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10 Best (REALLY FREE) Landing Page Builders in 2024

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Andrés Gánem Andrés GánemLanding Page Expert February 29, 2024
February 29, 2024

Let’s face it, most free landing page solutions out there aren’t very good. You don’t want to invest time or money in a marketing campaign only to find out your landing page doesn’t produce adequate results.

That’s why I tested all the major landing page builders on the market. I built a real landing page with each one to check their conversion potential. I’ll tell you which builders I found to be the most efficient and which ones you should avoid.

On my list, I’ve included a few dedicated landing page tools as well, along with some all-in-one marketing platforms. You’ll see a few paid options, too, because I found some that were too good not to share – and you can try all of them risk-free.

You’ll also find a few builders typically used for full websites. This may seem surprising – but in my tests, I found them to be great for landing pages as well. One major plus is that you can use them for free, unlike dedicated landing page builders that usually come at a premium.

Wix, my top recommendation, has a great free plan that includes lots of landing page templates designed for conversion. They’re all super easy to customize and come with Wix’s powerful marketing, SEO optimization, and analytics tools.

Short on Time? These Are the Best Free Landing Page Builders in 2024

  1. Wix – Complete design freedom over your landing page for free.
  2. SITE123 – Straightforward landing page creation.
  3. Squarespace – Great for striking landing pages with many marketing integrations.

See 7 More Great Options | Comparison Table

What We Look For in the Best Landing Page Builders

To create this list, I focused on landing page builders with the following qualities:
  • Ease of use. Building a landing page should be a relatively painless process. While some tools on this list are more intuitive than others, they are all fairly simple.
  • Plenty of customization options. Your landing page needs to match your brand, and these builders offer lots of customization options to change fonts and colors, upload your own content and images, and much more.
  • Built-in analytics. You’ll want to track your data to measure success and make changes for future campaigns. These builders all have analytics tools available.
  • Email & social media marketing integrations. A good landing page builder makes it simple to incorporate your landing page into whatever channel(s) your campaign is active on. This could be through built-in tools or integrations with common third-party marketing tools.
  • Optimization for maximum conversion rate. The best landing page builders offer templates or tutorials that will help you build a high-converting landing page.

Best Free Website Builders for Landing Pages

Surprised to see me suggesting website builders to create a free landing page? Allow me to convince you that these are a good option.

In my research and testing for this article, I found that website builders were far easier to use than dedicated landing page builders. There’s less of a learning curve and you can have your landing page set up in no time. Although they’re simpler, you’ll still have everything you need to customize your landing page and track the success of your marketing campaign on the free plan.

Not only that, but these website builders have free plans you can use for as long as you like, to create as many landing pages as you like. This isn’t the case with dedicated landing page builders, which will usually limit what you can do for free.

If you want more advanced, specialized landing page features and you don’t mind paying a bit, I cover my favorite options in a later section.

Wix Landing Page Example
It was super easy to customize my Wix landing page. Hover for more.
Thanks to its intuitive drag-and-drop editor, widget variety, style editing tools, and over 900 templates (many specifically created for landing pages), Wix offers more creative freedom than any other builder in the market. That makes it the best option if you want full control over your landing page’s presentation.

There are built-in tools for both email marketing and social media, allowing you to design your emails and social posts within the Wix framework. You can then connect your relevant accounts to put them into action.

The free plan is pretty robust, with access to all the integrations and analytics you might need. However, you’ll be stuck with a Wix subdomain and Wix branding on your page if you stay on the free plan, which is an important consideration.

wix logo alt 2

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Features

  • Marketing integrations. Wix integrates with virtually every major marketing tool, including MailChimp, Hubspot, Facebook, and Google Ads.
  • Advanced analytics. Wix Analytics gives you access to valuable data about traffic, visitor behavior, and lead capture (by channel), plus suggestions to improve conversion. Get even more useful data when you connect Google Tag Manager, Facebook Pixel, Crazy Egg, or Hotjar to Wix Analytics.
  • Professional video tools. You can entice visitors to view your landing page with promo videos, product demos, and video-enhanced social media posts you create with the Wix Video Maker.
  • Pre-built elements. Wix offers dozens of visual and text elements you can add to your landing page with a click, from call-to-action buttons to contact forms. Dynamic effects, including custom animations and transitions, add visual interest and keep visitors engaged.
For more information on Wix, check out our in-depth review.

