Reviews and expert opinion GoDaddy Website Builder

Andrea Schlottman
Andrea Schlottman
Website Development Expert

Powered by one of the biggest web hosts, the new-and-improved GoDaddy Website Builder has its pros and cons. Other site builders have better templates and more advanced apps and plugins, but GoDaddy excels for its ease of use, personalized guidance, and responsive customer support.


Overview

GoDaddy Website Builder homepage

The New and Improved GoDaddy Website Builder

GoDaddy, one of the biggest names in web hosting and domain registration, has recently released a new update to the GoDaddy Website Builder (formerly known as GoCentral). But does the new platform really do anything better, or are you better off with an alternative website builder?

Well, the rebrand was certainly enough to make me curious, so I decided to put the builder to the test. I discovered some pros, but there were also a few very limiting cons that might make you think twice.

One thing to keep in mind is that unlike most of its competitors, GoDaddy Website Builder doesn’t offer a forever-free plan. There is a 30-day free trial that allows you to test all the features risk-free, but before you invest your time in building a website, you should read on to see what I found out.

Templates

3.7
GoDaddy website templates

Versatile and Attractive Themes, but Limited Variety

The new GoDaddy Website Builder offers 22 website themes. All themes are mobile-responsive, and you can preview them on desktop and mobile as you edit.

When you get started, GoDaddy suggests a theme for you. The site builder even pre-loads your theme with relevant stock photos based on the industry you’ve selected. For the fake pet grooming business I used in my test, I got a slightly-absurd-but-adorable dog in sunglasses.

Choosing a theme on GoDaddy website editor

You can stick with the suggested theme or apply a new theme at any time, even after you begin editing your site. GoDaddy themes vary mostly in terms of font and colors, with a few changes to default page layouts.

GoDaddy website themes

Overall, GoDaddy’s themes are better than they used to be. However, there isn’t much variety, and the designs don’t look as professional as the templates other website builders, like Wix or Squarespace, have to offer.Explore GoDaddy Website Builder Templates

Features

4.5
GoDaddy Website Builder dashboard

Packed with Features to Build (and Grow) Your Website

GoDaddy Website Builder offers some interesting features to help you get found on search engines, engage your site visitors, and make more sales. Let’s take a closer look.

A Simple Editor with Hundreds of Preset Sections

GoDaddy Website Builder content blocks

There are hundreds of ready-made Sections in 25 categories. These are essentially different types of content blocks you can add to your webpages.

The real issue with GoDaddy’s templates and content sections is that you get very few options for customization and personalization. Where other website builders give you drag and drop capabilities, plus the ability to edit every element of your page separately, GoDaddy only lets you choose one font and one color for your entire site.

Here are a few standout features you can add to your page from the Add Section menu:

  • Private pages – Make certain pages visible only to members with subscriptions.
  • Appointment booking – Allow site visitors to schedule one-time or recurring appointments.
  • Calendar – Display a public calendar by linking to any calendar with an iCal URL (e.g., Google and Office 365).
  • WhatsApp chat button – Let site visitors send direct messages to your phone through WhatsApp.
  • External reviews – Display reviews from sites like Facebook, Google MyBusiness, Yelp, and Yotpo.

Editing on the Go

Another new feature of GoDaddy Website Builder is the GoDaddy App.

GoDaddy Website Builder mobile app

Available for iOS and Android, the GoDaddy App lets you edit your website from any mobile device. A few fine-tuning options aren’t available on the app, but most of the website customization options and settings are.

Some Built-In Integrations, but No App Market

Instead of offering an app market like Wix, GoDaddy Website Builder has a few built-in integrations to enhance your site’s functionality:

  • Restaurant reservations through OpenTable
  • Online food orders through ChowNow
  • MLS/IDX real estate listings
  • Posts from your Instagram Business Profile
  • Reviews on Zillow

If you happen to be a restaurant owner or real estate agent, these integrations can be pretty awesome. For other industries…not so much. Other website builders (like Wix or WordPress.com) have many more advanced apps and plugins available for live chat, forums, and other useful features.

Guided Tools for SEO, Marketing, and Social Media

GoDaddy Website Builder comes with an impressive suite of tools to help customize your website.

