As simple as it may seem, updating and maintaining your website’s content can be quite hard work. Not too many years ago, companies had to keep a webmaster on staff to be responsible for every little change in their website. However, these days, content management systems enable you to keep your site fresh and up to date with as little as a few mouse clicks.
A Content Management System (CMS) is an interface that allows you to log in, create new pages, add new graphics or videos and even change the look of your website without having any programming skills. Once you install it on your server or your hosting service, the possibilities are endless.
There is a wide range of different software that could be considered CMS: from online website builders to big names Like Joomla, Drupal, and WordPress. All of them allow you to manage your website with relative ease and simplicity.
While each of these different CMS are great, the one we will discuss and examine in detail is WordPress. This is due to it’s increasing popularity and very friendly user interface. In case you decide to go with any of the other options for a CMS, feel free to skip this chapter.
Introduction to WordPress
Less than a decade ago, only advanced Internet users and bloggers knew what WordPress was. This CMS, which was initially developed as a blogging tool, has been increasingly taking over the online world ever since.
These days, over nine million people – from bloggers to small business owners – use WordPress to manage the content on their website. Due to it’s ease of use, WordPress is especially appealing for small or beginning businesses. It’s simple interface allows any kind of user to update their website seamlessly.
Apart from easy content management, WordPress allows you to change the entire design of your website in a matter of a few clicks. Since it is a theme-based platform, you can change the entire look and feel of your website in a matter of minutes, without even seeing code once.
HERE ARE TEN REASONS WHY YOU SHOULD CONSIDER WORDPRESS…
1. No HTML editing or FTP software required. Pretty cool for small business owners who are not web developers or don’t have the budget to hire one, eh? WordPress is a system that stands on its own and does not demand you have HTML editing software (such as Adobe Contribute or Dreamweaver). So go ahead and create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without HTML or FTP software.
2. Run your website from any computer, anytime, anywhere. As a browser-based tool, WordPress allows you to login from any computer with an internet connection. This includes tablets and phones.
3. Easy to use. You won’t spend nearly the time posting blogs, images, etc. than you do with other website formats. Simple. Quick. Thanks to the intuitive interface.
4. Wordpress sites dance to the tune of search engines. The clean coding that’s simple to read helps WordPress sites to be properly indexed in search engines. You can also place meta tag keywords, descriptions, and optimized special keywords onto each page, post and image. This provides super precise SEO. You can even use tags to supercharge your SEO.
5. You control your website. With easy access to virtually every area of your site, you can make changes yourself. No need to rely on a web designer or anyone else.
6. Completely customize your website experience. Let your brand shine through by customizing your look and feel so that your visitors experience something unique or different.
7. Starting blogging. A blog service was the first product offered by WordPress, so they have a long history (in internet terms) of providing blogs to small businesses. You can set up RSS/Email subscriptions, allow comments, provide a link to your latest blog on all pages of your website, and other excellent blog features. What a deal for bloggers! Easy to set up. Helpful for providing a better user experience for visitors.
8. Get more functionality from your site with Plugins. Many WordPress plugins are free or reasonably priced. You can add your twitter feed, Facebook fan box, video gallery, and many others to help market your brand and provide a great user experience to your website visitors.
Since WordPress is an open source, any developer can create plugins for WordPress. This is a huge reason why WordPress grew so popular. Any new idea you think of to add something to your site may already have been created as a plugin. Just find the plugin, download it and add it to your site. Bam! Quick and easy.
Here is a list of over 90 awesomesauce plugins that could give you an unfair advantage in the marketplace.
9. Let your website grow along with you. Scale up or scale down your website whenever you need to grow or change. If your blog takes off and you produce thousands of pages in a short amount of time, WordPress will not flinch in its performance.
10. Give Access to Multiple Users. Being the admin of your website doesn’t mean you have to do all the work. The benefits of delegation work well with WordPress. So if needed, go ahead and set up multiple users. You can even specify different levels of access and different capabilities to each user.
When it comes to providing website design and blogging platforms to small businesses and freelancers, WordPress is outstanding. Considering their ease of use, excellent product offers and fantastic customer service, there is no reason to believe they will not continue to grow in popularity.
Maybe you should check them out and see for yourself?