Inside this Article
Volusion’s Four Pricing Plans & Options
Volusion has a range of pricing plans to suit all kinds of sellers, from newbie online stores right through to high-volume heavy-hitters. There are three set plans (Personal, Professional, and Business) and a custom plan (Prime) that you can tailor to your needs. Since the price jump from Professional to Business is pretty extreme (at $299 per month, the Business plan costs ten times as much as the lowest-priced plan), it should be fairly clear which one is best suited to your budget. If you want to find out about the hidden costs you have to factor in on top of these prices, jump down now. All four plans come with:- Unlimited bandwidth
- Secure checkout
- 0% transaction fees
- Free themes
- Secure payments
- Built-in SEO tools
- Social media integrations
Plan | Personal | Professional | Business | Prime |
Cost | $35.00 | $79.00 | $299.00 | Based on online sales |
Number of products | 100 | 5,000 | Unlimited | Unlimited |
Sales per year | Up to $50,000 | Up to $100,000 | Up to $500,000 | More than $500,000 |
Staff accounts | 1 | 5 | 15 | Unlimited |
Ratings & Reviews | ✘ | ✔ | ✔ | ✔ |
Newsletters | ✘ | ✔ | ✔ | ✔ |
Abandoned cart reports | ✘ | ✔ | ✔ | ✔ |
Amazon & eBay integrations | ✘ | ✘ | ✔ | ✔ |
Customer loyalty plan | ✘ | ✘ | ✔ | ✔ |
Volusion support level | Online | Online & phone | Priority | VIP |
Best for | New or small online stores with limited revenue | Growing e-commerce businesses | Online stores with a large selection of stock and a high turnover | Large online stores that need custom pricing, shipping or support |
The Personal Plan
Cost: $35.00 per month ($26.10 per month if paid annually) Threshold for automatic upgrade: $50,000 in online sales per year The cheapest of Volusion’s plans, the Personal plan comes with everything you need to run a small online store, including up to 100 products, secure payments, and inventory management tools. You also get online customer support – which means you can use the Volusion Help Center and live chat feature, but you don’t get access to phone support or priority help tickets. Basically, the Personal plan is the ideal Volusion plan for small businesses, or anyone who’s just started selling online. If you exceed the threshold of $50,000 in annual sales, you’ll get automatically upgraded to the Professional plan. But you might choose to upgrade even earlier if you want to get your hands on abandoned cart reports, newsletter tools, or product ratings and reviews.The Professional Plan
Cost: $79.00 ($71.10 if paid annually) Threshold for automatic upgrade to next plan: $100,000 in online sales per year The Professional plan is a big step up in terms of features: for an extra $50 per month you unlock up to 5,000 store products, up to 5 extra staff accounts, product ratings and reviews, newsletter tools, and phone orders. You also get:- Abandoned cart reports: This feature lets you view what customers had in their carts, learn why they didn’t complete their order, and reach out to them to drive sales.
- Phone orders and customer relationship management (CRM) software: Essential for keeping communication between store reps and customers running smoothly.
- Volusion phone support: This gives you an extra help channel on top of Volusion’s online resources.
The Business Plan
Cost: $299.00 per month ($269.10 per month if paid annually) Threshold for automatic upgrade: $500,000 in online sales per year It’s clear from the price tag (and the name) that the Business plan is designed for large stores with a big turnover. This is the cheapest Volusion plan that lets you list an unlimited number of products. It also gives you up to 15 staff accounts, Amazon and eBay selling integrations, and advanced reporting, plus:- Customer loyalty plans: A way of rewarding your dedicated customers with points, to keep them coming back again and again.
- Batch order processing: Processing orders in bulk can save you time and energy.
- Dedicated success team: More than just customer support, the Volusion success team delivers personalized advice to help make your business even more successful.
- Third-party calculated shipping rates: Pull in live rates directly from USPS, UPS and FedEx to help set your shipping rates.
- Third-party payment gateways: Choose from 30 different payment gateways, including PayPal and Amazon Payments.
The Prime Plan
Cost: Based on online sales Volusion’s top plan is the Prime plan. This is a custom plan, so the price tag will depend on your business and its requirements. As well as VIP support, you also get unlimited staff accounts – actually, Prime offers “unlimited” pretty much everything! It’s got everything included in the Business plan, plus:- Private Slack channel: The highest level of support on offer, this is a private channel set up between you and top experts in Volusion, covering marketing, design, account management, technical support, and more.
- Prime account manager: You also get a dedicated Volusion Account Manager, who acts as your primary point of contact.
- Free SSL certificate: This costs extra with the other Volusion plans (I’ll come back to this later), but with Prime, the SSL certificate is thrown in.
- Store quarantines: If you’re expecting higher-than-normal traffic due to a sale or marketing campaign, Volusion can temporarily move your store to a server that can handle the increased volume.
- Sandbox: Change your website’s template, design, or functionality without impacting your live site by using a sandbox.
