WordPress is a great platform, but it might not be for you.
Maybe you find its steep learning curve overwhelming. Customizing your site isn’t intuitive, and you always need to stay on top of updates for security reasons.
Or maybe you’re trying to create an e-commerce site. While you can always use a plugin, you’d need some technical knowledge to find the best option, and then configure it to fit your business.
Many other website builders can help you easily build a site, and they can even be quite affordable (in some cases, they’re even free). You just need to choose the right one for your website.
You don’t want to invest your time and money only to discover that your website builder doesn’t have all the features you need.
As a marketer and amateur web developer, I’ve tried almost every website builder out there. I’m going to share with you the five website builders I think are the absolute best alternatives to WordPress.
WordPress Alternatives – Our Top Picks:
- Wix – Professionally-designed templates with flexible customization options
- SITE123 – So easy to use, you can get your site up in minutes
- GoDaddy – E-commerce features and easy integration with Facebook
- Weebly – An intuitive platform with e-commerce abilities and built-in analytics
- Jimdo – Lets you choose between its drag-and-drop builder and a quick AI wizard
What We Look For in the Best Alternatives to WordPress
- Simplicity. It should be easy to quickly create a website and edit it without needing to code. The builders here all have a drag-and-drop (or point-and-click) interface that allows you to add and edit parts of a page in seconds with your mouse.
- Support. Without a huge community to help you (like WordPress has), there’s a good chance you’ll need help when building your website. At a minimum, all these tools have a solid knowledge base, and many offer additional tech support if you get overwhelmed.
- High-quality templates. Of course, forgoing WordPress doesn’t have to mean forgoing attractive themes. These alternatives can still give you a beautiful website.
- Affordable pricing. WordPress is fairly cheap to host, so we looked for alternatives with a similar cost. These website builders are all reasonably priced for a small business. Many have free plans that are suitable for hobby websites.
1. Wix – The Most Versatile Website Builder for Small Businesses
Wix is one of the most popular website builders, and it’s been designed to be as versatile as possible.
It will allow you to quickly create any type of website — no coding necessary.
One unique aspect of Wix is that it offers two site builders. The classic Wix builder gives you control of almost everything. It’s what most small businesses will need to use.
The second site builder is a new one powered by artificial intelligence (more on that below). It uses a new, modern site editor that’s simplified to include only the most important functionality, so it’s much easier to use. If you don’t care too much about customization, or are overwhelmed by the classic builder, it’s a good alternative.
You can use either one of these builders even on the free plan.
- ADI (Artificial Design Intelligence). This tool gives you a beginner-friendly way to create and edit your website. All you have to do is answer a few questions about how you want your site to look and what features it should have. In a few seconds, you’ll have an attractive site, which you can then edit.
- Over 500 Templates. Wix has the largest collection of templates of any website builder on this list, all divided into specific categories (e.g., photography, restaurants, travel, etc.). To view them without having to sign up first, go to the Wix homepage and click the Templates link on the top navigation bar.
- Extensive App Market to extend functionality. Wix has over 250 apps you can select from if the core site editor is missing functionality you need. This includes features like adding a forum or creating custom forms for your website.
- Basic email marketing. While it can’t quite compete against dedicated email marketing tools like Constant Contact or GetResponse (which have advanced automation features), Wix does let you collect email addresses of visitors and send them emails and send them basic autoresponders. If that’s not enough, you can also easily integrate any major third-party email marketing tool with Wix.
- Extensive knowledge base. Wix not only has one of the best knowledge bases I’ve seen, but it’s also available in many languages (English, Spanish, Portuguese, French, German, Italian, Russian, Japanese, and Korean).
|Free plan available?||Yes, but with limited features and Wix branding|
|Built-in analytics?||Yes, but only with a paid plan|
|Can you sell products?||Yes, but only with a paid plan|
|Customer support channels|
If you’re interested in learning more about Wix, read our expert Wix review.
2. SITE123 – 3 Simple Steps to Building Your Website
Even if you have absolutely zero experience with websites, SITE123 can help you get a website up and running within minutes.
It’s the most versatile overall website builder. Aside from your typical business websites, you can also create sites for other purposes like events and local communities, all with the free plan.
Note that because the emphasis is on simplicity, you won’t have quite as much flexibility as other website builders offer. If you see enough websites built by SITE123, you’ll notice they mostly have a similar layout.
To view SITE123’s template library without having to sign up, go to the SITE123 homepage, scroll down to the very bottom, and click the Website Templates link.
- Simple site setup. The entire process of setting up a website takes three quick steps where you answer simple questions. SITE123 takes your answers from these questions and creates a website it thinks you’ll be happy with (spoiler: it does a good job!).
- Pre-picked color patterns. Finding an attractive color scheme can be difficult. Fortunately, SITE123 gives you good color scheme options. When you pick one, your website will be automatically updated with it.
- Multiple language support. It takes only a few seconds to change your website’s language in the settings section. SITE123 will translate as much of your site to that language as possible. Look, I was able to change my website to Korean!
- Basic store functionality. The website builder works great for getting started with selling products. It’s very easy to add products and collect payments.
|Free plan available?||Yes, but with SITE123 branding|
|Built-in analytics?||No, but you can integrate Google Analytics.|
|Can you sell products?||Yes, on paid plans.|
|Customer support channels||Live chat (24/7)|
Want to learn more about SITE123? Check out our expert SITE123 review.
Even though I’m not a huge fan of GoDaddy’s hosting services, I think it does a great job of marketing a business. GoDaddy is the most well-known web host there is, and it’s where a lot of WordPress sites are hosted.