Type of Builder Website builder
Biggest Value-Add for the Free Plan Built-in email, social marketing tools, and analytics
When To Upgrade to a Paid Plan When you need a custom domain name
Starting Price of Paid Plan $16.00 per month

SITE123 Landing Page Example
My SITE123 landing page includes jump links to navigate to different parts of the page
Since SITE123 specializes in single-page websites, it’s a great tool to use as a landing page builder. It’s easy to add jump links to different parts of the page, so your visitors don’t have to scroll to see the information they’re looking for. Your page can be as long and detailed as you want, but you can also keep it simple.

The editor itself is very easy to use. Even if this is your first time building a landing page, you can get online in just a few minutes. However, this simplicity does mean you don’t get as many customization options as you’ll find on Wix, or some of the other landing page builders on this list.

That’s not to say you can’t create a unique website. You’ll be able to customize colors and fonts and choose pre-designed content blocks and easily add them to your page. You can also add and modify elements like buttons, create lead-generation mailing list signups with “Promo” pages, and use contact form templates geared to a variety of marketing goals.

SITE123 is a strong contender if you’re a blogger or marketer who needs a simple, straightforward landing page builder.

site123 logo alt 2

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Features

  • Custom signup forms. It’s easy to create a personalized newsletter or other signup form to gather leads with goal-specific form templates. You can also set up custom auto-reply messages that are triggered when visitors submit a contact form.
  • App integrations. While SITE123’s app marketplace is on the smaller side, you’ll find plenty of helpful marketing and analytics tools, including Hotjar and Google Analytics. To access the app marketplace, you’ll need to upgrade to a paid plan.
  • Click-to-call phone buttons. The easier it is for visitors to contact you, the more likely they are to act. Built-in buttons on SITE123 landing page templates allow visitors to automatically dial your number, a great feature for mobile users.
  • Multilingual landing pages. You can design a landing page that visitors can view in their preferred language, making it easier to connect with diverse communities and international visitors.
Our in-depth SITE123 review has more details.

Type of Builder Website builder
Biggest Value-Add for the Free Plan Easy-to-add jump links
When To Upgrade to a Paid Plan If you need dedicated analytics or integrations
Starting Price of Paid Plan $12.80 per month

Squarespace Landing Page Example
Squarespace helped me create an incredible landing page in minutes
Squarespace is the best builder for creating visually stunning sites with ease. Squarespace offers a stunning selection of over 140 professionally designed templates made to catch the eye. Squarespace’s Fluid Engine gives you creative freedom while maintaining visual consistency, making each template distinctly yours.

If you prefer to take control yourself, Squarespace also lets you create your own template with Squarespace Blueprint. All you need to do is point out the function of your site, choose the right structure for it, and let Squarespace do the rest.

Whichever option you choose, Squarespace makes it easy to rearrange and add new blocks, sections, and functionalities to your page to help you maximize conversions.

squarespace logo alt 2 1 1

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Features

  • Robust marketing tools. Marketing is a Squarespace strong suit, thanks to built-in tools and third-party integrations. You can easily launch a newsletter, sell digital and physical products, and do it all from a single, centralized platform.
  • Advanced SEO and site analytics. Built-in tools help you bring your site to the top of search results and ensure you reach your target audience.
  • Mobile layout optimization. If you may want to fine-tune how your landing page looks on mobile, you can use Fluid Engine’s mobile view to arrange and resize blocks to maximize engagement. Changes won’t be reflected in the desktop view.
  • Scrolling text blocks. You can add visual interest and draw your visitor’s attention to important information or special deals with text that scrolls horizontally across your page in a straight line or up-and-down wave. It’s easy to adjust the speed, add fade effects, and more.
Check out our in-depth Squarespace review.

Type of Builder Website builder
Biggest Value-Add for the Free Plan No free plan but unlimited photo storage on cheapest plan
When To Upgrade to a Paid Plan When you need to make your site public
Starting Price of Paid Plan $16.00 per month

Example of a landing page built with WordPress.com
You can use WordPress blocks to customize your landing page.
The advantage to using WordPress for your landing page is its flexibility and powerful features. Bear in mind though, it can be a more challenging platform for beginners than a builder like Wix.

