We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links. Advertising Disclosure
  1. Website Planet
  2. >
  3. Blog
  4. >
  5. 6 Best Online Social Media Marketing Courses in 2024

6 Best Online Social Media Marketing Courses in 2024

Sharon Hurley Hall
Social media platforms and features seem to change every other week, so whether you’re just getting started with social media marketing or want to up your game, you’ll definitely need some help. Even if you use one of the best social media tools, it’s still important to choose a course that not only got great reviews last year, but is still relevant right now.

There’s only one problem – how do you know which social media course to choose? There are literally thousands online, and it’s hard to know which ones are run by amateurs and which ones offer real industry knowledge from trusted professionals.

Don’t worry, though; I’ve done the hard work for you. I scoured the top online course platforms to identify their most popular social media marketing courses. Then I checked those out to see which ones have the most insightful, up-to-date information so you can improve your social media marketing skills to promote your business or blog, or just refresh your professional skills.

I ended up checking at least 50 different courses. Sure, it made my brain hurt, but now you can save some time and money and know that these courses really are the best. (Don’t thank me. Share my article instead.)

Online Social Media Marketing Courses: Our Top Picks 

  1. Udemy1 – Social Media Marketing MASTERY
  2. Coursera1 – What Is Social?

See 4 more social media courses | Check out our comparison table

What We Look For in the Best Social Media Marketing Courses

When looking through social media marketing courses online, these were the features we prioritized:
  • Instructor expertise – Do the instructors know their stuff?
  • Course content and delivery – Does the course include the information you need to improve your social media marketing skills?
  • Course length – How much time will you have to invest in acquiring new skills and knowledge?
  • Certification – Do you get a certificate at the end to prove you’ve completed the course?
  • Ratings and reviews – What do past students think of the course and instructor(s)?
  • Cost – How much will you have to invest to access this social media marketing training?

1. Udemy – Social Media Marketing MASTERY1

6 Best Online Social Media Marketing Courses - Avoid the Amateurs-image11
Don’t let the term “mastery” fool you – Udemy’s Social Media Marketing MASTERY course is suitable for beginner social media marketers. It promises to walk you through social media advertising from A to Z, helping you learn how to use different platforms to effectively promote your business.

This course covers all of the big players, including Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, and YouTube. You’ll also learn about blogging, SEO, and tools that can make your marketing more effective.

Course content includes eight hours of video, seven downloads, and 26 articles. It’s accessible on the web, mobile devices, and TVs. At the end of the course, you’ll get a completion certificate. This course has a 4.5-star rating from more than 5,000 students.

Like many courses on Udemy1, this course was originally priced at a couple hundred dollars. But keep your eyes open for deals. We’ve seen this one on sale for just a fraction of the price, which is excellent, considering that you get lifetime access to the course content.

Even if you pay full price, there’s a 30-day money-back guarantee. But if the student reviews are anything to go by, you won’t need it.


  • This course is created and delivered by Coursenvy, an LA-based agency and expert in social media advertising.
  • Course content is regularly updated (just a month before the time of writing), so you always have the latest guidance.
  • The course tutor is available to answer students’ questions to help them market their own businesses.
  • The strategies shared are used by the course tutor with clients, which means they have been tried and tested in the real world.
Beginner-friendly Yes
Expert instructors Yes
Certificate awarded Yes
Content length 8 hours

2. Coursera – What Is Social?1

6 Best Online Social Media Marketing Courses - Avoid the Amateurs-image21 What Is Social? from Coursera is a practical course that doesn’t just tell you about social media marketing – it helps you get startedCoursera prides itself on having top instructors from major universities1, and this course is no exception. It is part of the Social Media Marketing Specialization by Northwestern University.

Rather than simply focusing on individual platforms, this course goes behind the scenes so you can learn about social media from a business viewpoint and create your strategy accordingly. It covers social marketing, social trends, the business of social, and more.

There are nine hours of course content, and it’s suggested that students do about three hours a week, to complete the course in less than a month. Course content includes both videos and reading material.

This course is highly rated by thousands of students for being both practical and useful. According to Coursera’s stats, about half of all students taking this course received a career benefit, and 16% received a pay increase or promotion.


  • The course isn’t just about skills, but about context. Students will learn about the digital revolution, the impact of big data and much more.
  • Language doesn’t have to be a barrier to taking this course – there are subtitles in English, Spanish, Japanese, and Arabic.
  • You can audit the course for free, but paid learners get additional information and a completion certificate. The class is more expensive than some of the other options, but there’s a money-back guarantee during the first week.
Beginner-friendly Yes
Expert instructor Yes
Certificate awarded Yes, for paid learners (not by auditing)
Content length 9 hours

3. Hootsuite Academy – Social Marketing Training

6 Best Online Social Media Marketing Courses - Avoid the Amateurs-image3

As the granddaddy of social media tools, Hootsuite is a great place to start your social media training.

