Inside this Article
What We Look For in the Best Landing Page BuildersBest Free Website Builders for Landing Pages1. Wix - 30+ Free Landing Page Templates Designed to Boost Your Conversion Rate2. Squarespace - Best Landing Page Builder for Restaurants and Creatives3. SITE123 - A Straightforward Way to Build a Landing Page for Free4. Jimdo - The Best AI Tools to Help You Build a Landing Page Quickly Dedicated Landing Page Builders5. Leadpages - The Simplest Dedicated Landing Page Builder6. Unbounce - AI Tools to Personalize Your Landing Pages7. Instapage - Streamlined Publishing to WordPress8. Landingi - High-Converting Form TemplatesAdditional Landing Page Tools You Should Know About9. Sendinblue - Most Templates Optimized for Page Goals10. GetResponse - Best Landing Page Builder for E-CommerceWhat’s the Best Free Landing Page Builder? FAQ
Short on time? These are the best free landing page builders in January 2023:
- Wix – 30+ free landing page templates designed to boost your conversion rate.
- Squarespace – Excellent for those looking to make a visually stunning landing page.
- SITE123 – A simple, straightforward way to build a quick landing page for free.
5 more free landing page builders | Other landing page tools | Comparison table | FAQ
What We Look For in the Best Landing Page Builders
To create this list, I focused on landing page builders with the following qualities:- Ease of Use: Building a landing page should be a relatively painless process. While some tools on this list are more intuitive than others, overall they are fairly simple.
- Plenty of Customization Options: Your landing page needs to match your brand, and these builders offer lots of customization options to change fonts and colors, upload your own content and images, and much more.
- Built-In Analytics: You’ll want to track your data to measure success and make changes for future campaigns. These builders all have analytics tools available.
- Email & Social Media Marketing Integrations: A good landing page builder makes it simple to incorporate your landing page into whatever channel(s) your campaign is active on. This could be through built-in tools or integrations with common third-party marketing tools.
- Optimization for Maximum Conversion Rate: The best landing page builders offer templates or tutorials that assist in building a high-converting landing page.
Disclaimer! There’s one thing that no free landing page builder is going to give you, and that’s a custom domain.
You can still design a pretty effective landing page using a subdomain like my-awesome-website.website-builder-name.com, but if you want a more professional look to suit your brand, you’ll have to fork out a few dollars for a paid plan.
My honest recommendation? Go with a paid builder like Squarespace. Its cheapest plan includes all of the features I’ve mentioned above, plus unlimited storage and bandwidth – so you never have to worry about the number of people who land on your page. Squarespace has a 14-day free trial so you can take it for a spin with no risks.
Best Free Website Builders for Landing Pages
Surprised to see me suggesting website builders to create a free landing page? Allow me to convince you that these are a good option. In my research and testing for this article, I found that website builders were far easier to use than dedicated landing page builders, so there’s less of a learning curve and you’ll get your landing page live much faster. Although they’re simpler, you’ll still have everything you need to customize your landing page and track the success of your marketing campaign on the free plan. Not only that, but these website builders all have free plans you can use for as long as you like, to create as many landing pages as you like. This isn’t the case with dedicated landing page builders, which will usually limit what you can do for free. If you want more advanced, specialized landing page features and you don’t mind paying a bit, I cover my favorite options in a later section.1. Wix – 30+ Free Landing Page Templates Designed to Boost Your Conversion Rate


What kind of landing page builder? | Website builder |
Biggest added-value of the free plan | Built-in email, social marketing tools, and analytics |
When should you upgrade to a paid plan | When you need a custom domain name |
Cheapest paid plan | $16.00 per month |
2. Squarespace – Best Landing Page Builder for Restaurants and Creatives


- Integrations for MailChimp and all social media platforms
- Built-in email marketing tool to send campaigns right from the site editor
- Menu layouts and integrations with restaurant tools like ChowNow and OpenTable


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What kind of landing page builder? | Website builder |
Biggest added-value of the free plan | No free plan, unlimited photo storage on cheapest plan |
When should you upgrade to a paid plan | When you need to make your site public |
Cheapest paid plan | $16.00 per month |
3. SITE123 – A Straightforward Way to Build a Landing Page for Free


What kind of landing page builder? | Website builder |
Biggest added-value of the free plan | Easy-to-add jump links |
When should you upgrade to a paid plan | If you need dedicated analytics or integrations |
Starting price of paid plan | $12.80 per month |


