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What We Look For in the Best Wix Alternatives1. SITE123 - The Best Simple Website Builder for Busy Professionals2. Squarespace - Best for Beautiful, Responsive Templates3. Zyro - Best AI Tools to Help You Get Started4. WordPress - Best Free Plan for Writers and Bloggers5. Webnode - Least Intrusive Branding on a Free Plan6. Square Online - Best for Starting an Online Store for FreeWhen Wix Isn’t For You...FAQ
Best Quick Solution
While all the builders on my list will get the job done, my personal favorite is Squarespace. It has the best-looking templates around, and all the tools you could possibly need to build your website, integrated straight into its editor (so you don’t have to look for them elsewhere).
You can take advantage of Squarespace’s 30% discount on annual plans to save on your subscription.
Short on time? Here are our top picks for Wix alternatives in 2023:
- SITE123 – The best free solution to get your website up and running quickly (it’s even easier to use than Wix!)
- Squarespace – The best-looking templates around, ideal for visual portfolios and creative businesses
- Zyro – Super cheap long-term plans with AI tools that’ll help you design your site and create content
What We Look For in the Best Wix Alternatives
While testing Wix alternatives, I focused on finding website builders that offer:- Value for money. With Wix, you have to pay extra to use some of the most important features. I looked for website builders that are more cost-effective than Wix.
- Built-in features. While Wix offers apps for extended functionality, some website builders come with more built-in features. With native features, you don’t have to waste time looking for apps and installing them.
- Mobile-responsive templates. Having to edit a separate mobile version of your website is a pain, so I looked for platforms that give you responsive templates that will automatically look great on smartphones and tablets.
- Design flexibility. Although Wix has a huge number of templates, it’s let down by the fact that you can’t change your template once you’ve selected it. I looked for platforms that make it easy for you to change your design over time.
- Customer service. You’ve heard about (or experienced) Wix’s awful customer service – such as the lack of live chat help and having to request a call-back when you phone the support line. I’ve included only website builders that offer better support.
- Free plan/trial. Some of these Wix alternatives allow you to build a fully-functional website without having to pay a dime. Others offer a free trial period, so you can test them risk-free.
1. SITE123 – The Best Simple Website Builder for Busy Professionals



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Features
- Mobile-responsive templates. There are over 180 templates across multiple categories (restaurants, community, portfolio, etc.), and they’re all designed to look good on multiple devices.
- Lots of page layouts. You can choose from a variety of preconfigured layouts for each section of your page, so it’s easy to create a good-looking, well-aligned site. For example, there are 14 layouts for About sections, each with various text, image, and alignment options.
- Excellent support. If you run into a problem, real-time support is just a second away. You can chat with a SITE123 assistant from within the editor by clicking the Need Help? button.
- Speedy editor. The SITE123 editor loads very quickly, so you don’t have to wait for ages whenever you want to make an adjustment to your site. I almost never saw the ominous loading icon during my tests.
Free Templates | 180+ |
Storage Space | 250 MB |
Bandwidth | 250 MB |
E-Commerce Features | Yes, built-in |
Price of Cheapest Paid Plan | $12.80 |
2. Squarespace – Best for Beautiful, Responsive Templates



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Features
- Responsive Templates. Quite simply, Squarespace’s 100+ templates are mesmerizing. They’re professionally designed to make your website look modern and attractive, and they are all mobile-responsive. You don’t get as much freedom to move page elements around as you would with Wix, but sometimes, that’s a good thing.
- E-Commerce. Squarespace gives you better tools to build a small-medium sized online store for a fairly low cost. These include inventory management, product display, marketing tools and more.
- Analytics tools. Understanding your website traffic – where it’s coming from, how well your marketing is performing, etc. – is important for planning your marketing strategy. While Wix gives you Google Analytics integration, Squarespace has a native Analytics feature that also offers a mobile app so you can monitor your website’s performance on the go.
- Security. Squarespace is one of the most secure website builders, with high levels of server-side security and built-in SSL to keep your website data protected from hackers. While Wix’s security isn’t terrible, this is just one of the things that Squarespace does better than Wix.
Free Templates | 60+ |
Storage Space | Unlimited |
Bandwidth | Unlimited |
E-Commerce Features | Yes, built-in |
Price of Cheapest Paid Plan | $16.00 |
3. Zyro – Best AI Tools to Help You Get Started