Hootsuite takes a slightly different approach than other providers. It wraps multiple mini-courses into its Social Marketing Training program. You may start as a beginner, but by the end, you’ll know all the skills the professionals use.

The course covers:
  • Optimizing your social media profiles
  • Setting goals and objectives
  • Building your community
  • Content marketing
  • Social advertising
Courses are delivered – for free – via video and text, with some information available for download. Most videos are only a couple of minutes long. The whole course takes about six hours to complete, including exercises and quizzes. Course content is updated regularly, so you can be sure you’re always getting the latest information.

There are no ratings shown for the Hootsuite course, but the provider says it’s educated 400,000+ students, including 46,000+ certified professionals.


  • Courses are delivered in an explainer video format, so you never see an actual person – we found this animated approach entertaining.
  • There are quizzes at regular intervals so you can be sure you know the material before moving on.
  • While the course is free, you’ll have to pay if you want to take the social media marketing certification exam.
  • If you decide to complete the certification, you can earn a listing in Hootsuite’s Certified Professionals Directory for more visibility amongst brands and potential employers.
Beginner-friendly Yes
Expert instructor Yes
Certificate awarded Yes, if you pay for the certification exam
Content length 6 hours

4. Fiverr Learn – Social Media Content Strategy

6 Best Online Social Media Marketing Courses - Avoid the Amateurs-image4

Fiverr Learn’s Social Media Content Strategy course takes you through the main elements of creating and delivering a content strategy for social media marketing. The course tutor is expert Rita Cidre, named a top growth marketer by Hubspot and currently Marketing Manager at Qualtrics.

The course is delivered over 23 videos, which contain about an hour and a half of content in total. It includes information on setting your objectives for social media marketing, identifying your audience, defining and executing your strategy, and more.

There’s a summary and quizzes at the end of each section, plus a final quiz so you can make sure you’ve really integrated that knowledge. This course is less expensive than most others, and there’s a 30-day refund window if you don’t complete it.

Fiverr Learn is a relatively new platform (read our full review) so this course only has a handful of reviews, but it does have a 4.8-star rating.

You’ll need a Fiverr seller account to be able to use the Fiverr Learn platform.


  • When you complete a course, a badge shows on your Fiverr profile. This can arguably help you win more gigs.
  • The course includes a section on empathy mapping, a tool that can give you more customer insight.
  • This is a practical course, helping you to create your own strategy as you work through it.
Beginner-friendly Yes
Expert instructor Yes
Certificate awarded No, but you do get a profile badge
Content length 1.4 hours

5. LinkedIn Learning – Social Media Marketing Foundations

6 Best Online Social Media Marketing Courses - Avoid the Amateurs-image5

LinkedIn Learning’s Social Media Marketing Foundations course is aimed at beginners and has nearly two hours of course content. The instructor, Brian Honigman, is a social media expert and Adjunct Professor at NYU.

In the course, you’ll learn the benefits of investing in social media. There are also tips on creating a social media strategy linked to your business goals and core audience. You’ll learn the basics of Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and Snapchat, as well as how to use social advertising to get results.

This course also introduces social listening to help you better serve your customers and discusses how to create and manage a social media community.

More than 60,000 people have viewed this course, and it’s been liked by more than 2,000 people. The course is pretty low cost compared to some of the others on this list, and you can check it out for free with a one-month trial of LinkedIn Learning. Be aware that – once you subscribe – there are no refunds.


  • This course includes the exercise files the instructor uses during the course so you can work on them at the same time.
  • Course content can be viewed offline or listened to as podcasts, and video transcripts are available.
  • There’s a useful Q&A section where you can see what others have asked in the past or add your own questions, and the tutor is responsive.
  • You get access to this course for free with a LinkedIn Premium membership.
Beginner-friendly Yes
Expert instructor Yes
Certificate awarded Yes
Content length 1 hour 56 minutes

6. Learning.ly – Social Media Success for Business

6 Best Online Social Media Marketing Courses - Avoid the Amateurs-image6

Learning.ly is a relatively new platform, so it’s no surprise that the Social Media Success for Business course hasn’t previously been reviewed. But since Learning.ly is under the badge of The Economist, you know that experts have been vetted, and the course tutor Deltina Hayes, is no exception.

This is mainly a video-based course, with some worksheets and resources. It helps you lay the foundation for social media success so you can use the tools, strategies, and techniques that are right for your business.

