Reviews and expert opinion LogoMaker

Ranked 9th from 18 Logo Design Services
4.3
Ease of Use
4.1
Features
4.1
Pricing
4.5
Support
3.5
Pricing
Starter $39.95
Bronze $195
Silver $395
Esme Mazzeo
Esme Mazzeo
Logo Design Expert
Trusted by over 20 million businesses worldwide for logo design, since 2004 LogoMaker has been the go-to logo-making service for new entrepreneurs or anyone who just needs a logo, fast. You can either make a DIY logo within minutes, or work with an actual designer to help you with a perfectly customized design. Unlike most logo-making services, LogoMaker provides a 100% satisfaction guarantee and boasts more design icons and fonts than what most of its competitors offer.

Overview

Trusted by over 20 million businesses worldwide for logo design, since 2004 LogoMaker has been the go-to logo-making service for new entrepreneurs or anyone who just needs a logo, fast. You can either make a DIY logo within minutes, or work with an actual designer to help you with a perfectly customized design. Unlike most logo-making services, LogoMaker provides a 100% satisfaction guarantee and boasts more design icons and fonts than what most of its competitors offer.

Why Choose LogoMaker?

  • Get a DIY logo in around five minutes
  • Select from 10,000 design icons and 50+ fonts

Feel secure with a 30-day money-back guarantee

Features

4.1

Logomaker has an extensive gallery full of images, fonts, colors, and other design options for you to design your own logos. As I mentioned above, they also have designers on staff to help you customize your logo, just as some of their competitors do.

They boast a huge gallery with over 10,000 icon options and 50+ fonts. Additionally, Logomaker offers these other features:

 

A Free Website Domain

When you pay for your logo files, you also receive a free domain name for your company’s website. There are monthly fees associated with maintaining the website, of course, but this is a fast, unique way to get two big marketing elements for your business started in just minutes.

 

Customizable Products

The company also offers a wide variety of products you can put your logo on after you design it. Customizable products include tote bags, folders, notebooks, stickers, letterhead, mugs, pens and more. You can also add your logo to clothing like T-shirts, button-downs and hats. Or, you can also have your logo printed on more practical stationery options like business cards.

 

Ability to Compare Multiple Design Options

LogoMaker lets you design up to six logos and compare them before you buy. Other services don’t allow users to create as many potential options. You can even easily send them to friends or family via email before you purchase. Furthermore, LogoMaker gives you a greater variety of file types compared with their competitors.

Ease of use

4.1
LogoMaker

Design Process

LogoMaker offers a couple different ways to design logos. You can choose from a gallery of pre-made icons that match the theme of your business, or you can work with a designer to create a custom logo especially for your company.

 

Designing the Logo Yourself

If you design the logo yourself, it’s possible for you to create one pretty fast. In fact, LogoMaker’s website says it should take you only five minutes.

LogoMaker guides you through the steps, which are pretty intuitive.

  1. First, select from over 20 categories relevant to your business’s industry (e.g., Education, Entertainment, Finance, Health Care, IT, Legal, Real Estate, etc.).
  2. Then, type out up to two lines of text (e.g., your company name and your company’s tagline) for your logo, and then describe your business (e.g., a bakery or photography studio).
  3. Click on Make a Logo. A screen pops up to let you choose up to three logo styles: Initial, Icon, Badge, Text.
  4. Then choose up to three fonts: Sans Serif, Serif, Script, Display.
  5. And finally, choose up to three logo layouts: Icon Above, Curved Text, Icon Left, Icon Right.
  6. Now browse through the pages of pre-made logos designed for you. Choose one and then check out. It can be as easy as that, or you can pick one of the designs and tweak it to change elements like color or font.

Working With a Designer

Working with a designer is fairly straightforward. If you choose to go this route, that option is available after you fill out a “creative brief” that answers some questions about your business. You’ll be asked to:

  • Provide information about your company’s services, products, and target customer
  • Select your preferred logo styles, colors, and fonts
  • Describe any images that might come to mind when you imagine your ideal logo
  • Fill out your contact information

A designer reviews your application and then calls or emails you to help you create your unique design.

LogoMaker has at least eight in-house designers, each specializing in their own unique design style. If you purchase an upgraded logo package (which I discuss below under Pricing), a certain number of designers will work together, brainstorm multiple design concepts, and present you with the ones they think best represent you and your business. Then, also depending on your logo package, you can request a certain number of revisions — though some of the more premium packages let you make unlimited revision requests!

Once you agree to a logo, it’s yours and downloadable if you pay for the files. The best way to secure a truly unique logo is by working with a designer.

One of the Easist Logo Makers on the Market

LogoMaker prides themselves on being one of the easiest logo-making services for anyone to use, no matter how comfortable you are with graphic design or technology in general. 

I was pleasantly surprised by just how fast the do-it-yourself process was. Especially if you take some time to plan a design in your head before you start, LogoMaker can easily design a quality logo that meets your specific needs in just minutes.

The interface of the editing screen is simple, thus very easy for someone with little-to-no design knowledge to use. You can adjust the words of the text and the font size and color on this screen. But that’s about all, so if you have even a little bit of graphic design knowledge, you might find the lack of extensive editing options to be somewhat frustrating. I wish there were a few more basic design elements that were customizable. I think even a novice could handle a few more choices.

Here is an example of one of the logos I test designed:

Unfortunately, I’m presented only with a low-resolution image. For a higher-quality image, I have to pay a fee (more on this later).

