Exploring The Land…If you visit high-street stores you may notice that products are arranged in a particular way, from where things are situated on shelves, right through to the little items that they try and get you to purchase as you are waiting in queue. The same concept happens online but it is much more organized. You often see stores that provide you with alternative items, or similar products before checking out. The likes of Amazon even provide a bundle deal ie “If you are buying THIS, then why not add THIS for X amount more”. It’s a great way of luring in more sales, and making the customer feel like they have just stole a bargain.
Getting VisualOne of the biggest advantages of online stores is that you can be a lot more selective. If you visited a furniture store you may want to see a sofa that is brown rather than black, but they may only have one colour for you to see in the showroom. By visiting an online store you can see what that product would look like in a range of colours that they offer for that product. You can also see measurement details and much more information that can help you decide if it’s worth buying.
ReviewsFinally one thing you don’t get in store is customer feedback and reviews. You are pretty much jumping in at the deep end hoping it will be a good fit for you. This is where online stores can really excel as they offer feedback and reviews, something that Amazon do well. Of course, there are fake reviews out there but review sites are cracking down on this by asking users to prove that they have placed an order.
The good thing about an offline store always will be the fact that you can visually touch and see the product you want to buy, something that you can never get online.