Reviews and expert opinionJimdo

Sophia Conti
Sophia Conti
Website Development Expert

There’s a lot to like about Jimdo: in terms of ease of use, it’s definitely one of my favorite website builders, and there’s a free plan you can use to try it out.But when you look at the whole picture, it is lacking in some key areas – unless you pay for a higher-tier plan.


Jimdo Is Fast and Simple, But Lacks Some Functionality

I’d never heard of Jimdo before conducting extensive tests to find the 10 best website builders, but, really, I should have. Jimdo is fun and easy to use if what you need is a simple, straightforward website.

It offers an AI-powered builder (known as Jimdo Dolphin) that can design you a site in minutes, in addition to its basic drag-and-drop builder (known as Jimdo Creator). I’ll cover both options in this review, as there are some pretty significant differences in their functionality.

Before you get started with Jimdo, though, there are some things you should keep in mind. It’s a pretty simple tool, and while the AI builder is fun to play around with, it can’t compete with Wix ADI, which builds a site for you in a similar way, but offers many more customization options.

If you prefer to choose your own template, Wix has many more ready-made designs available.

This is why it’s hard to find a reason to recommend Jimdo over a more professional tool. But it is simple to learn, and it doesn’t have a lot of distracting features that you might never actually need. And there’s something to be said for that.



Choose a Template with Creator, or Let Dolphin Choose for You

The Creator/Dolphin divide starts right with the templates. When using Jimdo Creator, you can choose from over 100 templates that allow you to edit pretty much anything. Jimdo Dolphin skips the templates and uses AI (artificial intelligence) to design a website based on your answers to a series of questions. (More on whether Dolphin’s tools actually qualify as “intelligence” in the Ease of Use section.)

Jimdo Creator template results
Jimdo Creator offers templates for all kinds of websites

When using Creator, you’ll be able to switch templates at any point without losing the content you’ve added. The templates aren’t the most beautiful ones on the market – they can’t compete with the clean and contemporary designs you’ll find on Squarespace, for instance. But they’re better than what some other major website builders offer, and you do get some customization options.

If you opt for Dolphin’s AI-created websites, you’ll be able to customize your site just as much as you can with a Creator template. These AI sites are pretty good – much like the Creator templates, but the idea of an AI website designer appeals to you, Wix ADI is free to try out before you make up your mind.

But it’s crucial to note that once you start building your site, you won’t be able to switch to the other editor. If you choose to edit a template with Creator, you won’t be able to switch to a Dolphin-created site without losing all your work.

The templates are broken down into four broad categories: Business, Store, Portfolio, and Personal. I think you’ll find there’s enough variety to pick an option that will work for you without too much hassle. All Jimdo templates are mobile-responsive, whether it’s one you choose from Creator or one designed for you via Dolphin.

If you want more options, there are some third-party marketplaces that can provide you with custom templates for your Jimdo site.Explore Jimdo Templates



Jimdo’s Features Leave a Lot to Be Desired

Jimdo doesn’t have a ton of fancy features, which is probably best proven by the fact that the most interesting features I found to write about cover GDPR compliance and business listings. (Fascinating stuff, truly.)

It’s not that you can’t do the things you want on Jimdo, it’s more that you can’t do anything special. Sure, you can set up an online store, but you can find all of Jimdo’s basic store functions plus cool extra ones for much cheaper on Wix or Weebly. The same goes for contact forms, page layouts, and almost every other element of Jimdo.

Most of Jimdo’s benefits come from the ease and speed of setting up your site, because there aren’t any plugins to give you more options for what you can do. It does give some recommendations for external tools to use with Creator, but you have to paste HTML code even to get basic things like contact forms, email sign-ups, and more. I don’t know about you, but if I wanted to mess around with HTML, I wouldn’t be looking for a website builder.

With Dolphin, there are built-in tools and blocks that take care of these additions for you. This is a huge improvement over Creator’s setup, but either way, Jimdo lacks the range of options you’ll find on other website builders.

The available features differ a little based on whether you’re using Creator or Dolphin, so here’s a quick cheat sheet:

Choose Creator if…

  • You need a blog
  • You want a more streamlined editor experience
  • You don’t mind using a little HTML if needed

Choose Dolphin if…

  • You want AI and automation throughout your website building process
  • You need some SEO help
  • You want more built-in tools, like contact forms and newsletter signups

Let’s take a deeper look at some of the best features Jimdo offers.