GoDaddy Insight and Custom Action Plans

GoDaddy Insight analyzes your industry and website goals to provide specific recommendations for improving your site. Just select a few business goals, then wait for your custom action plan to be generated.

Here’s mine.

GoDaddy Website Builder Insight for improved SEO

In addition to this to-do list, you’ll get a numerical Insight score to show how you’re doing in terms of site usability, visitor engagement, outreach, and social media presence.

I found the customized Insight suggestions to be helpful, and I think beginners would benefit from them. This tool won’t do the work for you, but it tells you where to start.

Search Engine Visibility Tool

Another tool GoDaddy offers is Search Engine Visibility. Included with all four plans, this walk-through wizard helps optimize your site’s keywords, site title, meta descriptions, and header text.

GoDaddy Website Builder Insight helps you optimize your site's SEO

Email Marketing

Every plan includes a number of email marketing messages per month. The cheapest plan includes 100 emails per month, while the most expensive one lets you send up to 25,000. If you have an existing subscriber list, you can add them manually or import a CSV file.

Other Business Tools

Depending on the plan you choose, you’ll also get access to a few other useful tools and add-ons:

  • A free business email for one year (through Microsoft Office 365)
  • A free business phone number for one year (through GoDaddy SmartLine)
  • Social-media platform listings – sync your site to Facebook, Instagram, or Yelp and create posts straight from your GoDaddy dashboard
  • Free ad credits for Microsoft, Google, and Yelp
  • Google Analytics and Google AdSense (in the US only)

Many website builders offer professional email addresses free for one year, but GoDaddy is the only site builder I’ve seen to throw in a business phone number, too.

E-Commerce: Selling Products on Your Site

Building an online store with GoDaddy Website Builder is incredibly easy, though you’ll have to choose the most expensive plan to do it. (The monthly cost is comparable to e-commerce plans on other popular site builders like Wix and Weebly, though.)

Adding a product to a GoDaddy online store

A few stand-out features GoDaddy offers for your online shop include:

  • External sales – Sync with up to three external sales platforms like Amazon.com, Etsy, and eBay.
  • SMS notifications – Get text alerts for each sale you make.
  • Abandoned cart emails – Send automated emails encouraging customers to complete their orders.
  • Product reviews – Enable Yotpo to collect and display reviews on product pages.

If you already have products associated with a Square account, you can also import them directly with a CSV file. The current limit for products is 10,000.

GoDaddy doesn’t take sales commissions. You will only be charged the standard transaction fee from your payment processor.See full list of features

Ease of use

4.8
GoDaddy Website Builder editor

Beginner-Friendly, from Website Building to SEO

GoDaddy Website Builder is one of the easiest-to-use builders I’ve personally tested. Even as a beginner, chances are you’ll never run into a feature that you won’t manage to figure out yourself.

Simple Point-and-Click Editor

To edit your site, just click into any element to customize it, and all additional changes (color, alignment, and so on) will be shown in the right-hand editing bar.

Changing a section's layout on GoDaddy Website Builder

Each page is divided into sections for easier customization. You can make large-scale changes to entire sections by clicking the Layout button. For instance, in the About Us section above, you can choose from six preset layouts.

Automatic Backups to Save Your Changes

Building a new website always involves some trial and error, and even experienced web designers make mistakes. That’s why I like GoDaddy’s automatic backup and Site History tab.

GoDaddy Website Builder settings

You can restore previous versions of your website by clicking Settings and then Site History. You can manually back up your site and even rename your back-up files to easily remember which version is which.

Trust me, this safety net will make your entire website building process much less stressful.

Streamlined Account Management Through Your Dashboard

Managing your website is just as easy as building it. All of your account information is shown on your dashboard where you can make edits to your website and manage everything else, including sales.

GoDaddy Website Builder dashboard

You can also buy a domain through the dashboard. If you want to connect an existing domain, just click “I already own a domain” and follow the step-by-step instructions.