Volusion vs. the Competition: There’s No Real Comparison
So let’s get down to the meat of the matter. How do Volusion’s prices compare with its competition – namely, BigCommerce and Shopify? Well, this is where Volusion’s pricing structure, modeled so carefully after its competitors, actually proves to be its downfall. Since the prices are almost exactly the same, the plans are very easy to compare. It’s therefore glaringly obvious that you get more for your money with Volusion’s competitors. For the sake of comparison, I made a chart of how these vendors’ lowest-tier plans stack up against each other:Vendor | Volusion | BigCommerce | Shopify |
Plan (cost) | $35.00 | $29.00 | $29.00 |
Sales per year | Up to $50,000 per year | Up to $50,000 per year | No revenue threshold |
Products | 100 | Unlimited | Unlimited |
Transaction fees | 0% | 0% | 2.2% + 30¢ per transaction |
Staff accounts | 1 | Unlimited | 2 |
Coupons, discount codes & gift cards | ✔ | ✔ | ✔ |
Ratings & Reviews | ✘ | ✔ | ✔ |
Abandoned cart reports | ✘ | ✘ | ✔ |
Third-party sales integrations (e.g. Amazon & eBay) | ✘ | ✔ | ✔ |
Third-party shipping rates | ✘ | ✔ | ✘ |
Customer support | Online support | 24/7 support | 24/7 support |
Vendor | Volusion | BigCommerce | Shopify |
Plan (cost) | Pro ($79.00 per month) | Plus ($79.00 per month) | Shopify ($79.00 per month) |
Sales per year | Up to $100,000 per year | Up to $180,000 per year | No revenue threshold |
Products | 5,000 | Unlimited | Unlimited |
Transaction fees | 0% | 0% | 1.9% + 30¢ per transaction |
Staff accounts | 5 | Unlimited | 5 |
Coupons, discount codes & gift cards | ✔ | ✔ | ✔ |
Ratings & Reviews | ✔ | ✔ | ✔ |
Abandoned cart reports | ✔ | ✔ | ✔ |
Persistent cart | ✘ | ✔ | ✘ |
Third-party sales integrations (e.g. Amazon & eBay) | ✔ | ✔ | ✔ |
Third-party shipping rates | ✘ | ✔ | ✘ |
Third-party payment gateways | ✘ | ✔ | ✔ |
Fraud analysis | ✘ | ✘ | ✔ |
Customer support | Online & phone | 24/7 support | 24/7 support |
And if charging the same amount for fewer features wasn’t enough, Volusion also sneaks in a few hidden costs. Here’s what you need to factor in on top of the prices quoted above.
Automatic Plan Upgrades
We’ve already covered this, but just to be super clear: once you exceed your plan’s sales threshold, you’ll be automatically upgraded to the next plan. Considering that the price jumps between plans are pretty massive, you could be in for a shock if you unexpectedly go over your plan’s threshold. Voluntarily upgrading to a higher, more expensive plan on Volusion couldn’t be easier – you simply click a button in your account settings and the upgrade goes through. Downgrading, on the other hand, isn’t quite so simple (it never is). You need to get in touch with Volusion’s Help Center and process the downgrade via one of their representatives. Not impossible, but definitely a bit of a hassle.SSL Certificates
SSL security is essential for any website – especially e-commerce sites, where visitors are entering sensitive data like their credit card details. By having an SSL certificate, you show customers that your site is secure and their data is being kept private. Most e-commerce platforms chuck in an SSL certificate as a standard feature of all of their plans (Shopify and BigCommerce do this, as well as Wix and Squarespace and almost any other builder you can think of). For some reason, though, Volusion makes you pay for it – unless you sign up for their super-expensive Prime plan. And since you can’t accept credit card payments without an SSL certificate, this is pretty much a guaranteed extra cost for an online store. The one-off expense isn’t huge: SSL certificates cost anywhere from $90 to $1000+, depending on type and brand. But it’s an extra hassle, and particularly frustrating considering it’s such an essential feature.Domain Name Registration
You may have noticed that domain names aren’t included in any of Volusion’s plans. But there’s no way of buying one through the Volusion platform, either (something that other e-commerce builders like Wix and GoDaddy make super simple). You’ll have to purchase it elsewhere and connect it to your account before you can go live.Credit Card Processing Fees
Volusion itself doesn’t charge transaction fees, but payment gateways will still charge you credit card processing fees. This is a fairly standard practice across e-commerce builders, so it’s not really a reason to look elsewhere. But you should still know what these fees are so you can calculate how they’ll affect your bottom line. Volusion also offers its own in-house payment gateway, called Volusion Payments, which offers some of the industry’s lowest rates (starting at 2.15% + 30¢). Or, if you’d rather have more control over the processing fees you pay, you can integrate one of these best credit card processing services with your Volusion site.Apps
Apps are a great way to add extra functionality to your site. If you want features like live chat or PayPal Express Checkout, you’ll need to head over to the Volusion App Marketplace. But here’s where the extra costs sneak in: there are currently only nine free apps in the Volusion App Marketplace. The others range in price from $0.88 to $199 per month. By the way, Volusion fares unfavorably in this aspect when compared to its competitors. The Volusion App Marketplace currently features approximately 100 apps, comprising both free and paid options. In contrast, BigCommerce offers hundreds of apps, and the Shopify store boasts thousands of them.Short on time?
Take this one-minute quiz to learn which website builders are best for your project.