11 Best (REALLY FREE) Landing Page Builders in 2024

What We Look For in the Best Landing Page Builders

To create this list, I focused on landing page builders with the following qualities:

• Ease of use. Building a landing page should be a relatively painless process. While some tools on this list are more intuitive than others, they are all fairly simple.
• Plenty of customization options. Your landing page needs to match your brand, and these builders offer lots of customization options to change fonts and colors, upload your own content and images, and much more.
• Built-in analytics. You’ll want to track your data to measure success and make changes for future campaigns. These builders all have analytics tools available.
• Email & social media marketing integrations. A good landing page builder makes it simple to incorporate your landing page into whatever channel(s) your campaign is active on. This could be through built-in tools or integrations with common third-party marketing tools.
• Optimization for maximum conversion rate. The best landing page builders offer templates or tutorials that will help you build a high-converting landing page.

1. Wix: Renamed Facebook Pixel to Meta Pixel in Features’ Advanced analytics section1

Thanks to its intuitive drag-and-drop editor, widget variety, style editing tools, and over 900 templates (many specifically created for landing pages), Wix offers more creative freedom than any other builder1 in the market. That makes it the best option if you want full control over your landing page’s presentation.

There are built-in tools for both email marketing and social media, allowing you to design your emails and social posts within the Wix framework. You can then connect your relevant accounts to put them into action.

The free plan is pretty robust, with access to all the integrations and analytics you might need. However, you’ll be stuck with a Wix subdomain and Wix branding on your page if you stay on the free plan, which is an important consideration.

Features

• Marketing integrations. Wix integrates with virtually every major marketing tool, including MailChimp, Hubspot, Facebook, and Google Ads.
• Advanced analytics. Wix Analytics gives you access to valuable data about traffic, visitor behavior, and lead capture (by channel), plus suggestions to improve conversion. Get even more useful data when you connect Google Tag Manager, Meta Pixel, Crazy Egg, or Hotjar to Wix Analytics.
• Professional video tools. You can entice visitors to view your landing page with promo videos, product demos, and video-enhanced social media posts you create with the Wix Video Maker.
• Pre-built elements. Wix offers dozens of visual and text elements you can add to your landing page with a click, from call-to-action buttons to contact forms. Dynamic effects, including custom animations and transitions, add visual interest and keep visitors engaged.
  

For more information on Wix, check out our in-depth review.

2. Squarespace: Best Landing Page Builder for Restaurants & Creatives1

Squarespace is the best builder for creating visually stunning sites with ease. It offers a stunning selection of over 160 professionally designed templates. Squarespace’s Fluid Engine gives you creative freedom while maintaining visual consistency, making each template distinctly yours.

If you prefer to take control yourself, Squarespace also lets you create your own template with Squarespace Blueprint1. All you need to do is point out the function of your site, choose the right structure for it, and let Squarespace do the rest.

Whichever option you choose, Squarespace makes it easy to rearrange and add new blocks, sections, and functionalities to your page to help you maximize conversions. Though it lacks a free plan, Squarespace has a 14-day free trial, which gives you ample time to test its features and see if it’s right for you before committing.

Features

• Robust marketing tools. Marketing is a Squarespace strong suit, thanks to built-in tools and third-party integrations. You can easily launch a newsletter, sell digital and physical products, and do it all from a single, centralized platform.
• Advanced SEO and site analytics. Built-in tools help you bring your site to the top of search results and ensure you reach your target audience.
• Mobile layout optimization. If you may want to fine-tune how your landing page looks on mobile, you can use Fluid Engine’s mobile view to arrange and resize blocks to maximize engagement. Changes won’t be reflected in the desktop view.
• Scrolling text blocks. You can add visual interest and draw your visitor’s attention to important information or special deals with text that scrolls horizontally across your page in a straight line or up-and-down wave. It’s easy to adjust the speed, add fade effects, and more.