Automatic SEO Optimization

Jimdo Dolphin automatically takes care of some SEO basics, including on-page elements like title tags, as well as more technical elements such as your sitemap (a list of your site’s pages that Google uses to direct visitors to your content). This SEO checklist is more robust than the automatic SEO features on some other website builders, but automatic optimization is never perfect.

If SEO is really important to your site, you’ll want to double-check things like your sitemap and robots.txt files. Actually, you should probably give a once-over to pretty much everything – some automatic optimizations are a little too simple for my taste, as they don’t offer much assistance with things like keywords or how to write a page description.

On Creator, you can access similar tools, including a simple sidebar for editing your page title and description. Again, you’ll need a paid plan to access the full suite of features.

Jimdo's SEO optimization fields
Jimdo Creator’s SEO tools are simple to use, but they lead to oversimplified optimizations

Legal Text Generator for GDPR Compliance

In some European countries, Jimdo Dolphin users on higher paid plans can access a tool to generate Terms & Conditions and Privacy Policies based on their business information. This tool ensures compliance with GDPR (General Data Protection Regulation) quickly and easily, and when your business information changes, you simply adjust it – in one place.

Regardless of your feelings on GDPR, Jimdo truly has the best and easiest way to ensure you’re compliant. Most website builders make you figure out the legal stuff on your own, which can be anywhere from mildly inconvenient to downright terrifying if you, like me, have an irrational fear of unintentionally breaking the law. This amount of assistance provides some nice peace of mind, leaving me free to worry about climate change and whether my dog should be chewing whatever she’s got in her mouth this time.

While this legal text generator isn’t available in the same way on Jimdo Creator, there is still a great interface for updating and including your privacy policy, cookies notice, and reCAPTCHAs for form submissions.

Privacy policy interface - Jimdo Creator
Add or update your privacy settings with Jimdo Creator

Support for Multiple Languages

If your website serves an audience that speaks multiple languages, Jimdo allows you to set up your site navigation with pages in up to three different languages. You’ll be responsible for the creation and translation of website text into other languages, but you’re able to set up parallel navigation, soyou can offer the same site experience to all of your visitors, regardless of language.

There are seven system language options, which more than meet my monolingual needs, but if you need languages other than what’s listed here, don’t count on Jimdo to help.

  • English
  • German
  • Spanish
  • Italian
  • French
  • Mandarin
  • Dutch

While you can translate your text into any language you like, the automatically generated notices about, say, cookies or the privacy policy, can only be translated into one of the Jimdo system languages. The system languages apply not only to the notices but also to the language of the interface itself.

Business Listings

One useful add-on feature Jimdo offers (for an extra cost, no matter what plan you’re on) is Business Listings, where you can update essential business information across multiple listing platforms, all in one place.

Here are some of the platforms that are supported (which may vary by country):

  • Google Maps
  • Google My Business
  • Bing
  • Facebook
  • Foursquare

This feature was developed with Uberall to simultaneously edit business listings across up to ten platforms, depending on your exact location. It’s the perfect way to announce that your organic dog food business is now offering a line of baby food. (Working slogan: “Health food for kids of all species.”)

In addition to changing your contact information and business location, you can also update images and logos associated with your brand, so you can have a consistent presence across the web.See full list of features

Ease of use


Jimdo Is So Easy to Use, It’s Actually Fun

Now it’s time to find out why Jimdo still earned a spot on my list of the best website builders, even though its features are sorely lacking. Ease of use is where Jimdo is really put to the test: this is its big claim, so exactly how and why is it so user-friendly?

There are a lot of reasons, it turns out. I’ve now used Jimdo for a handful of projects, and I’ve been able to figure out how to do pretty much everything right within the interface itselfthanks to the intuitive layout, guides, and assistance along the way. And although Dolphin and Creator are very different tools, they both make editing your website a simple task. I’d even go so far as to say building a website on Jimdo is fun.

Dolphin’s AI-Powered Website Builder

When using Dolphin, you’re asked a series of set-up questions that help pre-populate your website with the colors, pages, and other elements you’ll need. The very first question you are asked will typically determine whether you’ll be sent to Dolphin or Creator via this screen:

Jimdo Creator vs Dolphin decision screen
What you choose as your primary site goal determines the builder you will use

I started multiple new sites throughout the testing process and even contacted support to get a clear answer on whether this process would happen every single time. I couldn’t get that clear answer – while this was the most common set up, and what support said should happen, it’s possible you’ll see a different sequence of events.