You can choose from 24 free WordPress themes, including 15 single-page options and several “coming soon” themes that would make a great landing page. You can also start with WordPress’s Blank Canvas theme and build your page from scratch.

Whichever theme you choose, changing your theme’s colors, fonts, and text is easily done with the block editor. You can use blocks to add call-to-action buttons, contact forms, subscription signups, banner images, media, and more.

The free plan of WordPress provides you with a robust array of features for launching your landing page on the internet. By opting for a paid plan upgrade, you gain access to enhanced customization options and functionality. This upgrade entitles you to your very own custom domain name, the ability to utilize thousands of plugins, and priority support, enhancing your overall experience.

Features

  • Block patterns. You can use these pre-built, customizable collections of blocks to quickly build a beautiful layout for your landing page. The Coming Soon block pattern makes a good starting point.
  • Lead generation. If your goal is building a database of qualified leads, WordPress has what it takes. For example, you can add a newsletter sign-up button or a Mailchimp block to encourage visitors to sign up for your mailing list.
  • Free page builder plugins. While the WordPress block editor can be challenging for beginners, you can add free page builder plugins (e.g., Elementor or Beaver Builder) for a more intuitive experience and true drag-and-drop functionality.
  • Social media integrations. WordPress integrates with dozens of social media channels that can help you achieve your marketing goals.
Read our expert WordPress review to learn more.

Type of Builder Website builder
Biggest Value-Add for the Free Plan Built-in newsletter and RSS feed, social sharing, SEO optimization, and analytics
When To Upgrade to a Paid Plan When you need a custom domain name or want to add plugins for additional features and functionality
Starting Price of Paid Plan $4.00 per month

5. IONOS Website Builder: Not Free, but VERY Budget-Friendly

Landing Page built with IONOS
IONOS lets you create high-converting sites on a budget
I’ll be straightforward with you: Not only does IONOS not offer a free plan, it also doesn’t come with any kind of free-trial or money-back guarantee. Why include it in the list then? Because at just $6.00 per month, IONOS is an incredible choice if you’re on a tight budget but willing to spend a little in exchange for quality.

Don’t let the price tag fool you, though. The IONOS website builder is easy to use and offers a complete suite of design functionalities, like powerful AI content generation tools. Additionally, IONOS doesn’t force you to publish your page under an IONOS sub-domain or include any branding.

Though the Starter plan is the cheapest option, the Pro plan isn’t much more expensive. You get a more robust design engine, in-depth analytics tools, and even integrated booking features in exchange for a slight price increase.

Features

  • AI content generation tools. Thanks to IONOS’ AI implementation, you can create appealing, high-converting copy with the click of a button.
  • Professional email included. All IONOS plans include professional email integration to help you keep in touch with your visitors and increase conversions.
  • AI-image generation. On the Pro plan and up, IONOS also offers image-generation tools designed to help you create a strong brand identity.
  • Dedicated support agent. Once you sign up for IONOS, you’ll always get the same support agent, meaning they’ll become familiar with your exact wants and needs as time passes.
Read our expert IONOS review for more details.
Type of Builder Website builder
Biggest Value-Add for the Free Plan AI website builder and professional email
When To Upgrade to a Paid Plan Upgrade to Pro if you’re looking to increase conversions or access more advanced analytic tools
Starting Price $6.00

Dedicated Landing Page Builders

You can create great landing pages with any of the free website builders outlined above, or you can use a dedicated landing page builder to get additional features for your campaigns.

These builders have far more advanced features when it comes to analytics, conversion rate optimization, and promotional tools. Advanced features mean a steeper learning curve, so it will take more time to build a landing page with one of these options, but they’re pretty wonderful tools that are worth knowing about.

There aren’t any fully free plans for these next four entries, but you can get a free trial to test them out and see if they’ll meet your needs.

Example of a landing page built with Leadpages
My Leadpages landing page was built from a conversion-optimized template
The Leadpages editor is on the simpler side, offering options for predesigned sections that you can arrange in your preferred order and then customize a bit further. You can also start from a conversion-rate-optimized landing page template to work even more quickly and guarantee a pleasing design.

Leadpages lets you create and publish an unlimited number of landing pages, route leads to a CRM or email program, and organize pages by campaign or client. A huge selection of widgets lets you add extra features to your pages, like countdown timers and video. Plus you’ll get detailed analytics to track the success of each campaign.

