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Gorgeous Templates and Ample Customization Give Squarespace the EdgeSquarespace’s 200+ templates are stunning and unique looking. They’re also fully responsive and free. You can browse templates by type (online store, portfolio, one page) and industry or topic (fashion, home and décor, local business, health and beauty, and photography). Because all 7.1 templates share the same features and style options, you could choose any of them to build an e-commerce website. But my advice is to focus on those designed for online stores because they’ll have everything you need already built-in. And another plus: It’s super easy to customize your Squarespace template. You can add pages and sections, change the background, and swap out colors, images, text, and fonts. You’ll see all your changes in real-time and can preview your site before you publish. Shopify’s themes are attractive and responsive but not as sleek or stylish as Squarespace’s. And they don’t all share the same features. Themes for stores with large product catalogs, for example, include advanced filter and search, mega menus, and breadcrumbs to make navigation easy, while those for small inventories or in-person sales may not. Fortunately, you can sort Shopify’s themes by 20+ categories, including industry, inventory size, international sales, in-person sales, page layout, and type of navigation. You can also filter themes by price. It pays to do so because only 10 of its 81 themes are free, and a premium theme can cost more than the annual cost of the Basic Shopify plan. Shopify’s new Online Store 2 (OS 2.0) themes (50 in all, one free) give you more control over your store’s design. Theoretically, you can add, delete, and rearrange sections on your pages and use blocks to add/edit text, images, products, video, buttons, and more. But here’s the catch. While all Shopify OS 2.0 themes can include these features, not all do. As for the vintage themes, you can change colors, text, and fonts but not the layout. Even with OS 2.0, Shopify lacks the complete and easy customization Squarespace offers. And when it comes to design, Squarespace can’t be beaten.
Features and Ease of Use
Similar Editors, But Squarespace Makes It Easier to Design a Great Looking StoreYou start building your Squarespace website by personalizing your template’s design to reflect your unique brand. The next step is to add products, choose a payment processor, add in-person sales, set your shipping options, integrate label printing, and customize other settings. You can organize your Squarespace store’s product catalog using tags, categories, product variations, quantity, related products, and reviews. Rich product display features – quick view, zoom, videos, variants – will enhance the shopping experience for your customers. Squarespace’s drag-and-drop editor and intuitive interface are user friendly, even for beginners. If at any time you’re confused during design and setup, you can refer to the helpful tutorials and guides that are built into the interface. Just click on the question mark in the lower right corner. Meanwhile, Shopify focuses on getting your store’s logistics set up – from product catalog to payments, and shipping. Design takes a back seat. As soon as you select your theme, you’re prompted to add your first product. Shopify tutorials pop up and encourage you to explore product sourcing solutions that allow you to list and sell goods without investing in inventory. But overall, Shopify’s OS 2.0 drag-and-drop editor is not very intuitive, especially when it comes to design. The interface feels cluttered and can be confusing. When you upload your Shopify theme, it also doesn’t look like the preview. You won’t see any sample content, something other builders typically offer. While Shopify sets out to make setting up your store straightforward, mastering its editor is going to take time. Building an e-commerce website with Squarespace is much easier (and faster).
Apps, Plugins, Addons
Shopify Has Thousands of Apps, Squarespace Has a Smaller Portfolio of ExtensionsThe Shopify app store is stocked with 6,000 apps you can use to enhance your store’s features and functionality. About 27 are free. Others have a basic free plan or a free trial period. Product sourcing apps can help you sell products without investing in inventory. For instance, Shopify Oberlo for dropshipping lets you list and sell goods from third-party suppliers. When a customer makes a purchase, the supplier fulfills and ships the order. Printify oversees printing, fulfillment, and shipping for custom-designed products you list and sell on your store. And Handshake Buy Wholesale (US only) lets you buy products from Shopify’s wholesale marketplace. Shopify POS (subscription fee) lets you sell at brick-and-mortar stores and pop-up locations. You can also use Shopify apps to enhance customer service and manage email and direct marketing. Meanwhile, Squarespace has a smaller, curated collection of third-party extensions for shipping and fulfillment, inventory and products, finance and accounting, and sales and marketing. While some are free, others have subscription fees. Taxjar automates tax collection, reporting, and filing. The free Printful extension (Squarespace’s answer to Printify) adds on-demand printing, fulfillment, and warehousing. Smart SEO helps you optimize your product listings for search engines. Code-based customizations, like Google AdSense and Facebook Pixel, are another way to add functionality to your Squarespace website. To add a code-based modification, you embed a URL code from a third party on your Squarespace site. Squarespace’s official integrations (included in your plan) are meant to take the place of addons, simplifying the process of setting up your store. Nevertheless, Shopify has everything Squarespace offers and more.