But for customers who don’t want to host a WordPress site, GoDaddy offers the GoCentral website builder, which includes a lot of marketing features for small businesses.
If you’re overwhelmed by the whole thought of creating a website, social profiles, and email marketing, GoDaddy’s GoCentral is a simple solution that combines them all.
GoCentral doesn’t have a forever-free plan, but you do get a 30-day free trial.
- Extremely basic editor. There aren’t as many options to modify the pages on your website as there are on other builders on this list. That’s a good thing if a lot of options overwhelms you. However, it can be frustrating if you want to modify something specific but can’t (e.g., changing the spacing in between sections).
- Automatic Facebook page. One of the marketing features is that the website builder will automatically create a Facebook page for you. You can share content directly from your website to your page.
- Google My Business (GMB) integration. The site builder automates most of the process of creating a GMB profile, which will help your business be found on Google Maps and in search results.
- Online store features. If you’re in e-commerce, you can upgrade to the “Online Store” plan to add inventory and sell products on your website. You’ll be able to accept credit card payments, PayPal, and Apple Pay.
- Simple email marketing. If you purchase the Business Plus plan, one of the three main sections of your account is dedicated to email marketing. It contains tools to create subscriber lists and send emails to those subscribers.
|Free plan available?||No, but 30-day free trial is available|
|Built-in analytics?||No, but you can install Google Analytics.|
|Can you sell products?||Yes, on the “Online Store” plan (most expensive one)|
|Customer support channels|
For more info about GoDaddy, you can read our expert GoDaddy review.
Many website builders offer online store functionality on certain plans, but Weebly is the only popular website builder on this list that explicitly focuses on helping e-commerce businesses build websites.
It has the most intuitive online store setup and management I’ve come across, and it lets you sell all types of products (e.g., digital, physical, services, etc.).
One thing to keep in mind is that unless you purchase the “Business” plan, you’ll pay a 3% Weebly transaction fee.
The free plan doesn’t come with e-commerce features, but it can be enough if you just need to build a very basic site.
- Simple drag-and-drop editor. Most website editors let you change a page by clicking an “add section” button at the edge of any section. Personally, I find it faster to just drop in elements wherever I see fit. Weebly has a smooth editor that’s more intuitive than other editors that require at least a few clicks to add a new element.
- Over 330 apps. As I mentioned, the site editor is fairly simple, as it focuses on basic elements. However, if you need more functionality for your website, there are hundreds of apps you can choose from. You can add Facebook live chat, create a membership website, or create product shipping labels, for example.
- Built-in traffic analytics. While you can install Google Analytics, you can also just use Weebly’s built-in reporting. It’s a simple, easy-to-understand way to see how many people viewed your website, what pages they saw, and where they came from (e.g., Google, referring sites).
- Simple store setup. While Weebly offers the most for e-commerce businesses in my opinion, it’s also arguably the simplest to set up. Clicking on the “store” link on the top menu of the website editor brings up an intuitive store panel where you can add store products, inventory, coupons, and much more.
- Product filters. Weebly lets visitors search and filter product results, making it great for e-commerce websites that have a large inventory of products. Other website builders offer similar features, but none look as good or offer as many filter options.
|Free plan available?||Yes, but with limited store features and Weebly branding|
|Can you sell products?||Yes, on most paid plans|
|Customer support channels|
Read our expert Weebly review to find out more about Weebly.
Like Wix’s ADI, Jimdo also uses artificial intelligence to create a customized website for you in minutes.
If you just want a simple e-commerce store, Jimdo has a handful of features that make it a great WordPress alternative.
Jimdo’s biggest weakness is that you have limited control over your website’s layout if you’re unhappy with what the AI came up with.
There are only 15 base templates to choose from (most aren’t great-looking), and your only option is to pick a layout variation (hundreds to choose from) to modify it. It takes a lot of time to apply and test each layout to find one you like, and there’s no way to quickly preview the one you’ve chosen.
If you’re not sure if Jimdo is right for you, you can always sign up for the free plan and test it risk-free.
- Simple store management. The store editor has a clear “store” option, and clicking it will bring up an intuitive store management panel. You can add inventory, keep track of orders, and change settings like shipping costs.
- No sales fees. None of Jimdo’s plans charge any fees on sales you make. Contrast this to other store builders like Weebly, which offers 0% fees only on its most expensive plan. This makes Jimdo better for small, low-volume stores.
- Social media integration. If you already have Facebook or Google profiles for your business, Jimdo will pull in as much data from there as possible, including photos and your business hours. These will be added to your website automatically, saving you time.
- Mobile website analytics. You can download an app called Jimdo Boost to see your website’s traffic on the go. It’s fairly detailed, showing you where your visitors came from, what pages they visited, and more.
|Free plan available?||Yes, but with limited features and ads put on your website|
|Can you sell products?||Yes, on “Ecommerce” or “Unlimited” paid plans|
|Customer support channels||Email (Mon-Fri 9am-6pm CET)|
To learn more about Jimdo, read our expert Jimdo review.
Which Is the Best WordPress Alternative for You?
Each of these website builders has its own strengths and weaknesses.
All of these five tools cost a similar amount per month, so that’s not usually going to be a deciding factor.
Finally, here’s a summary table that compares the five best WordPress alternatives:
|Alternative||Best for…||Best Features||Overall Ease of Use|
|Wix||Any small business||High|
|GoDaddy||Small businesses that want to manage their online marketing alongside their website||Medium|
|Weebly||Medium-to-large online stores||High|
|SITE123||Quickly creating websites for events (whether one-off or annual)||Medium|
|Jimdo||Small online stores||Medium|