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10 Best (REALLY) Free Landing Page Builders in 2020

Sophia Conti
November 18, 2020

Not every free landing page builder can provide the features you need – and you don’t want to invest time or money in a marketing campaign only to find out your landing page doesn’t produce the results you were expecting.

I built a landing page with each of the builders on this list to test their various features, ease of use, and limitations. I’ll tell you which ones I found to be the most efficient, and which ones you should avoid.

Some of the builders I tested are website builders with landing page capabilities, while others are dedicated landing page builders or marketing platforms with a more specialized focus. Using a general website builder just for landing pages may seem surprising, but in my tests, I found these builders to be a great option. One major plus is that you can use them for free for as long as you like – unlike other free builders which usually come with a time limit.

And although this list focuses on free landing page builders, I included a few paid options as well – these tools have some pretty amazing features that are worth checking out.

Short on time? Here are our top picks for Free Landing Page Builders in December 2020:

What We Look For in the Best Landing Page Builders

To create this list, I focused on landing page builders with the following qualities:

  • Ease of Use: Building a landing page should be a relatively painless process. While some tools on this list are more intuitive than others, overall they are fairly simple.
  • Plenty of Customization Options: Your landing page needs to match your brand, and these builders offer lots of customization options to change fonts and colors, upload your own content and images, and much more.
  • Built-In Analytics: You’ll want to track your data to measure success and make changes for future campaigns. These builders all have analytics tools available.
  • Email & Social Media Marketing Integrations: A good landing page builder makes it simple to incorporate your landing page into whatever channel(s) your campaign is active on. This could be through built-in tools or integrations with common third-party marketing tools.
  • Optimization for Maximum Conversion Rate: The best landing page builders offer templates or tutorials that assist in building a high-converting landing page.

Best Website Builders for Landing Pages

Surprised to see me suggesting website builders to create a free landing page? Allow me to convince you that these are a good option.

In my research and testing for this article, I found that website builders were far easier to use than dedicated landing page builders, so there’s less of a learning curve and you’ll get your landing page live much faster. Although they’re simpler, you’ll still have everything you need to customize your landing page and track the success of your marketing campaign on the free plan.

Not only that, but these website builders all have free plans you can use for as long as you like, to create as many landing pages as you like. This isn’t the case with dedicated landing page builders, which will usually limit what you can do for free.

If you want more advanced, specialized landing page features and you don’t mind paying a bit, I cover my favorite options in a later section.

1. Wix – Great Landing Page Templates to Boost Your Conversion Rate

10 Best (REALLY) Free Landing Page Builders in 2020
It was super easy to customize my Wix landing page

Wix is best known as a general website builder, but you can use it to build effective landing pages either as standalone pages or part of your larger website. It has the most robust selection of landing page templates out of all the website builders, so you’re likely to find one with exactly the features and layout you need. It’s also unbelievably easy to use, with intuitive interfaces for pretty much anything you want to add to your page or customize.

10 Best (REALLY) Free Landing Page Builders in 2020
Wix’s landing page templates are divided into “Coming Soon” and “Promotional Pages” categories

There are built-in tools for both email marketing and social media, allowing you to design your emails and social posts within the Wix framework and then connect your relevant accounts to put them into action. You can even create social media videos to entice customers to visit your landing page using the Wix Video Maker, which offers customizable video templates.

Wix also integrates with virtually every major marketing tool, including MailChimp, Hubspot, and Facebook and Google Ad platforms and analytics.

The free plan is pretty robust, with access to all the integrations and analytics you might need. However, you’ll be stuck with a Wix subdomain and Wix branding on your page if you stay on the free plan, which is an important consideration. For more information on Wix, check out our in-depth review.

What kind of landing page builder?Website builder
Biggest added-value of the free planBuilt-in email, social marketing tools, and analytics
When should you upgrade to a paid planWhen you need a custom domain name
Cheapest paid plan$8.50 per month

2. SITE123 – A Straightforward Way to Build a Landing Page

10 Best (REALLY) Free Landing Page Builders in 2020
My SITE123 landing page includes jump links to navigate to different parts of the page

SITE123’s biggest benefit as a landing page builder is that it defaults to building a single-page website and makes it extremely easy to add links to different parts of the page. You can include as much information as you want, and use buttons or CTAs to direct users to other parts of the page, like jumping directly to the contact form. 

