Short on Time? These Are the Best Free Landing Page Builders in 2023:
- Wix – 30+ free landing page templates designed to boost your conversion rate.
- SITE123 – A simple, straightforward way to build a quick landing page for free.
- Squarespace – Excellent for those looking to make a visually stunning landing page.
5 more free landing page builders | Other landing page tools | Comparison table | FAQ
What We Look For in the Best Landing Page Builders
To create this list, I focused on landing page builders with the following qualities:- Ease of use. Building a landing page should be a relatively painless process. While some tools on this list are more intuitive than others, they are all fairly simple.
- Plenty of customization options. Your landing page needs to match your brand, and these builders offer lots of customization options to change fonts and colors, upload your own content and images, and much more.
- Built-in analytics. You’ll want to track your data to measure success and make changes for future campaigns. These builders all have analytics tools available.
- Email & social media marketing integrations. A good landing page builder makes it simple to incorporate your landing page into whatever channel(s) your campaign is active on. This could be through built-in tools or integrations with common third-party marketing tools.
- Optimization for maximum conversion rate. The best landing page builders offer templates or tutorials that will help you build a high-converting landing page.
Best Free Website Builders for Landing Pages
Surprised to see me suggesting website builders to create a free landing page? Allow me to convince you that these are a good option. In my research and testing for this article, I found that website builders were far easier to use than dedicated landing page builders. There’s less of a learning curve and you can have your landing page set up in no time. Although they’re simpler, you’ll still have everything you need to customize your landing page and track the success of your marketing campaign on the free plan. Not only that, but these website builders have free plans you can use for as long as you like, to create as many landing pages as you like. This isn’t the case with dedicated landing page builders, which will usually limit what you can do for free. If you want more advanced, specialized landing page features and you don’t mind paying a bit, I cover my favorite options in a later section.


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Features
- Marketing integrations. Wix integrates with virtually every major marketing tool, including MailChimp, Hubspot, Facebook, and Google Ads.
- Advanced analytics. Wix Analytics gives you access to valuable data about traffic, visitor behavior, and lead capture (by channel), plus suggestions to improve conversion. Get even more useful data when you connect Google Tag Manager, Facebook Pixel, Crazy Egg, or Hotjar to Wix Analytics.
- Professional video tools. You can entice visitors to view your landing page with promo videos, product demos, and video-enhanced social media posts you create with the Wix Video Maker.
- Pre-built elements. Wix offers dozens of visual and text elements you can add to your landing page with a click, from call-to-action buttons to contact forms. Dynamic effects, including custom animations and transitions, add visual interest and keep visitors engaged.
Type of Builder | Website builder |
Biggest Value-Add for the Free Plan | Built-in email, social marketing tools, and analytics |
When To Upgrade to a Paid Plan | When you need a custom domain name |
Starting Price of Paid Plan | $16.00 per month |

The editor itself is very easy to use. Even if this is your first time building a landing page, you can get online in just a few minutes. However, this simplicity does mean you don’t get as many customization options as you’ll find on Wix, or some of the other landing page builders on this list. That’s not to say you can’t create a unique website. You’ll be able to customize colors and fonts and choose pre-designed content blocks and easily add them to your page. You can also add and modify elements like buttons, create lead-generation mailing list signups with “Promo” pages, and use contact form templates geared to a variety of marketing goals. SITE123 is a strong contender if you’re a blogger or marketer who needs a simple, straightforward landing page builder.


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Features
- Custom signup forms. It’s easy to create a personalized newsletter or other signup form to gather leads with goal-specific form templates. You can also set up custom auto-reply messages that are triggered when visitors submit a contact form.
- App integrations. While SITE123’s app marketplace is on the smaller side, you’ll find plenty of helpful marketing and analytics tools, including Hotjar and Google Analytics. To access the app marketplace, you’ll need to upgrade to a paid plan.
- Click-to-call phone buttons. The easier it is for visitors to contact you, the more likely they are to act. Built-in buttons on SITE123 landing page templates allow visitors to automatically dial your number, a great feature for mobile users.
- Multilingual landing pages. You can design a landing page that visitors can view in their preferred language, making it easier to connect with diverse communities and international visitors.
Type of Builder | Website builder |
Biggest Value-Add for the Free Plan | Easy-to-add jump links |
When To Upgrade to a Paid Plan | If you need dedicated analytics or integrations |
Starting Price of Paid Plan | $12.80 per month |