It is important to note that you can only have a blog if you use Jimdo Creator. (Side rant: Why on EARTH would you create a fancy AI-powered website builder that does not have a blog function?? We’re trying to move forward, not backward, Jimdo.) Everything else – online store, service and contact pages, and so on – are available on both Creator and Dolphin, although they might look a little different depending on which builder you’re using.

After this, you’re asked a series of questions about your site goals and topic, preferred color scheme, and necessary pages for your website. This takes a lot of the legwork out of setting up or modifying a template so it has the right look and site structure.

Jimdo Dolphin set up page
Jimdo Dolphin’s AI builder lets you choose which pages your site should have

This sequence of questions is the main reason why Jimdo is easily the fastest website builder I’ve ever used. Based on your answers, Jimdo’s AI does all your building for you. After that, it’s really just a matter of adding your content and making small tweaks based on your preferences – the builder really does it all for you.

When you do need to make edits, it’s a simple process with block layouts you can add and reorder at your leisure. These block layouts are premade web page sections that combine text, images, buttons, and so on in different combinations. You can toggle individual elements of a block on and off for a little more flexibility.

Jimdo Dolphin section editor menu
Block layouts in Dolphin can be customized by toggling elements on and off

I really love the block layout setup like Jimdo has, especially since you can customize the blocks to some extent. As a perfectionist with a less-than-stellar eye for design, it’s nice to see what a page could or should look like and be able to customize it without risking a major design faux pas.

In-Line Block Menu on Creator

Although Creator requires a bit more work in terms of customizing your site, it still has some great features that make it easier to use than some other site builders I’ve tested. You have to start with an existing template (although you can choose to start from a blank one if you like), but the editing options feel really streamlined, because they’re located right next to whatever element you’re working on.

Jimdo Creator in-line block editor
Jimdo Creator’s block menu within the web page

From here, you can drag and drop blocks onto the page or even store them in a workspace to move them to another page on your site. You’ll also have a set of tools to reorder and delete blocks within the page layout. This is one of my favorite types of website editors – few things irk me more than having pop-ups or editing interfaces that take you away from the actual page you’re working on.

Jimdo Creator block editor workspace
Jimdo Creator lets you move blocks from page to page with ease

Auto-Generated Color Schemes

While most website builders have premade color palettes, what I like about Jimdo is the ability to choose one starting color and sample a variety of palettes built around that shade. These can be altered by looking through options based on four tones, ranging from “muted” to “colorful.”

Jimdo Dolphin color palette generator
Select your Jimdo color palette based on a starting shade and your preferred tone

While not a complicated feature, it’s a great way to get beautiful, custom color palettes when you don’t have in-depth knowledge of graphic design or color theory.See if Jimdo is Right for You



Jimdo Is Easy to Use, but Help Is Hard to Find

I didn’t have many issues building my Jimdo site, and the few questions I did have were easily answered by the robust support sections (there’s one for Dolphin and another for Creator).

Jimdo Dolphin support center
The Dolphin help center has detailed articles on virtually every question you could ask

However, if you want to use Jimdo, you’d better be okay with a DIY approach to support, because there are no options for live chat or phone support – just email. Both times I sent an email query, it took nearly two business days to get a reply. If you have a time crunch to get your site set up or need your question answered before you can move forward, Jimdo support does not have the availability you need.

That said, when I finally received responses to my questions, they were thorough enough that I didn’t have any follow-up questions. Both of my queries were related to the difference between Dolphin and Creator because that’s easily the most confusing part of using Jimdo. Here’s the response I got when asking if I could switch my site from Dolphin to Creator so I could add a blog:

Jimdo support email response
Jimdo’s response to my question about switching from Dolphin to Creator

Ultimately, Jimdo support is a really mixed bag at best, and an astonishingly frustrating solution to your problems at worst. You probably won’t need the support team thanks to the strong online help center, but if you do, you’ll receive a detailed answer…after waiting for an inconveniently long amount of time. There’s no immediate way to talk to a real person, which is the biggest drawback when it comes to Jimdo support.

Note: Jimdo claims you will get a response within one hour on the highest-tier plans, but I haven’t tested this.



Ultimately, Jimdo Isn’t Really Worth the Cost

Jimdo offers six different plan options, three for “regular” websites and three for e-commerce sites with online store functions. Considering the near-complete lack of notable features on either builder and the strict limits on the number of pages you can build, the prices are quite high. You can get a lot more features at a lower cost on a builder like Wix, so you really should only pay for Jimdo if you know for sure that your site can operate within the confines of the plan you choose.