The editor itself is very simple to use. Even if this is your first time building a landing page, you can get online in literal minutes. However, this simplicity does mean you have far fewer customization options than you’ll find on Wix or some of the other landing page builders on this list.

You can choose from premade layouts for certain types of information and then make small adjustments to those layouts, like adding or removing buttons. You also have the option to change some colors and fonts.

Our in-depth SITE123 review can provide more detail.

10 Best (REALLY) Free Landing Page Builders in 2020
Add and modify buttons and other elements in SITE123’s editor

SITE123’s free plan includes several contact form templates geared toward a variety of marketing goals, but you can’t customize them any further (such as by adding a drop-down field). It also lacks analytics and third-party integrations for additional functionality (you need to upgrade to a paid plan to get access to the App Market), so it’s best for really basic marketing campaigns.

All this being said, SITE123 is still a strong contender if you’re a blogger or marketer who needs a simple, straightforward landing page builder.

What kind of landing page builder?Website builder
Biggest added-value of the free planEasy-to-add jump links
When should you upgrade to a paid planIf you need dedicated analytics or integrations
Starting price of paid plan$12.80 per month

3. Weebly – The Best for Short-Term, Targeted Marketing Campaigns

10 Best (REALLY) Free Landing Page Builders in 2020
The Weebly editor made it easier to format text as I liked on my landing page

Weebly gets a lot done as a free landing page builder: it has a handful of landing page templates, some email marketing capabilities, and is generally pretty easy to use. It can be difficult to get some page elements to align with each other, but each element has its own menu for what you can customize, allowing you to get really specific with your changes when you need them.

10 Best (REALLY) Free Landing Page Builders in 2020
Weebly displays individual menus for customizing each page element

Weebly’s email marketing platform, called Weebly Promote, lets you create emails with an editor that’s very similar to the one you’ll use to build your landing page, so there’s not another new tool to learn. You can send two emails to up to 500 recipients on the free trial and track all the statistics for them, so this is a great option for a small marketing campaign (or if you have plans to build a site on Weebly).

Weebly’s free plan does lack advanced analytics and strong social media integrations, so larger campaigns may hit the limit too quickly. Our in-depth review extensively covers what you get with a paid plan.

What kind of landing page builder?Website builder
Biggest added-value of the free planFree trial of email marketing tool
When should you upgrade to a paid planFor better analytics or larger email campaigns
Starting price of paid plan$6.00

Website Builders That Didn’t Make the Cut

In my testing, I came across a few website builders that won’t work well for landing pages. Some were too simple; others were too difficult to use for a quick marketing campaign. Here’s what won’t work to build a landing page and why:

  • WordPress.com: WordPress.com offers a generous 3GB of storage on its free plan, so it could be a good choice if you want to include video content on your landing page. But it doesn’t have landing page templates and it’s much more difficult to use, so it didn’t make it to my final list of recommendations.
  • SimpleSite: You can build a landing page quickly and easily on SimpleSite, but customization is so limited on the free plan that there’s no guarantee you’ll be able to match your branding. It’s also missing integrations for social media and email marketing, so it didn’t earn a place on this list.
  • Jimdo: Jimdo creates a pretty and fast landing page, but that’s about it. It lacks every other feature I looked for in a landing page builder, like analytics, email marketing, and customizable contact forms.

Dedicated Landing Page Builders

You can create great landing pages with any of the free website builders outlined above, or you can use a dedicated landing page builder to get additional features for your campaigns. These builders have far more advanced features when it comes to analytics, conversion rate optimization, and promotional tools. Advanced features means a steeper learning curve, so it will take more time to build a landing page with one of these options, but they’re pretty wonderful tools that are worth knowing about.

There aren’t any fully free plans for these next four entries, but you can get a free trial to test them out and see if they’ll meet your needs.

4. Leadpages – The Simplest Dedicated Landing Page Builder

10 Best (REALLY) Free Landing Page Builders in 2020
My Leadpages landing page was built from a conversion-optimized template

The Leadpages editor is on the simpler side, offering options for predesigned sections that you can arrange in your preferred order and then customize a bit further. You can also start from a conversion-rate-optimized landing page template to work even more quickly and guarantee a pleasing design. You can read more about the user experience in our expert review.

