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Wufoo Form Builder Review 2024: Does It Live Up to the Hype?

Ari Denial Ari Denial Form Builder Expert

Wufoo is a form builder that comes packed with features to help you create a wide range of forms for your business. It has a huge selection of templates, but a large number of these are surveys, and not all will work with the free plan. While it’s relatively simple to use, Wufoo isn’t really designed for complete beginners, which, in that case, I recommend Cognito Forms. Read on to find out which alternatives I recommend instead.


Powerful Form Builder That Doesn’t Disappoint

Wufoo form builder review - homepage screenshot

Wufoo might have a weird-sounding name, but don’t let that put you off – it’s much better than its name! Wufoo is a simple but robust form builder created with businesses in mind. You can try Wufoo for free or choose a paid plan to get access to premium features such as payment processing and field encryption.

Wufoo supports over 40 languages, with more languages being added by users. Since its launch more than a decade ago, it has grown to over 3 million users, including some of the biggest global brands – such as Amazon, Disney, Twitter, and Microsoft.

With so many people and brands choosing Wufoo for their forms, you’ve got to be wondering whether you should too. Is Wufoo worth the monthly cost, or will you be paying for more features than you actually need? Will Wufoo really help you grow? Keep reading to find out!



Searchable Template Gallery – with over 400 to Choose From

Wufoo screenshot - form templates

Wufoo has a huge range of templates – though, like its sister company SurveyMonkey, there’s a big emphasis on surveys (182 out of the 404 templates are in the survey category). All the forms you build with Wufoo are mobile responsive and completely customizable, too – and they’re all available on the free plan.

Adding, removing, or rearranging form fields is simple with the drag-and-drop editor, and you can also customize the way your form looks by changing the alignment, description placement, and label placement. There’s also a “theme designer” function that allows you to customize the background, font, borders, shadows, and buttons on your form.

Templates are neatly organized into categories – and you can use the search function to find a specific template, too. Categories include lead generation, invitations, online orders, registrations, surveys, tracking, and the rather ambiguous “forms” category.



Form Features for Simple Business Management

Wufoo screenshot - Features

While Wufoo does offer some generic/everyday template types, it’s undeniable that the form builder is aimed at businesses. Its features include payment integrations on paid plans and a selection of analytics tools, including a report designer that allows you to quickly create custom reports.

You can share a link to your form directly via copy and paste, or share via email and social media with a single click. But one downside with Wufoo is that its embedding options are relatively complicated. If you want to embed a form in your website, there’s no easy solution. Embed options include JavaScript code, iFrame code, and WordPress shortcode – however, if you want to use the WordPress option, you will need to install the Wufoo Shortcode Plugin first.

Wufoo has a very different set of features compared to SurveyMonkey – because it serves a different purpose. While SurveyMonkey is geared towards gathering market research insights and providing HIPAA compliance for healthcare organizations, Wufoo is more about business processes such as payment processing.


If you need to connect your form submissions with CRM (customer relationship management) software, sales management tools, or marketing tools, Wufoo offers two ways of using integrations (on paid plans). Wufoo works with Zapier, an automaton-management system that can connect your forms with over 1,500 apps, including HubSpot, GSuite, Slack, and Asana. With Zapier you can set up “zaps” to create a new entry in your CRM every time a form is submitted, for example.

Wufoo also has several built-in integrations, including Mailchimp, FreshBooks, Salesforce, and Dropbox, which you can connect from your Wufoo dashboard.


Wufoo screenshot - Form Rules

One feature you’ll find useful if you’re a business owner is the rules tool. Even on the free plan, you can use up to three rules per form (most form builders hide rules behind a paywall), and you can have field rules, page rules, and form rules.

Rules allow you to use a kind of “branching logic,” where you can customize the fields displayed depending on how (or if) a previous field is filled in.

Translation Preview Tool

Wufoo screenshot - Translation Preview

The translation preview tool is a handy way of making sure that, if you’re creating a form in another language, the translation is accurate. In the translation preview, you can see the translations of default error messages (when form fields aren’t correctly filled, for example) and check that there’s nothing amiss with the translation.

Wufoo’s language translations are generally provided by voluntary contributors – there’s a button at the bottom of the tool if you want to add a translation that isn’t already in the list of available languages. This is available on all plans – including the free one.


Ease of use

Looks Dated but Still Simple to Use

Wufoo screenshot - Form editor

Wufoo’s interface looks a little like it’s trapped in the late 1990s – but aside from that, it’s a pretty easy editor to work with. Its simplicity makes it relatively beginner-friendly, but there are a few issues that stand in the way of it being the best option.

