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9 Best Political Campaign Logos and How to Make Your Own [2019]

Andrea Schlottman
Andrea Schlottman
September 16, 2019
46

Political campaign logo design is always tricky. These logos must be powerful but never aggressive. Patriotic but never exclusionary. Unique and creative but still approachable and relatable. Forget the actual election⁠ – achieving this delicate balance is a feat of its own! So check out some of the best logo designs or jump down now to follow the step-by-step guide to create your own political campaign logo. May the best (design) candidate win.

Want more inspiration? See a collection of famous political campaign logos below.

9 Best Political Campaign Logos

9 Best Political Campaign Logos and How to Make Your Own [2019]

 Logo by adamrossus
(hire Adam Rossus for $90)

 

Political campaign logo - Unite Victoria Party

Logo by AD Designstar
from DesignCrowd

 

Political campaign logo - You Petition

Logo by DIME-LOW MEDIA
from 99designs

 

Political campaign logo - Andrew Bauer

Logo by rigen94
(hire Rigen for $5)

Political campaign logo - Chris for Denver

Logo by arniarts
(hire ArniArts for $10

Political campaign logo - Carlos Carrascal

Logo by Robert Oavila
from 99designs

Political campaign logo - David Woods

Logo by Agarzaro
from DesignCrowd

Political campaign logo - Erich Spessard

Logo by Transformed Design Inc.
from 99designs

Political campaign logo - Adesso

Logo by i s o m e r
from 99designs

If you need a campaign logo but don’t know where to start, try a DIY political campaign logo maker like Looka (click here to read the full review). Through its helpful wizard tool and AI-powered technology, this website walks you through the logo design process step by step.

If you’d like to see how it’s done, watch the video below:

Here’s how to use Looka to make a campaign logo of your own.

1. Enter your campaign name.

Go to the Looka homepage and type in the name of your party, candidate, initiative, or organization. Then click Get started.

Looka homepage screenshot

2. Enter your industry.

Start typing, then select the most relevant industry that pops up: Politics, Political Party, Organization, or Non Profit.

Looka screenshot - type of business

3. Choose five logos you like.

Next, you’ll help train the AI by selecting five or more logos that speak to you. If you love it, click it!

Looka screenshot - pick your favorite logos

4. Select your colors.

Now choose two broad color schemes you like, or you can skip this step. On the following page, refine your choice by selecting three more-specific color palettes. You’re free to skip this as well if you’d rather have the AI make the decision.

Looka screenshot - select color styles

Expert Tip: Color is the most conventional way for political candidates to express their party/national identification. Unless you have a particular reason to do otherwise, it’s best to stick with the color schemes that voters expect: red, white, and blue for US elections, green for green parties and/or agricultural initiatives, red for social/labor, and so on.
This step is optional, but if you have a slogan you’d like to display as part of your campaign logo design, type it here.
Looka screenshot - enter company name
Expert Tip: Just because you have a campaign slogan doesn’t mean that you need to include it on your logo. I recommend starting with the slogan and then testing how the logo looks without it. Sometimes slogans enhance a design, and sometimes they just compete for attention.

6. Choose symbols.

Type in a search term or choose from the related word cloud. You can select up to five symbols now, but you can always edit them later.

Looka screenshot - Add symbols

7. Sign in to view your logos.

Now you’re ready to take a look at the AI-generated logos. If you don’t have an account, you’ll first need to make one to continue.

Looka screenshot - signup screen

8. Customize to perfection.

Choose any of Looka’s generated logos and jump into the editing tools to customize the text, colors, alignment, layout, symbols, and more. You can even edit one logo, save it, then work on another.

Looka logo editor screenshot

Expert Tip: While you have fun customizing, make sure that you never lose sight of what your logo will be used for. If it’s a political campaign logo for an individual candidate (say, a local judge), you should make the candidate’s name the largest design element. After all, that’s the only part voters must remember when election day comes.

9. Purchase and download.

All done customizing? Simply click Buy and then choose your preferred one-time payment option based on the file type(s) and level of support you need.

Now that you know how to use Looka’s campaign logo maker, take a look at some political logos I made for imaginary races. These designs all came from the same Looka session – with some very different design edits.

Political campaign logo, Nora Patterson - made with LookaPolitical campaign logo, Climate Change Action Party - made with Looka
Political campaign logo, Andrew Smith - made with LookaPolitical campaign logo, Party for Reason - made with Looka

Looka Alternatives

Want to test the DIY logo design waters? To explore your options before jumping into Looka, check out these other online tools:

  • If you want to use your logo online or on another digital platform, Renderforest is a good choice. It’s also a DIY political campaign logo maker, but you get the option to animate your logo for digital displays.
  • Maybe you need a website to go along with your new political campaign logo. Wix Logo Maker is a great two-in-one platform. (If you’re thinking of building a website, don’t miss our in-depth Wix review.)
  • Looking to get your logo into the hands of voters quickly? Try out LogoMaker to design your logo and have it printed on marketing materials like pens, magnets, and brochures.

Prefer to Have Your Political Campaign Logo Created by a Designer?

Whether you’re running for office yourself or managing someone else’s campaign, it’s not hard to see why you might want a professional to create campaign logo designs for you. If so, try out DesignCrowd (click here to read the full review).