10 Best (REALLY) Free Landing Page Builders in 2020
Leadpages’ sidebar for adding content sections in the page builder

Like most dedicated landing page builders, Leadpages has a huge selection of integrations, ranging from analytics to email marketing to scheduling posts and campaigns. There are tons of options in every category, so you’re highly likely to find what you need. Additionally, you’ll get detailed analytics to track the success of your campaign and the ability to A/B split test landing page variations to ensure you’re using the best possible layout and content.

One other cool feature is lead magnets, where you can attach files or links to certain landing pages so visitors who complete your form or take another action can immediately access whatever it is you’re offering.

The only major drawback of Leadpages is that it was pretty slow to load at times, whether that was updating my landing page, logging in, or waiting for something to save. This didn’t really inhibit progress, but was pretty annoying when compared to how quickly the previous builders on this list went.

What kind of landing page builder?Landing Page Builder
Biggest added-value of the free planLead magnets for automatic delivery of an offer
When should you upgrade to a paid planAfter 14-day free trial
Starting price of paid plan$37.00

5. Unbounce – AI Tools to Personalize Your Landing Pages

10 Best (REALLY) Free Landing Page Builders in 2020
My Unbounce landing page features a customized contact form layout

At first glance, Unbounce felt super overwhelming: there were tons of fields and options for customizing, and some of them looked pretty confusing. After a few minutes, however, I got more comfortable with the interface and realized that it actually lends itself really well to very detailed customization. You’ll be able to get any template to perfectly match your brand, so don’t let the first impression intimidate you.

Unbounce has a ton of landing page templates categorized by page goal—think lead generation or e-commerce—and you can get more from ThemeForest if you want even more options. You can browse and preview templates in the same window, so it’s easy to compare all the different options, and the pre-filled template text is actually a series of tips on how to create a high-converting landing page. This is an incredibly useful feature if you’re new to all the nuances of building landing pages.

10 Best (REALLY) Free Landing Page Builders in 2020
Browse and preview Unbounce templates in the same window for easy comparison

Like other landing page builders, Unbounce offers a lot of tracking and integrations for your landing pages, as well as A/B testing capabilities. There are also some cool features around personalization: you can use dynamic text replacement to display a page that matches your visitors’ exact search terms, or use an AI-powered “smart traffic” tool to serve different variants to different visitors, based on which one will make them most likely to convert.

All of Unbounce’s features are covered in our expert review.

What kind of landing page builder?Landing Page Builder
Biggest added-value of the free planDynamic text replacement and “smart traffic” tools
When should you upgrade to a paid planAfter 14-day free trial
Starting price of paid plan$79.00

6. Instapage – Streamlined Publishing to WordPress

10 Best (REALLY) Free Landing Page Builders in 2020
My Instapage landing page would definitely inspire some conversions

To start building your landing page on Instapage, you choose a template from a huge list that’s categorized by use case, such as app download or newsletter sign-up.These templates are designed with conversion rate for that specific goal in mind, so it’s a really useful way to get the most effective landing page for your needs. From there, you can customize your template with plenty of content block template options in dozens of categories.

10 Best (REALLY) Free Landing Page Builders in 2020
A sampling of Instapage’s use case categories for landing page templates

A big plus of Instapage is the streamlined publishing experience: you directly choose from four methods of publishing, rather than it defaulting to a subdomain like most landing page builders do. You can publish directly to WordPress or Drupal, or connect a custom domain. Other landing page builders may offer these options, but it’s not nearly as easy as it is on Instapage.

10 Best (REALLY) Free Landing Page Builders in 2020
Instapage offers four easy options for publishing your landing page

Another useful feature is the ability to add multi-step forms – visitors can add their name and email on one screen, and then be directed to additional form fields to provide more information. This can provide a more concise landing page while still gathering necessary information for your campaign. Read about all of Instapage’s features in our expert review.

While testing this builder, I ran into an issue where Instapage cancelled my account while I was editing a landing page. I emailed customer support about it, and while they were able to reinstate the remainder of my free trial, it took four days for that to happen. The cancellation seems to be related to a one-time glitch, but it should be noted that support response time is slow.

