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6 Best Social Media Ad Creators for Small Businesses in 2023

Alexandros Melidoniotis Alexandros MelidoniotisFreelance Jobs Expert November 02, 2023
November 02, 2023
Social media ads are fantastic for helping your small business grow, but it can be hard to find the right experts to help you give your business the boost it needs.

Hiring an online social media ad creator can take some of the pressure off.But out of all the social media ad creators I hired, only a handful delivered consistently great results at an affordable rate. They all came from Fiverr and Upwork. Others failed to meet my expectations, charged way too much, or took too long to deliver my orders.

After some trial and error, I learned that hiring an expert doesn’t have to break the bank. >With some creators on Fiverr offering their services for as little as $5, you can hire someone to help new customers find you without breaking your budget. Upwork is another great alternative if you’re looking to hire social media ad pros for large projects that require ongoing work.

Jump down to learn my secret for hiring a social media ad creator for a fantastic price.

6 Best Social Media Ad Creators for Small Businesses

For small businesses, freelance platforms like Fiverr and Upwork are ideal for hiring social media ad creators. Fiverr offers unparalleled value for money, and Upwork is a strong contender for extended contracts. Both platforms house professionals skilled in various aspects of ad creation.

Here are just a few things you can get done on these two top platforms:
  • Designing captivating social media graphics
  • Crafting effective ad copy
  • Making engaging short video ads
  • Audience analysis for targeted campaigns
  • Building a brand-aligned ad strategy
Either way, you’ll find professionals capable of elevating your social media presence without straining your budget.

Raffele's fiverr gig
Raffele offers promotional banners for every kind of social media platform for only $5.
If you’re looking for a fast, reliable designer to create custom social media promotional banners, look no further than Raffele. For only $5, they’ll deliver a custom design within 24 hours. With a 4.9-star rating from well over a hundred happy clients, you’re sure to get a promotional design you love.

Plus, they offer discounts for bulk orders – you can get three designs for $10, or six for $20, perfect if you manage accounts on multiple platforms. They also offer logo and business card design services if you love their banners.

2. Tetianastart – A Five-Star, Level 1 Facebook Ad Professional

Tetlanastart's Fiverr gig
Tetianastart also offers campaign management services as add-ons to this gig.
One of the reasons why I like hiring from Fiverr is that there’s a professional to suit every budget. If you’ve got a bit more cash to spend on your social media ads, then check out Tetlanastart. For $55, you’ll get one Facebook campaign consisting of one ad set, one image, and professional copy delivered within five days.

Tetianastart has over 100 5-star reviews, with reviewers talking about this seller’s professionalism, great communication, and quick turnaround times. They’re also fluent in English, Dutch, Russian, and Ukrainian, making them a great choice if you want to run Facebook ads internationally.

3. Hassan A. – Banner Ads Expert With Years of Experience

Hassan A. profile on Upwork Hassan is a Top Rated Upwork freelancer with a nearly perfect job success score. He has over seven years of experience as a creative social ads expert at a successful B2B marketing agency and has completed over 600 projects on Upwork.

His specialties include HTML 5 animated ads and GIFs, Google Display ads, and social media ads on Facebook, YouTube, Instagram, TikTok, and LinkedIn. On his profile page, clients have commended him for his professionalism, high-quality work, and quick delivery.

4. Likemind018 – A High-Rated Facebook Copywriting Duo

Likemind018's Fiverr gig
Likemind018 can bring your ads to life with engaging copy.
If you’re comfortable with the design and management of your Facebook ads but want a little help making your copy convert, consider Likemind018. They are a two-person copywriting and social media ad agency and offer basic Facebook ad copywriting for only $5. They’ll also suggest an audience you should target, which makes this gig a bargain.

The Standard and Premium gig tiers will secure you copy for several ads plus audience suggestions, as well as an analysis of a competitor’s ad text. Plus, for an extra $5 on any tier, Likemind018 will research keywords or your target audience for you, saving you a ton of time.