Squarespace Has Robust E-Commerce Features, but Shopify Is Hard To BeatEvery Shopify plan has the tools you need to set up and grow a retail business. From one convenient dashboard you can manage all your store settings: payment providers, the checkout experience, taxes, shipping and delivery, and customer notifications. You can choose between 100+ payment providers and enable transactions in 133 currencies. It’s easy to link your store to third-party sales channels from Amazon and eBay to Facebook and Instagram, though fees may apply. You can also add a Buy Button to any website or blog to sell an individual product or full collection. Your inventory automatically syncs across all your sales channels. With the soon-to-launch Shopify Markets (you can apply for early access), you will be able to create market-specific shopping experiences to boost international commerce. If you upgrade to one of Shopify’s top-tier plans, you’ll be able to estimate and collect customs and duty taxes automatically. Squarespace also offers an excellent suite of e-commerce tools that you can use to set up your business, add products, manage sales, customize shipping options, and fulfill and refund orders. Well-designed product pages make it easy for visitors to browse merchandise. You can also enhance your customers’ shopping experience by enabling Express Checkout, automating post purchase emails, and allowing shoppers to create accounts. Targeted discounts and monthly or biweekly subscriptions plans can help you drive repeat business. As can upselling features – product variants, related products, abandoned cart recovery notifications – and extended payment options with Afterpay (Australia, Canada, New Zealand, and the United States). You can list products on your social media platforms and add in-person sales with the iOS Squarespace app (connected to Square), but this option is only available in the US. The Squarespace mobile app lets you manage your inventory, edit products, and connect with your customers from your mobile phone. While Squarespace has what you need to create a vibrant online store, it lacks features that give Shopify an edge: a broad range of payment provider options, support for global commerce, and a multi-country point of sale (POS) system.
SEO and Analytics
Similar SEO and Analytics Tools, but Shopify’s Data Is More ComprehensiveBoth Shopify and Squarespace let you customize page titles, meta descriptions, URLs, and alt text to improve your search engine ranking. Shopify Analytics’ reports cover all the activity for your store: sales, top-selling products, average order value, total orders, traffic sources, customer demographics, and more. You can review sales volumes for individual locations, device types, and those credited to individual marketing campaigns, data that can help you improve your strategy. You’ll have to upgrade to see some data, including insight into how your customers interact with your business. Custom analytics reports are reserved for Shopify’s most expensive plans. When you click on the SEO link in your Squarespace dashboard, you can review 24 steps to optimize your site’s performance. Tutorials, guides, and free webinars can help you understand analytics data and grow your audience. Squarespace Analytics gives you a picture of your store’s traffic, popular content, bounce rate, and the search terms that drive shoppers to your website. Reports also include data on conversion and cart abandonment to help you make changes to grow your business. If you prefer, you can use Google analytics. It’s included in your plan. Squarespace will send Google detailed information about each sale, including the product, price, and buyer. Squarespace gives you solid analytics data, but Shopify’s reports are a bit more comprehensive.
Plans are Comparably Priced, but Squarespace Offers More ValueSquarespace has four plans, including two well-priced e-commerce plans. While there’s no free plan, there is a 14-day free trial and, if you need more time to evaluate the platform, you can ask to have the trial period extended. An online store built with the Basic Commerce plan will cost . The Advanced Commerce plan is priced at and adds a few extra features, like advanced shipping, abandoned cart recovery emails, targeted discounts, and gift cards for loyal customers. Squarespace also lets you use Commerce APIs to create custom integrations with third-party systems to improve inventory management and fulfillment. Like Squarespace, Shopify offers a free trial. It has three plans: Basic Shopify, Shopify, and Advanced Shopify. Plans start at and go up to several thousand a year. That’s before you add in the cost of a premium theme or the monthly fees for apps. Squarespace will give you a free one-year custom domain and a generous 25% discount on your plan if paid yearly. Shopify is stingier at about 10% and doesn’t offer a free domain. When you take all your costs into account, Squarespace provides better value for small to medium stores, though bigger retailers may prefer Shopify for its scalability, international POS capability, and payment processing options.
|Squarespace Basic Commerce||Basic Shopify|
|Free Custom Domain||✔ With yearly plan||✘|
|Third-party sales channels||✔||✔|
|Advanced merchandising tools||✔||✔|
|POS (point of sale)||✔ Free but only in US||✔ With monthly fee|
|Transaction Fees||✘||✔ Except with Shopify Payments|