First, the navigation in the editor isn’t as clear as it could be. The back button in my browser just reloaded the page, so I had to keep clicking on the Forms navigation button at the top to get back to the dashboard – an in-editor navigation system would make things easier.

Second, it took me a while to realize that I could apply predefined themes in the form editor instead of having to design my own theme from scratch. The Themes button at the top only links to the theme builder, which is a little confusing.

Finally, there’s no in-editor help or getting-started guide, so when you sign up, you’re left to figure out for yourself how it all works. That’s fine if you’ve used an online form builder before, but if you’re a complete beginner, you’re probably going to struggle. There are tooltips in the editor, but clicking on each of these can quickly become frustrating.

If you’re a complete beginner, you might want to check out JotForm.

Drag-and-Drop Form Building

The form editor screen is a simple two-column page with a tabbed section on the left for the toolbar and the form editor/preview on the right. It works on a drag-and-drop principle, so moving, adding, and removing form fields is easy. When you click on a form field, the toolbar automatically switches to the field settings view, with different options depending on the field type.

Simple Form Manager

Wufoo screenshot - Form Manager

Wufoo’s Form Manager gives you an at-a-glance view of the forms you’ve created, their status (public/private), your plan details, how many forms you have remaining in your plan (some plans are limited) and the number of entries you’ve received.

You can also instantly share your forms from the form manager (using the share icon on a specific form), and rename, duplicate, or delete your form.

Drag-and-Drop Report Builder

Wufoo screenshot - Report Builder

Not only is Wufoo’s form builder drag-and-drop, its free report builder also works in the same way – so creating custom reports is super simple. Just select the form data you want to include, choose a layout for your report, and drag blocks (called widgets) into place. Widgets available include charts (bar or pie), graphs, grids, and text blocks.



Getting help from Wufoo is relatively easy. The help center contains guides and articles on common problems as well as a “Contact Us” option for direct support.

Wufoo screenshot - Help Center

There are different levels of support depending on the plan you choose. If you’re on the free or Starter plans, you get standard-level support. Professional users get expedited support, and Advanced and Ultimate users have priority support. All support is via email – there are no live chat or phone support options – and it’s only available from 6 a.m. to 5 p.m. PST Monday through Friday.

I contacted Wufoo’s support team via the contact form in the help center. It took almost two days for a response from support – so it’s fair to say that if you’re on the free plan, you should expect to wait a while for an answer to your questions.



Little For Free, More For Monthly Fee

Wufoo offers four premium plans – Starter, Professional, Advanced, and Ultimate – alongside its free plan. All plans, including the free one, are billed annually, and we accept all major credit cards for payment. The Starter plan, which allows for up to 10 forms, distinguishes itself from the other paid plans, which offer unlimited forms.

The paid plans include file storage, and all plans except the Starter plan offer multiple users (5, 20, and 60, respectively). Each plan includes a specific number of allowed monthly entries – 1,000 on the starter plan, up to 200,000 on the ultimate plan.

Wufoo’s free plan is sufficient if you’re not expecting to receive a large number of form entries, but if you’re using it for business purposes, you may find it quite restrictive. For example, you can have a maximum of five forms, each with a maximum of ten form fields, and 100 entries. Advanced features are not included.


How does Wufoo match up to the competition?

JotformCompareOur Score4.9Compare
Cognito FormsCompareOur Score4.9Compare
WufooCompareOur Score4.7Compare
EmailMeFormCompareOur Score2.5Compare


Wufoo is a feature-packed form builder that is best suited for businesses rather than personal users. Its free plan is a great way to try it out to see if it’s right for you, but the most useful features do require you to choose a premium plan. Its editor is simple to use – but it’s certainly not the easiest form builder I’ve come across. If you’re a complete beginner, you might want to consider an alternative such as Cognito Forms instead.
Ari Denial Ari Denial
Ari is passionate about web hosting and design and has been building websites with WordPress for over ten years. When he’s not testing web hosts, you’re likely to find him trying (in vain) to train his three beagles (who are better at training him than he is them!)
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Wufoo Review

I tried requesting more information from a merchant, and was unable to because of errors from WuFoo. 1st issue I came to was, or seemed that any punctuation in the subject field generates an error that “You have not answered all required fields”. 2nd any character typed into the message field generated an error “The input value is longer than 250 characters”. I could only send a message with the message field left blank!

Scott, USA
July 23, 2016
Wufoo Review

I wanted to write this review simply to express the extremely prompt and excellent service I received after sending an email request. My request was solved quickly and to my advantage (a $$ issue). After spending so much time going through red tape with other tech companies, it was a refreshing surprise. Thanks for the experience!

j28947, USA
October 31, 2015
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