Planning before spending money is pivotal to the success of any business, let alone a website. As you travel down the path of building your site, researching the market and planning your website architecture in advance are an important part of preparation.
In this section we will discuss various aspects of research and preparation you must undertake in order to prepare the grounds for going online.
The section begins with the crucial aspect of competitor research, which will get you acquainted with the market niche you will be entering, as well as give you ideas on how your website should be laid out. You will learn what to notice about your competitors as well as how to gather and organize the data you collect.
In the chapter about keyword research, we will introduce the concept of keywords and how important they are to your online visibility. We will also take you through a step by step guide on how to utilize the Google Adsense Keyword Tool.
Lastly, we will review some key concepts about planning your site’s architecture for easy access to content, as well as for future reference to the design and content stage of building your site.
At the end of this section, you will gain skills on how to use various research techniques as well as plan out a website and have a complete blueprint of your first site.