What kind of landing page builder?Landing Page Builder
Biggest added-value of the free planMulti-step forms and easy publishing to WordPress
When should you upgrade to a paid planAfter the 14-day free trial
Starting price of paid plan$68.00

7. Landingi – High-Converting Form Templates

10 Best (REALLY) Free Landing Page Builders in 2020
My Landingi landing page had a customizable contact form template

Landingi is pretty similar to the other dedicated landing page builders on this list: there’s lots of customization possibilities, tons of integration options, and plenty of analytics and A/B testing capabilities. One helpful feature is that the landing page templates are categorized by both industry and goal, so you can quickly narrow in on exactly the layout that will yield you the most conversions.

In addition to landing page templates, Landingi also has a series of form templates that you can customize to your liking. There’s a separate tab for editing a custom thank you page after form submission – most landing page builders offer a default thank you page, but it’s nice to add a bit of branding.

10 Best (REALLY) Free Landing Page Builders in 2020
Landingi’s form templates are designed for high conversions

Landingi’s built-in analytics are simpler, much more similar to the website builders than the dedicated landing page builders, but there are plenty of integration options to extend that capability however you need.

The free plan limits you to just 200 visits on your page, so this option is best for very small campaigns. We compare Landingi’s free and paid options in our expert review.

What kind of landing page builder?Landing Page Builder
Biggest added-value of the free planDozens of form templates
When should you upgrade to a paid planAfter free trial
Starting price of paid plan$29.00

Additional Landing Page Tools You Should Know About

In case you still haven’t found the perfect solution for your next landing page, here are a few more platforms definitely worth checking out. These tools aren’t free, but they can accomplish much more than a simple landing page, and they provide excellent value for your money.

8. Squarespace – Best Landing Page Builder for Restaurants and Creatives

Squarespace is a general website builder that’s known for its stunning designs, and you can take advantage of those for landing pages too. It has a selection of landing page templates, which are usually called “Launch” or “Cover” pages within the tool. Squarespace does not have a free plan, but instead offers a 14-day free trial for you to try out these top features and more:

  • Integrations for MailChimp and all social media platforms
  • Built-in email marketing tool to send campaigns right from the site editor
  • Menu layouts and integrations with restaurant tools like ChowNow and OpenTable

9. Sendinblue – Most Templates Optimized for Page Goals

This is a really robust marketing platform that lets you build landing pages and send them via email, SMS, or chat to your customers. Although Sendinblue has a free plan for email marketing, you only get access to the landing page builder on the paid plans. Here are some of its best features:

  • Landing page template library organized by the page goal
  • Tools for personalization, segmentation, and marketing automation
  • A/B testing for landing page design and layout

10. GetResponse – Best Landing Page Builder for E-Commerce

Like Sendinblue, GetResponse is a multi-faceted marketing platform that includes a landing page builder, which has a drag-and-drop editor and mobile-responsive themes. You can try GetResponse free for 30 days before committing to a paid plan. Here are some of the things I like about it:

  • Built-in image editor as well as images from Shutterstock and gifs from Giphy
  • Easy integrations with products and services from Etsy, BigCommerce, and more
  • Conversion funnel builder for a holistic marketing strategy

What’s the Best Free Landing Page Builder?

In testing so many free landing page builders, I learned just how important it is to have certain features and integrations to support your marketing campaigns – for example, the ability to customize your forms is a huge benefit.

SITE123 will give you a well-designed landing page in a matter of minutes, but it might be missing some key features to give you a truly smooth marketing campaign experience.

Wix took the lead in terms of the most features in one place, and as a bonus, it’s always one of the easiest tools to use for building web pages. For most bloggers and small businesses, it will accomplish what you need, all in one place. If you only need a landing page for a short-term campaign that is highly targeted, a simpler landing page builder like Weebly might be a good choice.

That’s not to say the less robust free landing page builders are bad: if you have an email marketing tool or something similar already established and simply need a basic landing page to plug into those tools, any builder on this list will get you what you need.

