Short on Time? These Are the Best Email Marketing Services for B2B in 2023
- ActiveCampaign – Powerful automation builder with pre-built workflows to save you time.
- GetResponse – Near-limitless list segmentation options to make sure your B2B campaigns always reach the right people.
- Benchmark – Flexible pricing with fantastic scalability for small B2B businesses and a generous free plan.
What We Look For in the Best Email Marketing Services for B2B
In B2B marketing, it’s important to have a ton of data-driven features that help you fully optimize your campaigns. When I was testing EMS providers for this article, I focused only on those that offer these vital features:- Complex automation builders. Timing and frequency are everything in B2B marketing. Complex automation builders will take the stress out of your campaigns.
- Timing optimization. B2B marketing emails sent outside of working hours are more likely to be ignored. This feature makes sure your emails arrive at the exact time your customers are in the office and ready to listen. The services I have chosen offer optimization tools like this.
- Landing page builders. Landing pages are great for capturing new leads, and you can easily build them around lead magnets like white papers, eBooks, or event sign ups.
- Integrations. Being able to link your EMS to other tools like Microsoft Office, PayPal, Calendly, or Trello means you won’t have to waste time transferring information between different platforms.

Features
- Onboarding for Enterprise customers. If you’re a bigger business, ActiveCampaign offers dedicated support from an Onboarding Specialist to help you set up your B2B email strategy.
- 40+ landing page templates. All of ActiveCampaign’s templates are modern and mobile friendly. There’s also no limit on how many landing pages you can run at once.
- Conditional content display. By displaying content in your emails based on contact tags and attributes, you can save a ton of time designing multiple different emails to say the same thing.
- In-built CRM. Save money on separate software to handle your customer accounts by handling all of your clients in ActiveCampaign. Plus, this automatically integrates with your campaign workflows, so your sales reps will never miss a thing.
Free trial/plan? | 14-day free trial |
Best feature | Drag-and-drop automation builder with 200+ free automation templates |
Customer support channels | 24/7 email support, phone, live chat, knowledge base |
Starting price | $29.00 |
2. GetResponse – Best for B2B Segmentation



Save up to 30 % on your GetResponse plan!
Limited-time offer - Don't miss it!
Features
- In-built sales funnel builder. You can save money on a dedicated sales funnel by using GetResponse’s builder.
- Dozens of in-email personalization options. Easily add your contact’s name, address, or even information from a custom field into your emails using a drag-and-drop editor.
- Modern landing page builder. New sign-ups can automatically be added to a list of your choice, and you can easily set up Google Ads tracking or add your landing pages to a remarketing campaign.
- 24/7 customer service. As a GetResponse customer, you get 24/7 live chat, email support in 8 different languages, plus a knowledge base. This EMS got a near-perfect score for its customer support when we put it to the test in our GetResponse review.
Free trial/plan? | 30-day free trial of all features, plus free forever plan |
Best feature | Near-limitless segmentation for highly personalized B2B campaigns |
Customer support channels | 24/7 live chat, email, knowledge base |
Starting price | $19.00 |
3. Benchmark – Best for Small B2B Businesses



Save up to 14 % on your Benchmark plan!
Limited-time offer - Don't miss it!
Features
- Right-to-left (RTL) language support. Benchmark’s drag-and-drop editor supports all RTL languages, making it a fantastic choice for businesses that have clients around the world.
- 1,500+ integrations. Easily fit Benchmark into your workflow alongside other platforms like LinkedIn, Contactually, PayPal, and Zapier.
- Easy list segmentation. Filter your lists by attributes like name, email address, or contact rating to find which customers to target next. Or use Targeted Lists, which build custom lists by analyzing how contacts interact with your content.
- List cleanup tool. Easily get rid of any contacts who haven’t opened your emails in a while or whose emails consistently bounce.
Free trial/plan? | Free limited plan |
Best feature | Flexible pricing structure that allows you to pay for advanced features only when you need them |
Customer support channels | 24/7 email and live chat, phone, knowledge base |
Starting price |
$13.00 |



