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  5. What Is a Transparent Logo + Why You Need One [2020 UPDATE]

What Is a Transparent Logo + Why You Need One [2020 UPDATE]

Sarah Turner

Many online logo makers and design services offer transparent logos, but it’s important to get it right. If your logo isn’t designed properly or if you get the wrong file format, you could end up with a logo that isn’t truly transparent. That means it won’t look right on certain backgrounds, it may have jagged edges, and you might not be able to use it the way you planned.

If you want to be sure your logo will not only look professional, but also be usable for a variety of applications – such as websites, social media, and print – I recommend hiring an experienced designer to do the job.

The good news is that hiring a designer doesn’t have to cost a fortune. You can head over to Fiverr and hire a professional for as little as $5. If you already have a logo and you just need to make it transparent, it should be easy to find someone who can do that for you.

If you prefer to design your own logo, check out our list of the top logo design platforms.

Keep reading to learn more about transparent logos and why you need one.

9 Best Transparent Logos

 

Tucker Craft Works Logo - Fiverr

Logo by akh000111 on Fiverr

 

The Curious Mixer Logo - Fiverr

Logo by sbbandara on Fiverr

 

Urban Coffice Logo - Fiverr

Logo by royal4u on Fiverr

 

Tattoos by Kyra Logo - Fiverr

Logo by graphicdesignmk on Fiverr

Diaper Medley Logo - DesignCrowd

Logo by anavesyu on DesignCrowd

UpsKale Juice Logo - DesignCrowd

Logo by ElectricBill on DesignCrowd

ZipTechie Logo - 99designs

Logo by Visunu on 99designs

Refine Your Canine Logo - Fiverr

Logo by rafeeqdoi on Fiverr

 

JM Wood Design Logo - Fiverr

Logo by mr_zahran on Fiverr

 

What Is a Transparent Logo?

When we talk about “transparent logos,” what we’re really talking about is logos with transparent backgrounds.

A transparent logo is the version of the logo without any background color. As soon as you overlay it onto another picture or background, it will act as a transparent watermark, which doesn’t detract from the underlying image or stand out in an unprofessional way. Once you have a vector copy, you can drag and drop it onto any platform easily.

If you opt for a transparent emblem, you’ll be able to use a few different formats. The most common file types are PNG, GIF, and SVG.

  • PNG images make up 90% of web branding. The format was developed in 1996 and became popular thanks to the scope it provides for editing.
  • GIF was the original format used for transparent backgrounds, but quickly became outdated due to some of the limitations. You don’t have the option to customize the transparency, which is why most people opt for PNG.
  • SVG is another format, which specializes in vector images. You can create transparent backgrounds that are easily scalable to any size you need, without losing overall quality. It doesn’t use pixels; therefore, the edges remain sharp even when the image is enlarged.

Click here to learn more about the differences between GIF and PNG files.

How Transparent Logos Can Benefit Your Business

Creating a transparent logo is easy, especially if you use an online logo maker. Here are some of the benefits of transparent logos:

Aesthetically Pleasing

First and foremost, your logo needs to look nice. A 2009 study by Duke University researchers showed that humans are naturally drawn to beautiful things, so the importance of aesthetically pleasing branding is high. Using a transparent logo will ensure your branding is smooth and attractive to all potential customers.

Versatile and Easy to Integrate

Your logo needs to work with your business; constantly redesigning for each purpose will be an ongoing waste of time and effort. Using a transparent logo means it’s easy to transfer it to different platforms. It will work with any color and won’t be distracting when placed over images. Having a versatile emblem means your company can grow around it, without the need for constant revisions.

Professional Quality

Professionalism in branding is a thin line; it takes considerable artistic skill to ensure your logo and merchandise don’t look like a school project. One clear signifier of amateurism is a pair of images that don’t gel together, and look clunky once the promotion design is finished. Having a transparent logo reduces the risk of this happening, as it ensures your logo can seamlessly be integrated into any advertising material.

Promising for Increased Marketing Potential

An attractive logo that works on any background gives you a broader scope for advertising campaigns. As customers enjoy displaying emblems of their favorite brands, having a visually appealing logo increases this marketing potential. You can make stickers and flyers that are given out with purchases, so buyers can stick them on their cars, bikes, or bedroom walls. This organic form of promotion is truly invaluable, as it falls into the “word-of-mouth” category — which 80% of consumers believe is the most trustworthy form of advertising.

How To Make Your Logo Transparent

The advantages of having a transparent logo are undeniable. Now you need to know how to make one. There are several routes you can take, depending on your level of skill as a designer. You can create the transparency yourself, pay a designer to do it, or use one of the many online logo design services. Each option has different pros and cons:

Graphics Software

Graphics software like Photoshop allows you to remove the colored background from your existing logo. If you’re not too proficient with this software, it’s easy to find step-by-step tutorials on YouTube, which will lead you through the process. However, if you’ve never used Photoshop before, learning all the controls can be very time-consuming. If this is the case, it’s better to delegate the responsibility to someone else.

Hire a Freelancer

On Fiverr, you can hire a designer for as little as $5 to design a new logo from scratch or remove the background from an existing logo file. As your funds are kept in escrow until you’re happy with the work, there’s no risk involved – and this is definitely an easier route than trying to figure out how to do it yourself in Photoshop.

To learn more, read our expert Fiverr review or check out our tips on how to hire the best designers on Fiverr.

What Is a Transparent Logo + Why You Need One [2020 UPDATE]

Use a Logo Design Service

There are many great online logo design services out there. You can use them to easily create your own logo. The best logo design platforms give you a variety of file formats, often including a transparent version of your logo. In some cases, you may have to pay extra to get a transparent file, but the cost is often minimal. If you don’t currently have a logo you’re happy with, this can be a great option.

Top Logo Design Services

Here are some logo design services I personally recommend:

  • 99designs is a design contest website, which lets you crowdsource design ideas from professional artists. All packages include a transparent logo, as the designers are required to submit a PNG file with a see-through background. You can read our full 99designs review for more information.
  • DesignCrowd is another crowdsourcing contest platform for which we have an expert DesignCrowd review. It promises 25-100 designs per competition. There’s an option to request a transparent background as part of your brief.
  • Tailor Brands offers an automated logo design generator. The bot allows you to specify your preferences before generating several design options based on templates. You can opt to receive your logo as a transparent PNG or a vector EPS file. Read our full Tailor Brands review to learn more.
  • Looka is another logo generator that suggests different styles and allows you to customize them. This platform offers only logo files with transparent backgrounds in the Premium and Enterprise Packages, so you’d have to opt for these price plans. If you want more information about the individual packages, check our in-depth Looka review.

Create Flexible, Actionable Logos to Grow Your Brand

In theory, it’s clear why using a transparent logo is important, but statistics can confirm the validity of this claim. According to a study by Forbes, consistent branding across all platforms can increase your revenue by 23%. Considering this, having a transparent logo that you can easily add to all your branding materials is a truly essential pursuit.

If you’re serious about your business and brand marketing, and if you don’t yet have a transparent logo, there’s no reason for you to wait any longer to make one.


Sources

2009 study by Duke University researchers: https://www.fastcompany.com/1671902/science-explains-why-humans-covet-beautiful-things
Word of Mouth Statistics: https://www.invespcro.com/blog/word-of-mouth-marketing/
Forbes Study: https://www.forbes.com/sites/gabrielshaoolian/2018/08/10/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives/

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Lucky
Thanks so much for enlightening me, of the need and importance of a logo with transparent background. I never knew I needed one for branding the product we are presently working on. Thank Serah!
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