Check out our in-depth Squarespace review.

3. IONOS Website Builder: Not Free, but VERY Budget-Friendly1

I’ll be straightforward with you: IONOS doesn’t offer a free plan. Why include it in the list then? Because it has a 30-day money-back guarantee that allows you to try its website builder risk-free.

You can also try its low-cost Plus plan at just $1.00 per month for half a year. You get a more robust design engine, in-depth analytics tools, and even integrated booking features in exchange for a slight price increase. IONOS is an incredible choice if you’re on a tight budget but willing to spend a little in exchange for quality.

Don’t let the price tag fool you, though. The IONOS website builder is easy to use and offers a complete suite of design functionalities, like powerful AI content generation tools. Additionally, IONOS doesn’t force you to publish your page under an IONOS sub-domain or include any branding.

Features

• AI content generation tools. Thanks to IONOS’ AI implementation, you can create appealing, high-converting copy with the click of a button.
• Professional email included. All IONOS plans include professional email integration to help you keep in touch with your visitors and increase conversions.
• AI-image generation. On all plans, IONOS also offers image-generation tools designed to help you create a strong brand identity.
• Dedicated support agent. Once you sign up for IONOS, you’ll always get the same support agent, meaning they’ll become familiar with your exact wants and needs as time passes.

Read our expert IONOS review for more details.

4. SITE123: Straightforward Way to Get a Landing Page for Free1

Since SITE123 specializes in single-page websites, it’s a great tool to use as a landing page builder. It’s easy to add jump links to different parts of the page, so your visitors don’t have to scroll to see the information they’re looking for. Your page can be as long and detailed as you want, but you can also keep it simple.

The editor itself is very easy to use. Even if this is your first time building a landing page, you can get online in just a few minutes1. However, this simplicity does mean you don’t get as many customization options as you’ll find on Wix, or some of the other landing page builders on this list.

That’s not to say you can’t create a unique website. You’ll be able to customize colors and fonts and choose pre-designed content blocks and easily add them to your page. You can also add and modify elements like buttons, create lead-generation mailing list signups with “Promo” pages, and use contact form templates geared to a variety of marketing goals.

SITE123 is a strong contender if you’re a blogger or marketer who needs a simple, straightforward landing page builder.

Features

• Custom signup forms. It’s easy to create a personalized newsletter or other signup form to gather leads with goal-specific form templates. You can also set up custom auto-reply messages that are triggered when visitors submit a contact form.
• App integrations. While SITE123’s app marketplace is on the smaller side, you’ll find plenty of helpful marketing and analytics tools, including Hotjar and Google Analytics. To access the app marketplace, you’ll need to upgrade to a paid plan.
• Click-to-call phone buttons. The easier it is for visitors to contact you, the more likely they are to act. Built-in buttons on SITE123 landing page templates allow visitors to automatically dial your number, a great feature for mobile users.
• Multilingual landing pages. You can design a landing page that visitors can view in their preferred language, making it easier to connect with diverse communities and international visitors.

Our in-depth SITE123 review has more details.

5. HubSpot: Advanced Analytics and SEO Tools1

HubSpot comes with powerful tools for enhancing landing page performance. You can choose from various mobile-responsive templates or use the intuitive drag-and-drop editor to craft your pages from scratch. You can easily add elements like galleries, forms, and CTA buttons to capture leads and ensure your landing page aligns with your brand’s aesthetic.

HubSpot excels when it comes to real-time analytics. You can compare different landing page variations, and HubSpot will automatically highlight the highest-performing version. You can run tests on individual elements, such as headings and images to see what works best for your audience.

The landing page builder is a part of HubSpot’s Content Hub, and you can use it for free, but with limitations. To access advanced analytics, SEO, and AI tools, you’ll need to sign up for one of Content Hub’s paid plans. You can also mix and match modules from other hubs, such as Marketing and Sales to streamline your workflows. Just bear in mind that the overall cost can pile up significantly depending on your chosen bundle.