Save up to 10 % on your Sendinblue plan!
Limited-time offer - Don't miss it!
Features
- RTL language support. All of Sendinblue’s templates support RTL languages like Hebrew, Purdu, and Arabic, which is fantastic for multilingual businesses.
- 40+ email templates. Sendinblue offers a decent range of modern, mobile-friendly email templates. They’re all super easy to customize with the recently revamped drag-and-drop editor, too, as we found in our recent Sendinblue review.
- SMS campaign add-on. If your customers don’t mind getting texts from your business, you can easily set up SMS campaigns through Sendinblue. Plus, you only pay for SMS credits when you need them.
- Detailed reporting. Even on the free plan, you can see statistics for each email campaign at a glance. On the Premium plan and above, you can unlock more detailed analytics.
Free trial/plan? | Free limited plan |
Best feature | Free email marketing plan with advanced features, giving you plenty of room to scale your business without a budget |
Customer support channels | Email, phone (Premium and above) |
Starting price | $25.00 |
5. AWeber – Best for B2B Campaign Optimization



AWeber is now only $16.15 per month!
Sign up for an annual plan and enjoy the savings.
Features
- Limited free forever plan. AWeber’s free plan allows you to send unlimited emails to up to 500 contacts, which is super helpful for getting to grips with B2B email marketing on a limited budget.
- Stock image library. Instead of spending hours searching for free stock images, AWeber has a built-in library of over 6,000 images that you can add to your emails with a single click.
- Full RTL language support. Use any RTL language you need in the landing page or email editor – AWeber supports any language you have a keyboard for.
- Smart template designer. AWeber can automatically design a series of email templates based on your business’s website, saving you a ton of time trying to set up your brand style in the email editor.
Free trial/plan? | Free limited plan |
Best feature | Comprehensive split testing tool, allowing you to test every aspect of your email in up to three variations |
Customer support channels | 24/7 live chat and email, phone, knowledge base |
Starting price | $12.50 |
6. Constant Contact – Best for B2B Marketing Beginners

Features
- In-built website and store builder. A website builder, store builder, and event manager help you kick-start your marketing without spending a fortune on adjacent services.
- E-commerce segmentation. If you sell products or services online, the Email Plus plan allows you to segment your contacts based on when, what, and how often they’ve purchased from you in the past.
- Marketing calendar. Plan your B2B campaigns using a calendar view, helping you to get the right message to your customers exactly when they need it.
- Marketing advisor support. If you need the extra help, marketing advice is available as a paid add-on. This is fantastic if you need some expert insight into how to make your B2B campaigns more effective.
Free trial/plan? | Free 60-day trial (30 days outside the US) |
Best feature | Intuitive and beginner-friendly drag-and-drop editors |
Customer support channels | Live chat, email, phone, social media, community forum, knowledge base |
Starting price | $12.00 |
7. Mailchimp – Best for Busy B2B Marketers

