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Create a Wix Account
Before you can start working on your store, you have to create a Wix account. To do this, head on to Wix.com and click on Get Started. You’ll be prompted to enter your email and come up with a password. Or you can connect through Facebook or Google, if you prefer.Pro Tip: You’ll need an e-commerce plan to start selling on your site, but you don’t have to buy one when you first sign up. In fact, I recommend building your store with the free plan first – that way you can make sure you really have everything you need.
Pick the Right Template
Now you’ll choose whether you’re going to build your website from a template or use Wix ADI. Wix ADI is an AI (artificial intelligence) tool that will generate a site for you in minutes based on your answers to a few basic questions. It could be a very convenient solution if you don’t want to do that much customization. That being said, I prefer to pick a template and build my own site (thank you very much). The Online Store category has more than a hundred templates to choose from, but you can add the Wix Stores app to any of Wix’s 900+ templates. So, your template choice will ultimately depend on the kind of product(s) you’re going to sell. For example, if you’re selling a single product with variants, you’ll probably want a template with a simpler layout and lots of space for large, standalone product images. Some templates only allow a limited number of product variations, so it’s a good idea to check whether the one you want is suitable for your needs. If, on the other hand, you’re selling a lot of different products, you might want a template that works well with large product galleries and collections. If you have lengthy product descriptions, make sure your template has a large enough character allowance to let you fully describe each item. You might also want a prominent navigation bar (such as a side menu) to help visitors find their way through all the categories and sections on your site. And finally, consider whether you need any other specific features, such as maps or product videos – because not all templates have these built-in. For the purpose of this guide, I created an online store that sells calligraphy sets. In the age of email and social media, I think people enjoy the personal touch of handwritten letters and invitations. After browsing through Wix’s e-commerce templates, I chose one called Tea Shop. This template mixes traditional and modern fonts to create a classic feel, plus it comes with some important features for online marketing, such as a blog, online chat, and social media links. Like all of Wix’s e-commerce templates, Tea Shop comes with Wix Stores built in. However, you’re not limited to e-commerce templates. It’s easy to add Wix Stores to any of Wix’s 900+ templates: Just click the plus sign on the editor menu to your left, then select Store and click Add to Site.Customize Your Store
Time to customize your template to match your brand! As you can see, the tea images that came with my template didn’t match what I wanted to sell. So I uploaded new images that captured the essence of my brand. Still, the new images were a bit too light for the text to be readable, so I used the Wix editor to darken them. Next, I changed the font of my title to be more in line with what you’d expect from a calligraphy store. And I edited the text to match my brand and products. With the intuitive Wix editor, these changes were really easy. Thanks to the Wix App Market, it’s just as simple to extend the functionality of your site with things like smart popups, visitor analytics, abandoned cart recovery, and more. But in the interest of getting your website up and running quickly, I’d come back to this part later on – when you’ve already published your online store.Add Your Products
Now that you’ve created a suitable look, you’re ready to customize your actual store. Click on the My Store icon on the left of your Wix editor, then click Get Started. You’ll be given the option to Add Products. When you start out, the product page already contains all the template’s demo products. You’ll need to delete these, of course. Then, click on New Product on the top right. That will take you to a new screen where you’ll fill in your product’s name and description and upload photos or videos of your product. These are super-important in driving conversions, so make sure they look great. You also have the option to add product variants, like different colors or sizes. Here’s how the product page looks on my site. You can see that I’ve added photos of my calligraphy set, as well as four color variants (because who doesn’t want to write their letters with a bright-red feather?). Now you can repeat this process for each product you want to sell on your site. To start out, I added four products and grouped them in a collection called New Arrivals to display on my homepage. To show you the difference between the Tea Shop template I started with and how it looked after I added my own products and customized it, I made a couple of GIFs. Here’s what the website looked like before… And here’s what my site looked like after some simple customization and adding my products:Update Your Store Settings