Connecting a domain to a GoDaddy websiteSee if GoDaddy Website Builder is Right for You

Support

4.3
GoDaddy Website Builder support

24/7 Phone and Chat Support, Plus an In-Depth Help Center

You can contact GoDaddy’s customer support through phone or live chat, and there’s also a Help Center on the website. I’m a bit disappointed there’s no email option, but you can’t win ‘em all, I guess.

I tried all of the channels to test the quality of the support. My interactions were all in English, but GoDaddy offers country-specific phone numbers for more than 50 locations around the world.

The Phone Support Was Awesome

I called GoDaddy customer support a couple of times, and I found the support agents to be polite, clear, and helpful. They felt more like actual support professionals rather than salespeople, which is always what you hope for…but not always what you get.

Wait times vary drastically, as the first call took nearly 20 minutes of waiting, while the second took only two. If you start from the live chat box, GoDaddy gives you a fairly accurate estimate of current wait times.

GoDaddy Website Builder chat support

Despite my lifelong dislike of talking on the phone, my experience was surprisingly pleasant. And, trust me, I asked a ton of questions on these calls.

The answers I received were clear and non-salesy. The second agent, Michael, was particularly upfront about when GoDaddy wouldn’t be the right solution for my e-commerce shop. His example: “If you’ve got over a thousand products and hundreds of shoppers a day, you’ll want a less restrictive environment. Most people at that point move to WordPress.”

Live Chat Was Not as Great

Unfortunately, my rave review for the phone support doesn’t extend to live chat. My biggest issue was that GoDaddy claims to offer 24/7 live chat…but nine times out of 10, the live chat was “offline.”

GoDaddy Website Builder chat support

When I called customer support, I asked why live chat never seems to work. Michael’s response was that it was just my browser. I did some snooping online and easily found that many GoDaddy users have had the same problem…so I’m a little skeptical about his response.

Once I finally got a hold of someone on chat (Anshika D., to be exact), I found her answers friendly and professional. Compared to the phone call, though, they seemed much more copy-and-paste and sales-oriented.

For example, I asked about “social media listing platforms,” which is advertised as a feature on all GoDaddy Website Builder plans. The first response was an upsell about GoDaddy’s separate (and paid) social media management.

GoDaddy Website Builder chat support

I did eventually manage to get a clear answer, but it took a few minutes and it wasn’t the most seamless experience.

Help-Yourself Options

GoDaddy has an informative Help Center with FAQs, a blog, and the GoDaddy Community forum. When searching the Help Center, choose the dedicated section for Websites + Marketing.

GoDaddy Website Builder Help Center

GoDaddy also has a How-To section unlike any other website builder I’ve seen. On this page, you can watch video tutorials grouped into comprehensive, stand-alone courses.

GoDaddy Website Builder How-To guides

Comparison

How does GoDaddy Website Builder match up to the competition?

WixCompare 4.9 Compare
SquarespaceCompare 4.8 Compare
GoDaddy Website BuilderCompare 4.4 Compare
Google SitesCompare 3.0 Compare

Pricing

4.4

Reasonable Pricing but No Free Plan Available

GoDaddy offers four subscription plans: three for personal or general business websites and one for e-commerce shops.

Plans are available on a monthly or yearly basis, and you can save 20% with an annual subscription. You can pay with all major credit cards, PayPal, wire transfer, and other regional payment processors.

As previously mentioned, GoDaddy Website Builder doesn’t have a free plan, but there is a 30-day free trial that allows you to try out all the features. During your trial, your site will have a GoDaddy subdomain. You’ll have to upgrade before you can connect your own domain.

After your free trial runs out, you’ll have 20 days to subscribe before your account is officially canceled.

Cancellations & Refunds

You can request a refund within 30 days of purchasing an annual plan or 48 hours of purchasing a monthly plan. Watch out for one hidden cost: If you’ve purchased an annual plan with a free domain, the list price of your domain name will be deducted from your refund.

There’s no button to click to cancel your account –  instead, you’ll have to contact customer support to process the request for you.

