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10 Best Website Builders for SEO: Get Results in 2024

Andrés Gánem Andrés GánemWebsite Development Expert May 14, 2024
May 14, 2024
Effective search engine optimization goes beyond just getting access to and using a lot of SEO tools. The code structure that a website builder creates has a tremendous impact on how your website ranks, as does its loading speeds and general performance.

Then, you have to consider that beyond SEO, you need to find a website builder that works for you. So, on top of covering your SEO needs, you’re looking for a builder that offers the right features and user experience for you. Easy enough, right?

Well, it can be. After thorough research, I found 10 website builders that follow these metrics, and which I’d recommend for different users. Though there’s no one-size-fits-all solution, Wix came out on top thanks to its extensive SEO features and pleasant user experience.

Keep reading to find the ideal SEO builder for you, or get started with Wix today.

Short on Time? These Are the Best Website Builders for SEO in 2024

  1. Wix – Offers a variety of SEO apps, advanced analytics, and a powerful SEO AI wizard.
  2. SITE123 – Known for its fast loading speeds and user-friendly SEO tools.
  3. Squarespace – Provides a comprehensive marketing suite, SEO assistance, and advanced analytics.

See 7 More Great Options | Comparison Table

What We Look For in the Best Website Builders for SEO

Besides improving search engine visibility, I carefully considered website builders that effectively blend user-friendliness with powerful SEO capabilities. Though not exclusively, I mainly focused on the following criteria for this list:
  • Easy to use SEO tools. These tools should be straightforward and accessible even if you’re not an SEO expert. I prioritized platforms where you can easily modify meta tags, add alt text to images, and structure URLs for better indexing.
  • Analytic/metric tools. Analytic tools allow you to track visitor behaviors, which in turn helps you refine your SEO strategies based on actual evidence.
  • Mobile responsiveness. Since mobile-first indexing is a priority for search engines, I’ve ensured that the website builders on this list enable you to create a site that looks great and functions perfectly on mobile devices.
  • Performance and loading speeds. A fast-loading site retains visitors better and ranks higher in search results. I tested builders to ensure they optimize images and streamline code to speed up your site.
  • Core web vitals and semantic HTML5 elements. Core web vitals are website metrics that Google takes into account. These include performance but also visual stability. I prioritized builders that support these core vitals, as well as ones that support semantic HTML5 elements, which makes your site structure easy for search engines to read.

Wix SEO and Templates
Wix offers powerful SEO tools and complete creative expression
I’ve always been a big fan of Wix’s free plan, ease of use and wide range of customization features. But beyond that, Wix also stands out for its comprehensive set of SEO tools. From the get-go, you’re equipped with a proprietary SEO dashboard that breaks down your site’s SEO tasks into actionable steps, tailored to your site’s specific needs.

The Wix SEO Setup Checklist, Wix’s AI-powered assistant, is another noteworthy tool. Using artificial intelligence, the Setup Checklist suggests optimizations specific to your content and goals, effectively acting as your personal SEO consultant. The Checklist gives you information about exactly what you need to do to optimize each element of your site, effectively guiding your hand to ensure comprehensive SEO results.

What’s more, Wix allows you to edit the mobile version of your site separately from the desktop version. Sure, this can involve more work on your part, but considering that search engines prioritize the mobile version of your site, getting control over your mobile site also means that you get further options to enhance your SEO.

Wix logo black

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Features

  • AI-powered site creation. Wix’s AI Builder leverages artificial intelligence to design tailored websites for your business. It ensures your site structure and content are optimized for SEO, enhancing your site’s visibility and ranking.
  • E-commerce and marketing features. Wix supports robust e-commerce capabilities and integrated marketing tools.
  • Detailed SEO tutorials and resource center. Access a comprehensive suite of SEO tutorials and resources within Wix. These guides are invaluable for optimizing your site’s content and structure to achieve better search engine rankings.
  • Over 500+ apps. Enhance your site’s functionality and SEO potential with Wix’s extensive app market. It has over 500 first- and third-party apps, including countless for boosting your site’s search engine performance.
Read our expert Wix review for more details.