The plans differ mostly by the number of pages you can have on your site. On Jimdo’s free plan, you only get five pages, while moving up to the lowest-tier paid plan gets you five more (for a total of 10 pages). Having some limits on storage or features on lower-tier plans is common, but paying for a plan that only allows 10 pages is frankly absurd.

There are some other add-ons when you move to the higher plans as well, including visitor statistics, priority support, and access to the legal text generator feature.

Currently, Jimdo only accepts credit card payments for its plans via MasterCard, Visa, and American Express. You have to purchase a year’s subscription in advance – there’s no option to pay month-by-month.

It’s also worth noting that there are different plans for Creator and Dolphin. Overall, Jimdo steers you more toward using Dolphin, and those are the plans you’ll see throughout the site. But if you try to upgrade a site built on Creator, you’ll most likely see just two plan options that are very different from what’s listed elsewhere – no page limits being the biggest change.

A huge caveat to all of this is that Jimdo seems to make frequent changes to pricing plans and the sequence of information you’ll see. For example, while I was writing this review, Jimdo went from eight Dolphin plans to just six, so brace yourself for possible future changes.

Cancellations & Refunds

You can get a full refund from Jimdo if you cancel your subscription within 14 days of starting your paid plan. It can take up to two weeks to process the refund. If you cancel after this time, your site and account will be deactivated, but you won’t get your money back.


How does Jimdo match up to the competition?


User reviews

Based on 36 reviews in 9 languages
Write a Review
  • English (7)
  • Español (6)
  • Deutsch (6)
  • Français (9)
  • Italiano (3)
  • Nederlands (1)
  • Polski (1)
  • Русский (1)
  • Türkçe (2)
Sort by
  • Newest
  • Oldest
  • Best
  • Worst
Reply to review
Visit Jimdo
onClick="trackClickout('event', 'clickout', 'Vendor Page - Visit User Reviews', 'jimdo', this, true, ReturnPopup);"
View 1 reply
View %d replies
January 19, 2021
My cancelled Jimdo - Pro Website

I really like Jimdo, but I didn't know, that once you cancel a website it is free for all. I used my website, which had my full name. com to display my artwork. Now I find that this website has pornographic content with my full name plus my email address. I still have Jimdo free websites to display my art, but I am so very upset that my name has been blackened. I would give 5 stars, but after what happened to me I can not do that.

June 09, 2020

Simply put, Jimdo is disappointing. The website-builder feels outdated and is quite difficult to use. As a small business owner, being able to put together a simple website should be one of the easier parts of running my business. Jimdo is clearly not for individuals or businesses who are not able to design their own websites using HTML or CSS. For the sake of the person who took the time to read this review, STAY AWAY FROM JIMDO!

Declan Cody
December 01, 2018
Absolutely Spectacular

There's always room for improvement but Jimdo simply works. It's the most robust website builder I've found and I've explored about thirty alternatives including some of the big names. You can actually build a very sophisticated site with the cheaper of the pro packages they offer, upgrade anytime if you require even more bells and whistles and the learning curve isn't too steep. They have servers on three continents and sites load extremely fast. Their online store options, included in each package, are powerful and include linkable product view sliders and numerous appearance/layout options. Jimdo templates are extremely flexible and a joy to work with. You can build anything from a few pages and a blog at pro level, to a massive site streaming thousands of videos with their business offering, as bandwidth and storage are both unlimited. SEO tools are included and of course you can add as many external widgets as you like with full the built-in html editor. They even have a mobile app. If you like to edit on the move and all their templates are responsive and resize beautifully on all devices - except toasters :) What's not to like!

Lynn Adams
October 16, 2017
Jimdo Review

We have loved the ease of use and beauty of customer service from Jimdo for years. But with their recent unwillingness to work with google for us, we view them with suspicion. Google has website providers who routinely work with website hosters for getting the clients good email addresses. Jimdo instead of working with google attacked us, and that is unacceptable. We are hugely disappointed in Jimdo and will be working on moving our website to another host provider asap. The ease of use of an email is critical to a business; Jimdo seems to have something to hide from google given all the work they went into trying to attack us for doing so. Wow, we are hugely sad at jimdo. If they think google is a competitor, they are not. If they want to battle google, they may as well battle the universe. We as a business who uses google's tools can't have a provider who battles google. Can anyone truthfully?
BTW, google gave us two phone numbers for jimdo to call them so google could help them with the process and coding. Instead jimdo turned on us as a client, ignored us/pretended to escalate during a chat but hung up on us, and had a senior manager email us his disapproval when we became mad. All we wanted was help to get a good google email. Instead our web host provider jimdo ignored us, hung up on us, attacked us. Not the best choice if you are a start up. We'll ask google who to go to now, someone who at least can work with them.