Leadpages had one significant drawback – it occasionally loaded slowly, whether I was updating my landing page, logging in, or waiting for something to save. While it didn’t greatly hinder my progress, it was quite annoying when compared to the impressive performance of the leading builders on this list.

Features

  • Leadmeter technology. Use this built-in tool to analyze your landing page for conversion before you publish. You also get helpful suggestions on how to improve the layout, content, calls-to-action, and more.
  • Useful integrations. Choose from a wide selection of sales, marketing, and social media integrations to add extra functionality to your landing page.
  • Split testing tools. You can run an unlimited number of A/B and multivariant split tests to compare different versions of your landing page and choose the one that’s best optimized for conversion.
  • Lead magnets. You can attach files or links to landing pages so a visitor who completes a form or clicks on a button can immediately access what you’re offering.
Learn more in our in-depth Leadpages review.

Type of Builder Landing Page Builder
Biggest Value-Add of the Free Plan No free plan, but paid plan has lead magnets for automatic delivery of an offer
When to Upgrade to a Paid Plan After 14-day free trial
Starting Price of Paid Plan $37.00 per month

7. Unbounce: AI Tools to Personalize Your Landing Pages

Example landing page built with Unbounce
My Unbounce landing page features a customized contact form layout
At first glance, Unbounce felt super overwhelming: there were tons of fields and customization options, and some of them looked pretty confusing. After a few minutes, however, I got more comfortable with the interface and realized that it actually lends itself really well to very detailed customization. You’ll be able to get any template to perfectly match your brand, so don’t let the first impression intimidate you.

Unbounce has a ton of landing page templates categorized by page goal – think lead generation or e-commerce – and you can get more from ThemeForest if you want even more options. You can browse and preview templates in the same window, so it’s easy to compare all the different options, and the pre-filled template text is actually a series of tips on how to create a high-converting landing page. This is an incredibly useful feature if you’re new to all the nuances of building landing pages.

Like other landing page builders, Unbounce offers tracking, integrations, and A/B testing capabilities. Unlike its competitors, though, it also offers two builders: its original drag-and-drop builder and, for faster landing page design, an AI-powered builder. You get both with any Unbounce plan.

Features

  • Smart traffic tool. This nifty tool uses data to serve up different landing page variants to different visitors, based on which one is most likely to make them convert.
  • AI-powered optimization. Unbounce’s smart builder recommends real-time page improvements so you can optimize your page as you build.
  • Dynamic text replacement. If you use the Classic Builder to create your landing page, you can use this feature to automatically change your landing page copy to align with the ad a visitor clicked on.
  • Pop-Up builder. Create personalized pop-ups for your landing page to increase signups and gather more leads.
All Unbounce’s features are covered in our review.

Type of Builder Landing Page Builder
Biggest Value-Add of the Free Plan No free plan, but dynamic text replacement and “smart traffic” tools for paid plans
When to Upgrade to a Paid Plan After 14-day free trial
Starting Price of Paid Plan $74.00 per month

8. Landingi: High-Converting Form Templates

Example of a landing page built with Landingi
My Landingi landing page had a customizable contact form template designed for conversions
Landingi is pretty similar to the other dedicated landing page builders on this list: there’s lots of customization possibilities, tons of integration options, and plenty of analytics and A/B testing capabilities.

One helpful feature is that the landing page templates are categorized by both industry and goal, so you can quickly zero in on exactly the layout that will yield you the most conversions.

In addition to landing page templates, Landingi also has a series of form templates that you can customize to your liking. There’s a separate tab for editing a custom thank you page after form submission – most landing page builders offer a default thank you page, but it’s nice to add a bit of branding.

Landingi’s built-in analytics are simpler and much more similar to what you get with website builders than dedicated landing page builders, but there are plenty of integration options to extend its analytics capabilities however you need.

The free plan limits you to just 200 visits on your page, so this option is best for very small campaigns.

