Inside this Article
#1: Highlight Past Work Samples
You need to prove that you’re capable in your field of work, and—in lieu of client feedback—examples are the best way to go about doing this. Choose examples that:- Demonstrate your full range and skill set. Are you a photographer and video editor? Show examples of each.
- Clearly state your role and responsibilities. Did you just do the packaging design, or were you in charge of the full marketing plan?
- Can be quickly and easily understood. Will a prospective client get the gist of the work in two minutes or less?

#2: Use an Engaging Headline
The headline within your profile is going to be one of the first things that any prospective client will see. Regardless of how good your actual profile is, a poorly crafted headline can keep you from even being in someone’s consideration set. Good headlines are specific, informative, and professional. Your headline should give a sense of your expertise, and express to the client that you will take their project seriously. Here are a couple examples of some well written headlines:



#3: Choose the Right Photo
The right photo for your profile is more important than many people realize. Along with your headline, your profile picture will often be the first impression any potential client will have of you. Make sure that your picture meets the following criteria:- Friendly: You want to come across as someone that people enjoy working with. Smile 🙂
- Clean: Your general appearance reflects your work product. Do you want to be seen as sloppy, or detail oriented?
- Simple: Avoid busy backgrounds or otherwise distracting objects.
- Professional: You aren’t getting hired to hang out on the beach. Take off the sunglasses, and remember, there’s nothing professional about a selfie.