From your editor, click on the Settings tab at the top of your screen, then click Business Info. This is where you’ll add your store name, contact information, language, and the currency you’ll operate in. There’s also a section called Store shipping where you can set shipping prices for different regions. Speaking of shipping, the Wix App Market has several apps – including Shippo and Shipstation – that you can connect to your site to help you fulfill, ship, and track your packages, as well as print shipping labels at competitive rates. Or, if you don’t have your own products to sell, you can always start a dropshipping store. Dropshipping apps like Modalyst let you sell products from other suppliers on your own site. The suppliers take care of shipping any items you sell, so you don’t need to keep inventory.Connect Payment Methods
Now that you’ve added your products and created your collections, it’s time to connect payment gateways so that people can purchase your items! Go back to the Business Info tab under Settings, and you’ll see that it says Accept payments above the Store shipping tab. Go ahead and click on that. You’ll be taken to a screen where you can select from over 50 payment gateways, depending on the country you’re based in. Some solutions even allow your customers to pay in installments, like Afterpay, Clearpay, and Laybuy. As I’m based in the US, Wix Stores preselected two options for my site – Wix Payments and PayPal – which was fine by me. Wix Payments is convenient because I can manage my transactions (and deal with disputes or chargebacks) directly from my Wix dashboard, without having to log into a third-party site. Meanwhile, PayPal is a must-have for most online stores. In my experience, around 70% of customers like to pay with PayPal because of the protection they get on their purchase. That said, if you ever decide to add a different payment gateway, you can always return to this screen later. When you’re happy with your choice of gateways, scroll down and click Connect Me. Depending on the gateways you selected, you may be asked to confirm that you’re not selling particular types of items or services. Wix Payments, for example, won’t work if you’re selling “adult” goods.If none of Wix’s proposed payment gateways seem like a good fit for you, check out our list of the best credit card processing services in 2024. We include several companies with better rates than PayPal, and some that specifically support high-risk businesses.
Once you’ve set up your payment gateways, Wix will prompt you to connect your domain.
Connect Your Domain
Lots of people think this part will be complicated, but it’s actually really simple – and really important. It’s very unlikely that anyone will buy from your website if it’s on a free Wix domain. It just doesn’t look very professional. When the prompt pops up, click on Get a Domain. If you don’t receive the Get a Domain prompt for some reason, that’s no problem. Just return to Settings and click Connect Domain at the top of the page. On the next screen, you’ll choose between two options: buying a new domain or connecting one you already own.
Pro Tip: When you’re picking the name of your online store, it really helps to check which domain names are available (if you need ideas, you can use our awesome domain name generator). You don’t want to come up with a great name for your store only to discover that the domain is already taken.
For example, I chose Calligraphy Fountain for my store name because “calligraphy” and “fountain” are good SEO choices. But I also chose this name because I did my homework and I already knew that calligraphyfountain.com was available to use.
If you’re buying a new domain name, Wix will prompt you to do a search and make sure the name you want is available. Once you’ve found one that works for you, go ahead and click Get It.
Here’s where you’ll need to upgrade from your free account to one of Wix’s e-commerce plans. This will allow you to actually receive money through your payment gateways and let people buy from your site.
Save up to $50.00 on your Wix plan!
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Preview Your Wix Online Store
Your store is now live. But before you run and tell everybody, you’ll want to take a good look around your site to make sure everything is working properly. If you’re like me, you may even want to test out the purchasing process yourself (on both desktop and mobile devices) by buying a small item from your site, just to make sure your customers won’t run into any glitches. Better to catch any problems now, instead of after you’ve launched your marketing campaigns. I explored Calligraphy Fountain and discovered it looked fantastic on both desktop and mobile. I must confess that witnessing everything fall into place felt truly satisfying.Pro Tip: If you’re still not sure about building your own store, you can head over to Fiverr to find a designer who will do it for you. Some freelancers will build a Wix e-commerce website (and add all your products) for as little as $20.
Your Wix Store Is Online… What’s Next?
Now you know how easy it really is to create an online store, and you can take advantage of Wix’s free plan to get started. However, when it comes to selling online, there are more things you can do to give your store the best chance of success. Here are a few suggestions:- Optimize your site’s SEO with the Wix SEO Wiz
- Run ads using platforms like Google and Facebook
- Learn to use the Wix analytics tools that come with your plan, to continue improving your online sales
- Add more items to your inventory