To start you off, there’s a brief overview of social media, and an assessment of where you are. The bulk of the course focuses on real-world social media for brands, businesses, nonprofits, and public relations – plus you’ll learn about different aspects of social media strategy. This course is also one of the more affordable options.


  • A free course preview is available.
  • The course tutor is a social media pioneer and author of the Social Media Survival Guide.
  • If you’re unhappy with the course, there’s a 100% money-back guarantee, but you have to claim it within 14 days.
  • As well as instruction on social media, you also get information to help you plan your content marketing and analytics strategy.
Beginner-friendly Yes
Expert instructor Yes
Certificate awarded Not stated
Content length 2 hours 10 minutes

Which Social Media Marketing Course Is Right For You?

You now have our list of the top social media marketing courses. Which one should you begin with? Well, the choice depends on you. First, examine our comparison table, and then proceed to read our recommendations.

Length Format Certificate Money-Back Guarantee
Udemy 8 hours Video, plus articles and downloads Yes 30 days
Coursera 9 hours Video and text Yes, if you register 7 days
Hootsuite 6 hours Video and text Yes, if you pay N/A
Fiverr Learn 1.4 hours Video No, but you get a profile badge 30 days (if you haven’t completed the course)
LinkedIn ~2 hours Video with transcripts and audio Yes No
Learning.ly ~2 hours Video plus worksheets and resources Not stated 14 days
If you’re looking for depth and breadth, the social media training from Coursera1 and Udemy1 offers the most content.

If you’re just getting started, the social media marketing classes on Fiverr Learn and Hootsuite1 provide a great beginners’ guide.

And if you’re focusing on the business aspects of social, you can’t do better than the courses from Learning.ly and LinkedIn Learning.

If you want a more in-depth comparison on the top online courses, check out our Fiverr Learn vs Udemy vs Coursera comparison.
Your best bet? Since most courses provide introductory videos, check those out, along with the full course descriptions and professor bios. This will help you see which course best fills in any gaps in your knowledge. Or take them all to become a savvier social media marketer in just a few weeks!

Each one of these courses would tell you how important it is to ask readers to share, not just have those buttons on the page. So, I’m asking you now. If you found this article helpful, would you be so kind as to share it on Facebook or tweet it? That would mean the world to me!

(Want to create your own social share links? Use this handy tool!)

Rate this Article
3.8 Voted by 37 users
You already voted! Undo
This field is required Maximal length of comment is equal 80000 chars Minimal length of comment is equal 10 chars
Any comments?
View %s replies
View %s reply
Hello Sharon! I want to thank you for this article! Your hard work is helping me a lot to make sure I will be able to choose the best option. Best Regards, Paula
Website Planet Team
Hi Paula, thank you for the feedback. We're glad you found it helpful!
Noelle Carr-Ellison
1 Reply
Thanks for this! Do you have recommendations for the F&B sector? I am a restaurant owner and am seriously unhappy about the people who run my social media. I have a lot of free time with the pandemic so I'm thinking of taking this into my own hands...
1 Reply
Website Planet Team
Hello Noelle, Udemy 1offers great online courses for this sector.
1 Reply
Grand article! Truly appreciate the breakdown as this saved me a lot of time in research, definitely one to share. Keep up the good work.
1 Reply
Website Planet Team
Thanks for the feedback. Glad you like it!
It is possibly my second article that I have read so far on the topic and found it very helpful. I'm glad that I came across it now not some months late after reading many others like some other people here. Thank you Sharon.
Ma Sharon, your article was stella. The content was rich, vera informative and well written. I have read many articles on this subject and this one has been most helpful by far. Thank you
Miss Shirley, this content was very helpful in helping me decide where I want to start the journey of my SMM education. I have shared this article as it was the most helpful I have read. Again, Thank you. Angelique
Hi Sharon, thanks to the wonderful post really helpful for everyone is looking for best academies to learn digital marketing as the future in this has no stops. As I am also studying social media marketing course in learn digital academy where teaching is awesome and very interesting. Hope to see more posts from you. Keep going.
Read more reviews
Related posts
Show more related posts
We check all user comments within 48 hours to make sure they are from real people like you. We're glad you found this article useful - we would appreciate it if you let more people know about it.
Popup final window
Share this blog post with friends and co-workers right now:

We check all comments within 48 hours to make sure they're from real users like you. In the meantime, you can share your comment with others to let more people know what you think.

Once a month you will receive interesting, insightful tips, tricks, and advice to improve your website performance and reach your digital marketing goals!

So happy you liked it!

Share it with your friends!

1 1 1

Or review us on 1