5. Luckypralhad – Ad Creation, Management and Optimization

Luckypralhad's gig on Fiverr
LinkedIn’s ad system can be confusing, so let Pralhad do the hard work for you.
Luckypralhad is a Level 2 seller, which means they’ve delivered at least 50 orders and maintained a minimum of a 4.7-star rating across those orders. This creator will design, deploy, and report on your LinkedIn ads for only $70. You can even add on a video setup guide to show you how to use LinkedIn ads for an extra $20, which is super helpful given that this ad platform is relatively new compared to the other platforms out there.

Luckypralhad may be pricier than your average Fiverr gig, but they provide excellent value for your money. Their higher-tier packages include ad management, A/B testing, and ongoing optimization. With an impressive track record of over 200 5-star reviews for their social media advertising gigs, you can count on them to create irresistible LinkedIn ads.

6. Artem G. – TikTok and Instagram Reels Expert

Artem G. profile on Upwork Artem specializes in TikTok and Instagram Reels content creation. He offers complete social management for those two platforms but can also help you create the content. Artem has the Top Rated Plus badge, which means he’s delivered exceptional results on big projects and long contracts.

Artem has created over 100 viral videos, some of which have garnered 1 million views on TikTok. He seems to have the algorithm cracked, and his clients mention how he helped them quickly reach their target audiences at an affordable rate.

How To Hire a Budget-Friendly Social Media Ad Creator

When I’m looking to hire a professional on a budget, Fiverr is generally my top choice. Here’s how you can easily hire a social media ad creator for cheap on the platform.

1. Visit Fiverr. You’ll see a prominent search box in the middle of the screen. Type in “social media ad creator” and press Enter. More specific searches (e.g., “Instagram ad creator”) work even better.

Fiverr homepage
Be as specific as you can when searching to get the best results
2. Fiverr will then prompt you to create a new account. Use your email or connect quickly with Google, Apple, or Facebook.

3. Use Fiverr’s advanced filtering system to find the most suitable candidate. There are thousands of ad creators on Fiverr, so using the advanced filters is key to saving time. For example, you can filter out expensive gigs or choose to see gigs by verified professionals only. You can also specify the type of content you want created.

Fiverr search results for "social media ad creator"
You can filter out hundreds of gigs with a few clicks
4. Select a gig to learn more about it. You can check out the seller’s portfolio on top of the page (1), compare their packages (2), contact them (3), and continue to checkout (4). If you keep scrolling, you’ll also find a brief gig description further down the page.

Fiverr gig page
Check out the creator’s previous work before hiring them
5. Click the “Compare packages” button to see what each freelancer offers at different price points. Basic packages usually include a single design, while more expensive standard and premium packages come with more designs in various sizes. Scroll to the bottom of the page to find the creator’s reviews and client feedback.

6. Once everything checks out, return to the top of the page and click the “Contact me” button (3). It’s best to communicate with creators before placing an order to avoid delays and misunderstandings.

7. Click the “Continue” button (3) to hire the freelancer. Add any extras, such as extra-fast delivery or additional revisions. Continue to checkout and complete your purchase by following Fiverr’s instructions.

Why Fiverr?

Fiverr is an excellent platform for hiring social media ad creators. First of all, it’s very easy to use. It also hosts a diverse range of sellers, each graded with levels and ratings indicating their expertise and reliability. This means you can effortlessly identify top talent without digging deep, saving you both time and the potential headache of hiring someone not up to the task.

Here’s why Fiverr stands out:
  • Clean Interface. Fiverr’s interface is clutter-free, making it easy to search for and hire social media ad creators within a few minutes.
  • Pro Verified Creators. These creators have undergone Fiverr’s stringent vetting process, ensuring that you’re working with the best of the best.
  • Main Page Ratings. There’s no need to click through multiple profiles – you can easily see seller ratings on the search results page, allowing for quicker decision-making.
  • Wide Talent Pool. Thousands of freelancers sell ad creation services on Fiverr, be it TikTok videos, Facebook banners, or Instagram reels. You’ll have no trouble finding the right fit for your project’s scope and budget.
  • Secure Payments. Fiverr offers a secure payment gateway and withholds payment for at least two weeks. That’s why getting a refund is pretty straightforward.
Fiverr equips you with all the tools you need to find a social media ad creator as painlessly as possible.

