5 Best (REALLY FREE) Email Marketing Solutions

5 Best (REALLY FREE) Email Marketing Solutions

James Guill
James Guill
June 06, 2019
19

Most business owners understand the need for professional email marketing, but many startups simply don’t have the infrastructure for dedicated email servers or the budget to pay for third-party email marketing.

Fortunately, there’s an alternative. Many companies offer free email marketing services, allowing small businesses a way to grow through professional email campaigns. Of course, the quality of these services vary, so we’ve put together a list of five of the best free email marketing services.

Benchmark Email

Benchmark is a California-based company with branches in eight different countries, including Germany, Japan, and Mainland China. They offer simple email services with feature sets that can help websites and companies of all sizes.

Features

Benchmark offers easy-to-use email tools that include a drag-and-drop email editor along with templates that allow for live editing. Responsive email designs guarantee that your messages will be seen on all PC and mobile platforms. They offer a generous cap of 14,000 emails monthly for up to 2,000 subscribers.

5 Best (REALLY FREE) Email Marketing Solutions

What I Like

  • Up to 2,000 subscribers
  • 14,000 emails per month
  • Responsive templates
  • List management tools
  • Simple drag-and-drop editor

What I Don’t Like

  • Sub-accounts not available
  • No automation tools
  • Targeted emailing unavailable

What “Extras” You Get If You Pay

  • Targeted emailing
  • Automation tools
  • Data security features
  • Master and sub-accounts
  • Website engagement tools

Who Is This Service Best Suited For?

Small personal and business websites looking for a primary email solution will benefit from Benchmark. They are also suitable for small-scale email campaigns for individual blogs such as newsletters.

MailerLite

Launched in 2010, MailerLite was created to give businesses email solutions that are simple, powerful, and robust enough to meet the needs of most websites.

Features

The biggest selling point for MailerLite is the ability to send unlimited emails to up to 1,000 subscribers. Also, they offer a simple drag-and-drop editor along with free newspaper templates.

What I Like

  • Unlimited emails
  • Up to 1,000 subscribers
  • 24/7 email and live chat support
  • Drag-and-drop editor
  • Free newspaper templates

What I Don’t Like

  • Must be approved for free access
  • No social media functionality
  • Limited reporting tools

What “Extras” You Get If You Pay

  • Email automation
  • Support for 2,500 to 15,000 subscribers
  • Advanced campaign reporting tools
  • Photo-editing tools
  • iPad subscribe app

Who Is This Service Best Suited For?

MailerLite is an excellent solution for those looking for email marketing for free and those wanting to run small-scale email campaigns. It’s also good for small businesses needing dedicated email boxes for customer service.

SendinBlue

SendinBlue started in 2012 and since then has grown to support over 50,000 clients, sending over 30 million emails and text messages daily. Their focus is on small and mid-sized businesses.

Features

While limited to just 300 emails per day, there are no limits to the number of contacts with SendinBlue. They offer a simple email designer that’s mobile-friendly and includes an extensive email template library along with email and SMS personalization.

What I Like

  • Mobile-friendly email designer
  • Email and SMS personalization
  • Unlimited contacts
  • Phone and email support
  • Email template library

What I Don’t Like

  • Limited to 300 emails daily
  • SendinBlue logo on all emails
  • Limited reporting tools

What “Extras” You Get If You Pay

  • 40,000 or more emails monthly depending on plan
  • No daily sending limits
  • Advanced reporting tools
  • Unlimited automation workflows
  • Dedicated account manager

Who Is This Service Best Suited For?

This service is suitable for those looking for basic email marketing solutions, such as small businesses or those just starting a blog. It’s not ideal for larger-scale email campaigns.

VerticalResponse

VerticalResponse is a subsidiary of Deluxe Corporation and specializes in providing all-in-one email marketing services.

Features

VerticalResponse’s free email marketing service offers basic service, allowing you to send up to 4,000 emails per month to up to 300 contacts. They provide an easy-to-use editor along with a simple HTML editor to create emails fast and easy.

With responsive mobile templates, you’ll be able to reach subscribers and customers regardless of which platform they use. Their free program also includes Facebook and Twitter sharing, allowing you to share campaigns on social media.

What I Like

  • No credit card required
  • Simple email editor
  • HTML editor
  • Facebook and Twitter sharing
  • Customizable mobile templates

What I Don’t Like

  • VerticalResponse’s logo included in all emails
  • Limited customer support
  • Only 4,000 emails per month

What “Extras” You Get If You Pay

  • Send unlimited emails
  • Automated follow-up emails to contacts
  • Campaign analysis tools
  • Phone and live chat support
  • Unlimited landing pages

Who Is This Service Best Suited For?

This service is best suited to blog owners and small businesses needing a simple email solution but don’t need to carry out massive email campaigns.

MailChimp

MailChimp was founded in 2001 and focuses primarily on small businesses. They presently serve millions of individuals and small businesses, providing one of the best email marketing platforms on par with many paid services.

Features

MailChimp’s free-users can send up to 12,000 emails per month to up to 2,000 subscribers. They feature broad support for email campaigns, landing pages, and pop-up forms. They also provide automated marketing tools such as abandoned cart automation and order notifications. For those with a strong social media presence, MailChimp allows you to add Facebook and Instagram ads from within the platform.

What I Like

  • Send up to 12,000 emails monthly
  • Up to 2,000 subscribers
  • Multi-user accounts
  • Facebook and Instagram ad creation
  • Automated marketing features

What I Don’t Like

  • Email support for only the first 30 days
  • MailChimp MonkeyRewards banner in every email
  • Limited testing tools

What “Extras” You Get If You Pay

  • Live chat and email support
  • Custom branding
  • Multivariate testing
  • Comparative reports
  • Advanced targeting and segmentation tools

Who Is This Service Best Suited For?

MailChimp is best suited for small businesses looking for solid email marketing without restrictive send limits. Their automation tools are great for those running webstores or those selling merchandise from their website.

Grow Your Business With The Best Free Email Marketing Solutions

Smart businesses use email marketing to gain new customers, retain existing ones, and increase overall sales. In the past, professional email marketing was an expensive endeavor, and many new companies couldn’t afford it.

With free email marketing solutions like Benchmark Email, MailerLite, SendinBlue, VerticalResponse, and MailChimp, new businesses can save money while still sending professional email campaigns. Of course, you can always upgrade to a paid service as your business grows and you need the tools and features that come with an upgraded service. But otherwise, there’s no need to spend hundreds or thousands each year for email marketing when the best email marketing services above can do the same job for free.

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