Esme Mazzeo

Esme Mazzeo

Esme Mazzeo is a journalist, essayist, and social media enthusiast from NY. She believes in the power the internet has to connect, inspire, and empower business owners. She also believes chocolate and peanut butter makes any day better.
All (21) Reviews (2) Posts (19)

Reviews

Mailjet

Mailjet is an email marketing service that offers businesses an easy way to send out newsletters and other mass emails to up to 900,000 customers. With an easy-to-use drag-and-drop system to design emails and data analytics available, any company, no matter the size, can use Mailjet to help reach and sell to more people.

4.1
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MailerLite

MailerLite sets itself apart from other email marketing services with a unique pricing plan and effective customer service. It bolsters small-business growth by supporting 40+ apps to help entrepreneurs get things done quickly, and provides a quick way to build landing pages. MailerLite’s campaign editor features unique tools to help users create unique designs that will...

4.0
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Blog Posts

4 A/B Tests to Increase Your Email Campaign’s Click-Through Rate

Email marketing is a powerful way to teach both new and returning customers on a regular basis, while keeping them excited about your products and services. However, an email is pointless if it doesn’t entice people to click through to your website and make a purchase. If your click-through rates (CTRs) are low or stagnant, that’s a good sign that you need to run one or more...

4.3
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How to Start a Blog — Step-By-Step Instructions

Everyone knows what a blog is, but not everyone knows how to create a successful one. If you’re a blogger wannabe who’s intimidated by all the technicalities required to get a popular blog up online, fret not. With the right tools, the process is much simpler than you might think. And your efforts will be worth it. If your blog will be mostly for personal use (e.g.,...

4.8
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How to Use a Mood Board to Visualize Your Brand Identity

Even though your brand identity might sound like the “fun” part of the job, it’s critical to creating a strong and recognizable business. And it goes beyond just visuals. Your brand identity includes your brand’s personality as well as its aesthetics. For example, is your brand silly or serious? Formal or casual? Modern or classic? By first clearly defining your visual...

4.0
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10 Best Free Photo Editing Programs (+3 Paid)

Images are an essential part of most marketing and digital content. But, whether you take your own photos or rely on stock for your business needs, never neglect to edit. Unless you’re in the photography or design business, there is no need to pay for extensive editing software. All of the free services on this list allow you to edit the basic elements of a photo, such as...

3.9
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How to Build a Freelance Portfolio to Show Off Your Best Work

Portfolios are essential for any freelancer. When done well, they tell potential clients what you’re capable of by displaying your work up close. “Show, don’t tell” is a basic rule of storytelling. Where your profile can be a place to “tell,” your portfolio is an opportunity to “show.” A well-rounded portfolio will: Provide concrete examples of past work Showcase...

4.8
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13 Podcasts Small Businesses Should Listen To (UPDATED)

The internet has made sharing knowledge as easy as pressing a few buttons. Thanks to podcasts, a quick upload/download exchange is all that needs to happen for someone to get a business degree. Not the piece of paper, but the knowledge; and that’s what counts. There are countless audio episodes available online related to small businesses. We know it can be overwhelming to...

4.0
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13 TED Talks that Will Make You Better at Business

Based on the TED founding principle, there is one qualification to being a speaker at a conference: having an idea worth spreading. The company was founded in 1984, but has seen a surge of popularity in recent years. TED talks are free to distribute and pretty short (about 12 minutes on average), which is key to their popularity in the digital age. The following videos are...

4.0
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AI Logo Design Battle — Tailor Brands vs Looka

Please note that Logojoy has now rebranded themselves as Looka. You can read the new, updated review here. When you need to design a quick logo on a limited budget, you might be surprised at how many options you have. There are numerous logo design services that say they can help you design the perfect logo for your business. So how do you choose? You have to compare...

4.7
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What Are the Best Facebook Video Specs in 2021

You have a great idea for a Facebook video. You have the concept and the logistics all planned out. But you aren’t ready to start filming just yet: your Facebook video will perform its best only if it’s been created exclusively for Facebook. This means making sure all your video specs are correct. Don’t worry, we’ve got you covered! We’ll share the most optimal specs and...

3.9
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12 Best FREE Tools to Create Infographics (2021 Comparison)

With a wide range of free online infographic tools available, there’s no excuse for presenting dull and lifeless information to your customers and stakeholders. Obviously the nature and frequency of each company’s needs will vary, but that’s no problem, as each available tool comes with its own unique features, specialities, and interface. We did the hard work for you and...

3.9
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Seeing Red — What a Red Logo Says About a Brand

Your logo’s color may seem like a small detail, but in business, every little decision matters. Colors are more than just pretty; they’re actually powerful, able to inspire your customers to act and feel certain ways. In fact, there’s a whole field of psychology dedicated to understanding what colors mean. Ever wonder why the Wendy’s logo is red? Does Target’s logo color...

4.5
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7 Biggest Mistakes You Can Make Designing a Logo

Your logo is a visual representation of your brand and business. And often, it’s the first thing people know about your company before they decide to use your products or services. In fact, it takes only seconds for consumers to form an opinion of a brand based on its logo alone. So, what your logo looks like is crucial, because as with anything, first impressions matter. A...

4.5
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10 Absolute Best Websites to Find Free Fonts in 2021

Fonts might seem like a relatively small element of business promotion, but they are an important piece of a brand’s visual identity. The font that you choose says something about your brand’s personality to your audience: Are you classic or modern? Serious or fun-loving? Is your brand loud and bold, or more quiet and subdued? These are important questions that you should...

4.5
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9 Entrepreneurs You Need to Be Following Online

Entrepreneurs need to support each other, and in today’s social media driven world, that means following one another. Especially if you are new to the business world, following other business owners can inspire you, motivate you, and often provide you with solutions to your most pressing problems. #1: Ali Brown Ali Brown is a business coach and the host of the Glambition...

4.3
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When Is it Time to Change Your Company Logo?

A logo is like a company’s uniform. It’s how a business presents itself to the outside world. As time goes by, uniforms need to change to meet different needs. The same is true for a logo. Don’t underestimate the power a logo has to sell a product. As your company grows, you may need to redesign your logo — don’t let it gather dust. Committing to a Logo Change A logo change...

4.0
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