Features
- Decent free plan. If you’ve got a limited budget, Mailchimp is free for up to 2,000 contacts or 10,000 emails a month. You only really get an email and landing page builder with this, but it’s not bad for getting your B2B marketing off the ground.
- 300+ integrations. Connect Mailchimp with Squarespace, Stripe, ZenDesk, LinkedIn, and more to automatically share data across your whole workflow.
- Send time optimization. Using data from previous campaigns, Mailchimp will automatically pinpoint the perfect time to send out your campaign. Available on the Mailchimp Standard plan and above.
- Mailchimp mobile app. Create email drafts, add contacts, and check your B2B campaign performance wherever you are.
Free trial/plan? | Free limited plan |
Best feature | An AI-driven Creative Assistant that’ll generate tons of designs based on your business website and brand |
Customer support channels | Knowledge base, email (only for 30 days on Free plan), live chat, phone (Premium only) |
Starting price | $20.00 |
How to Create an Effective B2B Marketing Strategy
B2B email marketing isn’t as easy as sending the occasional email blast or newsletter to your customers. Here’s how to build an effective email marketing strategy for B2B.Use a B2B Email Marketing Service
From automation features to tools that send out emails at optimal times, an EMS is the best way to boost your B2B marketing strategy. But take your time choosing an EMS. You don’t want to sign up for a service only to realize it doesn’t have timing optimization, enough templates, or even a landing page builder. For B2B, I strongly recommend ActiveCampaign. It offers the best complex automation on the market, more than 850 integrations, and hundreds of email templates. If you’re working with a limited budget, then check out Sendinblue’s free plan. You’ll be able to send 300 emails a day, use a decent selection of automations, and access multiple customer service options without having to pay a nickel. To check out the rest of my B2B email marketing recommendations, jump back up to see the other EMS providers I recommend or read our round-up of the best all-round email marketing services in 2023.Nurture Your B2B Leads
Because B2B sales are driven by logic more than emotion, you need to show your leads that purchasing from you isn’t just a safe decision, but the logical one. So, you need to spend plenty of time nurturing your leads by sending them white papers, inviting them to webinars, or even adding them to specific newsletter lists to provide them with tons of valuable information.Split Test Your Subject Lines
The best subject lines for B2B email marketing grab the receiver’s attention with a hook that highlights the value within your email. With that in mind, we recommend split testing your subject lines to see how different variations perform with your audience. No two businesses or customers are the same, so testing your emails can help you understand what your audience is looking for.Optimize Your Email Timing
In B2B marketing, you need to be mindful of when your leads are available to read your marketing emails. By scheduling your emails to arrive at certain times during the working day, you’re making sure they’re not pushed to the bottom of your contact’s inbox. This is a vital part of increasing engagement and improving your ROI.Be Mindful of Deliverability Factors
Having your emails end up in the dreaded spam folder isn’t just a waste of your time and money, but it’s often a huge red flag for your customers. To avoid this, make sure you’ve authenticated your domain with your EMS and you’ve obtained consent to be sending emails to your contact list. You also need to be up to date with anti-spam laws like GDPR and the CAN-SPAM act. This prevents you from risking huge fines and having your domain blacklisted by email providers.Which B2B Email Marketing Service Is Best for Your Business?
Active Campaign is my top recommendation for B2B email marketing. With this EMS, you can build custom, multi-step email automations, perfect for helping leads down your sales funnel.
If you have tons of different types of customers, then GetResponse is a fantastic EMS. Its segmentation tool allows you to get as specific as you need with your contact lists and campaigns, so you can make sure your marketing is optimized for every single contact.
Finally, if you’re working with a limited budget, take a look at Benchmark. This EMS has a brilliant range of features at a great price point, and you can even add on premium features like dedicated IP addresses or white labeling without needing to pay for an expensive Enterprise plan.
The comparison table below highlights the most important features of each EMS so you can quickly see which is right for you.
Free Plan | Best Feature | Best For | ||
Active Campaign | ✘ | Drag-and-drop complex automation builder with 200+ free automation templates | Busy business owners looking for a “set it and forget it” email marketing solution | |
GetResponse | ✔ | Near-limitless segmentation for highly personalized B2B campaigns | B2B businesses that serve customers across different industries or niches | |
Benchmark | ✔ | Flexible pricing structure that allows you to pay for advanced features only when you need them | Small businesses that need premium features but can’t afford to pay for an expensive Enterprise plan | |
Sendinblue | ✔ | Free email marketing plan with advanced features, giving you plenty of room to scale your business on a budget | New businesses with little or no marketing budget that want to get started with B2B email marketing | |
AWeber | ✔ | Comprehensive split testing tool, allowing you to test every aspect of your email in up to three variations | Data-driven businesses looking to fully optimize their email marketing | |
Constant Contact | ✘ | Intuitive and beginner-friendly drag-and-drop editors | New and small businesses looking to get to grips with email marketing | |
Mailchimp | ✔ | An AI-driven Creative Assistant that’ll generate tons of designs based on your business website and brand | Businesses that don’t have the time or budget for building custom email designs |