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Features
- Robust marketing tools. Marketing is a Squarespace strong suit, thanks to built-in tools and third-party integrations. You can easily launch a newsletter, sell digital and physical products, and do it all from a single, centralized platform.
- Advanced SEO and site analytics. Built-in tools help you bring your site to the top of search results and ensure you reach your target audience.
- Mobile layout optimization. If you may want to fine-tune how your landing page looks on mobile, you can use Fluid Engine’s mobile view to arrange and resize blocks to maximize engagement. Changes won’t be reflected in the desktop view.
- Scrolling text blocks. You can add visual interest and draw your visitor’s attention to important information or special deals with text that scrolls horizontally across your page in a straight line or up-and-down wave. It’s easy to adjust the speed, add fade effects, and more.
Type of Builder | Website builder |
Biggest Value-Add for the Free Plan | No free plan but unlimited photo storage on cheapest plan |
When To Upgrade to a Paid Plan | When you need to make your site public |
Starting Price of Paid Plan | $16.00 per month |

Features
- Block patterns. You can use these pre-built, customizable collections of blocks to quickly build a beautiful layout for your landing page. The Coming Soon block pattern makes a good starting point.
- Lead generation. If your goal is building a database of qualified leads, WordPress has what it takes. For example, you can add a newsletter sign-up button or a Mailchimp block to encourage visitors to sign up for your mailing list.
- Free page builder plugins. While the WordPress block editor can be challenging for beginners, you can add free page builder plugins (e.g., Elementor or Beaver Builder) for a more intuitive experience and true drag-and-drop functionality.
- Social media integrations. WordPress integrates with dozens of social media channels that can help you achieve your marketing goals.
Type of Builder | Website builder |
Biggest Value-Add for the Free Plan | Built-in newsletter and RSS feed, social sharing, SEO optimization, and analytics |
When To Upgrade to a Paid Plan | When you need a custom domain name or want to add plugins for additional features and functionality |
Starting Price of Paid Plan | $4.00 per month |
Dedicated Landing Page Builders
You can create great landing pages with any of the free website builders outlined above, or you can use a dedicated landing page builder to get additional features for your campaigns. These builders have far more advanced features when it comes to analytics, conversion rate optimization, and promotional tools. Advanced features mean a steeper learning curve, so it will take more time to build a landing page with one of these options, but they’re pretty wonderful tools that are worth knowing about. There aren’t any fully free plans for these next four entries, but you can get a free trial to test them out and see if they’ll meet your needs.
Features
- Leadmeter technology. Use this built-in tool to analyze your landing page for conversion before you publish. You also get helpful suggestions on how to improve the layout, content, calls-to-action, and more.
- Useful integrations. Choose from a wide selection of sales, marketing, and social media integrations to add extra functionality to your landing page.
- Split testing tools. You can run an unlimited number of A/B and multivariant split tests to compare different versions of your landing page and choose the one that’s best optimized for conversion.
- Lead magnets. You can attach files or links to landing pages so a visitor who completes a form or clicks on a button can immediately access what you’re offering.
Type of Builder | Landing Page Builder |
Biggest Value-Add of the Free Plan | No free plan, but paid plan has lead magnets for automatic delivery of an offer |
When to Upgrade to a Paid Plan | After 14-day free trial |
Starting Price of Paid Plan | $37.00 per month |
6. Unbounce: AI Tools to Personalize Your Landing Pages

Features
- Smart traffic tool. This nifty tool uses data to serve up different landing page variants to different visitors, based on which one is most likely to make them convert.
- AI-powered optimization. Unbounce’s smart builder recommends real-time page improvements so you can optimize your page as you build.
- Dynamic text replacement. If you use the Classic Builder to create your landing page, you can use this feature to automatically change your landing page copy to align with the ad a visitor clicked on.
- Pop-Up builder. Create personalized pop-ups for your landing page to increase signups and gather more leads.
Type of Builder | Landing Page Builder |
Biggest Value-Add of the Free Plan | No free plan, but dynamic text replacement and “smart traffic” tools for paid plans |
When to Upgrade to a Paid Plan | After 14-day free trial |
Starting Price of Paid Plan | $74.00 per month |
7. Landingi: High-Converting Form Templates

