Short on time? Here are our top picks for Wix alternatives in 2023:
- SITE123 – The best free solution to get your website up and running quickly (it’s even easier to use than Wix!)
- Squarespace – The best-looking templates around, ideal for visual portfolios and creative businesses
- Webador – Super cheap plans offering e-commerce tools for less
What We Look For in the Best Wix Alternatives
While testing Wix alternatives, I focused on finding website builders that offer:- Value for money. With Wix, you have to pay extra to use some of the most important features. I looked for website builders that are more cost-effective than Wix.
- Built-in features. While Wix offers apps for extended functionality, some website builders come with more built-in features. With native features, you don’t have to waste time looking for apps and installing them.
- Mobile-responsive templates. Having to edit a separate mobile version of your website is a pain, so I looked for platforms that give you responsive templates that will automatically look great on smartphones and tablets.
- Design flexibility. Although Wix has a huge number of templates, it’s let down by the fact that you can’t change your template once you’ve selected it. I looked for platforms that make it easy for you to change your design over time.
- Customer service. You’ve heard about (or experienced) Wix’s awful customer service – such as the lack of live chat help and having to request a call-back when you phone the support line. I’ve included only website builders that offer better support.
- Free plan/trial. Some of these Wix alternatives allow you to build a fully-functional website without having to pay a dime. Others offer a free trial period, so you can test them risk free.



Get 40 % OFF SITE123
Save 40 % when you sign up for SITE123's annual plan
Features
- Mobile-responsive templates. There are over 180 templates across multiple categories (restaurants, community, portfolio, etc.), and they’re all designed to look good on multiple devices.
- Lots of page layouts. You can choose from a variety of preconfigured layouts for each section of your page, so it’s easy to create a good-looking, well-aligned site. For example, there are 14 layouts for About sections, each with various text, image, and alignment options.
- Excellent support. If you run into a problem, real-time support is just a second away. You can chat with a SITE123 assistant from within the editor by clicking the Need Help? button.
- Speedy editor. The SITE123 editor loads very quickly, so you don’t have to wait for ages whenever you want to make an adjustment to your site. I almost never saw the ominous loading icon during my tests.
Free Templates | 270+ |
Storage Space | 250 MB |
Bandwidth | 250 MB |
E-Commerce Features | Yes, built-in |
Price of Cheapest Paid Plan | $12.80 |



Save up to 30 % on your Squarespace plan today!
Plus get a free domain for one year!
Features
- Responsive Templates. Quite simply, Squarespace’s 100+ templates are mesmerizing. They’re professionally designed to make your website look modern and attractive, and they are all mobile-responsive. You don’t get as much freedom to move page elements around as you would with Wix, but sometimes, that’s a good thing.
- E-Commerce. Squarespace gives you better tools to build a small-medium sized online store for a fairly low cost. These include inventory management, product display, marketing tools and more.
- Analytics tools. Understanding your website traffic – where it’s coming from, how well your marketing is performing, etc. – is important for planning your marketing strategy. While Wix gives you Google Analytics integration, Squarespace has a native Analytics feature that also offers a mobile app so you can monitor your website’s performance on the go.
- Security. Squarespace is one of the most secure website builders, with high levels of server-side security and built-in SSL to keep your website data protected from hackers. While Wix’s security isn’t terrible, this is just one of the things that Squarespace does better than Wix.
Free Templates | 150+ |
Storage Space | Unlimited |
Bandwidth | Unlimited |
E-Commerce Features | Yes, built-in |
Price of Cheapest Paid Plan | $16.00 |


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Features
- Free plan. Webador’s free plan offers unlimited storage and bandwidth, plus a massive stock image library. You’ll be limited to a .webador domain with ads, and you won’t get features like analytics or customizable forms. However, what you get will be more than enough for a simple website.
- 50+ templates. It’s not the largest template library in the world, but you’ve still got plenty of choice with Webador. Each template is fully responsive, but you can choose to edit the mobile version of your store to make sure it all looks and works perfectly.
- Business mailboxes. You’ll get a personal mailbox on the Pro plan and above, which allows you to set up an email address with your custom domain. You can then access your emails via Webador or set up your custom email address with another client like Gmail.
- Free domain names. You’ll get a free domain name on any paid plan. Plus, when you pay to set up another language on your website, Webador will give you an additional free domain.
Free Templates | 50+ |
Storage Space/Bandwidth | Unlimited |
E-Commerce Features | Available on the Pro plan and above |
Price of Cheapest Paid Plan | $4.00 |