Mobile-responsive templates? Not entirely (separate mobile and browser design)
SEO guidance and support AI-powered tools, extensive SEO knowledge base
SEO tools available on free plan?
Starting Price $17.00

SITE123 SEO tools and Templates
SITE123 makes website creation and SEO easy
If you’re stepping into the world of website building as a beginner, SITE123’s user-friendly website builder and robust SEO Audit tool offers a smooth start. Not only is the builder itself incredibly straightforward, but it also offers easy settings for adjusting the homepage, meta tags, and sitemaps, which are crucial for improving SEO visibility.

SITE123 has an audit button that automatically scans your site and provides an SEO score. Though limited to three pages on the free plan, it’s a practical way for newbies to gauge their site’s SEO health. The audit tab highlights areas that need attention, and allows you to edit SEO elements directly from the tool.

SITE123 has affordable pricing plans, aside from its free one. Its intuitive interface and pre-designed page sections remove the complexities typically involved in web design. It might limit the design options somewhat, but if you’re inexperienced or need a simple site, SITE123 is an excellent, beginner-friendly tool for creating SEO-optimized websites​.

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Features

  • Multi-language support. SITE123 lets you automatically translate your pages to different languages, which is great for hitting search results in different languages. Plus, each translated page gets its own URL, which is excellent for SEO.
  • Basic e-commerce. SITE123 has essential e-commerce tools that help you set up an online store quickly and efficiently. It also has a conversion tracker tool that lets you see which website visits result in purchases, so your SEO efforts are put to good use.
  • 24/7 customer support. With round-the-clock customer support, SITE123 ensures that you have constant assistance for any SEO queries or website issues, helping maintain your site’s optimal performance.
  • Logo Maker. Utilize SITE123’s Logo Maker to create unique, memorable logos that can be easily integrated into your site, boosting brand recognition and complementing your search engine marketing effort.
Read our expert SITE123 review for more details.

Mobile-responsive templates?
SEO guidance and support SEO adviser tool and some support material
SEO tools available on free plan?
Starting Price $12.80
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Squarespace SEO features and templates
Squarespace offers comprehensive SEO and marketing tools
Squarespace stands out for its robust marketing features, beautiful templates, and built-in SEO. Its dedicated SEO panel provides extensive control over SEO page settings, including customizing meta titles and descriptions. Advanced features like automatic sitemaps and clean, indexable URLs ensure your Squarespace site is both user and search engine friendly​.

Under the hood, Squarespace boasts clean, well-optimized backend code which contributes to fast page loading times. This is especially notable given Google’s emphasis on site speed. Beyond SEO, Squarespace excels in marketing. Its advanced marketing suite includes everything from promotional banners to social media integrations, although email marketing is a paid add-on.

You’ll want at least Squarespace’s second-tier plan for e-commerce, but you can also sell on the entry-level plan with an add-on service. If you’re thinking about selling products or services with your site, Squarespace ensures that each product page is discoverable by search engines.

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Features

  • Professionally-designed templates. Squarespace offers a range of professionally-designed templates that are not only optimized for SEO, but also visually appealing. This ensures that site visitors will stick around on your site once landing on it.
  • AMP (accelerated mobile pages) tool. Utilize Squarespace’s AMP tool to create faster-loading mobile pages that improve user experience and contribute positively to your site’s SEO performance.
  • Squarespace Blueprint. This is Squarespace’s AI design tool. It can help you generate a unique, custom site, plus SEO-friendly text to fill your site with.
  • Useful third-party integrations. Squarespace supports a variety of third-party integrations that enhance your site’s functionality and online presence, from analytics tools to advanced marketing solutions.
Read our expert Squarespace review for more details.