Features

  • Custom thank you pages. Promote and sell additional items to visitors who perform a preferred action with an integrated thank you page. Thank you pages are perfect for displaying new items or providing information about future events.
  • Unlimited landing pages. Landingi doesn’t limit the number of landing pages you can build, an advantage for businesses that want to run multiple or concurrent campaigns.
  • Lead-gen popups. You can engage visitors and entice them to convert with popups that display upon a pre-set trigger, such as scroll depth, exit intent, or time on site.
  • Targeted dynamic content. The dynamic content feature allows you to create a landing page that will differ to match a visitor’s intent, expectations, or behavior. This can improve conversions.
We compare Landingi’s free and paid options in our expert review.

Type of Landing Page Builder What kind of landing page builder? Landing Page Builder
Biggest Value-Add of Free Plan Dozens of form templates
When to Upgrade to a Paid Plan When you anticipate an increase in traffic After free trial
Starting Price of Paid Plan $49.00 per month

9. Instapage: Streamlined Publishing to WordPress

Example of a landing page built with Instapage
My Instapage landing page would definitely inspire some conversions
Instapage offers a streamlined experience for publishing your landing page. You start by choosing a template from a list categorized by use case. Each template is designed to yield high conversion rates for that specific goal. Once you’ve edited a template to your liking, you can publish directly to WordPress or Drupal or connect a custom domain. Overall, Instapage’s publishing process is one of the most streamlined I’ve come across.

Another useful feature is the ability to add multi-step forms. This means you can create a concise landing page while capturing all the vital information you need for a successful campaign.

While testing this builder, I ran into an issue where Instapage canceled my account while I was editing a landing page. I emailed customer support about it, and while they were able to reinstate the remainder of my free trial, it took four days for that to happen. The cancellation seems to be related to a one-time glitch, but I should note that support response time is slow.

Features

  • Tracking and reporting. Built-in analytics, split testing, and heatmap tools give you a picture of what’s working and allow you to tweak your page design to improve results.
  • Widgets library. It’s easy to make your landing page more engaging by using widgets to add videos, timers, and more.
  • Custom content blocks. The Instablocks tool lets you create a library of reusable content blocks for testimonials, calls-to-action, or virtually anything you might want to reuse on a landing page.
  • Design collaboration. Multiple team members can review, edit, and comment on landing pages and marketing campaigns before they launch.
See more Instapage features in our expert review.

Type of Builder Landing Page Builder
Biggest Value-Add of the Free Plan No free plan, but multi-step forms and easy publishing to WordPress for paid plans
When to Upgrade to a Paid Plan After the 14-day free trial
Starting Price of Paid Plan $68.00 per month

Additional Landing Page Tools You Should Know About

If you’re still searching for the ideal solution for your next landing page, we recommend taking a look at a few more platforms that are definitely worth your consideration. While these tools are not free, they offer capabilities beyond those of a basic landing page and deliver exceptional value for the investment.

10. ActiveCampaign: Best Marketing Automation Tools

ActiveCampaign is a multi-faceted email marketing tool with a drag-and-drop landing page builder, attractive mobile-responsive page templates, and robust automation tools. While it doesn’t have a free plan, it offers a 14-day free trial. The biggest drawback is that while you can use the landing page builder during your trial period, you’ll have to upgrade to a pricey plan to maintain access. Top features include:
  • Landing page forms, chat bots, and automation tools to capture and qualify leads
  • Advanced filtering and in-app metrics for page views and conversions
  • Rewarding a visitor’s desired action with gated content and lead magnets

Special Mention – Brevo: Most Templates Optimized for Page Goals

This is a really robust marketing platform that lets you build landing pages and send them via email, SMS, or chat to your customers. Although Brevo has a free plan for email marketing, you only get access to the landing page builder on the paid plans. Here are some of its best features:
  • Landing page template library organized by the page goal
  • Tools for personalization, segmentation, and marketing automation
  • A/B testing for landing page design and layout

What’s the Best Free Landing Page Builder?

In testing so many free landing page builders, I learned just how important it is to have certain features and integrations to support your marketing campaigns – for example, the ability to customize your forms is a huge benefit.

Wix leads for most features on a single platform, and as a bonus, it’s always one of the easiest tools to use for building web pages. For most bloggers and small businesses, it will accomplish what you need, all in one place.

If you don’t want to be overwhelmed with features, but you still want an easy way to build an effective landing page, a simpler website builder like SITE123 might be a good choice.

Squarespace will give you a well-designed landing page in minutes, and its recently upgraded grid editor gives you all the flexibility you need.

