Wix Pricing Plans 2021 – How to Avoid the Hidden Costs

The only thing that makes Wix pricing more complicated than the fact that it offers nine(!) different plans in two different categories – is the hidden costs. After I found myself paying ridiculous added fees even though I was on a (relatively) cheap plan, I decided that I’d had enough.

I went on a mission and jumped head-first into the depth of Wix’s pricing secrets, to make sure that no one else would make the same mistakes I made. Now I’m here to bring you all the information, so you know exactly what you’re paying for (and, when possible, how to pay less for the same features).

Beware: after reading this, you might decide that Wix isn’t even the right website builder for you. One great alternative is Squarespace, which offers many of the same features (and more) for lower prices and without any hidden costs – what you see is what you pay for.

To learn about some other options, check out our Wix alternatives article.

Wix Hidden Costs – 6 Things to Keep in Mind

If you want to go directly to my Wix plan comparison, jump down now. But be aware that if you don’t pay close attention, you could be in for some unpleasant fee surprises after you commit to a plan. There are a few things you need to know in order to accurately predict how much a Wix website plan will really cost you.

1. Wix’s Advertised Plan Prices Are for YEARLY Payments

With all Wix plans, you can either pay per month, or pay for one, two, or three years in advance. The longer your subscription, the lower your total cost will be. But you have to pay for the entire subscription upfront to get those savings.

Why am I making a big deal out of this? The numbers on Wix pricing pages are for annual subscriptions, even though they’re shown as monthly fees. To find the actual cost, you have to multiply these “per month” numbers by 12 to get the total Wix yearly cost, which you’ll have to pay upfront.

In the screenshot below, for example, Business Unlimited says $27/month, but you’d actually pay $324 upfront ($27/month x 12 months). If you chose to subscribe on a month-to-month basis, you would pay a lot more.

To show you just how huge the cost difference between monthly and annual subscriptions really is, here’s a breakdown of four Wix plans:

Paying annually isn’t only cheaper – it also means you get these freebies (which monthly subscribers do not get):

• Free domain for a year
• Premium apps like Site Booster and Visitor Analytics
• Free logo with Wix Logo Maker (with applicable plans)
• $300 ad vouchers

The bottom line? You’ll have to subscribe annually in order to get the full value advertised by Wix.

2. Wix Promotions Won’t Last Forever

Wix is great about offering new users promotional rates, especially when you first sign up. It’s not uncommon to receive discounts as large as 50% off. And hey, that sounds awesome, right?

But these promotions are for a limited time only, typically for the first year. Once the first year is up, the price will go back to normal, and you might get stuck paying a much higher price than you expected.

“Stuck” really is the best word, too, because you won’t be able to migrate your Wix site anywhere else. If the price jump is too high for comfort, your only choice will be to pay it and stay on Wix or build a completely new website on another platform.

3. Free Domains Aren’t Really Free

You can connect a custom domain with all Wix paid plans, but the domain itself is not actually free. The free domain voucher included with an annual subscription is only good for the first year. After the first year, you’ll have to pay to renew your domain (at a typical cost of $12-16 per year).

There’s another catch, too: your free domain voucher does not include Private Registration. If you want to keep your information anonymous (which protects you from spam and harassment), you have to pay an additional fee of $9.90.

So as great as it sounds, a “free domain” voucher doesn’t mean that your true Wix domain cost will be zero.

4. Email Is Extra

So you’ve paid for your Wix website subscription, and you’ll be paying for your domain after the first year. But wait, there’s…less? You’ll also have to pay if you want email addresses with your domain name (e.g., [email protected]). Buying a personalized mailbox through Google’s G Suite will cost you another $6 per month.

5. Many Wix Apps Cost Extra

Although some of them are free, many of the most useful Wix apps (or at least their most useful features) require additional payment. Premium apps are available on the Wix App Market from both Wix and third parties, with prices typically ranging from around $3 to $15 a month.