Mobile-responsive templates?
SEO guidance and support Custom SEO recommendations, extensive knowledge base, SEO expert assistance available for a free
SEO tools available on free plan? No free plan
Starting Price $16.00

Webador Templates
Webador offers simple website building with intuitive SEO tools
Another builder that prioritizes ease of use, Webador’s simple editing interface makes it so you can create a complete website in a matter of minutes. It also features a modest SEO menu that facilitates basic search engine optimization tasks, like adjusting meta tags and descriptions.

Webador sites are responsive, with fast page loading speeds – crucial for user experience and strong SEO. This performance optimization applies to the desktop and mobile versions of your site, which also improves your chances with Google’s crawlers.

Webador’s simple editing interface might put off some users, especially those who want a lot of customization power. However, this simplicity allows for easy and speedy modifications. You can add essential elements like custom forms, social buttons, and even multimedia content, which can enhance the functionality of the site while keeping the design process manageable​.

Features

  • Unique widgets. You can upload and display documents using the file-sharing widget. Plus, you can add a five-star rating widget anywhere on the page, so site visitors can rate your blog posts or products.
  • Simple blogging tools. Equip your website with simple, effective blogging tools that make it easy to publish SEO-friendly content regularly.
  • Collaborative editing. This feature allows multiple users to edit and optimize site content simultaneously. This is especially handy if you’re hiring freelancers or staff to help out with your site’s SEO.
  • Responsive templates. All of Webador’s templates are fully responsive, ensuring that your site performs well on all devices. This is in addition to Webador’s already-fast loading times.
Read our expert Webador review for more details.

Mobile-responsive templates?
SEO guidance and support Some blog posts with basic recommendations
SEO tools available on free plan?
Starting Price $5.00

5. IONOS: Affordable Web Builder With Good Business Tools

IONOS SEO Tools
IONOS offers an affordable option for business websites
IONOS offers a range of AI-driven SEO tools that streamline content optimization. The AI SEO Text Generator not only crafts well-optimized metadata, but also helps guide the creation of SEO-aligned content. This tool simplifies the process of producing engaging and search engine-friendly content.

Additionally, IONOS’ highest pricing plan offers RankingCoach for more advanced, guided SEO strategies. IONOS can also help your business get a Google Business Profile for an extra fee, which makes your business easier to find in local search results and on Google Maps.

The builder itself is designed with simplicity in mind, catering to businesses aiming to establish an online presence swiftly. IONOS uses AI to generate entire website sections, which provides businesses with a useful time-saving tool. There’s no free plan, but the existing plans usually have strong discounts, making IONOS an affordable way to get online.

Features

  • Competitor tracking tool. IONOS includes a competitor tracking tool that allows you to monitor and analyze SEO strategies from your competitors, helping you refine your own tactics.
  • Automatic image optimization. Automatic image optimization ensures that all visuals on your site are optimized for quick loading without sacrificing quality, which is essential for SEO and improving page speed.
  • Image creation tools. All plans get access to 17,000 royalty-free images, so it’s easy to add content to your site. Plus, all plans get an AI image generator, for quickly creating content that’s more unique.
  • Complimentary domain and email. IONOS provides a free domain and email services with its packages, which can enhance your image and make your website look more click-worthy and professional in search results.
Read our expert IONOS review for more details.

Mobile-responsive templates?
SEO guidance and support Dedicated customer support with SEO audits available for a price
SEO tools available on free plan? No free plan
Starting Price $6.00

6. Shopify: The Best E-Commerce Platform

Shopify Marketing Features
Shopify is the go-to platform for e-commerce stores
Shopify is widely recognized as the go-to platform for advanced e-commerce. Its powerful e-commerce tools come alongside advanced marketing and SEO features. Shopify’s internal linking capabilities and logical site structure support improved site crawling and indexing, which is crucial for e-commerce sites with extensive product catalogs​.