What kind of landing page builder? | Website builder |
Biggest added-value of the free plan? | SEO tools |
When should you upgrade to a paid plan | When you need a custom domain or access to third-party apps |
Starting price of paid plan | $39.00 per month |
Website Builders That Didn’t Make the Cut
In my testing, I came across a few website builders that won’t work well for landing pages. Some were too simple; others were too difficult to use for a quick marketing campaign. Here’s what won’t work to build a landing page and why:- WordPress.com: WordPress.com offers 3GB of storage on its free plan, so it could be a good choice if you want to include video content on your landing page. But it doesn’t have landing page templates and it’s much more difficult to use, so it didn’t make it to my final list of recommendations.
- SimpleSite: You can build a landing page quickly and easily on SimpleSite, but customization is so limited on the free plan that there’s no guarantee you’ll be able to match your branding. It’s also missing integrations for social media and email marketing, so it didn’t earn a place on this list.
Dedicated Landing Page Builders
You can create great landing pages with any of the free website builders outlined above, or you can use a dedicated landing page builder to get additional features for your campaigns. These builders have far more advanced features when it comes to analytics, conversion rate optimization, and promotional tools. Advanced features means a steeper learning curve, so it will take more time to build a landing page with one of these options, but they’re pretty wonderful tools that are worth knowing about.
There aren’t any fully free plans for these next four entries, but you can get a free trial to test them out and see if they’ll meet your needs.
5. Leadpages – The Simplest Dedicated Landing Page Builder


What kind of landing page builder? | Landing Page Builder |
Biggest added-value of the free plan | Lead magnets for automatic delivery of an offer |
When should you upgrade to a paid plan | After 14-day free trial |
Starting price of paid plan | $37.00 |
6. Unbounce – AI Tools to Personalize Your Landing Pages


What kind of landing page builder? | Landing Page Builder |
Biggest added-value of the free plan | Dynamic text replacement and “smart traffic” tools |
When should you upgrade to a paid plan | After 14-day free trial |
Starting price of paid plan | $74.00 |
7. Instapage – Streamlined Publishing to WordPress



What kind of landing page builder? | Landing Page Builder |
Biggest added-value of the free plan | Multi-step forms and easy publishing to WordPress |
When should you upgrade to a paid plan | After the 14-day free trial |
Starting price of paid plan | $68.00 |
8. Landingi – High-Converting Form Templates


What kind of landing page builder? | Landing Page Builder |
Biggest added-value of the free plan | Dozens of form templates |
When should you upgrade to a paid plan | After free trial |
Starting price of paid plan | $29.00 |
Additional Landing Page Tools You Should Know About
In case you still haven’t found the perfect solution for your next landing page, here are a few more platforms definitely worth checking out. These tools aren’t free, but they can accomplish much more than a simple landing page, and they provide excellent value for your money.
9. Sendinblue – Most Templates Optimized for Page Goals
This is a really robust marketing platform that lets you build landing pages and send them via email, SMS, or chat to your customers. Although Sendinblue has a free plan for email marketing, you only get access to the landing page builder on the paid plans. Here are some of its best features:- Landing page template library organized by the page goal
- Tools for personalization, segmentation, and marketing automation
- A/B testing for landing page design and layout
10. GetResponse – Best Landing Page Builder for E-Commerce
Like Sendinblue, GetResponse is a multi-faceted marketing platform that includes a landing page builder, which has a drag-and-drop editor and mobile-responsive themes. You can try GetResponse free for 30 days before committing to a paid plan. Here are some of the things I like about it:- Built-in image editor as well as images from Shutterstock and gifs from Giphy
- Easy integrations with products and services from Etsy, BigCommerce, and more
- Conversion funnel builder for a holistic marketing strategy
What’s the Best Free Landing Page Builder?
In testing so many free landing page builders, I learned just how important it is to have certain features and integrations to support your marketing campaigns – for example, the ability to customize your forms is a huge benefit. Squarespace will give you a well-designed landing page in minutes, but it might not have as much customizability as you need. Wix takes the lead for most features in one place, and as a bonus, it’s always one of the easiest tools to use for building web pages. For most bloggers and small businesses, it will accomplish what you need, all in one place. If you don’t want to be overwhelmed with features, but you still want an effective landing page, a simpler website builder like Jimdo might be a good choice. That’s not to say the less robust free landing page builders are bad: if you have an email marketing tool or something similar already established and simply need a basic landing page to plug into those tools, any builder on this list will get you what you need. For a quick look at the major features of each landing page builder, check out this comparison table:FAQ
What is a landing page builder?
A landing page builder is a marketing tool that allows you to create web pages tied to specific marketing campaigns. They focus on maximizing conversions from the people who land on your page and typically have features for tracking campaign success. We’ve extensively reviewed the best – and worst – landing page builders.What is the best free landing page builder?
Wix is the best free landing page builder, based on my tests and research. You’ll get full customization, integrations with tons of tools, and good analytics to track your campaign success. To learn more, you can read our expert Wix review.Can you create a landing page without a website?
Yes! Many landing page tools will allow you to build standalone pages for your marketing campaigns, without the need for a full website. However, if you desire, you can typically add your landing pages to your website easily. Many of the best website builders (including a few on this list) will allow you to make a full site, or just a single landing page.Is a landing page the same as a website?
No. A landing page is a standalone page tied to a specific marketing campaign, while websites are a network of pages and information designed to support broader business goals. Landing pages can be part of a website, and some will describe websites as simply a network of landing pages, but generally, landing pages have a more specific purpose. Email marketing is one of the most effective ways to drive traffic to your landing page and raise awareness for your campaign.What features does any landing page need to have?
All landing pages should have the following elements:- Your company logo
- A compelling offer to visitors
- A conversion rate-optimized layout
- A call-to-action
- A form for visitors to submit their email or other information to access the offer