How to Use DesignCrowd

DesignCrowd works through “contests,” which are available at various deadlines and price points. As a client, you’ll fill out a creative brief, set your budget, and publish your contest. Then you simply wait for logo design submissions to roll in.

Because DesignCrowd works as a middleman between designers and clients, the quality of designers can vary. To assure high-quality submissions, you may want to invite specific designers with impressive portfolios, increase your contest’s winning prize amount, or opt for the Top Designer add-on (for a fee).

Once you’ve chosen the winning political campaign logo, you’ll work with that designer for final revisions. Upon payment, you’ll receive your logo in all the file types you’ll need: JPEG, PNG, EPS, and original vector files.

Benefits of DesignCrowd

  • Set your own your deadline and budget.
  • Review 25–100 logo concepts before committing to one.
  • Communicate with designers for feedback and revisions.
  • Gain full copyright upon final selection.
  • Choose to keep your contest private through an NDA.

If you’d like to weigh your logo design options before posting a contest on DesignCrowd, take a look at Fiverr, where custom campaign logos start at just $5.

Political Campaign Logo Inspiration

Looking for even more ideas for your campaign logo design? Then check these ten top-notch logos for political candidates, parties, and initiatives.

Political campaign logo - Maori Party

Based out of New Zealand, the Maori Party’s logo uses color and shape to instantly identify with its membership. It relies on traditional Maori cultural elements, including powerful black and red colors as well as the “koru” design (i.e., the curled fern in the middle of the O). Because the fern curls over from its neighboring A, it also works to subtly symbolize unity across boundaries.

Political campaign logo - I Like Ike

Taken from Dwight D. Eisenhower’s 1952 US presidential campaign, this logo is a great example of a political campaign logo and slogan combined into one. It uses the traditional color trio of red, white, and blue to instantly evoke the American spirit, while making sure that the largest element is the candidate’s nickname, “IKE.” The logo is simple and bold, with the added boost of a memorable rhyme.

Political campaign logo - Greens Japan

Greens Japan’s logo is bright, simple, and upbeat while clearly expressing a strong environmental focus. The choice of a sunflower, a plant whose face moves to follow the sun, reflects both the beauty of nature and a sense of forward motion. The eco-friendly theme is further strengthened by using green leaves to substitute strokes within the Japanese kanji characters.

Political campaign logo - Barack Obama

Barack Obama’s 2008 presidential campaign logo design is one to remember. It has a flat and modern aesthetic, uses a lighter shade than the traditional deep blue, and does not say his name at all. However, the underlying symbolism is especially smart – using American flag stripes to represent fields, with the center of the O (for “Obama”) forming a rising sun against a bright, hopeful sky.

Political campaign logo - Indian National Congress

The mark of the Indian National Congress, this logo demonstrates how a political campaign logo can be simple yet eye-catching. This logo replaces the Indian tricolor’s original symbol, the eternal wheel of law, with a powerful-looking gesture – alternately viewed as “stop” or as a raised hand. In either case, the logo immediately draws attention and places itself firmly in the Indian national tradition.

Political campaign logo - Cambio Radical

Representing the Cambio Radical Party of Colombia (which translates to “radical change”), this logo makes clever use of type to express its goals. By reversing the R, it not only creates an interesting and memorable shape but also demonstrates how the party is striving for a 180-degree turnaround from the status quo.

EPP logo

The European People’s Party is another example of how effective campaign logo design typically draws upon existing thematic elements. Although it’s just one of many transnational parties, it clearly identifies with the European Union through its use of EU yellow and blue, as well as the stars from the EU flag. Its rounded font mirrors the curved heart shape to keep the logo friendly and approachable.

Political campaign logo - AllSides

An organization that encourages balanced political discourse, AllSides’ mission is perfectly captured in this logo, made of three conversation bubbles arranged into a symbol of equal chance: a die. The logo also cleverly incorporates blue and red (to symbolize both US political parties) along with purple, a color made by mixing blue and red together.

Political campaign logo - Socialdemokraterna

In a country known for modern design, the Swedish Social Democratic Party logo doesn’t disappoint. It has taken the century-long traditional symbol of socialism, the red rose, and abstracted it into something fresh and contemporary. The shape is open to multiple interpretations, reflecting a sense of flexibility and change while staying rooted in the party’s original values.

Political campaign logo - Kamala Harris

This controversial logo rejects traditional colors and recalls the campaign logo design of Shirley Chisholm, a 1970s trailblazer for women and people of color. While the logo isn’t perfect, I do like its unique color palette and incorporation of a tagline – especially where “people” is equal in size to “Kamala Harris.” The ability to switch up the tagline’s words adds extra versatility to the logo.

*Website Planet is not affiliated with any of the political candidates above.

Ready to Start Your Campaign Logo Design?

In a world where many campaign logos are full of stock imagery and low-effort color schemes, you have an opportunity to stand out with a higher-quality design. Remember: the best political campaign logos don’t just incorporate existing themes but add to them in some unique way.

Think about it like this: Even though we made no real effort to evaluate the policy platforms of the candidates and/or parties above, we were still able to draw out many of their goals and priorities – just by taking a closer look at their campaign logos.

So take that lesson to heart as you create campaign logo designs for yourself. With online tools like Looka or DesignCrowd, you can keep revising and perfecting your logo until it’s ready to win over voters with its thoughtful use of color, shape, and type.

Don’t miss our full list of the best logo design services.

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