Despite its advanced toolbox, Shopify has a user-friendly nature. Shopify’s built-in tools allow for straightforward management of essential SEO elements such as meta titles and descriptions. You can also make more detailed interventions with the vast third-party app store, such as by using Crush.pics for image optimization and Google Search Console for performance tracking​​.

Because it offers such powerful e-commerce capabilities, Shopify tends to be on the pricier side. If your business has a small catalog, it might be excessive, but if you plan on selling a lot of products online, Shopify is probably a worthy investment.

Features

  • Thousands of third-party templates. Shopify supports thousands of third-party templates, each designed to be SEO-friendly, enhancing your store’s visibility and searchability on major search engines.
  • Fraud detector tool. Utilize Shopify’s fraud detector tool to protect your transactions and maintain the integrity of your online presence, indirectly supporting your SEO efforts by ensuring user trust.
  • Unlimited products and storage. With unlimited products and storage, Shopify enables you to scale your business without worrying about space constraints, which can positively impact your SEO as your catalog expands.
  • Local business listings. Shopify helps enhance your SEO strategy by helping to add your site to local business listings, boosting visibility in local search results and attracting more location-specific web traffic.
Read our expert Shopify review for more details.

Mobile-responsive templates?
SEO guidance and support Extensive knowledge base
SEO tools available on free plan? No free plan
Starting Price $29.00

Other Notable Website Builders for SEO

7. WordPress.com

WordPress.com SEO features
WordPress maximizes performance to improve search engine results
WordPress.com makes starting a blog or small business site incredibly easy and quick. It offers essential SEO tools like customizable permalinks, meta tags, and XML sitemaps right out of the box. Because it has a lot of content management tools, it’s a good option for blogs and magazines.

However, for more advanced features, such as detailed SEO analysis tools or premium customization options, you’ll need to invest in its higher-tiered plans​. Plus, its user-interface may present a learning curve for beginners.

8. Web.com

Web.com SEO assistance
for a price, you can even hire an SEO expert from Web.com
Web.com provides more advanced options for website design, but not as many SEO features as other builders. Thanks to the inclusion of a Content Delivery Network, however, Web.com ensures faster delivery of your content across the globe, which not only improves user experience but also boosts SEO​​.

However, Web.com has its limitations, particularly when it comes to more in-depth SEO strategies. While it offers SEO audits and simple guides, you might find yourself needing more tailored support, which is available only at an extra cost.

9. Duda

Duda SEO Tools
Duda offers advanced features for SEO and website building
Duda offers the more complex editor in this list, since it’s a website builder designed for professionals and agencies in mind. It’s well-regarded for its SEO-optimized backend and AI-powered SEO tools, which can be significant advantages for anyone looking to automate part of their SEO strategy.

However, Duda’s editor involves a steep learning curve and its backend isn’t as efficient as it could be. For a website builder made with large-scale projects in mind, its performance could use some serious optimization.

10. Hostinger Website Builder

Hostinger Website builder AI Features
The Hostinger Website Builder integrates AI to help you improve your rankings
Hostinger Website Builder excels in performance, and offers a dedicated SEO dashboard and efficient sitemap integration. These features help in organizing your site’s content and ensuring it’s easily navigable by search engines, thus potentially boosting your rankings​​.

However, while Hostinger offers great tools for creating and managing an SEO-friendly site, the platform could be more challenging for users who are new to SEO. Plus, while its plans have good value for the money, there are only two options – so there’s limited room for your site to grow.