I was curious to see what the competitors had to offer in this regard, so I did some research and found out that:

• While the WordPress.com Business plan is quite pricey, it offers free, robust plugins for all kinds of business services: form building, lead generation, SEO, product discounts, and more, so you might end up paying less in the long run.
• Squarespace’s Commerce plans offer point of sale functionalities and allow you to tag and sell products through your Instagram account.

In all honesty, by this point I was starting to feel a little betrayed by my beloved Wix site.

6. Storage Isn’t Unlimited

Because no Wix plan offers unlimited storage, you might eventually run out of space to upload images, videos, file downloads, or products. (As an easy point of comparison, you probably have enough photos on your phone right now to exceed the 3GB of storage provided in the Wix Combo plan.)

Of course, you can always easily upgrade your plan, but that will be yet another added cost.

Wix Plan Prices Vary by Location – Here’s How to Get the Best Deal

Here’s a pro tip to help you get the absolute most out of Wix for the absolute lowest cost: Wix pricing options are different based on your geographic location. For example, the VIP plan costs $39 per month in the United States, but only ¥2,500 in Japan and €24.50 in the EU. Both of those prices are more than $10 cheaper than the US price.

Here’s a closer look at how the VIP plan is priced across different countries and regions.

Luckily, you don’t have to move halfway around the world to take advantage of these price differences. By using a VPN, you can change your current location and purchase your plan from a different country.

This is a great trick, but there is one catch. Some countries not only have different prices, but also different Wix packages. Users in India, for example, can only purchase one plan (called Premium), at 29 rupees per month, which is less than $.50 USD.

Wix Price Plans – A First Look

Okay, with those tips out of the way, let’s get to the big question: How much does Wix cost? When it comes to the real cost of Wix, there’s a lot to figure out.

*As previously mentioned, Wix plans and pricing vary from country to country. For this comparison, I’m going to focus on the prices offered to US customers.

There aren’t just one or two plans to choose from. Instead, there are nine Wix pricing plans, ranging from $13 to $500 per month(!!) They’re divided into two categories, called Website and Business & eCommerce.

The category name “Website” is a bit confusing, too, since all Wix plans include a website. To avoid confusion, I’ll refer to the Website category as “General Website.” It’s also important to know that you certainly can create a business site with a General Website plan; you just won’t be able to sell products from the site.

It’s also good to mention that If you’d like to start selling from your site at a later stage, you can always add a store page and upgrade to one of the e-commerce plans.

If you’re already finding Wix’s pricing setup complicated, you’re not alone! To clear up the confusion and make sure you get the right features at the right price, I’m going to break down everything you need to know about Wix pricing, such as:

• What’s included in each plan (and what’s not)
• The biggest pros and cons of each plan
• Who should – and shouldn’t – use each plan

Here’s the basic pricing breakdown Wix will show you:

Which Pricing Plan Is Right for You?

First of all, which category is right for you? Well, this decision is an easy one:

• If you just need a website without an online store, then Wix’s General Website category is for you.
• If you plan to sell products online, you’ll need a Business & eCommerce plan. You can jump down to that section now.

Wix General Website plans work great for personal websites, basic business sites, blogs, and online portfolios. Here’s a quick look at the five plans you’ll have to choose from.

Wix General Website Plans at a Glance

Let’s take a deep dive and see all the features each plan offers:

Free – A Good Starting Point for Personal Websites

Price: $0.00

With the free plan, you’ll be able to use any of Wix’s beautiful templates and its drag-and-drop website builder. You’ll get enough storage and bandwidth (500MB each) to create a solid foundation for your site. However, your website will display Wix branding at the top, and you won’t be able to create or connect a custom domain.

One surprisingly great feature, is that even as a free user you can use Wix Email Marketing to send up to 5,000 emails per month across a maximum of three campaigns. This app makes it super-easy (and free) to send out newsletters, updates, or coupons to your subscribers.

You can use Wix Email Marketing for free with any plan. If you need to send more than 5,000 emails per month, though, you’ll have to sign up for one of two email marketing apps by Wix: Ascend or ShoutOut. (Ascend is a separate monthly subscription that offers focused business solutions like chat automation or lead capture forms. ShoutOut is a simpler app that focuses purely on email marketing.)

