Why Redesign Your Logo?
First thing’s first, there are a multitude of reasons why you might choose to redesign your logo. For instance:- You’re redesigning your website. Your new website can’t perform well if your logo is underperforming or doesn’t tie in with the rest of your visual identity.
- You rushed your original logo’s design. If you created a logo as one of the first steps of building your business just to get it “out-there,” you might want to redesign now that you have more experience and knowledge of your field.
- Your current logo doesn’t enhance your company’s strengths. Perhaps you’ve changed the direction of your business and your logo needs to reflect your new product or values.
- You want to revolutionize your business. Everything changes over time; therefore, you might want to update your logo and renovate your brand every now and then to move with the times.
- Your competitors are refreshing their logos. If your main competitors are updating their logos but you aren’t, then consumers might wonder why. You might also appear out of touch with the modern world, which isn’t a good look.
- You need to adapt your logo for different platforms. Online usage across social media outlets can alter overtime. You might need to create simplified variations of your logo to stay relevant on these platforms.
Stellar Logo Redesign Successes
There are several market leaders that have successfully rebranded their logo on multiple occasions throughout the years.

Starbucks
Flashback to January 2011 when coffee company Starbucks took out the words encircling its famous sea Siren. Do you remember the abundance of media attention that this logo update attracted?
- The company was preparing to celebrate their 40th anniversary
- The company was set to expand their product offering beyond coffee
- The logo change was a part of a larger rebranding process that affected the look and feel of their stores
- The company wanted to be seen as flexible and adaptive to new markets
McDonald’s
In 2006, fast food chain McDonald’s found themselves in the center of the obesity epidemic. Consequently, their sales began to drop. Instead of continuing down a dark path, they changed their product offering to include salads and fresh food, and they renovated their restaurants. To reflect their rebranding, they also adapted their visual identity with a more simplistic, contemporary logo. The simpler design aims to reflect the inclusion of simpler, more wholesome ingredients without added preservatives. And you know what this results in? A fresher, healthier McDonald’s, which everybody wants to get on board with. It gave the brand a modern edge, thus causing a major boost in sales.
Apple
Logo Geek regards technology company Apple as one of the most successful rebranding stories thus far. Apple was a brand that was almost dead in the early 1990s; sales were low and consumers weren’t particularly interested in what they offered. Then Steve Jobs came back on board in 1997 and changed everything. Steve Jobs rejuvenated Apple to focus on minimalism and modernity in all aspects of their brand, including the logo design. The logo adapted from a multi-toned blue apple to a simplistic black apple. As black is a logo color renowned for its classic, slick, and luxury connotations, it immediately took the brand to a whole new level. It also attracted a new and diversified customer base and changed the way that consumers perceived Apple forever.
Terrible Logo Redesign Fails
Rebranding has its risks, and not everyone always gets it right. Just because you think your logo needs an update doesn’t necessarily mean your customers will, too.Gap
In October 2010, U.S. clothing retailer Gap had to scrap their new logo just one week after its launch due to public outcry. The logo update undeniably had a fresher aesthetic with the brand name being presented in the simple Helvetica font. It then had the original blue square-shaped background as an accent above the “p”. This change was meant to coordinate with Gap’s transition from classic American design to modern, sexy, and cool.
Airbnb
Accommodation platform Airbnb decided to drop their script-based logo for the “Belo” symbol in 2014. Do you know what followed? A public frenzy over its resemblance to lady parts or, from certain angles, a bottom.

Yahoo!
Web services provider Yahoo! was taken over by new CEO Marissa Mayer in 2012. To celebrate this takeover, she decided to rebrand the company logo. She unveiled 30 different designs over the course of 30 days and then released the final design on the last day.
Rebrand Your Way to Success
If you’re thinking about rebranding your visual identity but are struggling to figure out when to do it, first and foremost, consider when your current logo was most recently updated. Being an important marketing tool, logos need revitalizing every now and again, just like your marketing campaigns. The best logo design services can help you freshen up your logo without forgetting your core company values, product offering, and target audience. There’s no shame in enlisting help if you need it. After all, if a logo redesign is done badly, it can cost your company time, resources, and perhaps even your reputation. However, when it’s done right, a logo update can successfully reinvigorate your brand to boost your visibility, your consumer appeal — and ultimately, your sales.Sources
Intechnic: https ://www.intechnic.com/blog/why-does-your-company-need-a-logo-redesign/
Logo Geek: https ://logogeek.uk/branding/time-to-rebrand/
Blue Fountain Media: https ://www.bluefountainmedia.com/blog/logo-update-5-tips-for-rebranding-your-logo-design
The Telegraph: https ://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8244282/Starbucks-changes-logo-as-part-of-new-strategy.html
BBC: https ://www.bbc.co.uk/news/business-11520930
Entrepreneur : https://www.entrepreneur.com/article/235709
The Verge: https ://www.theverge.com/2015/8/10/9128083/sundar-pichai-ceo-google-larry-page-sergey-brin
Airbnb logo breakdown: https ://www.entrepreneur.com/article/235709 via https://www.youtube.com/watch?v=nMITXMrrVQU&feature=youtu.be