Our Additional Tips for Stronger SEO Results

Though choosing the right builder and making the most out of its SEO tools can be a huge help, there are some universal steps you can take to ensure better SEO results. Some of them are:
  • Organize your site. A lot of the builders on this list offer checklists to ensure that every page or element has its appropriate meta descriptions and HTML hierarchy, but if yours doesn’t, then you should take the time to ensure that every element on your site does.
  • Optimize your images. There are plenty of free and paid tools that can help you optimize your images, that is, reducing their file size without reducing their quality. This step is incredibly important because it will directly impact your website’s performance.
  • Check your performance scores. Using a tool like GT Metrix or Google PageSpeed Insights, check that your website delivers good loading speeds. Remember that mobile-first indexing is increasingly popular, so make sure that the mobile version of your site delivers good results.
  • Update your website regularly. Search engines really value new content, so the more you leave your site stagnant, the more it will fall in rankings. Even if it’s with a blog post every now and then, make sure that your website remains updated.
  • Consider external help. If you aren’t seeing the results you’d like, consider hiring an SEO expert to give you a more detailed look at areas for improvement. It doesn’t have to cost a fortune, you can find amazing freelancers on a platform like Fiverr for cheap.

Make Yourself Known With an Effective SEO Strategy

It’s not enough for a website builder to let you edit meta text and alt image descriptions. While powerful and varied SEO tools are very important, the way in which each builder optimizes its code can also have an important impact in search engine results.

For those who need a balance of user-friendliness and robust SEO features, Wix is the optimal choice. It offers rich SEO tools, on top of extensive customization options, and separate mobile editing, which ensures better site visibility and more creative control.

SITE123 is perfect for beginners needing straightforward SEO adjustments, or anyone who wants to get a simple site online quickly.

Or, use Squarespace for stylish designs with strong SEO functionalities. Plus, Squarespace’s powerful marketing features will also be appealing for anyone looking to grow their audience.

Check out this table for a quick comparison of the best website builders for SEO.
Free Plan Best Feature Best For Starting Price
Wix Wix SEO Wiz Those looking for complete creative control $17.00
SITE123 SEO audit tool Creating a simple website quickly $12.80
Squarespace Complete marketing suite Brands looking for professional, SEO-friendly templates $16.00
Webador Outstanding performance speeds Beginners to website building $5.00
IONOS AI features for SEO Businesses with a tight budget for their site $6.00
Shopify Robust e-commerce platform Online stores with big catalogs $29.00

FAQ

Is Wix good for SEO?

Yes! Wix offers fantastic tools for SEO. Not only does it offer extensive SEO options through a dedicated dashboard, it also offers a specialized SEO assistant to ensure your site’s optimization.

Is Squarespace good for SEO?

Squarespace offers outstanding features for SEO, such as a full SEO dashboard, and AI-powered SEO text generation. Squarespace also offers a robust set of marketing features, so you can complement your SEO efforts with social media and email outreach.

How can I improve my website’s SEO?

There are many ways to improve your website’s SEO. First, you have to ensure that each element has the appropriate meta tags. You could also try optimizing your images and focusing on your website’s performance. It helps to have a website builder that provides fast-loading sites to begin with, such as SITE123.

Is SEO hard to learn?

Though the details of SEO can be hard to follow, you mostly have to stick to some tried-and-tested rules like including meta descriptions, alt tags, and ensuring good performance. And if you use a website builder, you can often find impressive SEO tools to help you. To learn more, take a look at our list of the best website builders in 2024.

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Ray
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Hi Sofia An excellent review of SEO, thank you. I use Wix and agree with your assessment. I understand that schema markup is important to search engines. Wix is set up to accept schma marku, which is great, but doesn't have a markup generator. Further, I found that there are very few generators that cover a reasonable range of 'types' and 'things'. Would you consider extending your analysis to cover this important SEO component? As background I'm a small agency, use Wix exclusively and recently added a full schema markup to one of my client sites after a lot of research. Kind regards and thank you Ray
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Website Planet Team
Thanks for the feedback Ray, We will take your suggestion into consideration and update the analysis accordingly.
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Kev Sealey
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Great review. I am with with but am surprised to see they do not support the new Google Analytics G4 and have no date as to when they do. So I may have to build a whole new site as "Knowing Google" they will leave their old platform run dry and so will people's websites on Wix or they won't crawl it.
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