Tim Shaw
October 05, 2017
Jimdo Review

A great way to launch your storefront. Simple to use and easy to customize. Very search engine friendly and installing new plugins is a snap.

Daniel L.
September 09, 2017
Jimdo Review

Jimdo was my first experience with a website builder tool and I must say, it was an excellent start into this area. I decided for Jimdo based upon it's shop features and it's ease of use. I wanted something that would take me a minimum amount of time to build and manage... and that I HAVE :)

On the down side, in order to build a "multi-language" site, you'll be forced to use the "menu structure"... considering that there isn't a huge choice of templates this really limits you in the possible looks the moment you want to build a multi-language site.

For the Shop, I think it's great, easy, there is a good tracking and order process system, on the other hand the templates... again down allow you to make the best possible use of this shop unless you use a bit of imagination to make it CLEAR that there is a shopping cart on your site ;)

In this review it also mentions that the shop is it's best feature... I have to say, I may not have found all the "options" or "features" but I don't think they are extraordinary and would be surprised if others are less?! But like said, I have not tried many others to date.

Read more reviews

Bottom line on Jimdo

Jimdo is like your lovable little cousin who is desperate to play with the big kids: they’re good company, but they’re much better suited for playing catch than being a valuable addition to your three-on-three soccer team. And since my job is to tell you whether Jimdo is suited for whatever the soccer champion equivalent of a website is, I have no choice but to give it a lower rating.

I definitely didn’t hate Jimdo: in terms of ease of use, it’s one of my favorite website builders. But when you look at the whole picture, it is lacking in some key areas. There are strict limits on the number of web pages you can build and very few extra features, unless you’re on a higher-cost plan.

I’d recommend Jimdo if you need a website builder that is easy and fun to use, but only if you’re looking to build a smaller website that can fit within Jimdo’s parameters. You need to have a good grasp on what your needs are and make sure that Jimdo can meet them before you start building your site. If your needs and Jimdo’s abilities match, you’ll have a great experience with this builder.

On the other hand, if you don’t want to feel limited, Jimdo isn’t worth the bother. You’d be better off with a builder like Wix or Squarespace, which both come with features that give you the freedom to create exactly the website you have in mind.


Are Jimdo websites any good?
Jimdo can be a great solution for certain types of websites. Basically, if you’re just looking for something simple and straightforward, without any of the bells and whistles, it might be right for you. Jimdo websites are aesthetically pleasing, mobile-responsive, and easy to set up, but they lack the advanced functions that you’ll find on other website builders like Wix and Squarespace.

To see some other great options, check out our list of the top website builders in 2021.

Jimdo vs Wix: Which one is better?
Wix is a better website builder overall: you get more options and more functions at a lower price point. Jimdo is a bit easier to use in some aspects, but it places strict limits on the site you can build. Wix has hundreds of templates, offers nearly limitless functionality, and doesn’t restrict the number of pages you can build on any plan, all while remaining a simple and enjoyable tool to work with. For more information on Wix, check out our expert review.
What is Jimdo Dolphin?
Jimdo Dolphin is Jimdo’s AI-powered website builder. You answer a series of questions about your website, and the builder creates a template for you and streamlines your design and editing options. While this makes building your site go quickly, it comes at the expense of being able to add a blog to your site. Read our deep dive on Creator vs Dolphin for more.
Is Jimdo free?
Jimdo offers a free plan, but your website is limited to just five pages. You can upgrade to a paid plan to add more pages and a few other features. To make sure you always get the best price, check out our website builder coupons, which are updated daily.
What is the difference between Jimdo and WordPress?
Jimdo is a much simpler website builder which is more limited in terms of the number of pages and features your site can have. has nearly limitless functionality on higher-tier plans, and you can add thousands of plugins to expand what your site can do. However, WordPress is a bit more complex to use. Check out our expert review for more.

Sophia Conti
Sophia Conti
Sophia is a freelance writer, editor, and content strategist. She specializes in digital marketing and B2B content for small businesses and entrepreneurs. When not writing or editing, she can be found searching used bookstores and watching the penguins at the San Diego Zoo.

Jimdo Alternatives

The best free plan with the most features
Read Review
Delightfully simple and easy to use
Read Review
Professionally designed templates
Read Review
GoDaddy Website Builder
Simple building process, even for shops
Read Review