Features

• SEO suggestions. HubSpot’s landing page editor has built-in SEO suggestions that give recommendations on your page’s user experience, performance, mobile experience, and more.
• Personalized content. HubSpot lets you tailor your landing page content to individual visitors based on their location, device used, or contact details you already have in your customer relationship management (CRM) records.
• AI assistants. HubSpot’s AI tools can help you create content for landing pages, CTAs, marketing emails, and more using slash commands.
  Email marketing. You can send up to 2,000 monthly emails for free to stay in touch with your clients.

Want to learn more? Read our HubSpot review.

6. WordPress.com: A Flexible & Powerful Tool for Landing Pages1

The advantage to using WordPress for your landing page is its flexibility and powerful features. Bear in mind though, it can be a more challenging platform for beginners than a builder like Wix.

You can choose from 78 free WordPress themes, including numerous single-page and coming soon options that would make a great landing page. You can also start with WordPress’s Blank Canvas theme and build your page from scratch.

Whichever theme you choose, changing your theme’s colors, fonts, and text is easily done with the block editor. You can use blocks to add call-to-action buttons, contact forms, subscription signups, banner images, media, and more.

The free plan of WordPress provides you with a robust array of features for launching your landing page on the internet. By opting for a paid plan upgrade, you gain access to enhanced customization options and functionality. This upgrade entitles you to your very own custom domain name, the ability to utilize thousands of plugins, and priority support, enhancing your overall experience.

Features

• Block patterns. You can use these pre-built, customizable collections of blocks to quickly build a beautiful layout for your landing page. The Coming Soon block pattern makes a good starting point.
• Lead generation. If your goal is building a database of qualified leads, WordPress has what it takes. For example, you can add a newsletter sign-up button or a Mailchimp block to encourage visitors to sign up for your mailing list.
• Free page builder plugins. While the WordPress block editor can be challenging for beginners, you can add free page builder plugins (e.g., Elementor or Beaver Builder) for a more intuitive experience and true drag-and-drop functionality.
• Social media integrations. WordPress integrates with dozens of social media channels that can help you achieve your marketing goals.

Read our expert WordPress review to learn more.

7. Instapage: Streamlined Publishing to WordPress1

Instapage offers a streamlined experience for publishing your landing page. You start by choosing a template from a list categorized by use case. Each template is designed to yield high conversion rates for that specific goal. Once you’ve edited a template to your liking, you can publish directly to WordPress or Drupal or connect a custom domain. Overall, Instapage’s publishing process is one of the most streamlined I’ve come across.

Another useful feature is the ability to add multi-step forms. This means you can create a concise landing page while capturing all the vital information you need for a successful campaign. You can test this and many other advanced tools during your 14-day free Instapage trial.

While testing this builder, I ran into an issue where Instapage canceled my account while I was editing a landing page. I emailed customer support about it, and while they were able to reinstate the remainder of my free trial, it took four days for that to happen. The cancellation seems to be related to a one-time glitch, but I should note that support response time is slow.

Features

• Tracking and reporting. Built-in analytics, split testing, and heatmap tools give you a picture of what’s working and allow you to tweak your page design to improve results.
• Widgets library. It’s easy to make your landing page more engaging by using widgets to add videos, timers, and more.
• Custom content blocks. The Instablocks tool lets you create a library of reusable content blocks for testimonials, calls-to-action, or virtually anything you might want to reuse on a landing page.
• Design collaboration. Multiple team members can review, edit, and comment on landing pages and marketing campaigns before they launch.

See more Instapage features in our expert review.

Other Notable Landing Page Builders

If you’re still searching for the ideal solution for your next landing page, we recommend taking a look at a few more dedicated landing page builders that are worth your consideration. While these platforms don’t have free plans, they all come with free trials that let you test even their advanced features risk-free.

