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AWeber Features & Pricing Overview
Good Value, but Only If You Need an All-in-One Solution
If you don’t want the hassle of navigating a long list of options, you’ll appreciate this platform’s deliberately limited choices. AWeber has just two plans – Free and Pro – which is half of what many other email marketing services offer. Both plans go beyond simply email marketing, also providing landing pages, e-commerce, and web push notifications. While some email marketing services charge based on sending capacity, AWeber has a subscriber-based pricing model. AWeber subscriber pricing counts contacts every time they sign up to one of your lists. That means you may have to pay for some contacts multiple times – especially if you have a lot of targeted lists. On the plus side, AWeber offers more payment plans than most other services. You can pay the monthly rate, which is full price. Otherwise, you can choose from quarterly or annual plans, both of which save you about $4 each month. I appreciated being able to get a discount without needing to commit to a full year of the plan. If you represent a nonprofit organization, you can also get three months for free, followed by a 25% discount each month.Top Tip: Before you sign up for anything, make sure you take a look at our coupons page where you’ll find AWeber coupons and ways to save money on all of the top email marketing services.
Free Plan
The Free plan’s full list of features makes it a big draw for budget-minded marketers and small business owners who are new to email. On this plan, you can access hundreds of mobile-responsive email templates, making it easy to begin sending emails right away. But don’t get too excited. I found that many of the available templates looked incredibly out of date. The drag-and-drop editor wasn’t particularly intuitive, either, making it tough to design a great-looking email. That said, AWeber’s Free plan does have some nice perks. If you want to save money on stock images, you’ll like the platform’s massive image gallery. AWeber also lets you add dynamic content – like subscriber names – to emails, even with the Free plan. If you want a marketing platform that you can also use to create landing pages and sell products, you’ll appreciate AWeber’s Free plan even more. You can create unlimited landing pages, access e-commerce tools, and set up web push notifications – as long as you can navigate AWeber’s clunky interface, that is. It’s also important to note that the Free plan has serious limitations that are likely to slow you down sooner rather than later. AWeber caps Free plan subscribers at 500 and monthly email sends at 3,000. If your list is still small, or you haven’t started building it yet, this might not sound like a problem. But if you plan to grow your list and send a variety of marketing emails, you’ll quickly hit those limits. Plus, when you compare AWeber’s Free plan to Sendinblue’s Free plan – which allows you 300 emails per day (around 9,000 a month) and unlimited subscribers – you start to realize it’s not the most generous option around. In addition, the Free plan only offers basic segmentation, automations, and analytics. To access more high-level insights, create more intuitive workflows, or fine-tune segmentation, you’ll need to sign up for a paid AWeber plan.Pro Plan
The Pro plan includes advanced versions of the Free plan’s features and removes AWeber branding from emails – a must for giving your marketing a more professional look. With the Pro plan’s advanced features, you can create automations based on subscriber behaviors, send abandoned cart emails, and build custom subscriber segments. In addition, the Pro plan removes many of the restrictions that come with the Free plan. There’s no limit on the number of subscriber lists you can create or emails you can send – although you do have to upgrade to the next paid tier once you reach each subscriber threshold. Analytics are pretty impressive with the Pro plan, too. In fact, it’s one of the reasons it scored a 4.6* out of 5 in our AWeber review. This plan offers access to advanced audience and campaign analytics and lets you track e-commerce sales via email. I was also glad to see that you can split-test emails and landing pages to improve performance and results, as the Free plan doesn’t allow any split testing at all.Subscribers | Monthly Price | Annual Price | Price Per Year If Paid Annually |
500 | $19.99 | $16.15 | $193.80 |
2,500 | $29.99 | $26.15 | $313.80 |
5,000 | $49.99 | $46.15 | $553.80 |
10,000 | $69.99 | $66.15 | $793.80 |
25,000 | $149.99 | $146.15 | $1,753.80 |
26,000 | $200.99 | $197.15 | $2,365.80 |
50,000 | $400.99 | $397.15 | $4,765.80 |
100,000 | $800.99 | $797.15 | $9,565.80 |
AWeber Plans Comparison Table
Plan | Price | Subscribers | Monthly Email Sends | Advanced Reports & Automations | Best Feature(s) |
Free | $0 | 500 | 3,000 | ✘ | 500 subscribers for free |
Pro | $12.50 | 500 | Unlimited | ✔ | Email & landing page split-testing |
*Our Score reflects our own in-depth review of this product or service
AWeber Cancellation & Refund Policy
Straightforward Cancellation Process With a Surprising Refund Policy
Before signing up for an email marketing service, it’s essential to get familiar with the cancellation and refund policy. Interestingly, you won’t find any details about AWeber’s refund policy in the platform’s terms and conditions. But after chatting with support and testing out the process myself, I can confirm that AWeber does offer a 30-day money-back policy. It applies to new accounts only, essentially allowing you to test out the Pro plan with no obligation. So, what’s the deal? It only includes the initial 500 subscribers you enroll, and there’s no assurance that it is valid for annual plans. Therefore, if you opt for an annual plan with over 1,000 subscribers, you shouldn’t anticipate receiving a complete refund. If you do try out AWeber and want a refund, note that you have to request one via chat support, as it won’t happen automatically. If you simply want to cancel your account, you can do that online, too. Just be prepared to spend some time on the cancellation, as the process is a bit lengthy. To cancel your AWeber plan, go to the main account screen and navigate to the billing page. Click the Change my plan button at the bottom of the page and progress through the prompts. You’ll need to provide a reason for cancellation and decline a retention offer or two. At the end of the process, you’ll receive an email confirming that the cancellation is complete. If you want to see the process in more detail, I’ve also put together a detailed guide on how to cancel your AWeber account and get a refund.Alternatives to AWeber
AWeber offers a decent set of digital and email marketing features, but it isn’t the right choice for every business. If you want a more robust free plan or if you need more complex tools, I recommend considering these email marketing services instead:- Sendinblue’s Free plan: If you want a free plan without the limitations that AWeber has, it’s worth looking into Sendinblue’s Free plan. It supports unlimited contacts, and I like that it includes pro-level tools like advanced segmentation and a sales customer relationship management tool (CRM).
- Benchmark’s Pro plan: If you want more functionality for a similar price point, I’d recommend Benchmark’s Pro plan. The cost is roughly what you’d pay for AWeber, but Benchmark offers 1,500 app integrations along with extras like real-time reports, list verification, and email delivery management.
- GetResponse’s Plus plan: If you really want to invest in marketing automation, GetResponse’s Plus plan is a great choice. In addition to powerful email automations, it comes with sales and conversion funnels, webinars, social ads, and a website builder, which are all helpful for streamlining marketing efforts.
- ActiveCampaign’s Professional plan: With more than 500 automation templates, automation maps, and a CRM with sales automation features, ActiveCampaign’s Professional plan is my top pick for advanced marketers. I like that this plan also includes attribution reporting, which makes it easier to optimize your efforts.