Anyone new to using a logo will be happy to know that LogoMaker makes it easy to put your design to use right away. You can build a website or request marketing products like business cards and apparel. Here are examples of my logo printed on some of their top-selling promotional products:

Of course, if you prefer to work with a designer instead of making your own logo, that option is available to you. The first step to working with a designer is also easy. Just fill out a form and answer some questions describing your business and explaining your preferred logo styles, colors, and fonts. You can even upload images of logos you’d like the designer to use for inspiration. After you fill out the simple form, a designer will reach out to you.

This is where it gets frustrating. I tried to reach out to the company to get more information on the one-on-one design process, but even though I did reach a person via email, my questions were never directly addressed, and I was simply asked to provide more information. And when I followed up and it happened again, I realized I was wasting my time.

If you know for sure that you want a custom design from a LogoMaker artist, it’s possible that the process will be smooth. I just wish I could assure you of that based on personal experience.

LogoMaker

Support

3.5

There are plenty of “Frequently Asked Questions” answered on LogoMaker’s website. But when you try to submit a request for contact, you may find yourself being re-routed to the FAQ webpages more often than you’d like.

When you finally manage to find the ticket request form, you’ll choose the issue you need help with, categorized by topic. LogoMaker promises a response within 24 hours, but depending on the nature of the problem, response times may be a little slower or faster.

My personal experience with LogoMaker’s customer support wasn’t the best. As I mentioned earlier, the one-on-one design process was difficult to learn about. When trying to research a company you might want to work with, as long as you aren’t asking for free services before you commit, it shouldn’t be difficult to get general questions answered. That’s an essential element to quality customer service.

It’s also disconcerning that the only way to potentially contact a human being over the phone is by giving them your phone number so they can contact you first. Unfortunately, there is no phone number mentioned on the LogoMaker website. This can make it hard to get in touch with someone to resolve an issue in a timely manner.

Pricing

4.5

LogoMaker’s pricing is one of its biggest draws. In fact, they emphasize affordability in their About Us page: “Logo design should be affordable for everyone—our manifesto.

You can make your logo for free. However, you won’t get high-resolution files. But for a single reasonable fee, you’ll receive easy-to-use, higher-quality source files in multiple sizes, black-and-white, and transparent formats. You’ll also get a free domain name.

And if you opt to upgrade your order to a Premium Logo Package, you can:

  • Edit your logo as many times as you like, for up to one year
  • Use multiple layouts for your logo
  • Get Facebook, Twitter, and LinkedIn logo files
  • Access your logo from any device

If you prefer to work with a designer instead of making the logo yourself, you can select from one of four logo packages ranging in price from $99 to $645. Their features are as follows:

Starter

  • 1 designer working on your project
  • 2 logo design concepts
  • 2 design revisions

Bronze

  • 2 designers working on your project
  • 4 logo design concepts
  • 3 design revisions
  • A vector image that will allow you to edit and resize your logo; and 11 file formats, including JPEG, PNG, GIF, and PDF, among others

Silver

  • 4 designers working on your project
  • 6 logo design concepts
  • Unlimited design revisions
  • A vector image and 11 file formats
  • Digital designs customized for business cards, letterhead, and envelopes

Gold

  • 8 designers working on your project
  • 10 logo design concepts
  • Unlimited design revisions
  • A vector image and 11 file formats
  • Digital designs customized for business cards, letterhead, and envelopes
  • Brand guidelines that give you access to all the fonts and color codes in your logo’s design for quick and easy reproduction on the web, print, and promotional material

One feature I appreciate about LogoMaker is its “Love Your Logo” guarantee. If after you’ve downloaded your logo you’re unhappy with it, you can contact customer support, and they’ll do whatever they can to tweak your logo so it’s exactly how you like it.

But if you’re still unhappy, LogoMaker will give you your money back so long as you request your refund within 30 days of purchase. A money-back guarantee is an extremely rare feature for a graphic design service.

Starter

$39.95
/ Month
  • Number of revisions: 2
  • Branding services: 2
Get Started

Bronze

$195
/ Month
  • Number of revisions: 4
  • Branding services: 3
Get Started

Silver

$395
/ Month
  • Number of revisions: 6
  • Branding services: Unlimited
Get Started

Bottom line on LogoMaker

LogoMaker is a great choice for the new business owner who is looking to get a basic logo designed and up on their website fast. They market efficiency and definitely deliver. There is almost no learning curve when it comes to figuring out how to use the website to make a logo. Anyone can decide, point, and click, and that’s basically all LogoMaker requires.

Where LogoMaker needs work is in the customer service. Responses to my queries were generic and sometimes ignored, and you can’t just call a number to talk to someone when you want. But if you work well on your own, know what you want, and need your logo done for an affordable price, LogoMaker is the way to go.

Pros

  • Fast DIY logo design, in just minutes
  • Intuitive, user-friendly interface
  • 100% satisfaction is guaranteed after download
  • Many marketing products showcasing your logo on offer
  • Free website domain name available with purchase

Cons

  • Relatively simple DIY designs, with few customization options
  • Customer service is primarily web-based

To speak via phone, you must provide your number

Esme Mazzeo
Esme Mazzeo
Esme Mazzeo is a journalist, essayist, and social media enthusiast from NY. She believes in the power the internet has to connect, inspire, and empower business owners. She also believes chocolate and peanut butter makes any day better.

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