User reviews

Based on 16 reviews in 4 languages
3.4
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3.0
Paul Thomas
USA
reputationmatters.us
August 25, 2020
Good product overall, but very uneven and frustrating at times

In general, I was able to build an attractive website using GoDaddy's Websites and Marketing platform. That said, there are things about it that are extremely frustrating.First and foremost, the tool's text editor is horrible. There is no ability to set text left, right or center justified, and many of the templates automatically center text. While there's an option for bullets, they look unprofessional because they dangle out so far into the content fields.Case in point, the text field box for Terms and Conditions -- often 1,000s of words long, appears about 2 inches high and becomes impossible to navigate because of the length and complexity of the documents. Of course, no one reads those documents but if you care about your site looking professional even for the legalese, you're out of luck with GoDaddy.The Caption, Description/Alt Text fields for images vary by template -- and likely when and who developed them. There's no rhyme or reason to when a caption is visible -- and worse, some of the field with character limits lack character counters -- and when you exceed 100 characters jump to the 100th character regardless of where you're editing and begins deleting backwards from 100. It's maddening -- and just sloppy design and QA.GoDaddy doesn't provide style sheets for the various templates to guide you on aspect ratios for images. You can make it work, but only after experimentation. Again, this really only matters if you care about design and professionalism.The "technical support teams" really are salespeople gussied up to provide support. Their real training appears to be upselling, not truly helping users with technical issues.I've been GoDaddy customer for many years and am finishing my second site with them -- now on the Website and Marketing platform after years with an old WordPress site that was much more than my new business needs. I like the company, but when you use the tool for hours every day, you realize how good it could be if someone in GoDaddy's design, programming and QA teams actually tried to use the tools they develop.

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5.0
Anonymous
USA
January 09, 2019
Great for Blog Websites

GoDaddy's website builder is very useful - it's simple to navigate and you don't need any prior website building knowledge to use it. There's a decent template selection and a number of features to add to your site. The only downside I see is that it isn't the best option if you want to build a site to sell stuff. If that's the case, it is better to look elsewhere. But if you are looking to create a blog or informative website, it is a great option.

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3.0
b. e. greer
USA
November 15, 2018
Godaddy Website Builder Review

I will only use go daddy for purchasing products such as domains and maybe hosting but other services are just eye candy with no real mechanics..

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3.0
Michael Yudanin
USA
November 15, 2018
Godaddy Website Builder Review

We have been GoDaddy clients for more than six years, and yet one sunny day our website went down. After four days of repeated calls to GoDaddy and hearing a bunch of rubbish in response, we are trying to get our files back - and they are telling me that there is no way.On the way to sue them...STAY AWAY!

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3.0
Mr. Kay
USA
October 10, 2017
Godaddy Website Builder Review

This review incorrectly states GoDaddy has page level password protection, but as of July 2014 that is incorrect. Website Builder v.6 had this feature, but it was lost when they "upgraded" to v.7. This was a necessary feature for me building a website for a high school athlete to share with college coaches. Their tech support tried to help, but the problem is the poor software. Now I have to use Word Press, SquareSpace or Weebly. No wonder GoDaddy had hosting on sale for $1/month. :(

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3.0
Lida shatte
USA
October 10, 2017
Godaddy Website Builder Review

V7 is by far are the worst website builder I have ever experienced. I want to puke whenever I'd have to go in and use it. if they force and migration from v6 to v7, I'm moving to another company. I may go with square space, or 1 and 1. I think that we should all get together and sign a petition to let us keep v6.

Read more reviews

Bottom line on GoDaddy Website Builder

GoDaddy Website Builder isn’t my top choice in terms of website templates or creative freedom. If you want more control over the look of your site, you’ll be better off with an alternative website builder, like Wix or Squarespace. But this platform really stands out for its convenience and ease of use. Thanks to the uncluttered, user-friendly editor, even total beginners can create a professional-looking website in very little time.

I especially like the personalized guidance that GoDaddy offers. From the step-by-step SEO wizard to the Insight action plans and 24/7 multilingual support, you’ll get the guidance you need to take your website to the next level. However, if you need advanced plugins, specific design customizations, or powerful e-commerce features, GoDaddy is probably not for you.

Andrea Schlottman
Andrea Schlottman
Andrea is an experienced content writer, copywriter, and editor with special interests in graphic design, sustainable development, travel, and literature. Originally from Texas, she has lived around the world and makes frequent trips to explore new places and visit family in Japan.

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