8. Leadpages1

The Leadpages editor is on the simpler side, offering options for predesigned sections that you can arrange in your preferred order and then customize a bit further. You can create and publish an unlimited number of landing pages, route leads to a CRM or email program, and organize pages by campaign or client.

That said, Leadpages had one significant drawback – it occasionally loaded slowly, whether I was updating my landing page, logging in, or waiting for something to save. Though there’s no free plan, you can make the most of its 14-day free trial before committing.

9. Unbounce1

Unbounce offers two builders: its original drag-and-drop builder and, for faster landing page design, an AI-powered builder. The latter one recommends real-time page improvements so you can optimize your page as you build.

Unbounce includes powerful features to help you capture more leads, such as dynamic text replacement, a popup builder, and a smart traffic tool. Even so, the prices remain high for what you get, considering the restrictions on the monthly number of conversions and visitors. Still, there’s a 14-day free trial that lets you test the platform risk-free.

10. Landingi1

In addition to landing page templates, Landingi has a series of form templates that you can customize to your liking. There’s a separate tab for editing a custom thank you page after form submission – most landing page builders offer a default thank you page, but it’s nice to add a bit of branding.

One thing to bear in mind is that Landingi’s built-in analytics are simpler than the offerings of other dedicated landing page builders. Multi-purpose website builders provide a similar set of tools for a lower price. You can try it for free for 14 days to test its features.

11. ActiveCampaign1

ActiveCampaign is a multi-faceted email marketing tool with a drag-and-drop landing page builder, attractive mobile-responsive page templates, and robust automation tools. You also get advanced filtering and in-app metrics for page views and conversions.

While ActiveCampaign doesn’t have a free plan, it offers a 14-day free trial. The biggest drawback is that while you can use the landing page builder during your trial period, you’ll have to upgrade to the pricey Pro plan to maintain access.

What’s the Best Free Landing Page Builder?

In testing so many free landing page builders, I learned just how important it is to have certain features and integrations to support your marketing campaigns – for example, the ability to customize your forms is a huge benefit.

Wix leads for most features on a single platform1, and as a bonus, it’s always one of the easiest tools to use for building web pages. For most bloggers and small businesses, it will accomplish what you need, all in one place.

If you don’t want to be overwhelmed with features, but you still want an easy way to build an effective landing page, a simpler website builder like SITE1231 might be a good choice.

Squarespace will give you a well-designed landing page in minutes1, and its recently upgraded grid editor gives you all the flexibility you need.

That’s not to say the less robust free landing page builders are bad: if you have an email marketing tool or something similar already established and simply need a basic landing page to plug into those tools, any builder on this list will get you what you need.

FAQ

What is a landing page builder?

A landing page builder is a marketing tool that focuses on maximizing conversions by creating web pages linked to specific marketing campaigns, and these tools can typically track campaign success.

While there are dozens of options in the market, many require a hefty investment. If you’re interested in trying one out for cheap, I recommend you check out Wix – you get full control over your landing page design and plenty of built-in and third-party marketing tools.

What is the best free landing page builder?

Based on my tests and research, Wix is the best free landing page builder. You’ll get full customization, integrations with tons of tools, and advanced analytics to track your campaign success.

However, the best landing page builder for you might change depending on your specific needs.

When should you upgrade to a paid landing page builder?

When you should upgrade will depend on what free landing page builder you choose and what features you need. Overall, you may need to upgrade to connect a custom domain name, access advanced analytics, or use some integrations with other marketing tools.

Many landing page builders offer a limited-time free trial, allowing you to try them before committing to a paid plan. For instance, Squarespace provides a 14-day trial that grants access to most of its premium features.

Can you create a landing page without a website?

Yes! Many landing page tools will allow you to build standalone pages for your marketing campaigns, without the need for a full website. However, if you desire, you can typically add your landing pages to your website easily. Many of the best website builders in 2024 (including a few on this list) will allow you to make a full site or just a single landing page.