That’s not to say the less robust free landing page builders are bad: if you have an email marketing tool or something similar already established and simply need a basic landing page to plug into those tools, any builder on this list will get you what you need.

For a quick look at the major features of each landing page builder, check out this comparison table:
Builder Free Plan Best Feature Best For Starting Price
Wix Flexible design options and strong marketing and analytics tools for your landing page Businesses and individuals that want a user-friendly all-in-one tool $16.00
SITE123 Free, straightforward landing page builder Basic marketing campaigns $12.80
Squarespace Stunning templates and premium features High-conversion landing pages with visual appeal $16.00
WordPress.com Free plan with full customization and plenty of tools for your landing page Businesses/ individuals with prior technical experience or time to learn $4.00
IONOS AI-content generation and professional email integration Those looking for a budget-friendly but high-converting option $6.00
Leadpages Unlimited landing pages with advanced features Organizing pages by campaign or client $37.00
Unbounce Powerful testing, analytical, and marketing tools Marketing agencies and larger businesses $74.00
Landingi Templates tailored for goals and industries A free plan for smaller marketing campaigns $49.00
Instapage Easy publishing to WordPress Businesses/individuals with WordPress websites $113.00

FAQ

What is a landing page builder?

A landing page builder is a marketing tool that focuses on maximizing conversions by creating web pages linked to specific marketing campaigns, and these tools can typically track campaign success.

While there are dozens of options in the market, many require a hefty investment. If you’re interested in trying one out for cheap, I recommend you check out our list of the best free and cheap landing page builders in 2024.

What is the best free landing page builder?

Based on my tests and research, Wix is the best free landing page builder. You’ll get full customization, integrations with tons of tools, and advanced analytics to track your campaign success.

However, the best landing page builder for you might change depending on your specific needs.

When should you upgrade to a paid landing page builder?

When you should upgrade will depend on what free landing page builder you choose and what features you need. Overall, you may need to upgrade to connect a custom domain name, access advanced analytics, or use some integrations with other marketing tools. When you’re ready to upgrade, check out Squarespace’s affordable plans and premium features.

Can you create a landing page without a website?

Yes! Many landing page tools will allow you to build standalone pages for your marketing campaigns, without the need for a full website. However, if you desire, you can typically add your landing pages to your website easily. Many of the best website builders in 2024 (including a few on this list) will allow you to make a full site or just a single landing page.

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debbie
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have you looked into flodesk seems like a simple great option. I have a friend using it and he swears by wondering why you didn't mention this one? Do you have an opinion on it?
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Mihail - WSP Team
To be completely honest, I hadn’t heard about Flodesk before. At a cursory glance, it appears to be more of a marketing platform than a full website builder, but I’d need to do more in-depth research before I can form an opinion. Thank you so much for the recommendation, friend!
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anonymus
2 Reply
i think landingi is abetter platform as it have fourteen days free trial,it is a good platform to create landing pages,,
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Orlando
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I've built 2 landing pages only to find out at the end I had to up grade to save my contacts or to auto respond. Do these builders you've suggested cover that for free?
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Website Planet Team
Hi Orlando, maybe this can help https://www.wix.com/app-market/contact-form
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anonymus
6 Reply
Good advice, but says REALLY free, then some information says plans start at X dollars. I would have liked more bullet points
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anonymus
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Such detailed article on landing pages even to a beginner like me. I found is very useful and will definitely try them. Thank you so much!
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Website Planet Team
Glad you found it useful!
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David
1 Reply
Great article Sophia. Would you where I can get a free landing page using my own domain? I am not ready for a full-blown site yet!
1 Reply
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Website Planet Team
Hi David, In that case you may use the Wix subdomain with the free plan.
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Towani Clarke
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Thanks so much for this article. There are so many articles on the best website but fewer on landing pages. I found this highly useful as I'm able to see which website builder is also a good landing page builder.
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Website Planet Team
Thanks for the feedback. Glad you found it useful.
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Georges Fallah
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User friendliness and ease-of-use are two major factors visitors highly consider when choosing a landing page builder. But overall, marketers looking for a landing page builder tool look for functionalities like A/B testing, dynamic and interactive content, personalization, using ecommerce blocks for the ecommerce industry such as the ability to showcase products and CTA buttons.
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