5 Tips for Creating a Successful Social Media Ad

Are you on a tight budget doing everything yourself? Running a one-person business is a full-time job, and creating your own social media ads won’t be easy – especially if you’ve never done it before. But with determination and a sound approach, it’s achievable.

Here are some tips to guide you through the process.

1. Know Your Audience

Before you start, make sure you know who you will target with your ads. Conduct market research or examine your existing customer data to profile your ideal customer. Knowing their preferences, age, location, and even pain points will help you create ads that resonate and convert.

2. Use High-Quality Visuals

The importance of high-quality visuals can’t be overstated. Your images or videos should be clear, professional, and aligned with your brand aesthetic. With so many ads vying for attention, poor visuals can result in your ad being scrolled past or, worse, associating your brand with a lack of quality.

3. Craft Compelling Copy

Words matter. Your ad copy should be concise but impactful. Use clear language that conveys your message without unnecessary jargon. Good copy can inspire action, be it clicks, shares, or purchases. If you’re not confident in your writing abilities, a seasoned freelance content writer can help.

4. Optimize for Mobile

Most people browse social media on their phones, so your ads should be optimized for smaller screens. Make sure that text is readable, and that visual elements are still compelling when sized down. Mobile optimization is not just a box to tick – it’s essential for reaching a broader audience effectively.

5. Use the Right Sizes

Each platform has its own size rules. If you get them wrong, your content might be distorted – which is terrible for your brand. Here’s a quick guide, but make sure to double-check by searching for each platform’s official guidelines:

Image size Video size Standard text limit
TikTok 1080 x 1920 2,200 characters
Instagram 1080 x 1080 1080 x 1920 (story) 2,200 characters
Facebook 1200 x 630 1280 x 720

1080 x 1080 (carousel ads)
63,206 characters

125 characters (carousel ads)
LinkedIn 1080 x 1080 Flexible 255 characters
X (formerly Twitter) 800 x 418 or 800 x 800 for carousel ads (depending on aspect ratio) 800 x 450 or 800 x 800 (depending on aspect ratio) 280 characters
Pinterest 1000 x 1500 Square (1:1) or vertical (2:3, 4:5, or 9:16) 500 characters

6. Test and Adjust

Even the most carefully crafted ad won’t hit the mark every time. That’s why it’s vital to monitor your ad’s performance and be willing to make adjustments. Platforms like Facebook and Instagram offer robust analytics that can provide insights into what’s working and what isn’t. Use this data to refine your approach for future campaigns.

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Wow Your Followers With Stunning Social Media Ads

Of course, there’s a lot more to building engaging social media ads than I’ve got time to share with you today. You’ll often need a different strategy for each platform, and not every platform will work for your business.

Before you get started, I recommend looking into your current social media analytics to see where your business is already thriving.

Then, when you know which platforms work best for your business, you can find a professional ad creator on Fiverr. With professionals offering everything from fully managed social media ad campaigns to blocks of copy and image design, there’s something for every budget and need. For ongoing social  media ad work, Upwork is another excellent choice.


How much does a social media ad cost?

That depends on what you’re looking for. On Fiverr, you can find someone to write copy or design an image for as little as $5. Social media video ad creators will typically have a higher rate, depending on how long you want your video to be. Combined packages with copy, design, research, and management will often cost upwards of $50.

How do I create a social media ad?

If you have the time and determination, you can create a social media ad yourself. However, if you want to save time and maximize return by using a professional to design your ad for you, you can find a specialist in social media ad creation on Fiverr.

How much does a social media ad creator cost?

Ad creators will charge different rates depending on their experience. You can expect to find new ad creators charging around $5-$10 on Fiverr for small jobs. If you want to hire a Top Rated or Pro Verified ad creator (or an expert on an hourly contract on Upwork), you can expect to pay a bit more.

What should I look for in a social media ad creator?

I recommend reading the reviews  to make sure the professional you’re interested in is easy to communicate with and available to answer any questions. You should also check the gig page for previous social media ad examples, or ask to see them before hiring them. That’s to see their design and/or writing style works for your business.
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