Features
- Custom thank you pages. Showcase new products or share details about upcoming events on your thank you pages, ideally upselling and cross-selling to visitors who take a desired action. Use your built-in thank you page for this purpose.
- Unlimited landing pages. Landingi doesn’t limit the number of landing pages you can build, an advantage for businesses that want to run multiple or concurrent campaigns.
- Lead-gen popups. You can engage visitors and entice them to convert with popups that display upon a pre-set trigger, such as scroll depth, exit intent, or time on site.
- Targeted dynamic content. The dynamic content feature allows you to create a landing page that will differ to match a visitor’s intent, expectations, or behavior. This can improve conversions.
Type of Landing Page Builder What kind of landing page builder? | Landing Page Builder |
Biggest Value-Add of Free Plan | Dozens of form templates |
When to Upgrade to a Paid Plan | When you anticipate an increase in traffic After free trial |
Starting Price of Paid Plan | $49.00 per month |
8. Instapage: Streamlined Publishing to WordPress

Features
- Tracking and reporting. Built-in analytics, split testing, and heatmap tools give you a picture of what’s working and allow you to tweak your page design to improve results.
- Widgets library. It’s easy to make your landing page more engaging by using widgets to add videos, timers, and more.
- Custom content blocks. The Instablocks tool lets you create a library of reusable content blocks for testimonials, calls-to-action, or virtually anything you might want to reuse on a landing page.
- Design collaboration. Multiple team members can review, edit, and comment on landing pages and marketing campaigns before they launch.
Type of Builder | Landing Page Builder |
Biggest Value-Add of the Free Plan | No free plan, but multi-step forms and easy publishing to WordPress for paid plans |
When to Upgrade to a Paid Plan | After the 14-day free trial |
Starting Price of Paid Plan | $68.00 per month |
Additional Landing Page Tools You Should Know About
In case you still haven’t found the perfect solution for your next landing page, here are a few more platforms definitely worth checking out. These tools aren’t free, but they can accomplish much more than a simple landing page, and they provide excellent value for your money.
9. ActiveCampaign: Best Marketing Automation Tools
ActiveCampaign is a multi-faceted email marketing tool with a drag-and-drop landing page builder, attractive mobile-responsive page templates, and robust automation tools. While it doesn’t have a free plan, it offers a 14-day free trial. The biggest drawback is that while you can use the landing page builder during your trial period, you’ll have to upgrade to a pricey plan to maintain access. Top features include:- Landing page forms, chat bots, and automation tools to capture and qualify leads
- Advanced filtering and in-app metrics for page views and conversions
- Rewarding a visitor’s desired action with gated content and lead magnets
10. Sendinblue: Most Templates Optimized for Page Goals
This is a really robust marketing platform that lets you build landing pages and send them via email, SMS, or chat to your customers. Although Sendinblue has a free plan for email marketing, you only get access to the landing page builder on the paid plans. Here are some of its best features:- Landing page template library organized by the page goal
- Tools for personalization, segmentation, and marketing automation
- A/B testing for landing page design and layout
What’s the Best Free Landing Page Builder?
In testing so many free landing page builders, I learned just how important it is to have certain features and integrations to support your marketing campaigns – for example, the ability to customize your forms is a huge benefit. Wix leads for most features on a single platform, and as a bonus, it’s always one of the easiest tools to use for building web pages. For most bloggers and small businesses, it will accomplish what you need, all in one place. If you don’t want to be overwhelmed with features, but you still want an easy way to build an effective landing page, a simpler website builder like SITE123 might be a good choice. Squarespace will give you a well-designed landing page in minutes, and its recently upgraded grid editor gives you all the flexibility you need. That’s not to say the less robust free landing page builders are bad: if you have an email marketing tool or something similar already established and simply need a basic landing page to plug into those tools, any builder on this list will get you what you need.Vendor | Free Plan | Best Feature | Best For | Starting Price | |
Wix | ✔ | Flexible design options and strong marketing and analytics tools for your landing page | Businesses and individuals that want a user-friendly all-in-one tool | $16.00 | |
SITE123 | ✔ | Free, straightforward landing page builder | Basic marketing campaigns | $12.80 | |
Squarespace | ✘ | Stunning templates and premium features | High-conversion landing pages with visual appeal | $16.00 | |
WordPress.com | ✔ | Free plan with full customization and plenty of tools for your landing page | Businesses/ individuals with prior technical experience or time to learn | $4.00 | |
Leadpages | ✘ | Unlimited landing pages with advanced features | Organizing pages by campaign or client | $37.00 | |
Unbounce | ✘ | Powerful testing, analytical, and marketing tools | Marketing agencies and larger businesses | $74.00 | |
Landingi | ✔ | Templates tailored for goals and industries | A free plan for smaller marketing campaigns | $49.00 | |
Instapage | ✘ | Easy publishing to WordPress | Businesses/individuals with WordPress websites | $113.00 |