For a quick look at the major features of each landing page builder, check out this comparison table:

VendorLanding Page TemplatesAnalyticsEmail MarketingSocial Media IntegrationsCustom Forms
Wix
SITE123
Weeblyfree trial
Leadpages
Unbounce
Instapage
Landingi

FAQ

What is a landing page builder?
A landing page builder is a marketing tool that allows you to create web pages tied to specific marketing campaigns. They focus on maximizing conversions from the people who land on your page and typically have features for tracking campaign success. We’ve extensively reviewed the best – and worst – landing page builders. 
What is the best free landing page builder?
Wix is the best free landing page builder, based on my tests and research. You’ll get full customization, integrations with tons of tools, and good analytics to track your campaign success. To learn more, you can read our expert Wix review.
Can you create a landing page without a website?
Yes! Many landing page tools will allow you to build standalone pages for your marketing campaigns, without the need for a full website. However, if you desire, you can typically add your landing pages to your website easily. Many of the best website builders (including a few on this list) will allow you to make a full site, or just a single landing page.
Is a landing page the same as a website?
No. A landing page is a standalone page tied to a specific marketing campaign, while websites are a network of pages and information designed to support broader business goals. Landing pages can be part of a website, and some will describe websites as simply a network of landing pages, but generally, landing pages have a more specific purpose. Email marketing is one of the most effective ways to drive traffic to your landing page and raise awareness for your campaign.
What features does any landing page need to have?
All landing pages should have the following elements:

  • Your company logo
  • A compelling offer to visitors
  • A conversion rate-optimized layout
  • A call-to-action
  • A form for visitors to submit their email or other information to access the offer

If you’re new to marketing and you need some help designing your page, you can find expert landing page designers on Fiverr for as little as $5.

When should you upgrade to a paid landing page builder?
When you should upgrade will depend on what free landing page builder you choose and what features you need. Overall, you may need to upgrade to connect a custom domain name, access advanced analytics, or use some integrations with other marketing tools. When you’re ready to upgrade, check out our landing page builder coupons to make sure you get the very best deal.

Inside this Article
What We Look For in the Best Landing Page Builders
Best Website Builders for Landing Pages
1. Wix – Great Landing Page Templates to Boost Your Conversion Rate
2. SITE123 – A Straightforward Way to Build a Landing Page
3. Weebly – The Best for Short-Term, Targeted Marketing Campaigns
Dedicated Landing Page Builders
4. Leadpages – The Simplest Dedicated Landing Page Builder
5. Unbounce – AI Tools to Personalize Your Landing Pages
6. Instapage – Streamlined Publishing to WordPress
7. Landingi – High-Converting Form Templates
8. Squarespace – Best Landing Page Builder for Restaurants and Creatives
9. Sendinblue – Most Templates Optimized for Page Goals
10. GetResponse – Best Landing Page Builder for E-Commerce
What’s the Best Free Landing Page Builder?
FAQ
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Georges Fallah
User friendliness and ease-of-use are two major factors visitors highly consider when choosing a landing page builder. But overall, marketers looking for a landing page builder tool look for functionalities like A/B testing, dynamic and interactive content, personalization, using ecommerce blocks for the ecommerce industry such as the ability to showcase products and CTA buttons.
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propen
Great and necessary article about a much-needed business service. Landing pages serve your clients to willingly and attentively engage with your company. This engagement factor is measured by your conversion numbers. Your ad campaigns must communicate easily, swiftly, and effectively. So must your landing pages. You only have one shot to win your clients' loyalty and approval. Make it count!
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admin
How I can build a landing page in Blogger?
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Liz
Hi - I am struggling to find one that's effective + REALLY free. All of them require some form of payment. Any recommendations?
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Graeme Ridler
As a complete newbie to landing pages....I found this very useful....thanks for doing all the hard work....just wondering why MailChimp was not there ?
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admin
:) ditto! Excellent write up!PS: got stuck with Mailchimp and now awaiting their troubleshooting advise:) hence landed here🙏🤩💐
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tim
"Instapage is somewhere in the middle of the other options in terms of cost." -- With recent $200 per month, seriously? :-/
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Alexander McEwen
Thank you with the utmost gratitude my friend for this helpful page! I found it very helpful in giving me ideas on how to approach making a landing page.
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designer
A great article a bit too long but precise to the point.WP is still my preferred choice but Wix is also great. I didn't have contact with Site123 but now that I saw how simple it is I will definitely try it out
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