That’s it for the General Website plans. If you want to sell products online through Wix, you’ll need to investigate the next category: Business & eCommerce.

Let’s take a look.

Which Wix E-Commerce Plan Can Give You the Highest Profits for the Lowest Price?

With four options available, Wix e-commerce pricing plans allow you to accept online payments and grow your online store. Choosing the right plan can make a huge difference in terms of both revenue and convenience, so don’t miss the detailed explanations I’ve included below this table.

Wix Business & eCommerce Plans at a Glance

	Business Basic	Business Unlimited	Business VIP	Enterprise
Monthly cost (paid monthly)	$28	$33	$56.00	$750
Monthly cost (paid annually)	$23	$27	$49.00	$500
Monthly cost (paid every 2 years)	$20	$23.50	$42.00	$400
Monthly cost (paid every 3 years)	$18	$22	$38.50	$300
The features below are always included, regardless of your subscription term.
Accept online payments	✔	✔	✔	✔
E-commerce products	Unlimited	Unlimited	Unlimited	Unlimited
Wix sales commission	0%	0%	0%	0%
Transaction fees (PayPal, Stripe, or Wix Payments)	2.9% + $0.30 USD (for US transactions; fees vary by country or vendor)
Bandwidth	Unlimited	Unlimited	Unlimited	Unlimited
Storage	20GB	35GB	50GB	50GB
HD video upload	5 hours	10 hours	Unlimited	Unlimited
Premium business apps (Wix Stores, Wix Booking, etc.)	✔	✔	✔	✔
Email Marketing	5,000 individual emails per month, at a max of three campaigns
Google analytics	✔	✔	✔	✔
SSL encryption (HTTPS)	✔	✔	✔	✔
14-day money-back guarantee	✔	✔	✔	✔
VIP customer support	✗	✗	✔	✔ 24/7 support via private number
The features below are only included if you purchase an annual, biennial, or triennial subscription. They are not included if you pay monthly.
Free domain	Free for 1 year	Free for 1 year	Free for 1 year	Free for 1 year
Ad Vouchers (for Bing, Google, and Local Listings)	$300	$300	$300	$300
Site Booster App	✔	✔	✔	✔
Visitor Analytics App	✔	✔	✔	✔
Free Logo with Wix Logo Maker	✗	✔	✔	✔

Wix Business & eCommerce Plans: What You’ll Get

Business Basic – Online Store Essentials and a Few Nice Bonuses

Price: $23 per month (billed annually)

If you’re just starting out, the Business Basic plan gives you everything you need to set up a successful e-commerce store: 20 GB of storage, unlimited bandwidth, 5 hours of video upload, and online payments with 0% sales commission.

With every Business & eCommerce plan, you also get:

• Custom domain (free for the first year)
• No Wix branding
• $300 in ad vouchers for Google, Bing, and local listings
• Google Analytics
• Site Booster App for SEO
• Visitor Analytics App

Another hidden bonus? You’ll get access to the full capabilities of Wix’s premium business apps. These powerful apps include:

• Wix Stores – add an unlimited number of products, track orders, manage inventory, and integrate POS systems through Square
• Wix Bookings – accept bookings and send email reminders
• Wix Restaurants – accept table reservations and take food orders online
• Wix Hotels – accept guest reservations and set special prices

Although these apps are technically free to add any Wix site, only business subscribers can use all of their features, including the ability to accept online payments.

One of the best features of the General Website plans carries over here, too: Business plan users can use Wix Email Marketing for free, which allows you to send up to 5,000 individual emails per month (limited to three campaigns).

However, having more than three campaigns per month or sending more than 5,000 messages requires signing up for a separate subscription to Ascend by Wix. Ascend bills itself as a one-stop business solution to automate email marketing, SEO, live chat, lead capture, social post campaigns, and more. You can save a great deal of time with these automations, but they may not be necessary if your business is small or does not yet have a very active customer base.

Is Business Basic right for you? Wix Business Basic works well for new web stores, established but relatively small online shops, or even brick-and-mortar local businesses. Commission-free sales and access to premium business apps can bring revenue increases that make the cost of the plan more than worth it.