan?
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