Features:
- AI tools. The AI Writer generates SEO-optimized content for your site based on the industry you choose. There are also AI business tools, including a logo maker, business name generator, and slogan generator.
- Website importer. If you have an existing site, you can import all your content into Zyro.
- Mobile editing. You can edit the desktop and mobile versions of your site separately.
- Built-in social media and marketing. Although there isn’t an app market, you get some cool built-in features like Facebook Pixel integration, Facebook Messenger integration (for free live chat), Google Analytics, Hotjar, and Google Tag Manager.
Free Templates | 100+ |
Storage Space | Unlimited |
Bandwidth | Unlimited |
E-Commerce Features | Yes, built-in |
Price of Cheapest Paid Plan | $2.61 |



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Features
- Wide range of content blocks. To add a new section to your page, just choose from dozens of preconfigured content blocks, from text to galleries and social media embeds.
- Built-in plugins. WordPress gives your site tons of functionality right off the bat with pre-installed plugins like stats, site backups, and an importer to help you migrate any content you’ve created elsewhere (like on Wix!).
- Documentation and help. While WordPress doesn’t provide official support for free plans, the info page for each free theme includes extensive documentation and a link to a template-specific user support forum.
- Storage and bandwidth. Compared to Wix’s mere 500 MB, WordPress’s 3 GB is very generous. There’s no cap on bandwidth, either.
Free Templates | 110+ |
Storage Space | 3 GB |
Bandwidth | Unlimited |
E-Commerce Features | Yes, built-in |
Price of Cheapest Paid Plan | $45.00 |
5. Webnode – Least Intrusive Branding on a Free Plan

Features
- Helpful customer support. Webnode only offers email support during work days, but when I got in touch, I always received in-depth replies that really answered my questions.
- Form builder. You can add contact and order forms to your website for free. The forms are easy to customize, and when visitors submit a form, you can either display a simple message or redirect them to another page.
- WYSIWYG editor. You don’t have to switch back and forth between the editor and the preview mode. Instead, you’ll see the way your website will look to visitors as you’re editing it.
Free Templates | 100+ |
Storage Space | 100 MB |
Bandwidth | 1 GB |
E-Commerce Features | No |
Price of Cheapest Paid Plan | $3.90 |
6. Square Online – Best for Starting an Online Store for Free

Features
- Site builder wizard. Square Online has just a single template, but it’s easy to customize it to suit your brand in three simple steps. You just select the features you need, add your logo, customize fonts and colors… and bam, you’re online.
- Square integration. If you own a brick-and-mortar business and use the Square reader to accept payments, you can sync it with Square Online to manage your inventory both online and in person.
- Coupons. Square Online lets you offer incentives like discount codes. Based on your preferences, you can provide a limited number of codes and set an expiration date.
- Donations. Nonprofits can use Square Online for fundraising, since you can collect donations from visitors even on the free plan.
Free Templates | 1 (with multiple customization options) |
Storage Space | Unlimited |
Bandwidth | Unlimited |
E-Commerce Features | Yes, even on the free plan |
Price of Cheapest Paid Plan | $12.00 |
When Wix Isn’t For You…
Some may consider Wix to be the King of all website builders, but it’s clear that it’s not your only option. If you want to build a website, you can choose from a variety of options depending on your budget and the purpose of your website. If you’re a complete beginner looking for the simplest way to get online, SITE123 is the easiest option. It’s best for small personal and business websites, and it has lots of apps to help you extend your site’s functionality. Zyro is another easy (and super cheap) option. With the AI (Artificial Intelligence) feature, you can sit back while your website is built for you, ready for you to edit. If you’re looking for the best way to build a free online store, Square Online’s generous free plan is a great place to start. Or, if you want to build a website that will scale with your business, Squarespace is an excellent choice. It’s flexible, and you get unlimited storage space and bandwidth, even on the cheapest plan.Price | Standout Feature | Best For | ||
Site123 | $$ | In-editor help and support | Complete beginners – personal and small-scale websites | |
Squarespace | $$ | Professionally-designed templates | Freelancers, artists and online stores | |
Zyro | $ | Super easy to use, grid-based editor | Portfolios, small to medium business websites | |
WordPress.com | $-$$ | Add plugins on Business plan and above | Small and medium sized businesses | |
Webnode | $-$$ | Least intrusive branding on the free plan | Beginners – personal websites and small business websites | |
Square Online |
$$ | Collect payments even on the free plan | Online stores |