Save up to 80 % on your IONOS Website Builder plan!
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Features
- Cheap e-commerce support. You can add e-commerce features onto any IONOS plan. While this bumps up the price, it still works out cheaper than paying for Wix, making it great for businesses on a budget.
- Professional email. You’ll be able to make an unlimited number of professional email addresses with your IONOS domain for no extra cost.
- RankingCoach integration. RankingCoach is a free SEO app that teaches you how to set up your site’s SEO and improve your rankings. This integration makes it easy to automate your website’s SEO, even if you’re on a budget.
- Logo generator. Get a free simple logo for your business with the built-in logo generator – ideal for new businesses that don’t have the money to hire a designer.
Free Templates | 18 |
Storage Space / Bandwidth | 200GB / Unlimited |
E-Commerce Features | Yes, on all plans with the e-commerce add-on |
Starting Price | $1.00 |
5. Shopify: Best for E-Commerce



Save up to 25 % on your Shopify plan!
Limited-time offer - Don't miss it!
Features
- Multiple sales channels. Sync your Shopify store with Amazon, eBay, Facebook, Instagram, and more, making it easy to get eyes on your products and manage your inventory from one place.
- Third-party template support. Don’t be discouraged by the limited selection of free themes – with Shopify, you have the option to import third-party templates. Whether you decide to hire someone to create a custom theme or explore third-party libraries, you can design a one-of-a-kind store without breaking the bank.
- 100+ payment gateway options. Shopify supports all major payment gateways like PayPal, Google Pay, and Stripe, and it has its own competitively priced gateway built in.
- 14-day free trial. Shopify’s free trial is a great way to try out its features and see if it fits your business.
Free Templates | 9, but you can upload thousands of third-party templates |
Storage Space / Bandwidth | Unlimited |
E-Commerce Features | Available on all plans |
Price of Cheapest Paid Plan | $29.00 |
6. WordPress.com – Best Free Plan for Writers and Bloggers



Save up to 55 % on your WordPress plan!
Limited-time offer - Don't miss it!
Features
- Wide range of content blocks. To add a new section to your page, just choose from dozens of preconfigured content blocks, from text to galleries and social media embeds.
- Built-in plugins. WordPress gives your site tons of functionality right off the bat with pre-installed plugins like stats, site backups, and an importer to help you migrate any content you’ve created elsewhere (like on Wix!).
- Documentation and help. While WordPress doesn’t provide official support for free plans, the info page for each free theme includes extensive documentation and a link to a template-specific user support forum.
- Storage and bandwidth. Compared to Wix’s mere 500 MB, WordPress’s 3 GB is very generous. There’s no cap on bandwidth, either.
Free Templates | 170+ |
Storage Space | Starting at 13 GB / Unlimited on free plan |
Bandwidth | Unlimited |
E-Commerce Features | Available on Premium plan and above Yes, built-in |
Price of Cheapest Paid Plan | $4.00 |
When Wix Isn’t For You…
While Wix might be regarded as the paramount website builder by some, it’s evident that it’s not the exclusive choice available to you. If you intend to construct a website, you have a range of options at your disposal based on your budget and the specific purpose of your website. If you’re a busy professional with no time to waste, SITE123 is the easiest option. Its no-nonsense website editor is easy to pick up and use, and the free plan means you can work on your website at your own pace. Or, if you want to build a website that will scale with your business, Squarespace is an excellent choice. It’s flexible, and you get unlimited storage space and bandwidth, even on the cheapest plan. Finally, if budget is a concern, take a look at Webador. On top of a great free plan, its paid plans are some of the cheapest on the market. Here are the key things you need to know about the best Wix alternatives.Free Plan | Best Feature | Best For | Starting Price | ||
SITE123 | ✔ | In-editor help and support | Busy professionals with limited time | $12.80 | |
Squarespace | ✘ | Professionally-designed templates | Freelancers, artists, and online stores | $16.00 | |
Webador | ✔ | Super-cheap pricing plans | Businesses on a budget | $4.00 | |
IONOS | ✘ | Easy and intuitive website editor | Professionals with no or limited website building experience | $6.00 | |
Shopify | ✘ | Advanced e-commerce tools | Businesses of all sizes | $29.00 | |
WordPress.com | ✔ | Choose from hundreds of plugins on Business plan and above | Small- and medium-sized businesses | $4.00 |