9 Best Political Campaign Logos and How to Get One for Free [2024]

This step is optional, but if you have a slogan you’d like to display as part of your campaign logo design, type it here.

6. Choose symbols.

Type in a search term or choose from the related word cloud. You can select up to five symbols now, but you can always edit them later.

7. Sign in to view your logos.

Now you’re ready to take a look at the AI-generated logos. If you don’t have an account, you’ll first need to make one to continue.

8. Customize to perfection.

Choose any of Looka’s generated logos and jump into the editing tools to customize the text, colors, alignment, layout, symbols, and more. You can even edit one logo, save it, then work on another.

9. Purchase and download.

Are you finished with your customization? Just click on Buy, and then select the one-time payment option that suits your requirements for file type(s) and level of support.

Now that you know how to use Looka’s campaign logo maker, take a look at some political logos I made for imaginary races. These designs all came from the same Looka session – with some very different design edits.

Looka Alternatives

Want to test the DIY logo design waters? To explore your options before jumping into Looka, check out these other online tools:

• If you want to use your logo online or on another digital platform, Renderforest is a good choice. It’s also a DIY political campaign logo maker, but you get the option to animate your logo for digital displays.
• Maybe you need a website to go along with your new political campaign logo. Wix Logo Maker is a great two-in-one platform. (If you’re thinking of building a website, don’t miss our in-depth Wix review.)
• Looking to get your logo into the hands of voters quickly? Try out LogoMaker to design your logo and have it printed on marketing materials like pens, magnets, and brochures.

Political Campaign Logo Inspiration

Looking for even more ideas for your campaign logo design? Then check these ten top-notch logos for political candidates, parties, and initiatives.

Based out of New Zealand, the Maori Party’s logo uses color and shape to instantly identify with its membership. It relies on traditional Maori cultural elements, including powerful black and red colors as well as the “koru” design (i.e., the curled fern in the middle of the O). Because the fern curls over from its neighboring A, it also works to subtly symbolize unity across boundaries.

Taken from Dwight D. Eisenhower’s 1952 US presidential campaign, this logo is a great example of a political campaign logo and slogan combined into one. It uses the traditional color trio of red, white, and blue to instantly evoke the American spirit, while making sure that the largest element is the candidate’s nickname, “IKE.” The logo is simple and bold, with the added boost of a memorable rhyme.

Greens Japan’s logo is bright, simple, and upbeat while clearly expressing a strong environmental focus. The choice of a sunflower, a plant whose face moves to follow the sun, reflects both the beauty of nature and a sense of forward motion. The eco-friendly theme is further strengthened by using green leaves to substitute strokes within the Japanese kanji characters.

Barack Obama’s 2008 presidential campaign logo design is one to remember. It has a flat and modern aesthetic, uses a lighter shade than the traditional deep blue, and does not say his name at all. However, the underlying symbolism is especially smart – using American flag stripes to represent fields, with the center of the O (for “Obama”) forming a rising sun against a bright, hopeful sky.

The mark of the Indian National Congress, this logo demonstrates how a political campaign logo can be simple yet eye-catching. This logo replaces the Indian tricolor’s original symbol, the eternal wheel of law, with a powerful-looking gesture – alternately viewed as “stop” or as a raised hand. In either case, the logo immediately draws attention and places itself firmly in the Indian national tradition.

Representing the Cambio Radical Party of Colombia (which translates to “radical change”), this logo makes clever use of type to express its goals. By reversing the R, it not only creates an interesting and memorable shape but also demonstrates how the party is striving for a 180-degree turnaround from the status quo.

The European People’s Party is another example of how effective campaign logo design typically draws upon existing thematic elements. Although it’s just one of many transnational parties, it clearly identifies with the European Union through its use of EU yellow and blue, as well as the stars from the EU flag. Its rounded font mirrors the curved heart shape to keep the logo friendly and approachable.

An organization that encourages balanced political discourse, AllSides’ mission is perfectly captured in this logo, made of three conversation bubbles arranged into a symbol of equal chance: a die. The logo also cleverly incorporates blue and red (to symbolize both US political parties) along with purple, a color made by mixing blue and red together.

In a country known for modern design, the Swedish Social Democratic Party logo doesn’t disappoint. It has taken the century-long traditional symbol of socialism, the red rose, and abstracted it into something fresh and contemporary. The shape is open to multiple interpretations, reflecting a sense of flexibility and change while staying rooted in the party’s original values.

This controversial logo rejects traditional colors and recalls the campaign logo design of Shirley Chisholm, a 1970s trailblazer for women and people of color. While the logo isn’t perfect, I do like its unique color palette and incorporation of a tagline – especially where “people” is equal in size to “Kamala Harris.” The ability to switch up the tagline’s words adds extra versatility to the logo.

*Website Planet is not affiliated with any of the political candidates above.

Ready to Start Your Campaign Logo Design?

In a world where many campaign logos are full of stock imagery and low-effort color schemes, you have an opportunity to stand out with a higher-quality design. Remember: the best political campaign logos don’t just incorporate existing themes but add to them in some unique way.

Think about it like this: Even though we made no real effort to evaluate the policy platforms of the candidates and/or parties above, we were still able to draw out many of their goals and priorities – just by taking a closer look at their campaign logos.

So take that lesson to heart as you send a designer your brief or create your own logo design. With an online tool like Looka, you can keep revising and perfecting your logo until it’s ready to win over voters with its thoughtful use of color, shape, and type. Even better, you can just hire a designer on Fiverr and tell them exactly what you want.

Don’t miss our full list of the best logo design services.